Note: All charges are tax exclusive.

Target Market
Initial Market Size:
SMS subscribers (30 days)
Initial Penetration (weekly)

Weekly subscription (Rs.)

Renewal rate
Churn rate

SMS
11,000,000
0.20%

5
First Renewal
Subsequent Renewals
(opt-out)
(opt-out)
70%
80%
30%
20%

% of active subscribers engaged (weekly)

Frequency per subscriber (weekly)

30%
5

Vendor's Share
Telenor's Share

35%
65%

Cost of Capital (annual)

15%

Channel Charges:
Rate per SMS (Rs.)
% of active subscribers engaged (monthly)
Frequency per subscriber (monthly)

0.10
30%
12

My Status - Weekly Variant

Price: Rs 5+t/week

Week 1

Growth rate
New - subsribers
Renewals - subscribers (first)
Renewals - subscribers (subsequent)
Total subscribers
Total Monthly Subscribers

1.5%
22,000

22,000

Subscription Revenue
Renewal Revenue
Channel Charges
Total Revenue
Total Monthly Revenue

110,000
3,300
113,300

Revenue % age - Subscription

Revenue % age - Renewals

97%
0%

CAPEX

22,330
15,400

Week 4

37,730

22,665
15,631
12,320
50,616

23,005
15,865
22,361
61,231
90,000

111,650
77,000
5,660
194,310

113,325
139,755
7,592
260,672

115,025
191,131
9,185
315,341
883,622
25,737
36%
61%

57%
40%

43%
54%

3,850,000

Net revenue
Cumulative Revenue

NPV
Payback

Month 1
Week 2
Week 3

(2,966,378)
(2,966,378)

25,707,078
3 months

NPV
Payback
Net Margin

Net Margin
Pay Back

Quarter 1
Month 2
Week 6
Week 7

Week 5

Month 3
Week 8

Week 9

1.5%
23,350
16,103
30,581
70,034

23,700
16,345
37,348
77,393

24,056
16,590
42,954
83,600

24,417
16,839
47,635
88,891
142,207

116,750
233,422
10,505
360,677

118,501
268,463
11,609
398,573

120,279
297,721
12,540
430,540

122,083
322,372
13,334
457,789
1,647,579
47,988
27%
70%

32%
65%

30%
67%

28%
69%

Week 10

0.5%
24,539
17,092
51,580
93,210

24,661
17,177
54,937
96,775

122,693
343,356
13,981
480,031

123,307
360,570
14,516
498,393

26%
72%

25%
72%

1,647,579
(1,318,799)

Revenue
Channel Charges
Vendor Share
Net Revenue
Cumulative Net Rev
Capex
Net Cashflow

M1
883,622
25,737
300,260
583,362
583,362
3,850,000
(3,266,638)

M2
1,647,579
47,988
559,857
1,087,722
1,671,084
(2,178,916)

M3
2,555,761
60,458
873,356
1,682,405
3,353,490
(496,510)

16,947,017
4 Months
53%

M5
2,327,020
67,777
790,735
1,536,285
6,363,298

977,013

2,513,298

M1
Revenue
Net Revenue
NPV
Net Margin
Pay Back

M4
2,231,954
65,008
758,431
1,473,523
4,827,013

883,622
583,362
16,947,017
53%
4 Months

M2
1,647,579
1,087,722

M3
2,555,761
1,682,405

M4
2,231,954
1,473,523

M5
2,327,020
1,536,285

Qu
Month 3
Week 11

Week 12

Week 13

24,785
17,263
57,691
99,739

24,909
17,349
59,963
102,221

25,033
17,436
61,850
104,319
192,598

123,923
374,771
14,961
513,655

124,543
386,563
15,333
526,439

125,166
396,430
15,648
537,244
2,555,761
60,458
23%
74%

24%
73%

24%
73%

Week 14

Month 4
Week 15
Week 16

Week 17

0.6%
25,183
17,523
63,429
106,135

25,334
17,628
64,762
107,724

25,486
17,734
65,912
109,133

25,639
17,841
66,917
110,397
182,596

125,917
404,760
15,920
546,597

126,672
411,950
16,159
554,781

127,432
418,230
16,370
562,033

128,197
423,787
16,560
568,543
2,231,954
65,008
23%
75%

23%
74%

23%
74%

23%
74%

2,555,761
1,236,963

2,231,954
3,468,917

M6
2,998,712
70,075
1,025,023
1,973,689
8,336,987

M7
2,458,500
71,607
835,413
1,623,087
9,960,075

M8
2,512,947
73,193
853,914
1,659,033
11,619,107

M9
3,211,561
75,005
1,097,794
2,113,766
13,732,874

M10
2,624,931
76,454
891,967
1,732,964
15,465,838

M11
2,680,389
78,070
910,812
1,769,577
17,235,415

M12
3,424,102
79,967
1,170,447
2,253,654
19,489,069

4,486,987

6,110,075

7,769,107

9,882,874

11,615,838

13,385,415

15,639,069

M6
2,998,712
1,973,689

M7
2,458,500
1,623,087

M8
2,512,947
1,659,033

M9
3,211,561
2,113,766

M10

M11

M12

2,624,931
1,732,964

2,680,389
1,769,577

3,424,102
2,253,654

Week 18

Quarter 2
Month 5
Week 19
Week 20

0.5%
25,768
17,948
67,806
111,521

25,896
18,037
68,603
112,536

26,026
18,127
69,312
113,465

26,156
18,218
69,952
114,326
189,599

128,838
428,767
16,728
574,333

129,482
433,200
16,880
579,563

130,129
437,198
17,020
584,347

130,780
440,849
17,149
588,778
2,327,020
67,777
22%
75%

22%
75%

22%
75%

22%
75%

Week 21

2,327,020
5,795,937

Week 22

Week 23

Month 6
Week 24

Week 25

0.4%
26,261
18,309
70,536
115,106

26,366
18,382
71,076
115,824

26,471
18,456
71,567
116,494

26,577
18,530
72,018
117,125

131,303
444,225
17,266
592,794

131,828
447,292
17,374
596,494

132,356
450,114
17,474
599,943

132,885
452,740
17,569
603,194

22%
75%

22%
75%

22%
75%

22%
75%

Month 6
Week 26

26,683
18,604
72,438
117,726
221,203
133,417
455,211
17,659
606,287
2,998,712
70,075
22%
75%

2,998,712
8,794,649

Week 27

Month 7
Week 28
Week 29

0.4%
26,843
18,678
72,834
118,356

27,004
18,790
73,210
119,005

27,167
18,903
73,600
119,670

27,330
19,017
74,003
120,349
199,856

134,217
457,561
17,753
609,531

135,022
460,001
17,851
612,874

135,833
462,516
17,950
616,299

136,648
465,096
18,052
619,796
2,458,500
71,607
22%
75%

22%
75%

22%
75%

22%
75%

Week 30

2,458,500
11,253,149

Week 31

Quarter 3
Month 8
Week 32
Week 33

0.5%
27,466
19,131
74,415
121,012

27,603
19,226
74,837
121,667

27,742
19,322
75,250
122,314

137,331
467,730
18,152
623,213

138,017
470,316
18,250
626,583

138,708
472,865
18,347
629,919

22%
75%

22%
75%

22%
75%

Quarter 3
Month 8
Week 34

27,880
19,419
75,658
122,958
204,237
139,401
475,387
18,444
633,232
2,512,947
73,193
22%
75%

2,512,947
13,766,096

Week 35

Week 36

Month 9
Week 37

Week 38

0.4%
27,992
19,516
76,062
123,570

28,104
19,594
76,462
124,160

28,216
19,673
76,845
124,734

28,329
19,751
77,214
125,295

28,442
19,830
77,573
125,845
236,661

139,959
477,890
18,535
636,385

140,519
480,283
18,624
639,426

141,081
482,590
18,710
642,380

141,645
484,828
18,794
645,267

142,212
487,014
18,877
648,102
3,211,561
75,005
22%
75%

22%
75%

22%
75%

22%
75%

22%
75%

Week 39

3,211,561
16,977,657

Week 40

Month 10
Week 41

0.4%
28,613
19,910
77,922
126,445

28,785
20,029
78,265
127,079

143,065
489,159
18,967
651,191

143,923
491,473
19,062
654,458

22%
75%

22%
75%

Month 10
Week 42

Week 43

28,957
20,149
78,636
127,742

29,131
20,270
79,028
128,429
213,318

144,787
493,924
19,161
657,872

145,655
496,490
19,264
661,410
2,624,931
76,454
22%
75%

22%
75%

2,624,931
19,602,588

Week 44

Quarter 4
Month 11
Week 45
Week 46

0.5%
29,277
20,392
79,438
129,107

29,423
20,494
79,864
129,781

29,570
20,596
80,286
130,453

29,718
20,699
80,706
131,123
217,818

146,384
499,151
19,366
664,901

147,116
501,789
19,467
668,372

147,851
504,412
19,568
671,832

148,590
507,026
19,668
675,285
2,680,389
78,070
22%
75%

22%
75%

22%
75%

22%
75%

Month 12
Week 47

2,680,389
22,282,977

Week 48

Week 49

0.4%
29,837
20,803
81,124
131,764

29,956
20,886
81,541
132,384

149,185
509,634
19,765
678,583

149,782
512,137
19,858
681,776

22%
75%

22%
75%

Month 12
Week 50
Week 51

Week 52

30,076
20,969
81,942
132,987

30,196
21,053
82,329
133,579

30,317
21,138
82,706
134,161
252,310

150,381
514,556
19,948
684,885

150,982
516,912
20,037
687,931

151,586
519,217
20,124
690,927
3,424,102
79,967
22%
75%

22%
75%

22%
75%

3,424,102
25,707,078

Service

My Status

My Status

Telenor Mobilink Ufone

Warid

Zong

Subscription/per Request
Prepaid: Rs 0.5+t/day
Postpaid: Rs 15+t/month
No SMS charges on SC 6525

Prepaid: Rs 1.99+t/week
Postpaid: Rs 29.99+t/month
SC Charges: Rs 0.5+t/SMS

Other Details
MyStatus subscribers cannot subscribe to ICS and IR.
Set and view general status
Set and view caller specific status
Create groups and set group specific status
Create blacklist for status posting
Launched in November 2012

Revenue: Rs 1m/month
Sub base (30 day): 104000

Service
Smart Number
Bubble Message
Friend Finder
SMS Twitter
Facebook Alerts

Voiler
Smart Number
Call & SMS Blocker
Rozgar
MCA weekly

(March)
Subscriber Base Revenue
71,985 1,762,941
137,804
397,543
184,663 1,511,691
242,310
819,997
219,720
743,192
New additions
30,000
16,000
9,500
4,000
8,000

per week
per week
per week
per week
per week

Price (Rs.)
Need

Subscribers
Revenue
Revenue after 10% Cannibalization
Growth rate
Service ARPU

20.00 per month

22%
29%
7%
Jun '13
Jul '13
290,536
373,931
6,031,583
7,898,772
5,428,425

7,108,895

20.76

21.12

5%
1%
Aug '13
393,019
8,148,515

-6%
-1%
Sep '13
370,777
7,589,391

7,333,664
3.16%

6,830,452
-6.86%

20.73

Renewals revenue
Subscriptions revenue
Other

20.47
5,743,611
1,521,721
324,060

Renewal Rate
Usage penetration
Weekly Base Estimation
Subscriber base (@ Rs 30)
Monthly/weekly ratio (subscribers)
Weekly Variant (Subscribers) - monthly
New subs - sub count
New subs - revenue
First renewals - sub count
First renewals - revenue
Renewal Ratio
MCA - monthly:
New subs - sub count
New subs - revenue
First renewals - sub count
First renewals - revenue
Renewal Ratio
MCA - weekly:
New subs - sub count
New subs - revenue
First renewals - sub count
First renewals - revenue
Renewal Ratio

4.27%

203,375
25%
50,844

261,752

275,113

259,544

65,438

68,778

64,886

7.5

10%
-3%
-1%

-2%
-1%
Oct '13
361,622
7,696,072

-13%
-3%
Nov '13
315,814
6,399,483

1%
0%
Dec '13
318,092
6,646,925

6,926,465
1.41%

5,759,535
-16.85%

5,982,233
3.87%

Jan '14
308,584
6,766,696
6,090,026
1.80%

-5%
-1%
Feb '14
293,347
5,959,377
5,363,439
-11.93%

1%
0%
Mar '14
294,963
6,224,166
5,601,749
4.44%

21.28

20.26

20.90

21.93

20.32

21.10

6,323,811
1,039,972
332,289

5,485,323
619,446
294,714

5,486,903
822,865
337,157

5,345,831
1,046,957
373,907

4,784,461
819,379
355,537

5,052,028
797,952
374,186

87.04%

74.49%

89.88%

84.72%

74.84%

90.15%

4.32%

4.61%

5.07%

5.53%

5.97%

6.01%

253,135

221,070

222,664

216,009

205,343

206,474

63,284

55,267

55,666

54,002

51,336

51,619

52,064
1,248,942

40,714
977,438
21,126
506,105

39,480
950,766
21,343
511,609

40.58%

319,081
11,433,873

52.42%

32,236
857,269
20,651
494,150
52.31%

346,709
12,423,888
141,867
1,210,178
44.46%

72,647
382,835

Apr '14

7,673
42,467
58,072
872,791
79.94%

20,379
107,110
6,438
101,134
83.90%

174,038
1,511,398
50.20%

16,588
263,490
81.40%

Call Screening
CS_FEE_SYS

Missed call alerts

MCA_RENEWAL