Course Code

GEN 06 C
Course Title : PSYCHOLOGY
Term: II
Credits: 2
Classification General Management, Core Course
Objective
This course is a pre requisite for specialization in Marketing esearch and
introduces the student to the concepts, theories and research that go back the
consumers thought process, emotions and behavior! The scope encompasses
research methods, the biolog" of behavior, sensation and perception, stress and
adjustment, learning, memor", cognition, motivation, emotion, developmental
epochs of behavior, personalit", abnormal behavior and its therapies, social
behavior and individual differences!
#earning
Outcomes
$" the end of this course students should be able to:
%! &rovide a description of the field of ps"cholog" and understand
ho' ps"cholog" differs from other social and behavioral sciences
(! Gain an understanding of ps"chological theories
)! *nderstand research and methods of anal"sis used b"
ps"chologists
+! *nderstand the process of thoughts, behavior and emotions
,! *nderstanding the concepts of perceptual processes and
sensations
-! *nderstand the developmental phases in the life of a human being
.! Gain an understanding of concepts and theories underl"ing human
motivations and emotions!
/! Gain an understanding of concepts and theories underl"ing human
social behavior
0! *nderstanding the concept of abnormal behavior
%1! *nderstanding the concept of ps"chotherap"
2nput from 33 Output to All the courses in CML.
Course
Contents
2ntroduction to the 4chools of &s"cholog" 3 Behavioural, Existential, Gestalt,
Freudian, Cognitive, humanistic
Core &s"cholog":
Biological foundation of behaviour: neuroh!siolog!
"ensation and #ercetion
Cognitive rocesses $ memor!, learning, motivation, emotions
#ersonalit!
%ntelligence
5uman 6evelopment:
&ifferent stages of human develoment.
'ature (s. 'uture
Child #s!cholog!
4ocial &s"cholog":
Attitudes, values, grou s!cholog!, sterot!ing, re)udices and discriminations,
Ad)ustment
"ocial organisation
Culture and self
&s"chological tools and testing
Introduction to #s!chological tests
Behavioural techniques
Projective and Objective techniques
Counselling
%ntroduction to counseling
theories of counseling
"!stems and s*ills
esearch methodolog" in &s"cholog"
eferences
%! &s"cholog" 7 obert 8 $aron &earson ,
th
edition!
(! 8tkinson9s and 5ilgard9s 2ntroduction to &s"cholog", compiled b" :d'ard :!
4mith, 4usan ;olen 7 5oeksema, $arbra <rederickson, Geoffre" ! #oftus,
&ub! Thomson and =ads'orth
)! 2ntroduction to 4ocial &s"cholog", $aron, !8!, $ransconbe, ;! !, $"rne, 6!,
&ub! &earson > 8ll"n and $acon
+! &s"chological Testing and 8ssessment, onald ?a" Cohen and Mark :!
4'erdeik, &ub! Tata McGra' 5ill
,! eadings in Cognitive &s"cholog", 4trenberg, !, =agner, !, &ub! C :ngage
#earning
-! The Counselling &rocess, a multi theoretical integrative approach, :lizabeth
e"nolds =elsel, #e'is :! &atterson, &ub! Cleveland 4tate *niversit"
.! 5uman 6evelopment, 6iane :! &apalia, uth 6uskin <ieldman, &ub! McGra'
5ill