ASSESSING THE BUSINESS

ENVIRONMENT
The purpose of environmental
scanning is to have a clear idea of the
lifestyle of the people as well as the
existing businesses in a certain place.
The first thing to consider about a place is the
size of its population and how it is distributed
according to age, employment, sex, interests,
and other factors.

The best way to get information about the people
living in a community.
This can be done by giving questionnaires to the
people, and tallying the results to get a census.
AGE
What products can you offer for infants, toddlers, adults,
etc?
FOOD
Infants: Baby food and milk formula Adults: Dietary supplements
Toddlers: marshmallows, cookies,
jellies
Gender What products can you offer men? Women?
TOILETRIES AND HYGIENE RELATED PRODUCTS
Men: masculine-scented products, hair wax,
etc.
Women: feminine-scented products,
cosmetics
Marital Status What do single people need? Married people?
CLOTHES
Single: trendy
clothes
Married: Conservative clothes; clothes for young family
members
Birth Rate What quantity of the products should you prepare?
DIAPERS
If you have data about the trend of births in your area, you
can predict the quantity of diapers that you need at a
specific time.
Religion
What products can you offer to Christians? Muslims? Other
religions?
Christians: The Holy Bible, religious literature, crucifix, etc.
Muslims: Hijab, Jilbab, prayer mats, etc.
Religious
Items
Source of
Livelihood
and Income
What are the peoples sources of income? What do
they need for their work? What items can they
afford to buy?
PERSONAL
ENHANCEMENT
Office supplies and electronic gadgets, engineering,
medical, dental supplies, etc.
Lifestyle
and
Interests
What products or services can you offer that answer
their interests and manner of living?
Beauty/hair salon, hair/foot spa, massage
services, etc.
PERSONAL
ENHANCEMENT