Glebe BIA

In The Glebe
Communications and Membership
Engagement Coordinator application
Branding for the domain doesnt match In the Glebe used on social media.
Solution: InTheGlebe.com is taken, ShopInTheGlebe.com is available
Facebook and Twitter is well-used and the communities are active. However, there is no use of
Google+ or YouTube which are important for Search Engine Optimization.
Solution: Establish Google+ and YouTube accounts. Publicize and promote them (especially
Google+).
Infrequent blog posting. Posts in 4 out of 12 months in 2013. Content is already being
created. For example, The Glebe Rail Jam in February was covered
on Facebook but theres no corresponding blog post.
Solution: Blog post once per week profiling a member. Have social media sharing buttons on
blog posts.
Social media
February 26
th
, 2013
Flapjacks Pancake Shack was on CTV Morning Live
No promotion through Facebook or Twitter
Toronto Mayor Rob Ford was at the Clocktower Brew
Pub
No mention on Facebook or Twitter
February 25
th
, 2013
Ottawa Senators player Bobby Ryan was at Flapjacks
Pancake Shack signing autographs
No mention or advance promotion through Facebook or
Twitter
What I will do:
1. New domain that works to promote the
Glebe BIA brand.
2. Creation and development of new social
media channels, YouTube and Google+.
3. More active blog posting and content
creation.
4. Capitalize on opportunities to promote and
coordinate with members through social
media.
My name is Ian Beck-MacNeil. I grew up in Old Ottawa
South, went to Glebe Collegiate, and have a BA and an
MBA from Carleton University.

I am an elected Director of Old Ottawa South
Community Association and I am the Chairman of the
Program Committee.

I have professional experience in business to business
sales, and digital marketing and communications.

I am passionate about building communities through
digital engagement.
Lets talk:
Ian Beck-MacNeil
ian@beck-macneil.ca
@ianrmacneil