Andhra University 2012 Regulations and Syllabus Relating To

ANDHRA UNIVERSITY
2012
Regulations and Syllabus relating to
MASTER ! "USINESS ADMINISTRATIN
#M"A$ DE%REE E&AMINATIN #!U''(TIME$
#)it* e++e,t +ro- 2012 . 201/$
1. Admission into MBA (FT) and MBA (PT) Courses will be made on the basis of the Admission
Test. Eligibility riteria for Admission Test!
a) MBA. (Full"time)! A #ass for all three years of study in the Bahelor$s %egree (other than
B.F.A. & B.A.' (()) of Andhra *ni+ersity or any other *ni+ersity reogni,ed by the
Aademi -enate as E.ui+alent thereto.
b) MBA. (Part"time)! A #ass for all three years of study in the Bahelor$s %egree (other than
B.F.A. & B.A.' (()) of Andhra *ni+ersity or any other *ni+ersity reogni,ed by the
Aademi -enate as E.ui+alent thereto and at least two years full"time wor/ e0#eriene
in a #osition not below the ran/ of a 1unior E0euti+e in the organi,ation whih ha+e
been a##ro+ed by the *ni+ersity for the #ur#ose. The a##liant should be wor/ing in the
organi,ation loated at 2isa/ha#atnam by the date of submission of his3her a##liation. 4f
the a##liant gets admission' he3she has to stay at 2isa/ha#atnam for the entire #eriod of
study' i.e. three years.
5. The so#e of instrution shall be as defined in the syllabus #resribed.
6. (a) The andidate shall be re.uired to ta/e at the end of eah semester'
an e0amination as detailed in the -heme of E0amination. Eah #a#er of the e0amination
shall' unless otherwise #resribed' be of three hours duration and arry 177 mar/s
(b) A andidate shall be delared to ha+e #assed the e0amination if he obtains a minimum of
8.7 -9PA in eah semester. All other andidates shall be deemed to ha+e failed in the
e0amination. Candidates who ha+e om#leted the ourse in eah semester and ha+e
earned the neessary attendane and #rogress ertifiate shall be #ermitted to ontinue the
ne0t semester ourse irres#eti+e of whether they ha+e a##eared or not at the #re+ious
e0amination (s). -uh andidates may be #ermitted to a##ear for the e0amination of
earlier semester along with the subse.uent semester e0aminations.
() Candidates who ha+e om#leted the ourse in eah semester and ha+e earned the
neessary attendane and #rogress ertifiates shall be #ermitted to ontinue the ne0t
semester ourse irres#eti+e of whether they ha+e a##eared or not at the #re+ious
e0amination (s). -uh andidates may be #ermitted to a##ear for the e0amination of
earlier semesters with the e0aminations of later semester simultaneously.
(d) The *ni+ersity shall #re#are e0amination shedule. The Chairman' P.9. Board of -tudies
will #re#are and reommend the list of #a#er setters and e0aminers to +alue the answer
sri#ts for eah semester. The answer sri#ts of all the ourses shall be sub:et to double
oded +aluation. All those who ha+e om#leted a minimum of three years of regulari,ed
e0#eriene in teahing M.B.A. Courses shall be a##ointed as e0aminers for this #ur#ose.
The +ariation between first and seond +aluation shall be dealt with as #er the rules of the
*ni+ersity.
(e) ;egulations onerning -emester e0amination!
1
i) Eah Pa#er shall' unless otherwise #resribed' be of three hours duration and arry 177
Mar/s .;egular andidates shall submit a dissertation from any sub:et of the ourse and
shall ta/e 2i+a <2oe.
ii) E0e#t #a#ers for whih #ratial e0amination is held the semester"end e0am .uestion
#a#er shall be =7 Mar/s and di+ided into 8 units of e.ual weightage. 4n res#et of those
#a#ers where #ratial e0amination is there' the semester"end e0am .uestion #a#er shall
be for >8 mar/s
iii) The -emester e0amination shall be based on the .uestion #a#er set by the e0ternal
e0aminer.
i+) A andidate who fails in one semester e0amination or who is not able to ta/e it shall be
eligible to ta/e the same e0amination at the end of the ne0t semester.
?. The sheme of instrution and the -heme of E0amination shall be as gi+en in Anne0ure < 4.
8. @otwithstanding anything ontained in the abo+e regulations in the ase of Pro:et
;e#ort3%issertation and 2i+a"2oe' a andidate shall obtain not less than 87A of mar/s to be
delared to ha+e #assed in the e0amination.
>. Candidates shall #ut in attendane at the College for not less than =8A of the total
number of wor/ing days. Condonation of shortage of attendane may be granted on the
reommendation of the Prini#al of the College onerned. 4f a andidate re#resents the
uni+ersity effiiently at games' s#orts and other offiially organi,ed e0tra urriular ati+ities' it
will be deemed that he has attended the ollege on the day he is absent for this #ur#ose.
=. The names of the suessful andidates at the e0amination shall be arranged in the
order in whih they are registered for the e0amination on the basis of total mar/s obtained by
eah andidate in all the semester e0aminations #ut together in the ase of M.B.A. (Full"time)
ourse' and M.B.A (Part"time) ourse.
%istintion! Those who obtain C9PA B.7 or more 4 Class! Those who obtain >.8 C9PA
or more but less then B.7' 44 lass! Those who obtain C9PA >.7 or more but less than >.8. Pass!
Those who obtain C9PA 8.7 or more but less than >.7.
(nly those andidates who a##ear and #ass the e0amination in all #a#ers of the four
semesters in the ase of M.B.A. (Full"time) %egree e0amination' and similarly in all the #a#ers
of the si0 semesters in the ase of M.B.A. (Part"time) %egree e0amination at first a##earane are
eligible to be #laed in the first lass with distintion. Cowe+er' no andidate who has not
#assed all the #a#ers relating to any semester at the first a##earane shall be eligible for the
award of any medals or #ri,es by the *ni+ersity and to reei+e ertifiates of ran/ obtained by
them in the e0amination.
B. S*ort Visits0 The andidate shall ma/e not less than two short +isits to different loal
industrial establishments' or#orate offies in the neighbouring towns3ities in eah semester
ourse of the #rogramme. The total number of +isits to be made by eah andidate is twel+e out
of whih nine are om#ulsory. All the andidates are re.uired to submit the re#orts at the time of
+i+a e0aminations.
D. 1ra,ti,al Training0 Candidates shall undergo #ratial training in an organisation for a
minimum #eriod of eight wee/s and submit a re#ort thereon along with a #ratial training
ertifiate obtained from the organisation. Pratial training shall be guided and ertified by the
teaher"guide. The #ratial training shall be onduted during summer +aation between
-eond and Third -emesters.
17. 1a2er Setting! Euestion #a#er setting for all the sub:ets of all the semesters shall be
entrusted to e0ternal e0aminers a##ro+ed by the P.9. Board of -tudies. The .uestion #a#ers
shall be set on F*nit -ystem$ #attern.
5
15. 1ro3e,t )or40 The #ur#ose of the #ro:et wor/ is #rimarily to demonstrate the
a##liation of /nowledge of s/ills a.uired in the four3si0 semesters of the #rogramme' by studying
and analy,ing a seleted #roblem in the wor/ situation in a systemati manner while suggesting
solution to the management.
4t is desirable that the s#onsoring organi,ation has to identify the area of #ro:et wor/ for
their #artii#ants at the beginning of the training #rogramme itself. Eah student is re.uired to study
the #roblem under the guidane of a faulty member of the de#artment.
A andidate who failed in any #a#er or #a#ers in any one of the earlier three semesters need
not submit his #ro:et ;e#ort. Ce3she has to submit his3her #ro:et re#ort in the ne0t year along with
his3her immediate :uniors' after om#leting all the #a#ers in the three semesters.
The om#leted #ro:et should be submitted to the *ni+ersity3College 18 days before the
ommenement of 42 semester e0aminations.
16. I-2ro5e-ent 1ro5ision0 Candidates delared to ha+e #assed Master %egree Courses in
Business Administration under -emester -ystem obtaining third or seond lass may rea##ear for
the same e0amination to im#ro+e their lass as #er the *ni+ersity rules in fore.
1?. E5aluation0 Eah #a#er will arry 177 mar/s. The duration of written e0amination (semester"
end) for eah #a#er shall be three hours.
18. 6o-2osition o+ -ar4s0 Eah #a#er is for 177 mar/s di+ided into e0ternal for =7 mar/s and
internal for 67 mar/s. 4n the ase of sub:ets ha+ing #ratial e0am' semester"end e0am arries 87
mar/s while internal (mid"term) test and #ratial e0amination arry 67 mar/s and 57mar/s
res#eti+ely.
1>. Total -ar4s0
First Gear! 4 -emester! =77 Mar/s
44 -emester! =77 Mar/s
Total 0 1700 Mar4s
-eond Gear 444 -emester! =77 Mar/s
42 -emester! =77 Mar/s
2i+a"2oe! 177 Mar/s
Pro:et -tudy! 177 Mar/s
Total 0 1800 Mar4s
%rand Total 0 /000 Mar4s

1=. 4ndustrial Tour is o#tional.
1B. Minimum number of hours #er sub:et #er wee/ is four.
1D. 2i+a"2oe E0amination! The andidate who #assed all earlier three semesters has to a##ear
for a om#rehensi+e 2i+a"+oe e0amination whih is onduted at the end of the fourth semester. A
andidate who failed in a #a#er or a andidate who has not a##eared for any earlier e0amination for
any #a#er or #a#ers in any semester is not eligible for 2i+a"2oe e0am. -uh andidates ha+e to
a##ear for 2i+a ne0t year only after om#leting all the #a#ers in the earlier three semesters.
6
Annexure-1 MBA-FT COURSE STRUCTURE
wef 2009-10 Admitted Batch Intrl Extrl Total Hrs/ Crdits
SEMESTER-I Week
1 CP 101 er!"ecti#e! $f Mana%ement 30 70 100 4 4
2 CP 102 Acc$untin% f$r Mana%ement 30 70 100 4 4
3 CP 103 Bu!ine!! En#ir$nment 30 70 100 4 4
4 CP 104 Mana%eria& Ec$n$mic! 30 70 100 4 4
CP 10 Mana%eria& C$mmunicati$n S'i&&! 30 70 100 4 4
! CP 10! Or%ani!ati$na& Beha#i$ur 30 70 100 4 4
7 CP 107 (uantitati#e Techni)ue! f$r Mana%ement 30 70 100 4 4
SEMESTER-II
1 CP 201 Mar'etin% Mana%ement 30 70 100 4 4
2 CP 202 Financia& Mana%ement 30 70 100 4 4
3 CP 203 *uman Re!$urce Mana%ement 30 70 100 4 4
4 CP 204 O"erati$n! Mana%ement 30 70 100 4 4
CP 20 C$r"$rate +e%a& Framew$r' 30 70 100 4 4
! CP 20! C$m"uter A""&icati$n! in Mana%ement 30"20 0 100 4 4
7 CP 207 Re!earch Meth$d$&$%, f$r Mana%ement 30 70 100 4 4
SEMESTER-III
1 CP 301
Bu!ine!! $&ic, - Strate%ic
Mana%ement 30 70 100 4 4
2 CP 302 O"erati$n! Re!earch 30 70 100 4 4
3 CP 303 .nternati$na& Bu!ine!! 30 70 100 4 4
4 E-I/1 304 a"er-1 fr$m Fir!t E&ecti#e 30 70 100 4 4
E-I/2 30 a"er-2 fr$m Fir!t E&ecti#e 30 70 100 4 4
! E-2/1 304 a"er-1 fr$m Sec$nd E&ecti#e 30 70 100 4 4
7 E-2/2 30 a"er-2 fr$m Sec$nd E&ecti#e 30 70 100 4 4
SEMEST -I#
1 CP 401 Entre"reneur!hi" - Sma&& 30 70 100 4 4
Bu!ine!! Mana%ement
2 E-I/3 402 a"er-/ fr$m Fir!t E&ecti#e 30 70 100 4 4
4 E-I/ 404 a"er-1 fr$m Fir!t E&ecti#e 30 70 100 4 4
E-2/3 402 a"er-/ fr$m Sec$nd E&ecti#e 30 70 100 4 4
! E-2/4 403 a"er-0 fr$m Sec$nd E&ecti#e 30 70 100 4 4
7 E-2/ 404 a"er-1 fr$m Sec$nd E&ecti#e 30 70 100 4 4
r$2ect Re"$rt 100 !
C$m"rehen!i#e 3i#a 3$ce 100 4
4RA56 TOTA+ 3000
?
MBA-FT E+ECT.3E AERS 76UE+ SEC.A+.STO.A58
SEMESTER-III
$R%&P-' F.5A5C.A+ MA5A4EME5T
(M 304 Financia& Mar'et! - Ser#ice!
(M 30 Securit, Ana&,!i! - $rtf$&i$ Mana%ement
$R%&P-) MAR9ET.54 MA5A4EME5T
MM 304 C$n!umer Beha#i$ur - Cu!t$mer
Re&ati$n!hi" Mana%ement
MM 30 Sa&e! - 6i!tri:uti$n Mana%ement
$R%&P-C *UMA5 RESOURCE MA5A4EME5T
HRM 304 .ndu!tria& Re&ati$n!
HRM 30 C$m"en!ati$n - ;e&fare Mana%ement
$R%&P-* .5TER5AT.O5A+ BUS.5ESS
I) 304 .nternati$na& Mar'etin% Mana%ement
I) 30 Ex"$rt-.m"$rt Mana%ement - 6$cumentati$n
SEMESTER-I#
(M 402
Financia& 6eri#ati#e!
(M 403 Strate%ic Financia& Mana%ement
(M 404
.nternati$na& Financia& Mana%ement
MM 402
Ser#ice! Mar'etin%
MM 403
Ad#erti!in% and Brand Mana%ement
MM 404
4&$:a& Mar'etin%
HRM 402 erf$rmance Mana%ement - C$un!e&in%
HRM 403 Strate%ic *uman Re!$urce! Mana%ement
HRM 404 .nternati$na& *uman Re!$urce! Mana%ement
I) 402 .nternati$na& Bu!ine!! +aw!
I) 403 .nternati$na& Trade +$%i!tic!
I) 404 ;TO and .ndia
MBA- Part Time COURSE STRUCTURE
8
wef 2009-10 Admitted Batch Intrl Extrl Total Hrs/ Crdits
SEM-1
(T-
Re+ Week
1 CP 101 101 er!"ecti#e! $f Mana%ement 30 70 100 4 4
2 CP 102 107 (uantitati#e Techni)ue! f$r Mana%ement 30 70 100 4 4
3 CP 103 104 Mana%eria& Ec$n$mic! 30 70 100 4 4
4 CP 104 103 Bu!ine!! En#ir$nment 30 70 100 4 4
CP 10 102 Acc$untin% f$r Mana%ement 30 70 100 4 4
SEM-2
1 CP 201 10 Mana%eria& C$mmunicati$n S'i&&! 30 70 100 4 4
2 CP 202 10! Or%ani!ati$na& Beha#i$ur 30 70 100 4 4
3 CP 203 20 C$r"$rate +e%a& Framew$r' 30 70 100 4 4
4 CP 204 20! C$m"uter A""&icati$n! in Mana%ement 30"20 0 100 4 4
CP 20 207 Re!earch Meth$d$&$%, f$r Mana%ement 30 70 100 4 4
SEM-3
1 CP 301 202 Financia& Mana%ement 30 70 100 4 4
2 CP 302 201 Mar'etin% Mana%ement 30 70 100 4 4
3 CP 303 203 *uman Re!$urce Mana%ement 30 70 100 4 4
4 CP 304 2,4 O"erati$n! Mana%ement 30 70 100 4 4
CP 30 303 .nternati$na& Bu!ine!! 30 70 100 4 4
SEM-4
1 CP 401 302 O"erati$n! Re!earch 30 70 100 4 4
4 E-2/1 402 a"er-1 fr$m Sec$nd E&ecti#e 30 70 100 4 4
E-2/2 403 a"er-2 fr$m Sec$nd E&ecti#e 30 70 100 4 4
SEM-
1 CP 01 301 Bu!ine!! $&ic, - Strate%ic Mana%ement 30 70 100 4 4
2 E-I/3 02 a"er-/ fr$m Fir!t E&ecti#e 30 70 100 4 4
4 E-2/3 02 a"er-/ fr$m Sec$nd E&ecti#e 30 70 100 4 4
E-2/4 03 a"er-0 fr$m Sec$nd E&ecti#e 30 70 100 4 4
SEM-!
1 CP !01 401 Entre"reneur!hi" - Sma&& 30 70 100 4 4
Bu!ine!! Mana%ement
2 E-I/ !02 a"er-1 fr$m Fir!t E&ecti#e 30 70 100 4 4
3 E-2/ !02 a"er-1 fr$m Sec$nd E&ecti#e 30 70 100 4 4
r$2ect Re"$rt 100 !
C$m"rehen!i#e 3i#a 3$ce 100 4
4RA56 TOTA+ 3000
MBA-T E+ECT.3E AERS 76UE+ SEC.A+.STO.A58

>
SEM-4 (T-Re+
(M 402 304 Financia& Mar'et! - Ser#ice!
(M 403 30 Securit, Ana&,!i! - $rtf$&i$ Mana%ement
MM 402 304 C$n!umer Beha#i$ur - Cu!t$mer
Re&ati$n!hi" Mana%ement
MM 403 30 Sa&e! - 6i!tri:uti$n Mana%ement
HRM 402 304 .ndu!tria& Re&ati$n!
HRM 403 30 C$m"en!ati$n - ;e&fare Mana%ement
I) 402 304 .nternati$na& Mar'etin% Mana%ement
I) 403 30 Ex"$rt-.m"$rt Mana%ement - 6$cumentati$n
SEM-
(M 02 402
Financia& 6eri#ati#e!
(M 03 403 Strate%ic Financia& Mana%ement
MM 02 402
Ser#ice! Mar'etin%
MM 03 403
Ad#erti!in% and Brand Mana%ement
HRM 02 402 erf$rmance Mana%ement - C$un!e&in%
HRM 03 403 Strate%ic *uman Re!$urce! Mana%ement
I) 02 402 .nternati$na& Bu!ine!! +aw!
I) 03 403 .nternati$na& Trade +$%i!tic!
SEM-!
(M !02 404
.nternati$na& Financia& Mana%ement
MM !02 404
4&$:a& Mar'etin%
HRM !02 404 .nternati$na& *uman Re!$urce! Mana%ement
I) !02 404 ;TO and .ndia
#M"A$ DE%REE E&AMINATIN #!U''(TIME 9 1ART(TIME$
#)it* e++e,t +ro- 200: . 2010$
M"A SEMESTER I
=
61 1010 1ERS1E6TIVES ! MANA%EMENT
b3e,ti5e0 to familiari,e the students with the theory and #ratie of management .
*nit 4! Management < E+olution of Management Thought "Prini#les of Management < Funtions of
Management " -oial ;es#onsibility of Management.
*nit 44! Planning < @ature' Pur#ose and 4m#ortane of Planning"Ty#es of Plans"-te#s in Planning"
Planning Premises and Foreasting < #roess of %eision Ma/ing"%eision Tree Analysis.
*nit 444! (rgani,ation < Prini#les of (rgani,ation < Formal and informal (rgani,ation < ty#es of
(rgani,ation -truture < )ine and -taff ;elations < %elegation < %eentrali,ation <-#an of Control.
*nit < 42! %ireting" )eadershi# Theories and -tyles <Moti+ation <Theories! Maslow$s Theory and
Cer,berg$s Theory.
*nit" 2! Control"4m#ortane' -te#s' Proesses' Tehni.ues"PE;T3CPM"Total Euality Management.
(Case -tudy is om#ulsory in all *nits)
-uggested Boo/s!
1. )ouis A Allen' Management & (rganisation' M9rawCill'@ew Gor/
5. A.Pardhasardhy & ;.-atya ;a:u! Management Te0t and Cases' Prentie Call of 4ndia.
6. A- )ather' M Canda' Cases in Management' Hsdom' %elhi
?. Cein, Heihrih & Carold Ioont,' Essentials of Management' Tata"M9raw Cill'@%
8. 1- Chandan' Management! Theory & Pratie' 2i/as' @ew %elhi
>. ;H 9riffin' Management! Prini#les and A##liations' Cengage'@ew %elhi
=. Prem 2rat'II Ahu:a & PI 1ain' Management Cases' 2i/as' @ew %elhi
B. )aura P Cartman' A Chatter:ee' Pers#eti+es in Business Ethis' TMC' @%
D. Earnest %ale' 9reat (rganisers' M9raw Cill
17. Peter F %ru/er' The Pratie of Management' M9raw Cill
1020 A66UNTIN% !R MANA%EMENT
B
b3e,ti5e0 to de+elo# an insight of #ostulates' #rini#les and tehni.ues of aounting and
utili,ation of finanial and aounting information for #lanning' and deision"ma/ing
*nit"4 ! Aounting for Management <@ature and -o#e < Management Proess and
Aounting < Finanial Aounting 2s Cost Aounting 2s Aounting for Management <
;ole of Aount in Modern (rgani,ation

*nit < 44! Finanial Aounting -ystem < 9enerally Ae#ted Aounting Prini#les and
Aounting -tandards 9o+erning Finanial -tatements < Contents of Profit and )oss Aount <
Balane -heet (Theory only)
*nit" 444! Elements of Cost<Cost -heet Pre#aration < Absor#tion 2s Marginal Costing <Cost <
2olume < Profit Analysis < Cost Beha+iour < Brea/e+en Analysis < Contribution A##roah <
Profit Planning.
*nit"42! Cost Cone#ts for %eision ma/ing < %eision Ma/ing Proess < %eision -ituations"
-ales 2olume %eisions < Priing and -#eial (rder Priing < Ma/e 3 Buy %eisions < Produt
%eisions" Addition' %eletion and Alteration of Mi0 < Plant -hutdown %eision.
*nit" 2! Budgeting < Ty#es of Budgets < Finanial 2s (#eration Budgets < -hort Term 2s )ong
Term Budgets < Pre#aration of -ales Budgets < Purhase Budgets" E0#enditure Budgets for
Material' )abour and (+erheads < Constrution of Cash Budget" Fle0ible Budget < Master
Budget < Management Control and Budgeting < Performane Budgeting and Jero Based
Budgeting. .
-uggested Boo/s!
1. 4. M. Pandey ! Management Aounting 2i/as Publishing Couse.@%
5. @eedles' Finanial Aounting' Cengage' @ew %elhi
6. 1awaharlal' Aounting for Management' Cimalaya' Mumbai
?. Cilton';amesh & 1ayade+' Managerial Aounting' TMC' @ew %elhi
8. B.Baner:ee' Finanial Poliy & Management Aounting'PC4' @ew %elhi
>. P Periasamy' A Te0t Boo/ of Cost & Management Aounting' Cimalaya' Mumbai
=. Corngren' C.T.' 4ntrodution of Management Aounting'' Prentie Call of 4ndia.
B. Ihan and 1ain' Management Aounting' Tata M 9raw Cill ' %elhi.
D. Bloher' Chen' Co/ins and )in' Cost Management' A -trategi Em#hasis' TMC' @%
17. Porwal' )-' Aounting Theory' TMC' @ew %elhi
61 10/0 "USINESS ENVIRNMENT
D
b3e,ti5e0 to familiari,e the students with the business en+ironment onditions #re+ailing in
4ndia and international and understand its im#liations to business.
*nit"4 Business En+ironment! Com#onents and -ignifiane < -oio Cultural' Eonomi' )egal'
Politial' Tehnologial and E0ternal Fators 4nfluening Business En+ironment' %imensions of
4nternational Business En+ironment and Challanges
*nit"44! -truture of 4ndian Eonomy K Eonomi systems" Eonomi #lanning with s#eial
referene to last three #lans' #ubli' #ri+ate :oint and oo#erati+e setors Multinational
Cor#orations' 4m#at of Multinational Cor#orations in 4ndian Eonomy.
*nit"444 4ndustrial #oliies of the 9o+t.' Poliy resolutions of 1D8> and 1DD1 and subse.uent
hanges' Monetary and Fisal #oliies' E0#ort and 4m#ort #oliies with referene to latest
#oliies.
*nit < 42! Publi -etor and -mall 4ndustry in 4ndia' Past' Present and Future of Publi -etor'
Performane' Problems' Pri+iatisation' disin+estment' -EJs < their role' ;ole of --4s' Proedure
for establishing --4s' ;ole of %4Cs' Problems of --4s' -i/ness in --4s..
*nit < 2! -to/ Mar/ets' -EB4' its rules and regulations' -to/ E0hange' Funtions of -to/
E0hanges' Primary and -eondary mar/ets' Com#etition At 5775 < Conm#etiti+eness'
Foreign E0hange Management At' -oial ;es#onsibilities and Ethis in Business.

-uggested Boo/s!
1. Franis Cherunilamn < Business En+ironment (Te0t & Cases)' himalaya Publishing Couse
Bangalore.
5. -.I. Misra & 2.I. Puri Eonomi En+ironment of Business' himalaya Publishing Couse
Mumbai.
6. -uresh Bedi < Business En+ironment' E0el' @ew %elhi.
?. I. Aswatha##a < Essentials of Business en+ironment himalaya Publishing Couse Bangalore
8. 9o+t. of 4ndia < )atest Eonomi -ur+ey.
>. latest' Candboo/ of 4ndustrial #oliy and -tatistis < 577D"5717
=. Com#etition At
B. Foreign E0hange Management At.
61 1070 MANA%ERIA' E6NMI6S
b3e,ti5e0 to enable the students to understand eonomi one#ts and theories and their a##liation
in management deision"ma/ing.
17
*nit 4" 4ntrodution! @ature and -o#e of Managerial EonomisK (b:eti+es of the Firm"Traditional
Theory' -ales and ;e+enue Ma0imi,ing Theories' Managerial Theories and Beha+ioral TheoriesK
Profit Ma0imi,ation. 2s. Health Ma0imi,ation.
*nit 44" %emand Analysis ! %emand"Meaning' %eterminations (f %emand' %emand FuntionK )aw
of %emandK Elastiity of %emand <Prie' 4nome' Cross and Promotional or Ad+ertising Elastiity
of demand' Managerial *ses of Elastiity of %emandK %emand Foreasting. %emand Foreasting
Methods for E0isting and @ew Produts' Criteria for 9ood Foreasting Method.
*nit 444" Prodution Analysis! Prodution Funtion <)aw of 2ariable Pro#ortions' 4so.uant and
4soost Cur+es' )east Cost Combination' and ;eturns to -aleK Eonomies of )arge -aleK Cobb"
%ouglas Prodution Funtion and Constant Elastiity of -ubstitution " Prodution FuntionK Cost
one#ts and Cost (riented Priing Methods.
*nit"42 Mar/et Analysis! Prie and (ut#ut %etermination under Perfet Com#etitionK Profit"
Meaning and Profit Theories"Profit Planning"Measurement.
*nit < 2! Eonomi (#timi,ation! Eonomi Problems and (#timi,ation Tehni.ues <
*nonstrained and Constrained (#timi,ationK *nbounded Ma0im < (#timi,ation of Funtions of
(ne 2ariable and (#timi,ation with Multi+ariate FuntionK
-uggested Boo/s!
1. %ean'1oel! Managerial Eonomis' PC4.' @ew %elhi
5. %@ %wid+edi' Managerial Eonomis' 2i/as' @ew %elhi
6. Tri+edi M.)! Managerial Eonomis' Theory and A##liations' TMC'@%
?. Mar/ Cirshey' Managerial Eonomis! An 4ntegrati+e A##roah' Cengage' @ew %elhi
8. Mehta' P.)! Managerial Eonomis' Te0t and Csaes' -.Chand & Co
>. Mittal A.' . Managerial Eonomis' Te0t and Csaes' Hisdom' %elhi
=. Mithani' %.M! Managerial Eonomis' Theory and A##liations' Cimalaya Publishing.
B. AttmanadK Managerial Eonomis' E0el #ubliations.
D. 9.-.9u#a' Maro Eonomis! ' Theory and A##liations' Tata M9raw Cill.
17. %wi+edi' %.@. Maro Eonomis! Theory and A##liations' Tata M9raw Cill
10;0 MANA%ERIA' 6MMUNI6ATIN S<I''S
b3e,ti5e0 to e.ui# the students with the neessary tehni.ues and s/ills of ommuniation to
inform others' ins#ire them enlist their ati+ity and willing oo#eration in the #erformane of
their :obs.
11
*nit < 4 ! ;ole of Communiation in Business < (b:eti+e of Communiation < The Proess of
Cuman Communiation < Media of Communiation' Hritten Communiation < (ral
Communiation < 2isual Communiation' Audio 2isual Communiation < -ilene " %e+elo#ing
)istening -/ills < 4m#ro+ing @on<+erbal Communiation /ills < *nderstanding Cultural Effets
of Communiation.
*nit < 44! Managing (rgani,ation Communiation " formal and 4nformal Communiation" 4ntra
and Personal Communiation < Models for 4nter Personal Communiation < E0hange Theory'
1ohari Hindow and Transational Analysis.
*nit"444! Managing Moti+ation to 4nfluene 4nter#ersonal Communiation < 4nter"Personal
Pere#tion < ;ole of Emotion in 4nter Personal Communiation" Communiation -tyles <
Barriers of Communiation < 9ateways to Effeti+e 4nter#ersonal Communiation
*nit"42! Business Hriting -/ills < -ignifiane of Business Corres#ondene' Essentials of
Effeti+e Business Corres#ondene' Business )etter and Forms' (ral Presentations < Meetings'
Tele#hone Communiation < *se of Tehnology in Business Communiation' E"mail Messages.
*nit"2! ;e#ort Hriting < Meaning and -ignifianeK -truture of ;e#ortsK @egati+e' Persuasi+e
and -#eial ;e#ortingK 4nformal ;e#ort < Pro#osalsK Formal ;e#ortsK (rgani,ation of Press
;e#ort.

-uggested Boo/s!
1. I Bhardwa:' Professional Communiation' 4I 4nt Pub Couse' @ew %elhi
5. Iri,an' Merrier' )ogan and Hilliams' Effeti+e Business Communiations' Cengage' @ew %elhi
6. CC 9u#ta' -9 Telang' Business Communiation' Hisdom' %elhi
?. Penrose' Business Communiation for Managers' Cengage' @ew %elhi
8. M9rath' Basi Managerial -/ills for All 8
th
ed.' Prentie Call of 4ndia.
>. *rmila ;ai & -.M. ;ai' Business Communiation' Cimalya Publishers'
=. Meenalshi ;amanLBusiness Communiation (0ford *ni+ersity Press.
B. )esi/ar 4 Flatley' Basi Business Communiation' Tata M9raw Cill.

61 108 R%ANISATINA' "EHAVIUR
(The ob:eti+e of this ourse is to teah the student about the organi,ational theories' dynamis'
onflit' hange' ulture et)
15
*nit"4! Meaning and so#e of (B"Challenges and o##ortunities < Foundations of 4ndi+idual
beha+iour' +alues' attitude' :ob satisfation' #ersonality' #ere#tion and emotions.
*nit < 44! Moti+ation"Theories' 9rou# dynamis < )eadershi#s styles..
*nit <444! (rgani,ational onflit"auses and onse.uenes"onflit and @egotiation.
*nit"42! (rganisational hange' hange #roess resistane to hange and (rganisational
%e+elo#ment
*nit < 2! (rganisational Culture"Creating an Ethial (rganisation"Managing -tress"(rganisational
Effeti+eness..
(Case -tudies are Com#ulsory)
-uggested Boo/s!
1. *dai Paree/' (rgani,ational Beha+iour' (0ford *ni+ersity Press.
5. Iaram Pal' Management Proess and (rganisational Beha+iou:r' 4I 4nt Pub Course'@%
6. Moorhead & 9riffin' 4ntrodution to (rgani,ational Beha+iour' Cengage' @ew %elhi
?. Arun Iumar and Meena/shi' (rgnisational Beha+iour' 2i/as' @%
8. Fred )uthans' (rganisational Beha+iour' M9raw Cill' @ew %elhi
>. ;I.-uri' (rgani,ational Beha+iour' Hisdom Publiation
=. Aswatha##a I' (rganisational Beha+iour' Cimalaya' Mumbai
B. @eera: Iumar' (rganisational Beha+iour' Prentie Call
16
61 10=0 >UANTITATIVE TEA6HNI>UES !R MANA%EMENT
b3e,ti5e0 to ma/e the students familiar with the statistial and mathematial tehni.ues and their
a##liations in business deision ma/ing.
*nit"4! Funtions' )inear' Euadrati' )ogarithmi and E0#onential Funtions" Permutations and
Combinations < Matries " -ol+ing -ystem of E.uations with Matri0 Methods < %ifferentiation and
4ntegration of -im#le Funtions and their A##liations.
*nit < 44! Measures of Central Tendeny < Measures of %is#ersion <-im#le Correlation and
;egression Analysis < Cone#t and A##liations of Multi#le ;egressions.
*nit <444! Cone#t of Probability" Probability ;ules < 1oint and Marginal Probability < Baye$s
Theorem" Probability %istributions" Binomial' Poisson' @ormal and E0#onential Probability
%istributions.
*nit"42! -am#ling and -am#ling %istributions < Estimation < Point and 4nter+al Estimates of
A+erages and #ro#ortions of small and )arge -am#les <Cone#ts of Testing Cy#othesis <(ne
-am#le Test for Testing Mean and Pro#ortion of )arge and -mall -am#les.
*nit < 2! Tests Two -am#les <Tests of %ifferene between Mean and Pro#ortions of -mall and
)arge -am#les < Chi"s.uare Test of 4nde#endene and 9oodness of Fitness" Analysis of 2ariane.

-uggested Boo/s!
1. I.2.-i+ayya and I.-atya ;ao Business Mathematis
5. Anderson' Euantitati+e Methods for Business' Cengage' @%
6. @agar' %as < Busi -tatistis' (0ford *ni+ersity #ress
?. C; Iothari' Euantati+e Tehni.ues' 2i/as' @%
8. -henoy' -arma and -ri+atsa+a' Euantitati+e Tehni.ues for Management' @ew Age'@%
>. @.%.Iothari' Euantitati+e Tehni.ues' in Management' Tata M9raw Cill' 5771.
=. -.P.9u#ta -tatistial Methods for Management
=. Anand -harma' Euantitati+e Tehni.ues for %eision Ma/ing' Cimalaya' Mumbai
1?
II SEMESTER
2010 MAR<ETIN% MANA%EMENT
(b:eti+e! to de+elo# an understanding of the one#ts' issues and strategies in mar/eting
and its management.
*nit < 4 4m#ortane and -o#e of Mar/eting! Cone#ts of Mar/etingK Mar/eting
Management Tas/sK Mar/eting En+ironmentK Mar/eting and Customer 2alue " 4ndustrial
Mar/eting' -er+ies Mar/eting' 9lobal Mar/eting.
*nit <44! Mar/eting 4nformation -ystem and Mar/eting ;esearhK Consumer Beha+iour and
Buying %eision Proess < (rgani,ation Buyer Beha+iour < Mar/et -egmentation and
Targeting.
*nit < 444! %e+elo#ment of Mar/eting (fferings -trategy < @ew Produt %e+elo#ment<
Produt line and %eisions<Produt"mi0<Produt %ifferentiation < Produt )ife Cyle
Management " Brand Management " Pa/aging.
*nit < 42! Priing -trategies and ProgramsK -etting the Prie < Ada#ting the Prie < 4nitiating
;es#onse to Prie Changes " %eli+ering 2alue! %esigning and Managing 2alue @etwor/s <
Channels of %istribution.
*nit < 2 ! Communiating 2alue! %esigning and Managing Mar/eting Communiations <
Ad+ertising < %iret Mar/eting and Personal -elling < -ales Promotion < E+ents and Publi
;elations and Publi ;elations ! Com#etiti+e Mar/eting -trategies" Emerging Trends in
Mar/eting! @etwor/ing Mar/eting"2iral Mar/eting"Ambush39uerilla Mar/eting"9reen
Mar/eting"%iret Mar/eting et.
-uggested Boo/s
1. Iotler'Ieller'Ioshy & 1ha' Mar/eting Management' Pearson' @ew %elhi
5. Hilliam 1 -tanton' Fundamentals of Mar/eting' M9raw"Cill' @ew %elhi.
6. Arun Iumar and Meena/shi' Mar/eting Management' 2i/as' @ew %elhi
?. Pride and Ferrell' Mar/eting Management! Planning'4m#lementation & Control' Cengage' @%
8. ;a:an -e0ena' Mar/eting Management! Te0t ases in 4ndian Conte0t.
>. Ieith Blois " (0ford Te0tboo/ of Mar/eting (0ford *ni+ersity Press.
=. Jin/ota & Iotabe ! Ma/eting Management ' Prentie Call of 4ndia.
B. 1oel ;.E+ans & Barry Berman ! Mar/eting' Hiley 4ndia' @ew %elhi.
18
2020 !INAN6IA' MANA%EMENT
b3e,ti5e0 to e.ui# the students with basi #rini#les of Finanial Management and
Tehni.ues.
*nit" 4! @ature ' -o#e and (b:eti+es of Finanial Management' 9oals of FM"Profit
Ma0imi,ation 2s Health Ma0imi,ation < Finane Funtions < Finanial Planning and
Foreasting " ;ole of Finanial Manager < Funds Flow Analysis < Cash Flow Analysis.";atio
Analysis.

*nit"44! Finaning %eision! Finanial )e+erage < EP-"EB4T Analysis <Cost of Ca#ital <
Heighted A+erage Cost Ca#ital < Ca#ital -truture < Fators Affeting Ca#ital -truture
Theories of Ca#ital -truture.
*nit < 444! 4n+estment %eision! @ature and -ignifiane of 4n+estment %eision" Estimation
of Cash Flows < Ca#ital Budgeting Proess < Tehni.ues of 4n+estment A##raisal! Pay Ba/
PeriodK Aounting ;ate of ;eturn' Time 2alue of Money" %CF Tehni.ues <@et Present
2alue' Profitability 4nde0 and 4nternal ;ate of ;eturn.
*nit"42! %i+idend %eision! Meaning and -ignifiane < Theories of %i+idend <
%eterminants of %i+idend < %i+idend #oliy < Bonus -hares < -to/ -#lits.
*nit < 2! Hor/ing Ca#ital %eision! Meaning < Classifiation and -ignifiane of Hor/ing
Ca#ital < Com#onent of Hor/ing Ca#ital " Cash Management Models < Cash Budgeting <
Aounts ;eei+ables < Credit Poliies < 4n+entory Management.
-uggested Boo/s!
1. Brealey'Myers'Allen and Mohanty' Prini#les of Fin Management' TataM9rawhill'@%
5. Pandey 4M " Finanial Management' 2i/as' @ew %elhi
6. 1C 2arshney' Finanial Management' Hisdom' %elhi
?. Brigham and Couston' Fundamentals of Finanial Management' Cengage' @ew %elhi
8. Baner:ii' B.' Fundamentals of Finanial Management' PC4' @ew %elhi
>. Heston & Brigham' Managerial Finane' The %ryden Press'4llinois
=. 1ames C.2an Corne "" Finanial Management & Poliy' Prentie Call of 4ndia.
B. Ihan & 1ain " Finanial Management' Tata M9raw Cill.
D. ;M -ri+astha+a! Finanial Management and Poliy' Cimalaya Publiation.
17. ;obert F Bruner' Case -tudies in Finane! Managing for Cor#orate 2alue Creation'TMC'@ew %elhi
1>
20/0 HUMAN RESUR6E MANA%EMENT
b3e,ti5e0 to e.ui# the students with basi one#ts of Cuman ;esoure Management and
the +arious funtions of C;M inluding 4ndustrial ;elations in the liberali,ed en+ironment
*nit"4! 4ntrodution! %efinition and Funtions of C;MK Prini#les of C;MK Changing
En+ironment of C;MK ChallengesK Ethial As#ets of C;M.
*nit <44! C; PlanningK Cone#tsK Fators 4nfluening K C; #lanning K C; Planning ProessK
1ob Analysis K ;eruitment and -eletionK Tests and 4nter+iew Tehni.ues .
*nit <444! Training and %e+elo#ment < @eed' Proess' Methods and Tehni.ues' E+aluation'
Management %e+elo#mentK E+aluating Em#loyee PerformaneK Career %e+elo#ment and
Counselling.
*nit < 42! Com#ensation < Cone#ts and Prini#lesK 4nfluening FatorsK Current Trends in
Com#ensation < Methods of Payment < 4nenti+es and ;ewards.
*nit <2! Managing 4ndustrial ;elations < Trade *nions < Em#loyee Partii#ation -hemes <
Colleti+e Bargaining < Mar/eting Inowledge Hor/ers.
-uggested Boo/s!
1. 2en/ata ;aman C.-.' and -ri+asti+a BI Personnel 3 Cuman ;esoure Management' TMC'@%
5. Cynthia %. Fisher & )yle F. -hoenfeldK 3 Cuman ;esoure Management' Hiley 4ndia' @ew %elhi.
6. %I Tri#athi' Cuman ;esoure Management! Te0t & Cases' Hisdom' %elhi
?. Fisher' Managing Cuman ;esoure' Cengage' @%
8. @.I.-ingh 3 Cuman ;esoure Management' E0el Publiations.
>. 1yothi " 3 Cuman ;esoure Management' Pearso Eduation' @ew %elhi.
=. Biswa:eet Pattnaya/ 3 Cuman ;esoure Management' Prenti hell of 4ndia @ew %elhi.
B. P.- ;ao ' Essentials of Cuman ;esoure Managemen & 4;' Cimaliya 'Mumbai
D. %wi+edi &Agarwal' Cuman ;esoure Management' 2i/as' @%
17. ;.Hayne Mondy and ;obert M.@oe' Cuman ;esoure Management' Pearson

1=

2070 1ERATINS MANA%EMENT
(b:eti+e! to a.uaint the students with deision ma/ing #roess and +arious as#ets of
Prodution Management.

*nit <4 ! 4ntrodution ! @ature and -o#e of Prodution and (#eration Management"
Cistorial E+olution < Ty#es of Manufaturing -ystems < %ifferenes Between
Manufaturing and -er+ie (#erations ;ole of Prodution and (#eration Manager.
*nit"44! Prodution Planning and Control! -tages in PPC < 9antt < PPC in Mass' Bath' and
1ob (rder Manufaturing"Aggregate Planning < Maintenane Management < 4ndustrial
-afety.
*nit"444! Plant )oation! Faility )oation and )ayout Planning <Ty#es of )ayouts <
Material Candling E.ui#ments < Material Candling Prini#les < Models *sed in )ay (ut
%esigns.
*nit" 42! Produti+ity! Fators' Affeting Produti+ity < 1ob %esign < Proess Flow Charts <
Methods -tudy < Hor/ Measurement < Engineering and Beha+ioral A##roahes.
*nit <2! Material Management <Cost Assoiated with 4n+entory < Eonomi (rder Euantity
< ABC Analysis " Materials ;e.uirement Planning < 1ust 4n < Time Prodution Total Euality
Management < Ae#tane -am#ling < Control Charts < Euality Cirle < Jero %efets
Programmes < 4-( D777 < A##liation of Com#uter in Prodution and (#erations.
-uggested Boo/s!
1. 9aither & Fra,ier' (#erations Management' Cengage' @ew %elhi
5. Panner -el+em' Prodution and (#eration Management' Prentie Call of 4ndia.
6. Chunnawals' Prodution & (#eration Management Cimalaya' Mumbai
?. Ianish/a Bedi' Prodution & (#eration Management' *ni+ersity Press.
8. *#endra Iahru! (#eration Management' E0el Publiations.
>. Adam' E.E& EbertK ;.1. Prodution and (#eration Management' >
th
Ed.' Prentie Call
=. Chary ' -.@.Prodution and (#eration Management' @ew %elhi' Tata M9raw Cill
B. I Aswatha##a & -ridhar Bhatt' Prodution & (#erations Management' Cimalaya' Mumbai
1B
CORPORATE LEGAL FRAME WORK
((b:eti+e! The ourse is designed to assist students in understanding basi laws
affeting a Business Enter#rise.)

UNIT- I! -ignifiane of Business )awsL4ndian Contrat At' 1B=5! Meaning and
lassifiation of ontratsLEssentials elements of a +alid ontratL
#erformane of a ontratL%isharge of a ontratL2oid agreements"
Breah and remedies of a ontrat.
UNIT-II! The -ale of 9oods At' 1D67! Meaning and Essentials of ontrat of saleL
-ale and Agreement to sellLConditions and HarrantiesLTransfer of #ro#erty
Performane of a ontrat of saleL*n#aid seller.
UNIT-III! The 4ndian Partnershi# At' 1D65! Meaning and Essentials of #artnershi#""
;egistration of #artnershi#LIinds of #artnersL;ights and )iabilities of
PartnersL;elations of #arties to third #artiesL%issolution.
Unit-IV! The Consumer Protetion At' 1DB>! Meaning of Consumer' -er+ie' 9oods'
%efiieny' %efet' *nfair Trade PratiesL;ights of ConsumersLMahinery
For redressal of 9rie+anesL;emedies a+ailable to in:ured onsumers
UNIT-V! The Com#anies At' 1D8>! @ature and ;egistrationLIinds of Com#aniesL
Memorandum of AssoiationLArtile of AssoiationLIinds of -haresL
Powers and duties of %iretorsLwinding u#.
----------------------------------------------------------------------------------
--------
SUGGESTED BOOKS:
?? N@D@<a2oorLCommerial )awL-ultan hand #ublishers' @ew %elhi.

??S N Ma*esAaru 9 Suneed Ma*esAariLCommerial )awsLMayoor .
Pa#er Ba/sL@(4%A

?? Tulisian 1@6@LBusiness )awsLTata M 9raswhill Publishing houseL
. @ew %elhi
?? <u,,*alLBusiness )awL2i/as Publishing Couse' @ew %elhi.
?? A5atar Sing*LMerantile )aw""EBCL@ew %elhi.
? ? ? ? ?
1D
61 . 2080 6M1UTER A11'I6ATINS IN MANA%EMENT
(b:eti+e! The ob:eti+e of this ourse is to #ro+ide an insight into basi features of
Com#uter -ystems and their A##liations in Managerial %eision Ma/ing.
*nit"4! 4ntrodution to Com#uter Cone#ts < Elements of om#uter < Charateristis of a
Com#uter < Classifiation of Com#uters < Basi Com#uter Arhiteture < 4n#ut"out#ut
%e+ies
*nit"44 -oftware Cone#ts! Ty#es of software < -oftware! its nature and .ualities <<
Hindows (#erating -ystem Funtions "
*nit"444! M- (ffie" A##liations of M- Hord in Business Corres#ondene! letters' tables'
mail merge' labels
A##liations of M- E0el! 9ra#hs and Charts < Calulation of +arious finanial funtions "
Ms Aess! Tables and Eueries
*nit"42! M- Power Point! 4ntrodution < Toolbar' their 4ons and Commands < @a+igating in
Power #oint " Creation of slides' animation' and tem#lates " %esigning Presentations < -lide
show ontrols < Ma/ing notes on Pages and Candouts < Printing Presentations <
Customi,ing Presentations " Auto ontent Hi,ard.
*nit"2! Com#uter @etwor/s! (+er+iew of a @etwor/ < Communiation #roessors <
Communiations Media < Ty#es of @etwor/ < @etwor/ To#ologies" @etwor/ #rotools <
@etwor/ Arhiteture.
E0erises in the abo+e areas is a must
Suggested Books:
1. -an:ay -a0ena and Prath#reet Cho#ra' Com#uter A##liations in Management' 2i/as' @ew %elhi
5. A/soy' 4ntrodution to 4nformation Tehnology' Cengage' @%
6. Parameswaran! Com#uter A##liation in Business < - Chand' @ew %elhi.
?. Management 4nformation -ystems by Mahadeo 1aiswal' Moni/a Mittal' (0ford *ni+ersity Press.
8. P- 9ill' %atabase Management -tystems' 4I 4nt Pub Couse' @ew %elhi
>. Management 4nformation -ystems by %.P. 9oyal' MaMillan Publishers.
=. The Com#at guide to Mirosoft offie' Mansfield ;om' BPB Publiations' %elhi.
=. -udalaimuthu & Anthony ;a:' Com#uter A##liations in Business' Cimalaya' Mumbai
57
61 ( 20=0 RESEAR6H METHD'%Y !R MANA%EMENT
(b:eti+e! To e.ui# the students with the basi understanding of researh methodology
and to #ro+ide insight into the a##liation of modern analytial tools and tehni.ues for the
#ur#ose of management deision ma/ing.
*nit < 4! Meaning and 4m#ortane of ;esearh < ;esearh Proess < Ty#es of ;esearh <
%efining ;esearh Problem < Formulation of Cy#othesis < Testing of Cy#othesis.
*nit < 44! ;esearh %esign < E0#loratory ;esearh < %esri#ti+e ;esearh < Casual
;esearh < -am#ling and -am#ling %esign < -am#ling Methods < -im#le ;andom -am#ling <
-tratified -am#ling < -ystemati -am#ling < Cluster -am#ling < Multistage -am#ling' @on<
Probability -am#ling < Con+eniene -am#ling < 1udgement -am#ling < Euota -am#ling.
*nit < 444! %ata Colletion < Primary and -eondary %ata < %esigning of Euestionnaire <
Measurement and -aling < @ominal -ale < (rdinal -ale < 4nter+al -ale < ;atio -ale <
9uttman -ale < )i/ert -ale < -hemati %ifferential -ale.
*nit < 42! Editing < Coding < Classifiation of %ata < Tables and 9ra#hi Presentation <
Pre#aration and Presentation of ;esearh ;e#ort.
*nit < 2! @on Parametri Tests < Iolmogoro+ < -mirno+ Test < ;uns Test for
;andomness < -ign Test < Median Test < Multi+ariate Analysis < Multi#le ;egression Analysis <
Cone#ts and A##liation of %isriminate Analysis and Fator Analysis.
Suggested "oo4s0
1. Mar/ -aunders' Phili# )ewis' Adrian Thornbill' ;esearh Methods for Business -tudents' Pearson'@%
5. Churhill' 4aobui & 4srael' Mar/eting ;esearh! A -outh Asian Pers#eti+e' Cengage' @ew %elhi
6. C.;. Iothari' ;esearh Methodology' @ew Age 4nternational.
?. Car+er & @ash' %ata Analysis with -P--' Cengage' @ew %elhi
8. Alan Bryman & Emma Bell' Business ;esearh Methods' (0ford *ni+ersity Press.
>. %onald ;. Coo#er & Pamela -. -hindler' Business ;esearh Methods B
th
Edition' Tata M9raw Cill.
=. I.2.-. -arma' -tatistis made sam#le' do it yourself on PC' Prentie Call.
B. 2 P Mihael' ;esearh Methodology in Management' Cimalaya' Mumbai
51
III SEMESTER
/010 "USINESS 1'I6Y AND STRATE%I6 MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of Business
Poliy and the Proess of the -trategi Management
*nit"1! (+er+iew of -trategi Management of -trategi Management < Business Poliy and
-trategi Management " -trategi Management Model < Business Ethis and -trategi
Management.
*nit"44! Business 2ision' Mission' (b:eti+es < Charateristis of Mission -tatement Ty#es
of -trategies < 4ntegration strategies < 4ntensi+e strategies < %i+ersifiation strategies"
%i+ersifiation strategies" Mihael Porter 9eneri -trategies
*nit"444! -trategi formulation! En+ironmental Analysis < E0ternal and industry analysis <
4nternal analysis <-trategi analysis and hoie < 4n#ut stage <Mathing stage < deision
stage < Cultural as#ets of strategy hoie.
*nit"42! -trategi 4m#lementation! The nature of strategi im#lementation resoure
alloation < -trategy and struture < Creating < -u##orti+e ulture < 4m#lementing strategies
in funtional areas.
*nit < 2! -trategy E+aluation! The nature of strategy e+aluation <;e+iew and Control <
Charateristis of effeti+e e+aluation systems < Criteria for strategy ontrol <Mehanism for
strategi ontrol.
-uggested Boo/s
1. Cill & 1ones' An 4ntegrated A##roah to -trategi Management' Cengage' @%
5. 9lue/' Hilliam F. -trategi Management and Business Poliy' @ew Gor/ M9raw Cill.
6. -u/ul )amesh' Business Poliy and -trategi Management' 2i/as' @%
?. Cugh MMillan" -trategi Management' (0ford *ni+ersity Press.
8. Budhira:a' -.B. and Athereya' MB.Cases in -trategi Management' Tata M9raw"Cill'@%
>. Ca0 A.C and Ma:luf' @.-. -trategi Management' Englewood Cliffs' @ew 1ersey ' Prentie Call of 4ndia.
=. Mathur *.C. -trategi Management' Mamillan.
B. 9u#ta' -trategi Management' Premtie Call of 4ndia.
D. P- ;ao' Business Poliy & -trategi Management' Cimalaya' Mumbai
55
61 /020 1ERATINS RESEAR6H
(b:eti+e! to ma/e the students familiar with #rini#les and tehni.ues of (#erations ;esearh
and their a##liations in deision"ma/ing.
*nit < 4! 4m#ortane and -o#e of (#erations ;esearh < )inear Programming < 9ra#hi
Method < -im#le0 Method < Big"M Method < %ual ).P. and 4ts A##liations.
*nit < 44! Trans#ortation Problem < Assignment Problem < .ueuing Theory < M3M34 and M3M3C
Models.
*nit < 444! %ynami Programming < A##liations of %.P. (Ca#ital Budgeting' Prodution
Planning' -ol+ing )inear Programming Problem) < 4nteger Programming < Branh and Bound
Method.
*nit < 42 ! 9ame Theory < Two Person Jero sum 9ames < Pure -trategies < Mi0ed -trategies <
%ominane Prini#le < 9ra#hi and Algebrai Method < )inear Programming A##roah <
-imulation < -imulation 4n+entory and Haiting )ines.
*nit < 2! Pro:et Management < PE;T and CPM < Crash Time < Crash Cost Trade (ff <
;esoure )e+eling and ;esoure Alloation < @on")inear Programming Model Formulation <
9ra#hi Method of -ol+ing -im#le Problems.
(Case -tudies are om#ulsory in all units)
Suggested "oo4s0
1. Hinston' (#erations ;esearh' Cengage' @%
5. Anand -harma' (#erations ;esearh' Cimalaya Publishing Couse'
6. Iala+arthy' -. (#erations ;esearh' 2i/as Publishers Couse P+t )td.'
?. Mlea+ey & Mo:ena' Prini#les of (#erations ;esearh for Management' A4TB- #ublishers'
8. 2.I.Ia#oor' (#eration ;esearh Tehni.ues for Management' -ultan Chand & -ons'
>. ;ihard Bronson & 9o+indasami @aadimuthu' -CCA*M$- (*T)4@E (F TCE(;G & P;(B)EM- (F
(#erations ;esearh' 5
nd
Ed.' Tata M 9raw"Cill Edition'
B. 1I -harma (#eration ;esearh < Theory and A##liations' MaMillan
56
61 . /0/0 INTERNATINA' "USINESS
(b:eti+e! The ob:eti+e of this ourse is to a.uaint the students to emerging global
trends to business en+ironment.
*nit < 4! 4nternational Business! -ignifiane' Free Trade 2s. Protetion. Emerging
Trends' Trade Barriers Trade -trategies.
*nit < 44! Balane of Payments! Cone#t' %ise.uilibrium in B(P' -trutural Cylial and
Monetary %ise.uilibrium' Methods of CorretionK 1DD7 B(P Crisis.
*nit < 444! Foreign E0hange Mar/ets! Foreign E0hange Mar/et MehanismK E0hange
;ate %etermination' Con+ertibility of ;u#ee and its 4m#liations.
*nit < 42! 9lobalisation! ;ole of Multinational Cor#orations < 4m#at on 4ndia < ;ole of
9%;s' F44s < E0#ort Promotion Jones < -#eial Eonomi Jones.
*nit < 2! 4nternational )i.uidity! Problems of )i.uidityK ;ole of 4MF and 4B;% in
Managing 4nternational )i.uidity Problems.
Suggested "oo4s0
1. Crin/ota' ;on/ainen and Moffett' 4nternational Business' Cengage' @ew %elhi
5. Andrew Carrison < 4nternational Business' (0ford *ni+ersity Press.
6. E. Bhattaharya! 4nternational Business' E0el Publiations.
?. Franis Cherunilam' 4nternational Business! Te0t and Cases' Prentie Call of 4ndia.
8. -undaram & Bla/' 4nternational Business En+ironment < The Te0t and Cases' Prentie Call of 4ndia.
>. Taggart and Medrmott' The Essene of 4nternational Business' Prentie Call of 4ndia.
=. Bhalla' 2.I.' & -. -i+aramu' 4nternational Business En+ironment and Business' Annual Publiations.
B. %aniel 1ohn % and ;edebough' )ee. C.' 4nternational Business' Addision Hesley 4ndia.
5?
SEMESTER . IV
61 7010 ENTRE1RENEURSHI1 AND SMA'' "USINESS MANA%EMENT
(b:eti+e! The ob:eti+e of this ourse is to e0#ose the students to the sub:et of
entre#reneurshi# and small business management' so as to #re#are them to establish and a new
enter#rise and effeti+ely manage the same.
*nit < 4! Entre#reneurshi#! 4m#ortane' Charateristis and Eualities of
Entre#reneurshi#K Entre#reneurialK ;ole of Entre#reneurshi#' Ethis and -oial ;es#onsibilities.
*nit < 44! ;ole of 9o+ernmentK ;ole of 4%B4' @4E-B*%' -4-4' %4C Finanial
4nstitutions Commerial Ban/s' Entre#reneurial %e+elo#ment 4nstitutes' *ni+ersities and other
Eduational 4nstitutions (ffering Entre#reneurial %e+elo#ment Programme.
*nit < 444! Training! %esigning A##ro#riate Training Programme to 4nulate
Entre#reneurial -#irit' Training for @ew and E0isting Entre#reneurs' Feedba/ and Performane
of Trainees.
*nit < 42! Homen Entre#reneurshi# < ;ole & 4m#ortane' Profile Homen Entre#reneur'
Problems of Homen Entre#reneurs' Homen Entre#reneurshi# %e+elo#ment in 4ndia.
*nit < 2! Creati+ity and Entre#reneurshi# -oures and Methods of 4deas Planning and
%e+elo#ment of Programmes E"Business 2enturesK @ew 2enture Management.
Suggested "oo4s0
1. @2; @aidu and T.Irishna ;ao' Management and Entre#reneurshi#' 4I 4nt Pub Couse' @ew %elhi
5. - Anil Iumar' -mall Business and Entre#reneurshi#' 4I 4nt Pub Couse' @ew %elhi
6. Balra: -ingh' Entre#reneurshi# %e+elo#ment' Hisdom' %elhi
?. Timmons and -#inelli' @ew 2enture Creation!Entre#reneurshi# for 51
st
Century' TMC' @%
8. Tabarro/ < Entre#reneurial Eonomis' (0ford *ni+ersity Press.
>. C.2. Ba/shi' Entre#reneurshi# %e+elo#ment' E0el Publiations.
=. 1ain' Cand Boo/ of Entre#reneurs' (0ford *ni+ersity Press.
B. 2asant %esai' -mall Business in Entre#reneurshi#' Cimalaya Publishing Couse.
58
S1E6IA'IBATIN 1A1ERS
!INAN6IA' MANA%EMENT
!M /070 !INAN6IA' MAR<ETS AND SERVI6ES
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial dynamis of Finanial
Mar/ets and Finanial -er+ies
*@4T < 4 ! -truture of Finanial -ystem < role of Finanial -ystem in Eonomi %e+elo#ment <
Finanial Mar/ets and Finanial 4nstruments < Ca#ital Mar/ets < Money Mar/ets < Primary
Mar/et (#erations < ;ole of -EB4 < -eondary Mar/et (#erations < ;egulation < Funtions of
-to/ E0hanges < )isting < Formalities < Finanial -er+ies -etor Problems and ;eforms.
*@4T < 44 ! Finanial -er+ies! Cone#t' @ature and -o#e of Finanial -er+ies < ;egulatory
Frame Hor/ of Finanial -er+ies < 9rowth of Finanial -er+ies in 4ndia < Merhant Ban/ing <
Meaning"Ty#es < ;es#onsibilities of Merhant Ban/ers < ;ole of Merhant Ban/ers in 4ssue
Management < ;egulation of Merhant Ban/ing in 4ndia.
*@4T < 444 ! 2enture Ca#ital < 9rowth of 2enture Ca#ital in 4ndia < Finaning Pattern under
2enture Ca#ital < )egal As#ets and 9uidelines for 2enture Ca#ital' )easing < ty#es of )eases <
E+aluation of )easing (#tion 2s. Borrowing.
*@4T < 42 ! Credit ;ating < Meaning' Funtions < %ebt ;ating -ystem of C;4-4)' 4C;A and
CA;E. Fatoring' Forfeiting and Bill %isounting < Ty#es of Fatoring Arrangements <
Fatoring in the 4ndian Conte0tK
*@4T < 2 ! Mutual Funds < Cone#t and (b:eti+es' Funtions and Portfolio Classifiation'
(rgani,ation and Mangement' 9uidelines for Mutual Funds' Hor/ing of Publi and Pri+ate
Mutual Funds in 4ndia. %ebt -euritisation < Cone#t and A##liation < %e"mat -er+ies"need
and (#erations"role of @-%) and C-%).
-uggested Boo/s!
1. Bhole & Maha/ud' Finanial 4nstitutions and Mar/et' TMC' @ew %elhi
5. 2.A.A+adhani' Mar/eting of Finanial -er+ies' Cimalayas Publishers' Mumbai
6. %I Murthy' and 2enugo#al' 4ndian Finanial -ystem' 4I 4nt Pub Couse
?. Anthony -aunders and MM Cornett' Fin Mar/ets & 4nstitutions'TMC' @%
8. Edminister ;.%.' Finanial 4nstitution' Mar/ets and Management!>.
=. Punitha+athy Pandian' Finanial Mar/ets and -er+ies' 2i/as' @ew %elhi
B. 2asanth %esai' Finanial Mar/ets & Finanial -er+ies' Cimalaya' Mumbai
D. Meir Ihan < Finanial 4nstitutions and Mar/ets' (0ford Press.
5>
17.Madura' Finanial Mar/ets & 4nstitutions' Cengage' @%
!M /0;0 SE6URITY ANA'YSIS AND 1RT!'I MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of -eurity
Analysis and Portfolio Management
*nit"1! Cone#t of 4n+estment' 4n+estment 2s -#eulation' and -eurity 4n+estment 2s @on"
seurity Forms of 4n+estment"4n+estment En+ironment in 4ndia. 4n+estment Proess " -oures of
4n+estment 4nformation' -eurity Mar/ets < Primary and -eondary < Ty#es of seurities in
4ndian Ca#ital Mar/et' Mar/et 4ndies. Calulation of -E@-EM and @4FTG
*nit"44! ;eturn and ;is/ < Meaning and Measurement of -eurity ;eturns. Meaning and Ty#es
of -eurity ;is/s! -ystemati 2s @on"systemati ;is/. Measurement of Total ;is/ " 4ntrinsi
2alue A##roah to 2aluation of Bonds " Preferene -hares and E.uity -hares.
*nit"444! Fundamental Analysis < Eonomy' 4ndustry and Com#any Analysis' Tehnial Analysis
< Cone#t and Tools and Tehni.ues Analysis < Tehnial Analysis 2s Fundamental Analysis "
Effiient Mar/et Cy#othesisK Cone#t and Forms of Mar/et Effiieny.
*nit"42! Elements of Portfolio Management' Portfolio Models < Mar/owit, Model' Effiient
Frontier and -eletion of (#timal Portfolio. -har#e -ingle 4nde0 Model and Ca#ital Asset
Priing Model' Arbitrage Priing Theory.
*nit"2! Performane E+aluation of PortfoliosK -har#e Model < 1ensen$s Model for PF
E+aluation' E+aluation of Mutual Fund.
-uggested Boo/s!
1. Fisher %E and 1ordon ;1' -eurity Analysis and Portfolio Management'PC4' @ew %elhi
5. Ambi/a Prsasad %ash' -eurity Analysis and Portfolio Management'4I 4nt Pub Couse' @ew %elhi
6. Cirt and Blo/' Fundamentals of 4n+estment Management' TataM9rawCill' @ew %elhi
?. ;eily Fran/ I' 4n+estment Analysis and Portfolio Management'Cengage' @ew %elhi
8. Bodie'Iane'Marus and Mohanty' 4n+estments' TataM9raw Cill' @ew %elhi
>. Peter )ynh' (ne *# on Hall -treet' -imon & -huster Pa#erba/s' @ew Gor/
=. -har##e H' Ale0ander'91.' & Baily 12.' 4n+estments' TMC' @ew %elhi
B. A+adhani' 2A' -APM' Cimalaya Publishers.
D. Bhalla' 2I 4n+estment Management' -.Chand.' @ew %elhi
17. Preeti -ingh' 4n+estment Management' Cimalaya Publishers.
11. Timothy 2i/' Cow to Pi/ -to/s li/e Harren Buffett' TMC' @ew %elhi
5=
!M 7020 !INAN6IA' DERIVATIVES
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of deri+ati+es
in the -eurity mar/ets
*nit < 4 ! 4ntrodution to Finanial %eri+ati+es < Meaning and @eed < 9rowth of Finanial
%eri+ati+es in 4ndia < %eri+ati+e Mar/ets < Partii#ants < Funtions < Ty#es of %eri+ati+es <
Forwards < Futures < (#tions < -wa#s < The ;egulatory Framewor/ of %eri+ati+es Trading in
4ndia.
*nit < 44 ! Features of Futures < %ifferenes Between Forwards and Futures < Finanial Futures
< Trading < Curreny Future < 4nterest ;ate Futures < Priing of Future Contrats < 2alue At
;is/ (2A;) < Cedging -trategies < Cedging with -to/ 4nde0 Futures < Ty#es of Members and
Margining -ystem in 4ndia < Futures Trading on B-E & @-E.
*nit < 444 ! (#tions Mar/et < Meaning & @eed < (#tions 2s futures < Ty#es of (#tions
Contrats < Call (#tions < Put (#tions < Trading -trategies 4n+ol+ing (#tions < Basi (#tion
Positions < Margins < (#tions on sto/ 4ndies < (#tion Mar/ets in 4ndia on @-E and B-E.
*nit < 42 ! (#tion Priing < 4ntrinsi 2alue and Time 2alue " Priing at E0#iration < Fators
Affeting (#tions #riing < Put"Call Parity Priing ;elationshi# < Priing Models < 4ntrodution
to Binominal (#tion Priing Model < Bla/ -holes (#tion Priing Model.
*nit < 2! -wa#s < Meaning < (+er+iew < The -truture of -wa#s < 4nterest ;ate -wa#s <
Curreny -wa#s < Commodity -wa#s < -wa# 2ariant < -wa# %ealer ;ole < E.uity -wa#s <
Eonomi Funtions of -wa# Transations < F;As and -wa#s. (Case -tudies
are Com#ulsory)
Suggested "oo4s0
1. ;ene M -tul,' ;is/ Management and %eri+ati+es' Cengage' @ew %elhi
5. %a+id Thomas. H & %ubofs/y Miller. 1r.' %eri+ati+es 2aluation and ;is/ Management' (0ford *ni+ersity'
4ndian Edition.
6. @.%.2ohra & B.;.Baghi' Futures and (#tions' Tata M9raw"Cill Publishing Com#any )td.
?. ;ed Cead! Finanial %eri+ati+es! An 4ntrodution to Futures' Forward' (#tionsN Prentie Call of 4ndia.
8. %a+id A. %ubofs/y' Thomas H.Miller' 1r.! %eri+ati+es! 2aluation and ;is/ Management' (0ford *ni+ersity Press.
>. -unil I.Parameswaran' OFutures Mar/ets! Theory and PratieN Tata"M9raw"Cill Publishing Com#any )td.
=. %.C.Parwari' Finanial Futures and (#tions' 1aio Publishing Couse
B. T.2.-omanathan' %eri+ati+es' Tata M9raw"Cill Publishing Com#any )td.
D. @-E manual of 4ndian Futures & (#tions & www.-ebi.om
5B

!M 70/0 STRATE%I6 !INAN6IA' MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of -trategi
Finanial Management.' with #artiular referene to the finanial strategy and +alue of the
enter#rise.
*nit"1! Finanial 9oals and -trategy < -hareholder 2alue Creation (-C2)! Mar/et 2alue Added
(M2A) < Mar/et"to"Boo/ 2alue (M3B2) < Eonomi 2alue Added (E2A) < Managerial
4m#liations of -hareholder 2alue Creation.
*nit"44! Finanial -trategy for Ca#ital -truture! )e+erage Effet and -hareholders$ ;is/ <
Ca#ital -truture Planning and Poliy < Finanial (#tions and 2alue of the Firm < %i+idend
Poliy and 2alue of the Firm.
*nit"444! 4n+estment -trategy < Tehni.ues of 4n+estment A##raisal *nder ;is/ and *nertainty
< ;is/ Ad:usted @et Present 2alue < ;is/ Ad:usted 4nternal ;ate of ;eturn < Ca#ital ;ationing <
%eision Tree A##roah for 4n+estment %eisions < E+aluation of )ease 2s Borrowing %eision.
*nit"42! Merger -trategy < Theories of Mergers < Cori,ontal and Conglomerate Mergers <
Merger Proedure < 2aluation of Firm < Finanial 4m#at of Merger < Merge and %ilution Effet
on Earnings Per -hare < Merger and %ilution Effet on Business Control.
*nit"2! Ta/eo+er -trategy < Ty#es of Ta/eo+ers < @egotiated and Costile Bids < Ta/eo+er
Proedure < Ta/eo+er %efenses < Ta/eo+er ;egulations of -EB4 < %istress ;estruturing
-trategy < -ell offs < -#in (ffs < )e+eraged Buyouts.
Suggested "oo4s0
1. 2an Corn' 1C' Finanial Management and Poliy' Prentie Call'@ew %elhi
5. P9 9odbole' Mergers' A.uisitions and Cor#orate ;estruturing' 2i/as' @ew %elhi
6. Hea+er' -trategi Cor#orate Finane' Cengage' @%
?. Heston 1F' Chung I- & Ceag -E.' Mergers' ;estruturing & Cor#orate Control' Prentie Call.
8. 9P 1a/arthiya' -trategi Finanial Management' 2i/as' @ew %elhi
>. Coo#ers & )ybrand' -trategi Finanial! ;is/ Management' *ni+ersities Press (4ndia) )td.
=. ;obihe/' A' and Myers' -.' (#timal Finaning %eisions' Prentie Call 4n.
5D
B. 1ames T.9leason' ;is/) The @ew Management 4m#erati+e in Finane' A 1aio Boo/.
FM ?7?! 4@TE;@AT4(@A) F4@A@C4A) MA@A9EME@T
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of 4nternational
Finanial Management.
*nit 4 ! 4nternational Monetary and Finanial -ystem! E+olutionK Breton Hoods Conferene and
(ther E0hange ;ate ;egimesK Euro#ean Monetary -ystem' -outh East Asia Crisis and Current
Trends.
*nit 44 ! Foreign E0hange ;is/! Transation E0#osureK Aounting E0#osure and (#erating
E0#osure < Management of E0#osures < 4nternal Tehni.ues' Management of ;is/ in Foreign
E0hange Mar/ets! Fore0 %eri+ati+es < -wa#s' futures and (#tions and Forward Contrats
(Cases).
*nit 444 ! Features of %ifferent 4nternational Mar/ets! Euro )oans' CPs' Floating ;ate
4nstruments' )oan -yndiation' Euro %e#osits' 4nternational Bonds' Euro Bonds and Proess of
4ssue of 9%;s and A%;s.
*nit 42 ! Foreign 4n+estment %eisions ! Cor#orate -trategy and Foreign %iret 4n+estmentK
Multinational Ca#ital BudgetingK 4nternational A.uisition and 2aluation' Ad:usting for ;is/ in
Foreign 4n+estment.
*nit 2 ! 4nternational Aounting and ;e#ortingK Foreign Curreny Transations' Multinational
Transfer Priing and Performane MeasurementK Consolidated Finanial ;e#orting.
Suggested "oo4s0
1. Bu/ley Adrin' Multinational Finane' 6
rd
Edition' Engle Hood Cliffs' Prentie Call of 4ndia.
5. -.P.-rini+asan' B.1ana/iram' 4nternational Finanial Management' Hiley 4ndia' @ew %elhi.
6. Clar/' 4nternational Finanial Management' Cengage' @%
?. 2.-haran' 4nternational Finanial Management' 6
rd
Edition' Prentie Call of 4ndia.
8. A.I.-eth' 4nternational Finanial Management' 9algothia Publishing Com#any.
>. P.9.A#te' 4nternational Finanial Management' Tata M9rw Cill' 6
rd
Edition.
=. Bhalla' 2.I.' 4nternational Finanial Management' 5
nd
Edition' @ew %elhi' Anmol' 5771.
B. 2.A.A+adhani' 4nternational Finanial Management' Cimalaya Publishing Couse.
D. Bhalla' 2.I.' Managing 4nternational 4n+estment and Finane' @ew %elhi' Anmol' 1DD=.
67
P
MAR<ETIN% MANA%EMENT #S1E6IA'IBATIN 1A1ERS$
MM /07 . 6NSUMER "EHAVIUR AND 6USTMER
RE'ATINSHI1 MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of Consumer
Be+a+iour and C;M
*nit"4 ! 4ntrodution to the study of Consumer Beha+iour < Consumer and Mar/eting -trategy <
%eterminants of Consumer Beha+iour < Profile of the 4ndian Consumer.
*nit < 44 ! Pere#tion < @ature < Pere#tion and Mar/eting -trategy' Moti+ation < Moti+ation
Theories and Mar/eting -trategy < Personality.
*nit < 444 ! Attitude Measurement and Change < -elf Cone#t and )ife -tyle Mar/eting'
4nfluene of -oial and Cultural fators on Consumer Beha+iour < Family' ;eferene grou#s'
Cross Cultural 2ariations in Consumer Beha+iour.
*nit < 42 ! Consumer %eision Proess < Problem ;eognition < 4nformation -earh <
E+aluation of alternati+es and seletion < Post Purhase Beha+iour < (rgani,ational buyer
Beha+iour < %iffusion of 4nno+ation.
*nit < 2 ! Customer ;elationshi# Management ! Faets and Elements of C;F < C;M Proess <
4m#ortane of C;M < Planning and Managing C;M Programme < Cone#t of Customer )oyalty
< Customer 2alue Assessment < Customer ;etention -trategies < C;M in ser+ies.
-uggested Boo/s!
1. Caw/ins' Best' Coney! Consumer Beha+iour Building Mar/eting -trategy' Tata M9raw Cill.
5. )ind.uist & -irgy' Consumer Beha+iour' Cengage' @ew %elhi
6. @ 9autam & I 1ain' Consumer Beha+iour' Hisdom' %elhi
?. Ia,mi ! Consumer Beha+iour' E0el Publishers.
8. C.Peer Mohammed! Customer ;elationshi# Management' 2i/as' @%
>. Panwar' 1.-. Beyond Consumer Mar/eting' -age ;es#onse Boo/s' @ew %elhi.
=. Mu/esh Chatur+edi and Abhi+an Chatur+edi ! Customer ;elationshi# Management An 4ndian Pers#eti+e. E0el Boo/s.
B. %eon < Buyer Beha+iour' (0ford *ni+ersity Press.
61
D. Cenry Assael! Consumer Beha+iour' Hilley 4ndia' @ew %elhi.

MM /0;0 SA'ES AND DISTRI"UTIN MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of -ales and
%istribution Management.
*nit 4! Modern Trends in -ales Management < 4nter %e#artmental ;elations < (rgani,ation of
-ales %e#artment < %ifferent Ty#es of -ales (rgani,ations.
*nit 44 ! Analysis of Mar/et Potential < -ales Potential < -ales 2olume < Foreasting -ales <
%ifferent Tehni.ues of Foreasting -ales < -ales Budgets < time and Territory Management <
-ales Euotas.
*nit 444 ! ;eruitment < -eletion and Training of -alesmen < -alesmen$s Com#ensation Plans <
E+aluation of -alesmen$s Performane < -ales Control ;esearh.
*nit 42! Mar/eting Channels < -truture and Funtions < Channel %esign < -eleting Channel
Members < Moti+ating Channel Members.
*nit 2! Channel Conflits < ;easons < Managing Channel Conflits E+aluating Channel
Member Performane < -u##ly Chain Management < Managing )ogistis.
Suggested "oo4s0
1. Pingali 2enugo#al' -ales and %istribution Management! An 4ndian Pers#eti+e' ;es#onse Boo/s' @ew
%elhi.
5. Aftab Alam -ales and %istribution Management' Hisdom Publiation
6. ;ihard ;.-tire' Edward H.Candiff and @orman' A.P.9a+ani' -ales Management %eisions' Poliies and
Cases < Prentie Call.
?. Arun Mittal' Ad+ertising & -ales Promotion' Hisdom'%elhi
8. Eugene. M.1ohnson' %a+id ).Iurty and Enirhard. E.-heuing < -ales Management' Cone#ts' Praties
and Cases by M9raw Cill 4nternational.
>. -.).9u#ta' -ales and %istribution Management! Te0t and Cases' E0el Publishers.
=. Berg ;osenbloom < Mar/eting Channels < a Management 2iew < by the %ryden Press' Cinsdale' 4llinois.
B. Aune T.Coughlan' -tern E.Ansary < Mar/eting Channels' Prentie Call of 4ndia.
D. Panda < -ales & %istribution Management' (0ford *ni+ersity Press.
17. Matin Ihan! -ales and %istribution Management' E0el Publishers.
65
MM 7020 SERVI6ES MAR<ETIN%
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of -er+ies
Mar/eting.
*nit < 4! 4ntrodution to -er+ies Mar/eting! 4m#ortane and harateristis of -er+ies! 9rowth
of -er+ies -etorK -er+ies in the 4ndian EonomyK -er+ies -trategy.
*nit < 44! Consumer Beha+iour in -er+iesK Mar/et -egmentation and -er+ies PositioningK
-er+ie %emand Management %esigning and Managing -er+ie Produt.
*nit < 444! -er+ie .uality Management! -er+ie Euality Audit < 9AP Model of -er+ie Euality
< Total .uality -er+ies Mar/eting < -er+ie E0ellene' Priing of -er+ies < Priing -trategies
)in/ed to 2alue Pere#tions.
*nit < 42! -er+ie %istribution < Managing Physial E+idene < 4nternal Mar/eting.
*nit < 2! E0ternal Mar/eting! Hord of Mouth Communiation. 4nterati+e Mar/eting!
Management of Moments of Truth " -er+ie %efiienies " onsumer 9rie+ane ;eo+ery
-trategies.
Suggested "oo4s0
1. I.;ama Mohana ;ao! -er+ies Mar/eting' Pearson Eduation' @ew %elhi.
5. 2aleri Jeithmal and Mary 1o Bunter! -er+ies Mar/eting' Tata M9raw Cill' @ew %elhi.
6. A#te < -er+ies Mar/eting' (0ford *ni+ersity Press.
?. Bhattaharya! -er+ies Mar/eting' E0el Publishers.
8. Christo#her )o+elo/! -er+ies Mar/eting' Pearson Eduation' %elhi.
>. ;a+i -han/er! -er+ies Mar/eting! 4ndian Pers#eti+es' E0el Publishers.
=. Christian 9ronrose! -er+ies Management and Mar/eting' Ma0well Mamillan.
B. Ienneth E.Clow & %a+id ).Iurt,' -er+ies Mar/eting' Hiley 4ndia' @ew %elhi.
D. -.).9u#ta' Mar/eting of -er+ies' Hisdom Publiation.

66
MM . 70/0 ADVERTISIN% AND "RAND MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of ad+ertising
and brand management.
*nit 4! ;ole of Ad+ertising in Promotional Mi0 < 4ntrodution to Ad+ertising < Ad+ertising and
Communiation < 4ntegrated Mar/eting (4MC) < Challenges and (##ortunities in Ad+ertising <
Eonomi' -oial and Ethial As#ets of Ad+ertising.
*nit 44 ! Audiene Analysis in Ad+ertising < Media Planning < Media Mi0 %eisions <
%e+elo#ing Media -trategy < Creati+e -trategy and Co#y Hriting < %ifferent Ty#es of A##eals <
)ayout %esign.
*nit 444! Ad+ertising Budgets < Methods of Formulating Ad+ertising Budgets < E+aluating of
Ad+ertising Effeti+eness < Ad+ertising Agenies.
*nit 42! %iret ;es#onse Ad+ertising < Come -ho##ing < %iret Mail < Catalogs <
Telemar/eting < 4nternet Ad+ertising < 4nternational Ad+ertising < 4m#at of Culture < Customs
< )aw and ;egulations.
*nit 2! Brand Management! Brand Building and Positioning < Measuring Brand Performane <
%esigning Brand Mar/eting Programmes < E+aluating Brand Performane < Branding in ;etail
Business < ;ole of (wn )abel < Emerging trends in Brand Management.
Suggested "oo4s0
1. Hilliam Hills' 1ohn Burnett and -andra Mriarty < Ad+ertising Prini#les and Pratie < Pearson'@%
5. G); Murthy' Brand Management! 4ndian Cases . 2i/as' @%
6. 1ohn. -. Hright Hills. ).Hinter' 1r. and -herliyer I.)eigler' Ad+ertising < Tata M9raw Cill.
?. Manendra Mohan < Ad+ertising Management Cone#ts and Cases < Tata M9raw Cill.
8. Pery & Elliot < -trategi Ad+ertising Management' (0ford *ni+ersity Press.
>. AI.-.A.Chunnawala and I.C.-ethia < Foundations of Ad+ertising Theory and Pratie < Cimalaya
=. 9eorge E.Belh and Mihael A.Belh < Ad+ertising and Promotion and 4ntegrated Mar/eting
Communiation Pers#eti+e < Tata M9raw Cill.
B. Chunnawala' -.A.' Com#endium of Brand Management' Cimalaya Publiations Couse' 577?.
D. Mathur' *.9. Brand Management < Te0t and Cases' Mamillan 4ndia )td. 577>.

6?

MM 7070 %'"A' MAR<ETIN%
b3e,ti5e0 to enlighten the students with the Cone#ts and -trategies of 9lobal Mar/eting.
*nit < 4 ! 9lobali,ation! -o#e and (b:eti+es < Ma:or %eisions in 9lobal Business "
En+ironmental Fators Effeting global BusinessK Eonomi En+ironment < Cultural
En+ironment < Politial En+ironment < )egal En+ironment < ;egional 4ntegration and 9lobal
Trade Protetionism.
*nit < 44! Pers#eti+e of 9lobal Mar/ets! 9lobal Mar/eting ;esearh and 4nformation <
4nformation ;e.uirements of 9lobal Mar/ets < (rgani,ation for 9lobal Mar/et ;esearh <
9lobal Mar/eting 4nformation -ystem " -egmenting the 9lobal Mar/et < -egmentation Basis
and Proess < 9lobal Mar/ets and Criteria for 9rou#ing Countries.
*nit < 444! 9lobal Mar/eting %eisions! Produt Poliy and Planning < 9lobal Priing -trategies
< 9lobal Channels of %istribution.
*nit < 42! 9lobal Ad+ertising < Multinational -ales Management and Foreign -ales Promotion <
E0#ort Proedure & %oumentation < -#eial Eonomi Jones.
*nit < 2! Planning and Control of 9lobal Mar/eting (#erations! (rgani,ation and Control in
global Mar/eting < Mar/eting Planning and -trategy for 9lobal Business.
Suggested "oo4s0
1. Hareen 1.Ieegan ! 9lobal Mar/eting Management
5. Ieifer )ee' -te+e Carter' 9lobal Mar/eting Management' (0ford *ni+ersity Press.
6. 9illis#e' 4nternational Mar/eting' Cengage' @%
?. 1ean"Pierre 1ennet & C. %a+id Cennessey' 9lobal Mar/eting -trategies' Hiley 4ndia' %elhi.
8. 2asude+a! 4nternational Mar/eting' E0el Publiations.
>. %ana"@ioleta )asu' 4nternational Mar/eting' Hiley 4ndia' @ew %elhi.
=. 2arshney ;.). & Bhattaharya ! 4nternational Mar/eting Management
B. -ubhash C.1ain ! 4nternational Mar/eting Management
D. -ara+anauel. P ! 4nternational Mar/eting.
68
HUMAN RESUR6E MANA%EMENT #S1E6IA'IBATIN 1A1ERS$
HRM /070 INDUSTRIA' RE'ATINS
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of 4ndustrial
;elations.
*nit < 4! 4ndustrial ;elations! -o#e and -ignifiane < Causes and Conse.uenes of 4ndustrial
%is#utes < ;eent Trends in 4ndustrial ;elations
*nitL44 ! Trade *nions! Trade *nion -truture and Mo+ement in 4ndia < Changing ;ole in the
Conte0t of )iberalisation
*nit < 444! Promotion of Carmonious ;elations < Mahinery for Pre+ention and -ettlement of
4ndustrial %is#utes < Coniliation < Arbitration and Ad:udiation < Code of %isi#line.
*nit"42! 9rie+anes and %isi#line! 9rie+anes ;edressal Mahinery < %isi#line in 4ndustry Q
Measures for dealing with 4ndisi#line.
*nit < 2! Colleti+e Bargaining (CB) < CB Praties in 4ndia < Partii#ati+e Management Forms
and )e+els < -hemes of Hor/ers$ Partii#ation in Management in 4ndia.
Suggested "oo4s0
1. 2en/at ;atnam' C.-. < 4ndustrial ;elations' (0ford *ni+ersity Press.
5. -C -ri+atha+a' 4ndustrial ;elations and )abour )aws' 2i/as' @%.
6. M.Arora! 4ndustrial ;elations' E0el Publiations.
?. P.;.@.-inha' 4ndu Bala -inha and -eema Priyadarshini -he/ar' O4ndustrial ;elations' Trade *nions and
)abour )egislationN' Pearson Eduation' @ew %elhi.
8. ;amaswamy E.A. < The -trategi Management of 4ndustrial ;elations' (0ford *ni+ersity Press.
>. Cowling and 1ames' The Essene of Personnel Management and 4ndustrial ;elations' Prentie Call of
4ndia.
=. ;atna -en' O4ndustrial ;elations in 4ndiaN' Mamillan 4ndia )td. @ew %elhi.
B. Mihael Armstrong' Em#loyee ;eward' *ni+ersities Press (4ndia) )td.
6>
HRM /0;0 6M1ENSATIN AND )E'!ARE MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and -trategies of Com#ensation and
Helfare Management.
*nit < 4 ! Em#loyee Com#ensation < Fators 4nfluening Com#ensation Plan and Poliies <
Prini#les of Hage and -alary Administration < Hage as a Moti+ator < Methods of Hage
Fi0ation < Fators 4nfluening Hage and -alary %etermination.
*nit < 44! 1ob E+aluation < Methods < Performane and ;eward -ystems < Methods of Hage
Payment < 4nenti+e Plans < Hage %ifferentials < Minimum Hages At' 1D?B.
*nit < 444 ! Em#loyee Helfare < Cone#t' -o#e and -ignifiane < Helfare Poliy and Fi+e Gear
Plans < ;ole of Em#loyee Helfare Agenies < -tate' Em#loyers' Trade *nions and 2oluntary
Agenies.
*nit < 42! Em#loyee Helfare Programmes < -tatutory and @on"-tatutory < 4ntra Moral' E0tra
Moral < -oial -eurity < -oial Assistane and -oial 4nsurane.
*nit < 2! )abour Helfare Administration < Plant )e+el' -tate and Central )e+els < )abour
Helfare (ffier < ;ole' -tatus and Funtions.
Suggested "oo4s0
1. Barry 9erhart and -ara ). ;ynes' Com#ensation' -age ;es#onse Boo/s.
5. Thomson' ; and Mabey' C. %e+elo#ing Cuman ;esoures' (0ford' Butterworth Ceinemann.
6. Cendorson' ;ihard 4. Com#ensation Management! ;ewording Performane' Englewood Cliffs' Prentie
Call of 4ndia.
?. Mihael A.rmstrong' Em#loyee ;eward' *ni+ersities Press (4ndia) )td.
6=
HRM 7020 1ER!RMAN6E MANA%EMENT AND 6UNSE''IN%
b3e,ti5e0 to enlighten the students with the Cone#ts and strategies of Performane
Management and Counselling
*nit < 4! 4ntrodution! %efinition and %imensions of Performane ManagementK Clarity of
;oles and FuntionsK Performane TargetsK
*nit < 44! Performane AnalysisK (b:eti+es' Fators 4nfluening Performane AnalysisK Methods
of A##raisal -ystems.
*nit < 444! Performane ;e+iew Counselling (P;C)K (b:eti+esK ProessK Conditions for
Effeti+e P;C.
*nit < 42! C;M and Performane Management < @eed 4dentifiation for Training and
%e+elo#mentK ;ewards and ;eognitionK Team Performane.
*nit < 2! Performane Management PratiesK 6>7"%egree A##raisalK Assessment CentreK
Potential A##raisal.
Suggested "oo4s0
1. T2 ;ao' Performane Management and A##raisal -ystems' -age ;es#onse Boo/s.
5. 9.I.-uri! Performane Measurement and Management' E0el Publiations.
6. Mihael Armstrong' Em#loyee ;eward' *ni+ersities Press (4ndia) )td.
?. Cynthis %. Fisher' )yle F. -hoenfeldt and 1ames B.-haw' OCuman ;esoure ManagementN' Bi,tantra'
@ew %elhi.
8. %.I.-ri+asta+a! -trategies for Performane Management' E0el Publiations.
>. ;.I. -ahu! Performane Management -ystem' E0el Publiations.
=. Chadha"Performane Management' MaMillan.
B. Ianish/a Bedi < Euality Management' (0ord.
P
6B
70/0 STRATE%I6 HUMAN RESUR6E MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and systems of -trategi Cuman
;esoure Management.
*nit"4 ! The Cuman ;esoure En+ironment < Tehnology and (rgani,ation -truture <
Management of %i+ersity < C; (utsouring < 9lobal Com#etition < 9lobal -ouring of )abour.
*nit < 44 ! -trategi Pers#eti+e of C;M < C; for Com#etiti+e Ad+antage < Business -trategy
and C; -trategy < C; and Business Poliy )in/ages < (rgani,ational Performane.
*nit < 444 ! -trategi ;es#onses of (rgani,ations < -trategi ;ole of C; Planning < -eletion of
Em#loyees < Career Paths for Tehnial Professionals < -trategially (riented Performane
Measurement -ystems.
*nit < 42! Com#ensation -ystems <-trategi ;e.uirements < Cigh Performane Praties
;ewarding 4ndi+idual and Team Contribution and (rgani,ation Performane.
*nit < 2! -trategi A##roah to 4ndustrial ;elations < -oial %ialogue' @egotiation -/ills'
%ealing with *nions for Hor/ing towards Carmonious ;elations.
Suggested "oo4s0
1. Anuradha -harma' -trategi Cum'an ;esoure Management! An 4ndian #ers#eti+e' -age ;es#onse Boo/s.
5. @adler < om#eting by %esign' (0ford *ni+ersity Press.
6. Mello' -trategi C; Management' Cengage' @%
?. ;amaswamy < Managing Cuman ;esoures < A Contem#orary' (0ford *ni+ersity Press.
8. Charles ;.9reer' O-trategi Cuman ;esoure ManagementN' Pearson Eduation' @ew %elhi.
>. -rini+as ;.Iandula' O-trategi Cuman ;esoure %e+elo#mentN' Prentie Call of 4ndia' @ew %elhi.
=. Freed ;.%a+id' -trategi Management' Prentie Call of 4ndia.
B. Iandula -rini+as' -trategi Cuman ;esoure %e+elo#ment' Prentie Call of 4ndia.
D. Agarwal < -trategi Cuman ;esoure Management' (0ford Press.
17. Prasad < -trategi Cuman ;esoure Management. MaMillan.
6D
HRM 7070 INTERNATINA' HUMAN RESUR6E MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and strategies of 4nternational Cuman
;esoure Management.
*nit < 4 ! 4ntrodution to 4nternational C;M < Cone#t' C;M at 4nternational Pers#eti+e <
%istintion between %omesti and 4nternational C;M < C; Challenges at 4nternational )e+el.
*nit < 44! Cross Cultural Theories < 4nternational ;eruitment and -eletion Proess' Culture and
2alues.
*nit < 444! E0#atriate Training < %e+elo#ing 9lobal Managers < @egotiations.
*nit < 42! Com#ensation Management! 4nternational Com#ensation < (b:eti+es' Com#onents <
A##roahes of Com#ensation in 9lobal Assignments < Culture and Com#ensation.
*nit < 2! 4ndustrial ;elations at 9lobal )e+el! 4; -enario in 9lobal (rgani,ations < Trade
*nions at 4nternational )e+el < *nions and 4nternational 4ndustrial ;elations.
Suggested "oo4s0
1. Anne"Hil Car,ing & 1oris 2an ;uyoss e+eldt (eds.)' 4nternational Cuman ;esoure Management < -age
Publiations' @ew %elhi.
5. %owling' 4nternational C; Management' Cengage' @%
6. -P- Bedi' & M.Iishore' 9lobal C;M' Hidom' %elhi
?. Peter 1.%owling! 4ntrnational Cuman ;esoure Management' E0el Publiations.
8. Tayeb < 4nternational C;M' (0ford *ni+ersity Press
>. C.-.2en/ata ;atnam' 9lobalisation and )abour Management ;elations' -age' @ew %elhi.
=. P- ;ao' 4nternational C;M' Cimalaya' Mumbai
B. )awrene Ileiman' Cuman ;esoure Management' Hiley 4ndia' @ew %elhi.
P

?7
INTERNATINA' "USINESS #S1E6IA'ISATIN 1A1ERS$
I" /070 INTERNATINA' MAR<ETIN% MANA%EMENT
b3e,ti5e0 to enlighten the students with the Cone#ts and strategies of 4nternational Mar/eting
Management.
*nit < 4 ! 4nternational Mar/eting Cone#t ! Framewor/ of 4nternational Mar/eting' Horld
Mar/et Trends and Future Preditions' 4nternational Mar/et -egmentation' 4nternational Mar/et
targeting' -eletion Criteria for 4nternational Mar/et -eletion.
*nit < 44 ! Modes of Entry into Foreign Mar/ets' E+olution of Entry Mode %eisions' -eletion
of A##ro#riate Entry Mode' 4nternational Produt one#t' Produt Ado#tion 2s Produt
-tandardi,ation' 4nternational Produt )ife Cyle' Produt Positioning' Produt -trategies'
Building 4nternational Brands.
*nit < 444! Cone#t of E0#ort Priing' Methods of E0#ort Priing' ;ole of @on"Prie Fators in
4nternational Mar/eting' Prie 4ssues for %e+elo#ing Countries' Counter Trade' -trategies for
Managing Com#etiti+e E0#ort Priing.
*nit < 42! 4nternational Promotional Mi0"Ad+ertising' Personal -elling and -ales Promotion'
-trategies for 4nternational Mar/ets' 4nternational Trade Fairs & E0hibitions' 4nternet as a
Mar/eting Tool in 4nternational Mar/ets.
*nit < 2! -truture of 4nternational %istribution -ystems' %etermination of %istribution Channel'
%e+elo#ing an 4nternational %istribution -trategy.
Suggested "oo4s0
1. Phili# ;.Cateora and 1ohn ).9raham! 4nternational Mar/eting' Tata M9raw Cill.
5. *.C. Mathur' 4nternational Mar/eting Management! Te0t and Cases' -age ;es#onse Boo/s.
6. ;a:ago#alan' 4nternational Mar/eting Management' 2i/as' @%
?. -a/ on I +isit and 1ohn 1. -haw! 4nternational Mar/eting < Analysis and -trategy! Prentie Call of 4ndia.
8. ;a/esh Mohn 1oshi' 4nternational Mar/eting' (0ford *ni+ersity Press.
>. 2arshney ;.). and B.Bhattaharya! 4nternational Mar/eting Management < An 4ndian Pers#eti+e' -ultan
Chand & -ons.
=. B.Bhattaharya' 9oing 4nternational' ;es#onse -trategies of the 4ndian Cor#orate -etor' Hheeler
Publishing.
B. *nited @ations! 4nternational Trade -tatistis.
D. 1ean"Pierre 1eannet' 9lobal Mar/eting -trategies' Hiley 4ndia
?1
I" /0;0 E&1RT . IM1RT MANA%EMENT 9 D6UMENTATIN
b3e,ti5e0 to enlighten the students with the Cone#ts and Proedures of e0#ort"im#ort
management.
*nit < 4 ! Horld Trade ! %iretion and Com#osition of Horld Trade' %iretion and Com#osition
of 4ndia$s Foreign Trade < ;ole of Ban/s and (ther 4nstitutions in 4ndia$s Foreign Trade.
*nit < 44 ! EM4M Poliy < (b:eti+es < Failities & ;estritionsK -ignifiane of E0#orts &
4m#orts to @ations ProgressK E0#ort Potential of -er+ies < E0#ort Potential of -elet
CommoditiesK Te0tiles' Agriultural Produts' Marine Produts' Floriulture' ;eadymade
9arments' Engineering 9oods' )eather Produts' 9ems & 1ewelryK E0#ort Pros#ets in 2arious
Countries.
*nit < 444 ! E0#ort Management! E0#ort Finane and CreditK E(*s' EPJ3-EJ3FTJ < ;ole and
-ignifiane < E0#ort Trading Couses < -tar & su#er -tar Trading CousesK E0#ort 4nenti+es'
E0#ort Potential of -er+ies.
*nit < 42 ! 4m#ort Planning! Methods of 4m#ort Prourement < 9lobal Tendering' )imited
Tendering' @egotiated Prourement' )ong"term ContratingK Foreign E0hange ;egulations
;elating to 4m#ortK 4m#ort finane < 4nstruments of finaning' ;elated Proedures' Customs
Clearane.
*nit < 2 ! ;is/ Management! 4dentifiation and Analysis of ;is/ in 4m#ort (#erations'
Management of ;is/ < Transit ;is/' E0hange ;is/ " ;is/ in E0#ort (#erations' Credit ;is/'
Ban/ 9uarantees and Euality ontrol.
Suggested "oo4s0
1. Aharya & 1ain' E0#ort"E0#ort Proedures and %oumentation' Cimalaya Pub. Couse.
5. Asin Iumar! E0#ort < 4m#ort Management' E0el Publiations. @ew %elhi
6. %.C. Ia#oor' E0#ort Management' 2i/as Publishing Couse P+t. )td.' @ew %elhi.
?. Franis Cherunilam' 4nternational Trade and E0#ort Management' Cimalaya Pub. Couse.
8. E0#ort"4m#ort Poliy! Ministry of Commere' 9o+t. of 4ndia' @ew %elhi
>. Candboo/ of E0#ort"4m#ort #roedures! Ministry of Commere' 9o+t. of 4ndia.
?5
I" 7020 INTERNATINA' "USINESS 'A)S
b3e,ti5e0 to enlighten the students with the Cone#ts and en+ironment of international business
legal framewor/.
*nit < 1 ! ;ole of Contrats in 4nternational Commere' 4ssues Effeting 4nternational Contrats'
Trading En+ironment of 4nternational Business )aws li/e *@CTA%' *nited @ations
Commission for 4nternational Trade )aw (*@C4T;A)).
*nit < 44! *@4CT;A) Con+ention on 4nternational -ale of 9oods' Formation' Performane and
Frustration of Contrat. ;ights of the Buyer and -eller' Produt )iability EC %ireti+es' The
Consumer Protetion At 1DB>.
*nit < 444! 4ntelletual Pro#erty ;ights! 4ntrodution of 4P;-' 4nternational ;egime of 4P;- and
;ole of H4P(' Contem#orary 4ssues ;elating to Patents and Trade Mar/s' 9eogra#hial
4ndiations.
*nit < 42! 4nternational Commerial %is#ute ;esolution! E0tra 1udiial and 1udiial
Proeedings' Arbitration! 4nternational Arbitration < *@C4T;A) Model )aw' 4.CI.CI.'
4nternational Centre for -ettlement of 4n+estment %is#utes' %is#ute -ettlement under H.T.(.
*nit < 2! Ageny Agreements! The nature of Contrat of Ageny' ;ights and (bligations of
Prini#al and Agent' Ty#es of Agents' E0lusi+e Trading ;ights.
Suggested "oo4s0
1@ ;ahna -ingh Puri' and A;+ind 2iswanathan' Pratial A##roah to 4ntelletual
Pro#erty ;ights' 4I 4nt Pub Couse' @ew %elhi
5. Pamella -elman < )aw of 4nternational Trade Te0t Boo/' Iarla -hi##ey' 4nternational Contrats!
%rafting the 4nternational -ales Contrats' Horld Trade Press.
6. -hmitthoff$s! )aw and Pratie of 4nternational Trade' -weet and Ma0well Publiations.
?. 1ayashree Hatel < 4ntelletual Pro#erty ;ights' H.T.(. and %e+elo#ing Countries' (0ford Publiations.
8. -hmitthoff$s < The )aw and Pratie of 4nternational Trade' -weet and Ma0well Publiations.
>. P.C.;oy and Hilliam -heffiele alternate dis#ute resolution' *ni+ersal law #ublishing Com#any.
=. ;ahmatullah Ihan' )aw of 4nternational Transations' @.M.Tri#athi Publiations.
B. P.I.9oel' Business )aw for Managers' Hiley 4ndia' @ew %elhi.

?6
I" 70/0 INTERNATINA' TRADE '%ISTI6S
b3e,ti5e0 to enlighten the students with the Cone#ts and Pratial a##liations of 4nternational
trade logistis.
*nit < 4 ! Mar/eting )ogistis! Cone#t' -ignifiane and (b:eti+es' ;ele+ane of )ogistis in
4nternational BusinessK -ystem ElementsK Iey )ogistis Funtions' -u##ly Chain Management!
Prini#les of -CMK %ifferene between -CM and )ogistisK -CM for 4m#ro+ed Customer
-er+ie and Enhaned global Com#etiti+eness.
*nit < 44 ! 4nternational Trans#ortation! 4nternational Trans#ort -ystem' Choie of Mode < ;ail'
;oad' Air and -ea < E+olution and Pers#eti+es of 4ndian -hi##ing 4ndustryK Problems *@
Con+ention on -hi##ing' Freight -truture and PratiesK )inear (#erationsK Tram# (#erations
Chartering Prini#les and Praties < Air Trans#ortation Ad+antagesK Carrier"onsignee
)iabilities' Total Cost Cone#t.
*nit < 444 ! Hare Cousing! 4n+entory Management < Cone#ts and A##liationK -ignifiane and
Ty#es of Hare Cousing FailitiesK Total Cost A##roah < Containeri,ation! CP- and 4nland
Container %e#ots' %ry Ports' Multi Model Trans#ortation and C(@C(;K Problems and
Pros#ets.
*nit < 42 ! ;ole of Ports! Port (rgani,ation and Management ;es#onsibilities of Port Trust'
9rowth and -tatus of Ports in 4ndia' Carriage of 9oods < )egal As#etsK Port -er+ies Priing.
*nit < 2 ! ;ole of 4ntermediaries! -hi##ing AgentsK C & F Agents' -hi# (wner and -hi##er
Consultation ArrangementsK -te+edores and )ong -hore man < Freight ForwardersK Cargo
Boo/ing CentersK Terminal (#erators.
-uggested Boo/s!
1. %ouglas M.)ambert' 1ames ;.-to/' -trategi )ogistis Management' M9raw Cills' 1DDD.
5. Coyle' Bardi' )angley 1r. Hest' The Management of Business )ogistis! Hest Publishing Co. 1DD>.
6. B.-.-ahay' -u##ly Chain Management in the Twenty First Century' Mamillan' 5777.
?. B.-.-ahay' -CM for global Com#etiti+eness' Mamillan.
8. M.-.;am' -hi##ing' Asia Publishing Couse.
>. 1.Bes Ba/er & Coward )td.' Chartering and -hi##ing Terms! 2olume 4.
=. %r.C.B.%esi' 4ndian -hi##ing Pers#eti+es' Anu#ama Publiations.
B. *se of Maritime Trans#ort 2olume one! E-CAP' *@.
D. 9.;aghuram et.al. -hi##ing Management! Cases and Cone#ts.
17. Alan M.;ugman < (0ford Candboo/ of 4nternational Business' (0ford *ni+ersity Press

??
I" 707 0 )@T@@ AND INDIA
b3e,ti5e0 to enlighten the students with the #ro+isions of 9att while e0#osing to the
mehanism of HT( with referene to the 4ndian en+ironment of 4nternational trade.
*nit " 4! E+olution of 9ATT' 9ATT < Pro+isions < 4ts Hor/ingK 9ATT 1DD? < *ruguay ;ound"
Protool to the 9ATT 1DD?.
*nit < 44! H.T.(. Establishment of H.T.(. < (rgani,ation -truture < Funtions of H.T.(. <
Prini#les of H.T.(. %is#ute -ettlement Body and Trade Poliy ;e+iew Body.
*nit < 444! H.T.(. Agreements' Trade ;elated 4ntelletual Pro#erty ;ights (T;4P-)' Trade
;elated 4n+estment Measures (T;4M-) Multi )ateral Agreements on 4n+estments.
*nit < 42 ! Agreement on Trade in -er+ies' 4ssues relating to E"Commere' ;emo+al of
Euantitati+e ;estritions' Agreement on Te0tiles and Clothing' Effet on Agriulture' Effet on
Pharmaeutial 4ndustry' Effet on (ther Produts li/e )eather Produts' 9ems and 1ewelry et.
*nit < 2 ! H.T.(. %is#ute -ettlement Mehanism < Counil for Trade in 9oods' Counil for
Trade in -er+ies' Counil for Trade ;elated As#ets' H.T.(. and Anti"%um#ing Measures <
Ty#es of %um#ing " (b:eti+es' Effets of %um#ing on 4m#orting and E0#orting Countries'
2arious Anti"%um#ing Measures.
Suggested "oo4s0
1. P.Irishna ;ao! H.T.(. Te0t and Cases' E0el Publiations.
5. M.B.;ao' H.T.(. and 4nternational Trade' 2i/as' @ew %elhi.
6. Garbrough' The Horld Eonomy' Cengage' @ew %elhi
?. Franis Cherunilam' 4nternational Business' Cimalaya Publiations.
8. P.-ubba ;ao' 4nternational Business Te0t and Cases' Cimalaya Publiations.
?8

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