Mba Rtmnu Syllabus

Rashtrasant
Tukdoji Maharaj
Nagpur University
REVISED SYLLABUS FOR MBA EXAMINATION
2008-09
FACULTY OF COMMERCE
Masters Degree i B!siess A"#iistrati$ E%a#iati$
2008-09 a" O&ar"s
1
'T&$ Year Degree C$!rse(
2
S)*e#e $+ E%a#iati$
1. The duration of M.B.A. course shall e of T!o years consisting "e#ester$% & %% in first year and
"e#ester$%%% & %' in second year.
2. "uject to co#pliance !ith the provisions of this direction and of other ordinances in force
fro# ti#e to ti#e( an applicant for ad#ission to this course shall have passed degree
e)a#ination of Rashtrasant Tukdoji Maharaj Nagpur University or any other recogni*ed
University e+uivalent thereto !ith ,-. aggregate #arks for open category and ,/. #arks
aggregate for Back!ard 0lass candidates or as notified y the state 1overn#ent fro# ti#e to
ti#e. 2rovided that "tudents ad#itted through 0entral 3ntrance Test 40A25 conducted y
6irectorate or any other entrance e)a#ination conducted y co#petent authority approved y
the directorate of technical education and fulfilling the eligiility conditions prescried y the
Rashtrasant Tukdoji Maharaj Nagpur University shall only e ad#itted to this 0ourse.
a. The 3)a#inations for "e#ester %% and %' shall e held t!ice a year at such places and on such
dates as #ay e fi)ed y the University.
. The e)a#inations for se#ester % and %%% shall e conducted y the respective %nstitute 7
6epart#ent and the dates of e)a#ination !ill e announced y the 6irector of the %nstitute 7
6epart#ent.
8. The fees for e)a#ination shall e as prescried y the Rashtrasant Tukdoji Maharaj Nagpur
University fro# ti#e to ti#e.
,. Applicant for the e)a#ination prosecuting a regular course of study leading to the Master
6egree in Business Ad#inistration shall not e per#itted to join any other course in this
University or any other University si#ultaneously.
-. The AT9T Rules shall e as under 4Theory and "essional shall e considered as separate
passing heads5
Ad#ission to "e#ester 0andidate should have passed in
all t he sujects of follo!ing
e)a#inations of Nagpur
University
0andidates should have passed in
all sujects e)cept in four or less
nu#ers of passing heads of the
follo!ing e)a#ination
:irst ;ear MBA
"e#ester$ %
6egree e)a#ination $$
:irst ;ear MBA
"e#ester$ %%
$$ %st "e#ester
"econd ;ear MBA
"e#ester$ %%%
%st se#ester %%nd se#ester
"econd ;ear MBA
"e#ester$%'
%%nd se#ester %%%rd se#ester 4<5
NOTE, 4<5 The candidate ad#itted to the fourth se#ester 4final5 shall prosecute his 7 her studies=
ho!ever( he7she shall not e eligile to fill in the e)a#ination for# for the final se#ester e)a#ination
unless he7she clears all the lo!er e)a#inations.
>. 4a5 The e)a#inee of "e#ester$% 4M.B.A5 e)a#ination shall e e)a#ined in the follo!ing
sujects y the respective %nstitutes 7 6epart#ent na#ely?
-. /ri)i01es $+ B!siess Maage#et
2. F$!"ati$ )$!rse i Mar2etig Maage#et
3. F$!"ati$ )$!rse i 4!#a Res$!r)e Maage#et
5. F$!"ati$ )$!rse i I+$r#ati$ Te)*$1$g6 Maage#et
8
7. F$!"ati$ )$!rse i A))$!tig
8. 9!atitati:e De)isi$ Ma2ig
;. B!siess Legis1ati$
8. Fia)ia1 Maage#et
5 The candidate of MBA Se#ester II shall e offered F$!r C$#0!1s$r6 0a0ers a" T&$ S0e)ia1isati$
S!<=e)ts. 3ach "pecialisation "uject shall have T>O papers of 1// #arks each as given elo!.
"e#ester$%% 4M.B.A5 e)a#ination shall e conducted y the University in the follo!ing sujects na#ely?
-. Orgaisati$ Be*a:i$r ? De:e1$0#et
2. Maageria1 E)$$#i)s
3. E:ir$#et Maage#et
5. B!siess Resear)*
7. S0e)ia1isati$ @ I, /a0er- I
8. S0e)ia1isati$ @ I, /a0er- II
;. S0e)ia1isati$ @ II, /a0er -I
8. S0e)ia1isati$ @II, /a0er- II
c5 The candidate of MBA Se#ester III shall e offered Si% C$#0!1s$r6 0a0ers a" T&$ S0e)ia1isati$
S!<=e)ts. 3ach "pecialisation "uject shall have ONE paper of 1// #arks each as given elo!. The
e)a#ination !ill e internal and !ould e conducted y the respective %nstitutes 7 6epart#ents na#ely?
-. A001ie" O0erati$s Resear)*
2. Etre0ree!ria1 De:e1$0#et
3. Strategi) Maage#et
5. B!siess Et*i)s ? C$r0$rate A$:era)e
7. /!<1i) S6ste# Maage#et
8. /r$=e)t Maage#et a" 9!a1it6 Maage#et
;. S0e)ia1isati$ @ I, /a0er- III
8. S0e)ia1isati$ @ II, /a0er- III
d5 The candidate of MBA Se#ester IV 3)a#ination shall offer T*ree /a0ers each fro# T&$
S0e)ia1isati$ "ujects( !hich he7she has opted. 3ach paper !ill e of 1// #arks and the 2roject
@ork of 2// #arks. The e)a#ination and 2roject evaluation !ill e conducted y the University.
-. S0e)ia1isati$ @ I, /a0er- IV
2. S0e)ia1isati$ @ I, /a0er- V
3. S0e)ia1isati$ @ I, /a0er- VI
5. S0e)ia1isati$ @II, /a0er- IV
7. S0e)ia1isati$ @ II, /a0er- V
8. S0e)ia1isati$ @ II, /a0er- VI
;. /r$=e)t Re0$rt ' +r$# a6 $e $+ t*e S0e)ia1isati$ s!<=e)ts $0te" (
7. 3ach paper of Se#ester IB IIB III ? IV 'M.B.A( e)a#ination shall carry 1// #arks and shall e
distriuted as under?
Mar2s
-C >ritte e%a#iati$ 80
2C Itera1 assess#et 20
%nternal assess#ent #arks shall e a!arded y the Aead of the 6epart#ent in consultation !ith the
faculty #e#ers suject to #oderation y A.B.6.76irector and shall e ased on?
15 2articipation in se#inars( case discussions & group !ork activities $ - #arks
,
25 0lass tests( +ui**es( individual and group oral presentations $ - #arks
85 "u#ission of !ritten assign#ents( ter# papers and viva$voce $ - #arks
,5 0lass$roo# participation and attendance $ - #arks
T$ta1 Mar2s , 20 #ar2s
The !eightage given to each of these factors shall e decided and announced at the eginning of the
se#ester y individual faculty #e#ers responsile for the paper.
C. 2roject @ork !ill e co#pulsory for each student appearing at the se#ester$ %' 4M.B.A5
3)a#ination.
4i5 2roject shall carry 2// #arks as follo!s$
Mar2s
2roject !ork 43valuation y 3)ternal 3)a#iner5 ? 1//
"e#inar and open defense evaluation 4y 3)ternal
And %nternal 3)a#iner5 ? -/
'iva$voce y 3)ternal & %nternal 3)a#iner ? -/
200
(ii) T!o copies of 2roject !ork 42rinted or Type @ritten5 shall e su#itted to the University
through the supervisor of the candidate and the 2rincipal7 6irector 7 Aead of the %nstitute7
6epart#ent( at least t&$ #$t* prior to the date of co##ence#ent of "e#ester$%' 3)a#ination
and one copy !ill e retained y the college76epart#ent for internal evaluation purpose.
4iii5 A 0andidate shall su#it !ith his7her project !ork( a certificate fro# the "upervisor to the effect$
4a5 That the candidate has satisfactorily co#pleted the 2roject !ork for not less than one session and
45 That the 2roject !ork is the result of the candidates o!n !ork and is of sufficiently high standard
to !arrant its presentation for e)a#ination.
4iv5 0andidate shall su#it his declaration that the 2roject is the result of his o!n research !ork and
the sa#e has not een previously su#itted to any e)a#ination of this University or any other
University. The 2roject shall e liale to e rejected and 7or cancelled if found other!ise.
(v) The 2roject !ork shall e evaluated through se#inar and open defense and 'iva$voce at the
0ollege7 6epart#ent y internal and e)ternal e)a#iners appointed y university <e+$re
"e#ester$%' 3)a#ination.
A student appearing for MBA "e#ester %' 3)a#ination !ill have to pay additional fees as prescried
y the University fro# ti#e to ti#e.
D. The scope of the suject( percentage of passing in theory and project !ill e governed as per
follo!ing rules?
i5 %n order to pass at the "e#ester %( %%( %%% & %' e)a#inations and e)a#inee shall otain not less
than -/. #arks or B grade in each head of passing of every paper( that is to say separately in the
university e)a#ination ( internal evaluation and in three heads of passing of project !ork.
ii5 An e)a#inee !ho is unsuccessful at the e)a#ination shall e eligile for ad#ission to the
suse+uent e)a#inations on pay#ent of a fresh fee prescried for the e)a#ination together !ith
the conditions of the ordinance in force fro# ti#e to ti#e.
iii5 An e)a#inee !ho has failed at the sessional e)a#ination only= shall e re+uired to register
hi#self7herself afresh for doing the sessional !ork again in the 6epart#ent 7 0ollege in the
suject7sujects7project !ork in !hich he7she has failed on pay#ent of fresh sessional fees as
prescried y the University fro# ti#e to ti#e. "uch students shall co#plete their "essional !ork
in the ne)t se#ester. The 6irector shall on eing satisfied aout the co#pletion of sessional !ork
-
of such a candidate send the fresh sessional #arks to the university and these fresh sessional
#arks shall e taken into consideration for co#puting his7her results at the e)a#ination.
iv5 There shall e no classification of successful e)a#inees at the "e#ester %( %% & %%% e)a#inations.
v5 "uccessful e)a#inees otaining >/. or #ore #arks in the aggregate of "e#ester %% and & %'
e)a#inations taken together i.e. out of 1>// #arks shall e placed in the :irst 6ivision and those
otaining less than >/. ut not less than -/. in the "econd 6ivision.
The grades a!arded y the respective %nstitute 7 6epart#ent for "e#ester % shall e #entioned in
"e#ester %% #ark sheet & %%% "e#ester 3)a#ination grades shall e #entioned in the Mark$"heet
of %' 4:inal5 "e#ester 3)a#ination issued y the University
vi5 2rovision of 6irection No.,, of 2//1 governing the a!ard of grace #arks for passing an
e)a#ination( securing higher division 7class and for securing distinction in the sujects shall
apply to the e)a#ination.
vii5 No person shall e ad#itted to this e)a#ination( if he has already passed the sa#e e)a#ination
or an e)a#ination of any other statutory University 4!hich has een recogni*ed as e+uivalent to
that e)a#ination.5
viii5 3)a#inee successful at the "e#ester %( %%( %%% and %' e)a#inations shall( on pay#ent of the
prescried fee( receive a 6egree in the prescried for# signed y the 'ice$0hancellor.
-0. N$r#s $+ T*e$r6 /a0er D /r$=e)t >$r2,
o :or all Theory 2apers there shall e at least T4REE 2eriods 2er !eek per "uject of Bne Aour
duration.
o The affiliated Manage#ent %nstitutes 7 0olleges7 6epart#ent shall declare the "pecialisation it is
offering efore the co##ence#ent of ad#ission process of "e#ester $% in their %nfor#ation Brochure
and !e$site and co##unicate the sa#e to the University !ell in advance. The %nstitute !ill offer
the "pecialisation proposed only if #ini#u# FIVE students opt for the sa#e.
o :or 2roject !ork7Research !ork a atch of TEN students per guide 7supervisor has to e allotted y
the %nstitute. T4REE periods per !eek of one hour duration shall e the !ork load allotted for
project guidance for ten students.
--. A!i"e1ies +$r C$"!)t $+ Se#ester I ? III E%a#iati$ ? A&ar" $+ Ara"es <6 Istit!te D
De0art#et
A. A!i"e1ies +$r C$"!)t $+ E%a#iati$
o The +uestion paper should e set in such a #anner so as to cover the co#plete syllaus as prescried
y the University.
o The pattern of conduct of e)a#ination i.e. 6uration( Ma). Marks etc shall e as per the University
3)a#ination pattern.
o The evaluation should e conducted at %nstitute 7 6epart#ent y the respective suject teacher.
o The result for these e)a#inations should e declared !ithin ti#e li#it as per University nor#s and
co##unicated to the University !ithin stipulated ti#e.
o The record of conduct of such e)a#ination( evaluation and results should e #aintained for a period
of at least T4REE 6ears y the respective %nstitute 7 6epart#ent for the verification y the co#petent
authority.
B. A!i"e1ie +$r A&ar" $+ Ara"es
The 1rades !ill e assigned in each %nternal Assess#ent 2aper on the follo!ing asis?
Mar2s O<taie" Ara"es
ABB'3 E- . AF
>
>1 . $ E- . A
->. $ >/. BF
-/ . G --. B
B3HB@ -/ . :A%H
E
Rashtrasant Tukdoji Maharaj Nagpur University
SYLLABUS FOR MBA EXAMINATION
Se#ester @I
1. 2rinciples of Business Manage#ent
2. :oundation course in Marketing Manage#ent
8. :oundation course in Au#an Resource Manage#ent
,. :oundation course in %nfor#ation Technology Manage#ent
-. :oundation course in Accounting
>. Iuantitative 6ecision Making
E. Business Hegislation
C. :inancial Manage#ent
Se#ester @II
1. Brganisation Behavior & 6evelop#ent
2. Managerial 3cono#ics
8. 3nviron#ent Manage#ent
,. Business Research
-. "pecialisation G %? 2aper$ %
>. "pecialisation G %? 2aper$ %%
E. "pecialisation G %%? 2aper $%
C. "pecialisation G%%? 2aper$ %%
Se#ester @III
1. Applied Bperations Research
2. 3ntrepreneurial 6evelop#ent
8. "trategic Manage#ent
,. Business 3thics & 0orporate 1overnance
-. 2ulic "yste# Manage#ent
>. 2roject Manage#ent and Iuality Manage#ent
E. "pecialisation G %? 2aper$ %%%
C. "pecialisation G %%? 2aper$ %%%
Se#ester @IV
1. "pecialisation G %? 2aper$ %'
2. "pecialisation G %? 2aper$ '
8. "pecialisation G %? 2aper$ '%
,. "pecialisation G%%? 2aper$ %'
-. "pecialisation G %%? 2aper$ '
>. "pecialisation G %%? 2aper$ '%
E. 2roject Report 4 fro# any one of the "pecialisation sujects opted 5
C
S0e)ia1isati$s
Ar$!0 A.Mar2etig Maage#et
2aper$ %? Advertising & %ntegrated Marketing 0o##unication
2aper$ %%? Brand Manage#ent
2aper$ %%%? Retail Manage#ent
2aper$ %'? Rural Marketing
2aper$ '? Marketing of "ervices
2aper$ '%? "ales & 6istriution Manage#ent
Ar$!0 B.Fia)ia1 Maage#et
2aper$ %? 0orporate Ta)ation
2aper$ %%? 2roject 2lanning & :inancial "trategy
2aper$ %%%? %ndian :inancial "yste#
2aper$ %'? %nternational :inancial Manage#ent
2aper$ '? "ecurity Analysis & %nvest#ent Manage#ent
2aper$ '%? 2rinciples & 2ractice of Banking and %nsurance
Ar$!0 C.4!#a Res$!r)e Maage#et
2aper$ %? 1roup & Brgani*ational 3ffectiveness
2aper$ %%? 2erfor#ance Manage#ent & 0o#pensation
2aper$ %%%? Training & 6evelop#ent 2ractices
2aper$ %'? %ndustrial relations & laor Hegislations
2aper$ '? Au#an Resource 6evelop#ent strategies and syste#s
2aper$ '%? 1loal ARM? "cenario and practices
Ar$!0 D.I+$r#ati$ Te)*$1$g6 Maage#et
2aper$ %? 6ataase Manage#ent "yste#s
2aper$ %%? %nternet Technologies and Trends
2aper$ %%%? %nnovation in %T
2aper$ %'? "trategic Manage#ent of %T
2aper$ '? "oft!are 3ngineering
2aper$ '%? 3nterprise Resource 2lanning
Ar$!0 E.4ea1t*Care Maage#et
2aper$ %? 0o##unity Aealth( 3pide#iology and 2opulation Manage#ent
2aper$ %%? Aealth0are and "ocial 2olicy
2aper$ %%%? Aealth "yste# Manage#ent
2aper$ %'? 3nviron#ental Aealth Manage#ent and "afety Manage#ent
2aper$ '? Aealth and Aospital %nfor#ation "yste#s
2aper$ '%? Aealth 0o##unication? 6evelop#ent and 6isse#ination
Ar$!0 F.Iterati$a1 B!siess Maage#et
2aper$ %? %nternational :inancial Markets
2aper$ %%? :oreign 3)change Manage#ent
2aper$ %%%? %nternational Marketing
2aper$ %'? 3)port %#port 2rocedures( 6ocu#entation & Hogistics
D
2aper$ '? %nternational 3cono#ic Brgani*ations
2aper$ '%? %ndiaJs :oreign Trade 2olicy
1/
Ar$!0 A.O0erati$s Maage#et
2aper$ %? 2roject Manage#ent
2aper$ %%? Business 2rocess Reengineering
2aper$ %%%? Total Iuality Manage#ent
2aper$ %'? "upply 0hain Manage#ent
2aper$ '? Bperations Manage#ent
2aper$ '%? Manufacturing 3cono#ics
Ar$!0 4.Ba2ig ? Fia)ia1 Ser:i)es Maage#et
2aper$ %? Banking in %ndia
2aper$ %%? :inancial "ervices
2aper$ %%%? Ha!s & Regulations to Banking
2aper$ %'? Basics of :inancial Accounting for Bankers
2aper$ '? 2ortfolio Manage#ent
2aper$ '%? Bank :inancial Manage#ent
Ar$!0 I.Agri B!siess Maage#et
2aper$ %? Agri$%nput Manage#ent
2aper$ %%? Agri$Technology Manage#ent
2aper$ %%%? :inancial Manage#ent for Agri Business
2aper$ %'? Hivestock Manage#ent
2aper$ '? :ood 2rocess Manage#ent
2aper$ '%? Trends in Agri Business
Ar$!0 E./$&er Maage#et
2aper$ %? 3nergy 0onversion & 2o!er 2lant "yste#s
2aper$ %%? 3lectricity %ndustry "tructure & Regulations
2aper$ %%%? 2o!er 3nviron#ent %nterface
2aper$ %'? Trans#issions & 6istriution of 3lectrical 3nergy
2aper$ '? Aydro 2o!er Resources Manage#ent
2aper$ '%? 2o!er 2ricing & 2o!er 2urchase Agree#ents
1roup $ A( B( 0( 6( 3( : &A are offered y our %nstitute as per "che#e of
3)a#ination 42oint no 1/5<
< :or #ore detail kindly refer to the "che#e of 3)a#ination 42oint no 1/5
11
A//ENDIX
MBA E%a#iati$ Se#ester @I
Itera1 E%a#iati$
"uject 2aper Ma)i#u# Mini#u#
Marks Marks
15 2rinciples of Business Manage#ent %nternal 2aper C/ ,/
Manage#ent 1// -/
%nternal Assess#ent 2/ 1/
25 :oundation course in Marketing %nternal 2aper C/ ,/
Manage#ent 1// -/
85 :oundation course in Au#an %nternal 2aper C/ ,/
Resource Manage#ent 1// -/
,5 :oundation course in %nfor#ation %nternal 2aper C/ ,/
Technology Manage#ent 1// -/
-5 :oundation course in Accounting %nternal 2aper C/ ,/
& :inance 1// -/
>5 Iuantitative 6ecision Making %nternal 2aper C/ ,/
1// -/
E5 Business Hegislation %nternal 2aper C/ ,/
1// -/
C5 :inancial Manage#ent %nternal 2aper C/ ,/
1// -/
12
MBA E%a#iati$ Se#ester @II
Ui:ersit6 E%a#iati$
Marks Marks
15 Brganisation Behavior & University 2aper C/ ,/
6evelop#ent 1// -/

25 Managerial 3cono#ics University 2aper C/ ,/
1// -/
85 3nviron#ent Manage#ent University 2aper C/ ,/
1// -/
,5 Business Research University 2aper C/ ,/
1// -/
-5 "pecialisation G %? 2aper % University 2aper C/ ,/
1// -/
>5 "pecialisation G %? 2aper %% University 2aper C/ ,/
1// -/
E5 "pecialisation G %%? 2aper % University 2aper C/ ,/
1// -/
C5 "pecialisation G %%? 2aper %% University 2aper C/ ,/
1// -/
18
MBA E%a#iati$ Se#ester @III
Itera1 E%a#iati$
Marks Marks
15 Applied Bperations Research %nternal 2aper C/ ,/
1// -/
25 3ntrepreneurial 6evelop#ent %nternal 2aper C/ ,/
1// -/
85 "trategic Manage#ent %nternal 2aper C/ ,/
1// -/
,5 Business 3thics & 0orporate %nternal 2aper C/ ,/
1overnance 1// -/

-5 2ulic "yste# Manage#ent %nternal 2aper C/ ,/
1// -/
>5 Iuality Manage#ent %nternal 2aper C/ ,/
1// -/
E5 "pecialisation G %? 2aper$ %%% %nternal 2aper C/ ,/
1// -/
C5 "pecialisation G %%? 2aper$ %%% %nternal 2aper C/ ,/
1// -/
1,
MBA E%a#iati$ Se#ester @IV
Ui:ersit6 E%a#iati$
Marks Marks
15 "pecialisation G %? 2aper$ %' University 2aper C/ ,/
1// -/
25 "pecialisation G %? 2aper$ ' University 2aper C/ ,/
1// -/
85 "pecialisation G %? 2aper$ '% University 2aper C/ ,/
1// -/
,5 "pecialisation G%%? 2aper$ %' University 2aper C/ ,/
1// -/
-5 "pecialisation G %%? 2aper$ ' University 2aper C/ ,/
1// -/
>5 "pecialisation G %%? 2aper$ '% University 2aper C/ ,/
1// -/
E5 2roject Report
/r$=e)t s*a11 )arr6 200 #ar2s
Mar2s
Ma%i#!# Mii#!#
2roject !ork 43valuation y 3)ternal 3)a#iner5 1// -/
"e#inar and open defense evaluation y 3)ternal and %nternal 3)a#iner -/ 2-
'iva$voce y 3)ternal & %nternal 3)a#iner -/ 2-
T$ta1 200 -00
1-
Se#ester @I
/a0er -, /ri)i01es $+ B!siess Maage#et
SECTION A
Uit I, Itr$"!)ti$ - Nature( function( definition and i#portance of #anage#ent( 6efinition( nature(
purpose and scope of #anage#ent( :unctions of a #anager( an overvie! of planning( organi*ing and
controlling( %s #anage#ent a science or artK
Uit II, De:e1$0#et $+ Maage#et T*$!g*t - "cientific #anage#ent= 0ontriution of Taylor( :ayol(
Mary :ollet( 3lton Mayo= Aa!thorne e)peri#ents( 0ontingency approach( %ndian heritage in production
and consu#ption.
Uit III, Maage#et a" A"#iistrati$ - Manage#ent and ad#inistration( Manage#ent as a
profession( 2rofessionalis# of #anage#ent in %ndia( Manage#ent ethics and #anage#ent culture( "kills
re+uired of #anager( 0lassification of skills( Methods of skills develop#ent.
Uit IV, Maage#et /1aig - 0oncept of planning( ojectives( Nature( Types of plan( "tages involved
in planning( 0haracteristics of a good plan( %#portance( Hi#itations of planning( Making planning
effective( "trategic planning in %ndian %ndustry.
Uit V, De)isi$ Ma2ig $ 0oncept( characteristics of decisions( Types of decisions( "teps %nvolved in
decision #aking( %#portance of decision #aking( Methods of decision #aking( 0o##ittee 6ecision
Making.
SECTION B
Uit VI, Orgaisati$ - 0oncepts( 2rinciple of organi*ation( %#portance( :eatures of good organi*ation
structure( Types of Brganisation structure.
Uit VII, A!t*$rit6 a" Res0$si<i1it6 - Authority( Responsiilities and Accountaility( 6elegation of
Authority Barriers to effective delegation( "pan of control.
Uit VIII, C$$r"iati$ ? Dire)ti$ C$)e0t - %#portance and need for coordination( 2rinciples of
coordination( Methods of achieving effective coordination= Meaning of direction( %#portance and
2rinciples of direction( 0haracteristics of good directives.
Uit IX, C$tr$1 - 0oncept( planning$control relationship( process of control $setting ojectives(
estalishing standards( #easuring perfor#ance( correcting deviations. Brief revie! of Traditional
Techni+ues & Modern Techni+ues of 0ontrol= Au#an response to control= 6i#ensions or Types of
0ontrol $ 4a5 :eed for!ard control 45 0oncurrent 0ontrol 4Real Ti#e %nfor#ation & 0ontrol5( 4c5
:eedack 0ontrol v5 Techni+ues of 0ontrol.
Uit X, C$#0arati:e st!"6 $ 0o#parative study of #ain features of Lapanese Manage#ent and M culture
of A#erican 0o#panies.
S!ggeste" Rea"igs,
1. 3ssentials of Manage#ent( Aarold 9oont* & Aein*( @eihrich( -
th
Tata Mc1ra! Aill
2. Manage#ent "toner( :ree#an( 1ilert Lr. (>th (2rentice Aall
8. Manage#ent 4A 1loal 2erspective5( Aein* @eihrich &Aarnold 9oont*( 1/th Tata Mc1ra! Aill
,. A 6ictionary of Business 8ed. By 3li*aeth Martin G B)ford
-. :unda#entals of Manage#ent( Roins (8rd 2earson 3ducation Asia
/a0er 2, F$!"ati$ C$!rse i Mar2etig Maage#et
SECTION A
Uit-I, C$)e0ts ? A001i)ati$ $ 0ore 0oncepts of Marketing( 0o#pany Brientation to!ards Market
place( Ne! 0oncepts G 3 Business( Relationship Marketing= 6ataase Marketing( :unctional areas of
Marketing.
1>
Uit-II, Mar2etig /1a - "teps in the Marketing 2rocess( Nature and contents of a #arketing plan(
#arketing #i). "canning the Marketing environ#ent= Marketing Research & 6e#and :orecasting
Uit-III, Aa16Fig t*e Mar2et - "eg#enting( Targeting( 2ositioning and Repositioning= Analy*ing
Buying Behaviour( Analy*ing 0o#petition.
Uit-IV, /r$"!)t Maage#et - Meaning of product( product classification( product levels( product
policies( 2roduct life cycle and ne! product develop#ent( Branding & packaging.
Uit-V, /ri)ig Strategies - 2ricing ojectives( #ethods and pricing policies= adopting the price= %nitiating
and responding to price changes.
SECTION B
Uit-VI, Mar2etig C$##!i)ati$ - Understanding the co##unication process( Managing
advertising= "ales pro#otion( 2ulic relations and direct #arketing.
Uit-VII, Distri<!ti$ Strateg6 - 0hannel design and #anage#ent( 0hannel dyna#ics and #arket
logistics( 0hannels of distriution( Types of channels( %#portance of Retailing and !holesaling.
Uit-VIII, Mar2etig $+ Ser:i)es - Nature( 0haracteristics and 0lassification of services( "trategies in
service #arketing( %#portance and future of service #arketing.
Uit-IX, Re1ati$s*i0 Mar2etig ? E-<!siess - Ne! issues G 3$Business( Relationship #arketing=
1loali*ation( 0onsu#eris#( Hegal issues and ethics.
Uit-X, M$it$rig a" C$tr$11ig Mar2etig E++$rts - 3valuating results of #arketing strategies
i#ple#entation and plans( Need and i#portance of Marketing control( Types of controlling$ Bperating
control( "trategic control( Marketing audit.
S!ggeste" Rea"igs
1. Marketing Manage#ent G 2lanning( %#ple#entation and 0ontrol G '. ". Ra#as!a#y and ". Na#aku#ari $ McMillan
2. Marketing Manage#ent $ 2. 9otler $ 2rentice Aall %nc
8. Marketing Manage#ent G Rajan "a)ena $ Tata Mc1ra!$Aill
,. %ntroduction to Marketing Manage#ent y Adrian 2al#er G B)ford University 2ress.
5. Basic Marketing 1-
th
edition y @illia# 6 2erreault R( $ Tata Mc1ra!$Aill
/a0er 3, F$!"ati$ C$!rse i 4!#a Res$!r)e Maage#et

Uit I, T*e Strategi) R$1e $+ 4RM - Nature( scope( ojectives( i#portance and functions( Au#an
resource as an asset in organi*ation( 3volution of the concept of ARM( Au#an resource #anage#ent in
%ndia= hu#an resource #anage#ent in dyna#ic environ#ent G 3)ternal & %nternal 3nviron#ent "yste#s
approach to ARM( "trategic ARM( "trategic roles of AR #anager( Iualities of AR Manager.
Uit II, E$< Aa16sis ? Desig - Lo Analysis G Meaning( Uses( 2rocess and #ethods of collecting data
for jo analysis( 0o#petency approach to jo analysis( Lo 6escription( Lo "pecifications & Role
Analysis( :actors affecting Lo 6esign( Techni+ues of Lo 6esign( 0ases and 3)ercises in understanding
Lo Analysis.
Uit III, 4!#a Res$!r)es /1aig ? Re)r!it#et /$1i)6 - Au#an Resources 2lanning= Need for
Au#an Resources 2lanning= 2rocess of Au#an Resources 2lanning= Au#an Resource 2lanning "yste#=
Responsiility for Au#an Resource 2lanning. :ra#e!ork for 2rocure#ent= Recruit#ent 2olicy= :actors
Affecting Recruit#ent= "ources of Recruit#ent= Recruit#ent 2ractice in %ndia= The 2role# of The N"ons
of The "oilJ= Assess#ent of The Recruit#ent 2rogra##e( 1loal "taffing G 3)patriation( %npatriation (
:le)patriation.
Uit IV, Se1e)ti$B I"!)ti$ ? /1a)e#et - "election 2rocess( Ne! tools 7Methods of selection G
%ntervie!s( Tests and assess#ent of effectiveness of selection tools. %nduction 2rogra##e( 2role#s in
%nduction( Re+uisites of effective %nduction( Typical %nduction 2rogra##e G 6oJs & 6onJts( 2lace#ent G
%nternal Moility( Transfers( 3#ployee "eparations.
1E
Uit V, E#01$6ee Ar$&t* ? De:e1$0#et Traiig - %ntroduction of Training= Bjectives and
%#portance of Training= Training Needs %dentification. Brgani*ation Analysis= Task Analysis= Man
Analysis= Training Areas %dentified y Trainers= Responsiility for Training= Training Brgani*ation= Head
Ti#e 2lanning= Types and Techni+ues of Training and 6evelop#ent= Bjectives of Training Methods=
0lassification of Training Methods7Techni+ues= Training y "upervisors= Need and %#portance of
Manage#ent 6evelop#ent= 3valuation of Training= Reasons of Training :ailure= %#proving 3ffectiveness
of Training.
1C
SECTION B
Uit VI, /er+$r#a)e A00raisa1 $ Nature( Bjectives( li#itationsGvarious #ethods G Modern &
Traditional( Multiple 2erson 3valuation Methods= 2erfor#ance Tests & :ield Revie! Techni+ues=
Appraisal( 2raise and Recognition= Re!ards and %ncentives= 2ro#otions. AR Records( M%" AR Reports(
AR :or#ats G 2ersonnel :iles( Attendance( Heave( Medical Records.
Uit VII, C$#0esati$ Maage#et - @age & "alary Ad#inistration$%ntroduction= @age & "alary
Ad#inistration= Theories to 6eter#ine the @ages= 0lassification of @ages= Machinery for :i)ing @ages=
Lo "atisfaction( Lo 3valuation= Bjectives of Lo 3valuation= Lo 3valuation Methods= Advantages and
Hi#itations of Lo 3valuation.
Uit VIII, E#01$6ee Bee+its ? I)eti:es - 3#ployee Benefits? Meaning( Types of Benefits & "ervices(
2rinciples of :ringes( 1uidelines to #ake enefit progra##e #ore effective= %ncentive 2ay#ents ?
%ncentive 2lans( %ndividual %ncentives( 1roup Base %ncentive 2lan( Brgani*ation !ide %ncentive 2lans(
Bther %ncentive sche#es( 1uidelines for 2:24 pay for perfor#ance5 syste#s.
Uit IX, E#01$6ee >e1+are ? S$)ia1 Se)!rit6 - 3#ployee @elfare? %#portance( Agencies( Types &
statutory provisions= "ocial "ecurity? %ntroduction( Types( "ocial security #easures 7 laour la!
provisions in %ndia= Aealth & "afety? Hegal provisions regarding Aealth & safety( Measures to pro#ote
Aealth & "afety( 3#ployee Assistance 2rogra##es( 3ffective safety #anage#ent.
Uit X, 4R Re)$r"s ? Resear)* ? Iss!es - AR Records 9eepingG 2rocess( Methods 4Manual 7
0o#puteri*ed5( Types & %#portance. AR Research G Areas of research( Methods of conducting Research (
Uses and %#portance AR %ssues G 0auses & %#pact of ? 3#ployee Turnover( Asenteeis#( Attrition &
Retention( Talent Manage#ent.
S!ggeste" Rea"igs
1. A Te)t ook of Au#an Resource Manage#ent G 0. B. Ma#oria & ". '. 1ankar. 2ulication $ Ai#alaya 2ulishing Aouse
2. 2ersonnel and hu#an Resource #anage#ent $ Te)t & cases( 2 "ua Rao( 2ulication $ Ai#alaya 2ulishing Aouse
8. Au#an resource Manage#ent G 2. Lyothi( 2ulication G B)ford University 2ress.
,. Au#an Resource Manage#ent ( Ninth 3dition( R.@ayne Mondy( Roert M( Noe( 2ulication$ 2earson 3ducation
-. Au#an Resource and 2ersonnel Manage#ent G Te)t and cases( 9. As!athappa( 2ulication $ Mc1ra!$ Aill 2ulishing
co. ltd.
/a0er 5, F$!"ati$ C$!rse i I+$r#ati$ Te)*$1$g6 Maage#et
SECTION-A
Uit I, Itr$"!)ti$ t$ C$#0!ters - 1eneration of 0o#puters( Block 6iagra#( @orking of 0o#puter(
Aard!are and "oft!are( 2rogra##ing and :lo! 0harts concepts( Bperating syste#s 4M"6B"(
@indo!s( UN%O( Hinu)5( Net!orking concepts.
Uit II, >$r2ig &it* C$#0!ters - %ntroduction to @ord( 3)cel( 2o!er2oint( %nternet and @e
4@orking !ith 1oogle( ;ahoo( Rediff( A#a*on( e$ay etc.5
Uit III, M!1ti#e"ia - %ntroduction( 0o#ponents of Multi#edia? 1raphics( Audio & Ani#ation( Using
Multi#edia at Ao#e( Business( 3ducation and 3ntertain#ent( Applications in 1a#es and Ani#ation
%ndustry.
Uit IV, Itr$"!)ti$ t$ 4TML - Basics( Te)t( Hists( %#ages( Hinks( Backgrounds( Tales( :ra#es( :or#s(
Meta$tags and Ae)a$colors( 2reparing si#ple !e pages.
Uit V, IT C$s!1tig @ Basic concepts of usiness( strategy and operation= Business 7 "trategic
0onsulting? Reengineering( B2R= Bperations 0onsulting? do#ain kno!ledge concept( do#ain$consulting=
0ases? Mc9insey( AT 9earney etc.
SECTION-B
Uit VI, IT Ea<1e" Ser:i)es 'ITES( @ 2rocesses( Butsourcing :unction( 0all 0enters= B2BJs? 0aptive
B2BJs 413 and 6ell5 and Third 2arty B2BJs 4%nfosys B2B( @ipro BB2( Mphasis( 2rogeon( @N"( 6aksh
and 3OH etc5= 92BJs? 2rocesses and 6o#ain 3)pertise.
1D
Uit VII, S$+t&are Egieerig, "6H0? 0oncepts and Hife 0ycle( "oft!are Testing? funda#entals and
ter#inology= "oft!are Iuality funda#entals( "oft!are 2roject Manage#ent.
Uit VIII, Eter0rise Res$!r)e /1aig @ 0oncept( Aistory( 3R2 2ackages( Advantages and
Hi#itations.
Uit IX, I+$r#ati$ Se)!rit6 - %#portance( Malicious 2rogra#s? 'irus( Trojans( @or#( Hogic Bo#(
Antivirus? Norton( 0A$eTrust( "y#antec( McAfee= 0ryptography and 6ata 3ncryption( :ire!all(
Aacking( 0yer Ha!Js Basics.
Uit X, Tre"s i IT @ 6efinitions( 0onceptual Understandings and Applications of 6ata Mining( 6ata
@arehousing( 9no!ledge Manage#ent( e$0o##erce( e$Hearning( e$Business and e$1overnance.
Note: Students are expected to attain Working knowledge of relevant topics in Unit II, III, IV and IX through live
laboratory sessions
S!ggeste" Rea"igs,
1. Manage#ent %nfor#ation syste#s. By M. Lais!al G 4B)ford5
2. B*$ Manage#ent %nfor#ation "yste#s 8rd 3dn. 4 Tho#son Hearning Books5
8. Aarry G %nfor#ation & Manage#ent "yste#s 4A.A. @heeler5
,. A.9. 1upta $ Manage#ent %nfor#ation "yste# 4". 0hand & 0ol5
-. 6. ;eats G "yste# Analysis and 6esign 4 Mac#illan5
/a0er 7, F$!"ati$ C$!rse i A))$!tig
SECTION @A
Uit @I, Itr$"!)ti$ - Meaning( "cope and i#portance of :inancial Accounting. :inancial Accounting $
concepts and conventions( classification of accounts( Rules and principles governing 6oule 3ntry Book$
keeping syste#.
Uit @II, A))$!tig B$$2s ? Re)$r" $ Meaning( 2reparation of Lournal( Hedger & Trial alance.
Uit III? Fia1 A))$!t $+ E$it St$)2 C$#0aies - :inal Accounts of Loint "tock 0o#panies G contents(
and preparation of Trading and Manufacturing( 2rofit and Hoss Account( 2rofit and Hoss Appropriation
Account and Balance sheet !ith adjust#ent.
Uit IV, Aa16sis a" Iter0retati$ $+ Fia)ia1 State#ets - Meaning of financial state#ents(
ojective( utility and li#itations of financial analysis( Types of financial analysis( tools and techni+ues of
analysis( :unds :lo! Analysis and 0ash :lo! Analysis?$concept( "i#ple prole#s on preparation of
funds flo! state#ent and cash flo! state#ent.
Uit V, Rati$ Aa16sis - Ratio Analysis $ classification of various ratios( Reading the alance sheet and
other financial data to co##ent on the financial soundness of the fir#.
Se)ti$ -B
Uit @VI, De)isi$ Ma2ig Te)*iG!es - Manage#ent Accounting for 6ecision Making and 0ontrol=
0ost 'olu#e 2rofit Analysis= 3'A and 2erfor#ance Measure#ent.
Uit @VII, /er+$r#a)e E:a1!ati$ Te)*iG!es - %ntroduction to Budgeting and Budgetary 0ontrol=
0lassification of Budget= 2role#s on :le)ile and 0ash Budgets= Responsiility Accounting.
Uit @VIII, C$st A))$!tig - Bjectives( 0lassification of 0ost( 2reparation of state#ent of cost(
Iuotations( Reconciliation of 0ost & :inancial accounts( 2rocess costing( Marginal 0osting( Bperating 7
"ervice 0osting( 0ontract 0osting
Uit IX, Ne& A00r$a)*es +$r /1aig a" I#01e#etati$ $+ C$tr$1 S6ste#s - Bvervie!( The
nature and scope( :actors affecting M0"( "trategic 2lanning and 0ontrols for differentiated situations
Uit X, A001i)ati$s - Bvervie! of 0ontrol in Banking and Non anking finance( "ervice %ndustry(
Transnational 0o#panies( 2roject #anage#ent and 2"3.
S!ggeste" Rea"igs
2/
1. :inancial( 0ost and Manage#ent Accounting( 6r.2.2eriasa#y(2
nd
3dition( Ai#alaya 2ulishing Aouse
2. Manage#ent 0ontrol "yste# y "ekhar( TMA (Ne! 6elhi
8. Advanced Accounts 'olu#e %% By M.0. "hukla( T.". 1re!al( ".0. 1upta ". 0hand and co#pany( Ne! 6elhi.
,. Manage#ent Accounting( 2rinciples& 2ractice y "har#a R.9& 1upta ".9.
-. Manage#ent control "yste# y Roert N.Anthony( TMA( Ne! 6elhi
21
/a0er 8, 9!atitati:e De)isi$ Ma2ig
SECTION A
Uit I, Meas!res $+ Cetra1 Te"e)6 - Arith#etic Mean( Median( Mode( 0o#parison of Mean( Median
and Mode.
Uit II, Meas!res $+ Dis0ersi$ - Range( Iuartile 6eviation( Mean 6eviation( "tandard 6eviation(
Relative 6ispersion? 0oefficient of 'ariance.
Uit III, Regressi$ a" C$rre1ati$ Aa16sis - Regression? Method of Heast "+uares( Regression
0oefficient( "tandard 3rrors of 3sti#ate. 0orrelation? Types( 1raphical and Algeraic Method( 0oefficient
of 6eter#ination( Rank 0orrelation.
Uit IV, Ti#e Series Aa16sis a" F$re)astig - 0o#ponents of Ti#e "eries( Trend( seasonal variation(
cyclic variation and irregular variation( :orecasting.
Uit V, Matri)es a" Mar2$: C*ais - Matrices? 0oncepts( Ha!s( Addition( Multiplication using
Matrices( %nverse of Matri)( Markov 0hains and its application.
SECTION B
Uit VI, Itr$"!)ti$ t$ O0erati$s Resear)* - 6efinition( 0haracteristics( Model( 2hases( %ndian
0o#panies using Bperations Research Techni+ues( :uture "cope of Bperations Research %ndustry(
Iuantitative Approach to 6ecision Making.
Uit VII, L// - Ara0*i)a1 Met*$" - Assu#ptions( :or#ulation and "olution y 1raphical Method?
:easiility Region( Unoundedness( %nfeasiility( Multiple Bpti#u# "olutions.
Uit VIII, L// - Si#01e% Met*$" - :or#ulation and 0onstruction of %nitial Basic Tale y "i#ple)
Method and its interpretation( Theoretical 0oncept of 6uality and "ensitivity.
Uit IX, L// @ Tras0$rtati$ - :or#ulation and "olution y North @est 0orner Rule 4N@05( Heast 0ost
Method 4H0M5 and 'ogelJs Appro)i#ation Method 4'AM5= Bpti#i*ation y Modified 6istriution
Method 4MB6%5.
Uit X, L// @ Assig#et - :or#ulation and "olution.
S!ggeste" Rea"igs,-
1. Business "tatistics( 1. 0. Beri 4TMA5
2. Iuantitative Techni+ues in Manage#ent( N. 6. 'ohra 4TMA5
8. Iuantitative Methods :or Business( Anderson 4 Tho#son Hearning Books5
,. "tatistical #ethods( ".2. 1upta 4 " 0hand5
-. Hevin Richard & Ruin 6avid G "tatistics for Manage#ent 42rentice Aall of %ndia5
/a0er ;, B!siess Legis1ati$
SECTION A
Uit I, A"#iistrati$ $+ 1a& ? 1ega1 s6ste# i I"ia - %ntroduction to legal aspects of Business in
general= :reedo# of Trade( 2rofession and Bccupation 40onstitutional 2rovisions5.
Uit II, T*e C$#0aies A)t '-978( - 6efinition & characteristics of a co#pany( 0o#pany distinguished
fro# partnership( 9inds of 0o#panies( 2rovisions relating to incorporation( lifting the 0orporate 'eil.
Uit III, Me#orandu# of Association( 6octrine of ultra$vires( Articles of Association( 6octrine of indoor
#anage#ent & constructive notice( 0oncept of 2rospectus.
Uit IV, Role & duties of pro#oter( "hares and 6eentures G natures( kinds( transfer and trans#ission=
6irectors G 2o!ers( position and duties.
Uit V, @inding Up of the 0o#pany - Types of @inding up$ @inding up y 0ourt( 'oluntary !inding
up ( @inding up under the supervision of court and 0onduct of !inding up.
SECTION B
Uit VI, T*e I)$#e Ta% A)tB -98- - %ntroduction to %nco#e ta) act G6efinition of assesse( Residential
status of assesse= 6efinition of 6eduction( Reate( Relief & 3)e#ption= Aeads of 0hargeale %nco#e for
salaried.
22
Uit VII, I"ia C$tra)t A)t '-8;2( $ a5 6efinition 4"ec.25 5 3ssential ele#ents of a valid contract c5
0o#petency to enter in contracts 4"ec. 11 & 125.d5 0onsent G :ree consent( 0oercion( undue influence(
fraud( #isrepresentation( #istake 4sec 18$285.'oid Agree#ent 4sec 2,$8/5 f5 0onse+uences of reach of
contract 4secE8$E-5.
Uit VIII? Ite11e)t!a1 /r$0ert6 A)t $ "cope( 2rovisions & overvie!.
Uit IX, I+$r#ati$ Te)*$1$g6 A)t 2000 ? C6<er La& - "cope( 2rovisions & overvie!= Right to
%nfor#ation Act 2//-.
Uit X, C$s!#er /r$te)ti$ A)t $ "cope( 2rovisions & overvie!.
S!ggeste" Rea"igs
1. Bare Acts$ 1ovt. or 2rivate pulication
2. Mercantile Ha! G "hukla G 8/
th
3d. G ". 0hand & 0o.
8. Business Ha!$ N. 6. 9apoor G ". 0hand & 0o.
4. 0o#pany Ha! G "ingh Avtar( 11
th
3d.( 3stern Book 0o.( Hukhno!
5. Business Ha! G M. 0. 9uchhal( 2
nd
3d.( 'ikas 2ulication Aouse( Ne! 6elhi
/a0er @ 8, Fia)ia1 Maage#et
SECTION @ A
Uit I, Itr$"!)ti$ - 0oncept of usiness finance( finance function( scope( organi*ation( Responsiilities
of finance e)ecutive( 1oals & ojectives of financial #anage#ent( :unctional areas= 0oncept of ti#e value
of #oney( 0o#pounding & discounting= :uture value of single a#ount & annuity( present value of single
a#ount & annuity= 2ractical application of ti#e value techni+ue.
Uit II, S$!r)es $+ +ia)ig - HBN1 T3RM? shares( deentures( ter# loans( lease & hire purchase(
retained earnings( pulic deposits( onds 4Types( features & utility5
4a5 "ABRT T3RM? ank finance( co##ercial paper & trade credit & ills discounting
45 %NT3RNAH? Retained earnings( 6epreciation policies.
Uit III, Ca0ita1 str!)t!re - 0oncept( #eaning( principles & i#portance. %ntroduction to Trading on
e+uity( 0apital gearing & leveraging( 0ost of capital( 0ost of different sources of finance( @eighted
average cost of capital( Theories of capital structure( concept of opti#al capital structure( 0o#putation of
leverages( 0ost of capital and 3B%T$32" analysis.
Uit IV, Ca0ita1iFati$ $ 0oncept( Theories( Bver capitalisation G 0oncept( "y#pto#s( causes(
0onse+uences & re#edies( Under capitalisation $ 0oncept( causes( 0onse+uences & re#edies( @atered
"tock( @atered stock 's Bver capitalisation.
Uit V, Di:i"e" 0$1i)ies $ 0oncept( deter#inants and factors affecting( relevance and irrelevance
concept( dividend valuation #odels G 1ordon( @alter and Modigliani$Miller #odels "taility of
dividends G concept and significance.
SECTION @ B
Uit VI, >$r2ig )a0ita1 - 0oncept( significance( types. Ade+uacy of !orking capital( :actors affecting
!orking capital needs( :inancing approaches for !orking capital( Methods of forecasting !orking capital
re+uire#ents.
Uit @ VII, Ca0ita1 <!"getig $ Nature and significance( techni+ues of capital udgeting G2ay Back
Method( Accounting rate of return( Net 2resent 'alue and profitaility inde).
Uit @ VIII, Fia)ia1 istit!ti$s - Need( structure( policies( nor#s & sche#es= :inancing procedures(
changing role of project appraisal= Bvervie! of operations of NB:0Js & :inancial %nstitutions.
Uit @ IX, Fia)ig $+ s#a11 s)a1e i"!str6 - Meaning( i#portance( gro!th of ""%s( "pecial financing
needs and sources( issues & i#plications.
Uit @ X, C$r0$rate restr!)t!rig - Reasons & drivers of restructuring( Methods of restructuring$
#ergers( takeovers( ac+uisitions( divesting( spin$off( split ups( privati*ation( uyack & joint ventures.
28
S!ggeste" Rea"igs,
1. :inancial Manage#ent y Ravi 9ishore( Ta)#annJs.
2. :inancial Manage#ent y ". M. %na#dar( 3verest 2ulishing house( 12
th
3dition 2//,.
8. :inancial Manage#ent y "har#a & 1upta ( 9alyani 2ulishers.
,. :inancial Manage#ent y R.M. "rivastav( 9alyani 2ulishers.
-. :inancial Accounting for Manage#ent y 2. "hah$ 2u( y B)ford
2,
Se#ester @II
/a0er -, Orgaisati$ Be*a:i$r ? De:e1$0#et
SECTION A
Uit I, OrgaiFati$a1 Be*a:i$!r - The nature of organisations? @hy do organisations
e)istK 0o#ponents of organisations= Brganisations as open syste#s( Managers in organisations(
2roductivity and #anagerial perfor#ance( 'alue$added #anagers( The #anagerPs challenge(
Brganisational ehaviour and the ne! !orkplace( Managing the gloalisation of !ork( Managing
hu#an rights in the !orkplace( Managing develop#ents in infor#ation technologies( Managing
organisational transitions( Managing ne! for#s of Brganisation.
Uit II, F$!"ati$s $+ I"i:i"!a1 Be*a:i$!r - iographical characteristics( aility( and learning
Uit III, /er)e0ti$? %ntroduction( Aalo effect( "tereotyping( pigeonholing and co#part#entalisation=
"elf$fulfilling prophecy= 2erceptual #ythology= other influences on perception.
Uit IV, Attit!"es a" :a1!es - Attitudes( 0o#ponents of attitudes( Attitudes and ehaviour( Attitudes
and cognitive consistency( Lo satisfaction as an attitude= develop#ent 'alues( "ources and types of
values( 2atterns and trends in values( Managing values and attitudes.
Uit V, M$ti:ati$$ 0oncepts( Theories of Maslo!( Aer*erg( Mc0lelland( 2orter & Ha!ler Model(
Application of Motivation concept( %ndividual #otivation and #otivation in the organi*ation( 0ultural
6ifferences in Motivation( %ntrinsic and 3)trinsic Motivation( "ocial Motivation( Motivation and Aealth(
Role of #otivation in hu#an ehaviour.
SECTION B
Uit VI, F$!"ati$s $+ gr$!0 <e*a:i$!r $ The nature of groups? groups and tea#s( infor#al and
for#al groups( purpose of tea#s( Tea#s and tea# uilding? selecting tea# #e#ers( tea# roles( stages
in tea# develop#ent( tea# uilding( tea# identity( tea# loyalty( co##it#ent to shared eliefs( #ulti$
disciplinary tea#s( Tea# 6yna#ics? group nor#s( decision$#aking ehaviour( dysfunctional tea#s(
0ohesiveness.
Uit VII, C$+1i)t - "ustantive and e#otional conflicts( Hevels of conflict( "ources of conflict in
organisations( "y#pto#s of conflict 0auses of conflict( "trategies for the #anage#ent of conflict.
Uit VIII, OrgaiFati$a1 C*age - Nature( levels and dile##as of change( 2ressures for change( The
6o#ino effect( Responses to change( :orce field analysis( 0hange process( Resistance to change(
6yna#ics of change.
Uit IX? OrgaiFati$a1 De:e1$0#et - 1oals of organisational develop#ent? 2rinciples underlying
organisational develop#ent( 3thical aspects of organisational develop#ent( The process of organisational
develop#ent? Action research and organisational develop#ent( Brganisational develop#ent
interventions? Brganisation$!ide interventions( "#aller group and inter$group interventions(
%ndividual interventions.
Uit X, OD Te)*iG!es - Traditional? 1rid Training( "urvey Method= Modern? 2rocess 0onsultation
Method( Third 2arty( Tea# Building( Transactional Analysis.
Learning and Teaching Strategy
!lthough the "lecture" will provide a for#al fra#ework for each topic area, debate, discussion and participation shall
be encouraged together with case study work and group activities.
S!ggeste" Rea"igs,
1. Brganisation Behaviour( Huthans Cth Tata Mc1ra! Aill
2. Brganisation Behaviour( Roins( Dth 2earson 3ducation Asia
8. 2rincipal of Brgani*ational Behaviour ,th 3d. By R. :incha# GB)ford
2-
,. 2rentice Aall %ndia Brganisational Behaviour? Au#an Behaviour at @ork Ne!stro# & 6avis( 1/th( Tata Mc1ra! Aill
-. Brooks % Q Brganisational Behaviour? %ndividuals( 1roups and Brganisation "econd 3dition 42rentice Aall( 2//25
2>
/a0er 2, Maageria1 E)$$#i)s
SECTION A
Uit I, Nat!re a" +!"a#eta1 )$)e0ts a" <asis te)*iG!es $+ #aageria1 e)$$#i)s - Analysis of
6e#and( "ignificance( esti#ation of de#and= 3lasticity of 6e#and( Techni+ues and %#portance of
6e#and forecasting= Basic Mathe#atical 2role#s related to de#and esti#ation and elasticity of
de#and.
Uit II, /r$"!)ti$ ? C$st Aa16sis - 2roduction & 2roduction :unction? 0oncept( :or#s of production
function( Ha! of variale 2roportions( Returns to scale. 0ost concept( "hort ter# and long ter# cost
output relationship( 0ost curves( 3cono#ies of scale.
Uit III, O<=e)ti:es ? EG!i1i<ri!# $+ t*e Fir# - Market "tructures$ 2erfect 0o#petition( Monopoly(
Monopolistic 0o#petition & Bligopoly $ kinked de#and curve and cartels( Mathe#atical 2role#s on
profit #a)i#i*ation and 2rice & Butput deter#ination under various #arket structures.
Uit IV, /ri)ig i 0ra)ti)e - 0ost plus pricing( incre#ental pricing( transfer pricing and price
discri#ination.
Uit V, Mar2et +ai1!re - 0oncept( "y#pto#s and Reasons( 0oncept of Asy##etric %nfor#ation= Market
intervention y 1overn#ent$Rationale for %ntervention.
SECTION B
Uit VI, Nati$a1 I)$#e A))$!tig $ 0oncept & #easure#ent= 6eter#ination of %nco#e &
3#ploy#ent= 0oncept of #ultiplier= %nflation and 6eflation( types( causes and control of inflation.
Uit VII, Ma)r$ e)$$#i) 0$1i)6 - Monetary and fiscal$ ojectives and %nstru#ents= 3ffectiveness of
Monetary & :iscal 2olicy !ith respect to %ndian 3cono#y.
Uit VIII, B!siess )6)1es - 0oncept( 0auses & %#pact( Measures to control Business cycles.
Uit IX, E%tera1 Se)t$r D6a#i)s - Lustification for %nternational Trade( :oreign 0apital flo!s & Balance
of 2ay#ent$Methods top correct 6ise+uiliria= 3)change Rate? :i)ed & :le)ile= 0onvertiility of Rupee
40urrent & 0apital Account5.
Uit X, E)$$#i) E:ir$#et $+ B!siess - :actors deter#ining 3cono#ic environ#ent of Business(
2resent scenario of %ndian 3cono#y.
S!ggeste" Rea"igs,
1. Managerial 3cono#ics( 2. H. Mehta( "ultan 0hand & "ons( Ne! 6elhi
2. Managerial 3cono#ics( 6!idevi( TMA
8. Managerial econo#ics in a 1loal econo#y( 6o#inick "alvatore( 2//>( Tho#son learning 2ress
,. Managerial 3cono#ics( "u#a 6a#odran( 2//>( B)ford University 2ress( Ne! 6elhi
-. %ndian 3cono#y( Mishra & 2uri( 2//E( Ai#alaya 2ulishing Aouse
/a0er 3, E:ir$#et Maage#et
SECTION @ A
Uit I, Itr$"!)ti$ t$ E:ir$#et Maage#et - 6efinition( "cope & i#portance( Need for pulic
a!areness$ institution in environ#ent( 2eople in environ#ent( :unda#entalsG sustainale develop#ent(
Unsustainale to sustainale develop#ent.
Uit II, Nat!ra1 res$!r)es - Rene!ale and non rene!ale resources( and associated prole#s( Role of
an individual in conservation of natural resources= e+uitale use of resources for sustainale life cycles=
2reserving resources for future generation( the rights of ani#als.
Uit III, E)$s6ste# - 0oncept of an 3cosyste# ( understanding ecosyste#s( ecosyste# degradation(
resource utili*ation= "tructure & functions of an ecosyste#$producers( consu#ers and deco#posers=
3cological succession= food chains( food !es and ecological pyra#ids= 3cosyste# types G characteristics
features( structure and functions of forest( grassland( desert and a+uatic ecosyste#s( %ndustrial 3cology
and Recycling %ndustry.
2E
Uit IV, E:ir$#et 1egis1ati$ - 3nviron#ental 4protection5 Act( The !ater 4prevention and control of
2ollution5= The !ild life protection Act= :orest conservation Act= %ssues involved in enforce#ent of
environ#ental legislations= 3nviron#ent %#pact Assess#ent= 3nviron#ental Auditing= 0learance 7
2er#ission for estalishing %ndustry.
Uit V, 4!#a 0$0!1ati$ ? e:ir$#et - 1loal population gro!th( variations a#ong nations.
2opulation e)plosion( :a#ily !elfare 2rogra##es$#ethods of sterili*ation= Urani*ation( 3nviron#ent
& hu#an health$cli#ate and hu#an health( infectious diseases( !ater related diseases( risk due to
che#icals in food( 0ancer and environ#ent. Au#an rights G3+uity( Nutrition and health rights(
intellectual property rights 4%2R"5( 0o##unity iodiversity registers 40BRs5= 'alue education G
environ#ental values( valuing nature( valuing cultures( social justice( hu#an heritage( e+uitale use of
resources( co##on property resources( ecological degradation= A%'7A%6"= @o#en and children @elfare=
%nfor#ation technology in environ#ent and hu#an health.
SECTION @ B
Uit VI, Air /$11!ti$,- 6efinition Air pollution( causes( effects & control( 1reen house effect( pollution?
'ehicles( %ndustry households( 1loal !ar#ing( B*one layer depletion( effects & re#edies( Role of
individual and institution in preventions of Air pollution= S$i1 /$11!ti$,- 6efinition soil pollution(
causes( effects & control( "urface condition( te)ture( contents. :orest( Afforestation( 2lantations( pollution
due agricultural patterns( che#ical fertili*ers & 2esticides= Run$off( gra*ing desertification= >aste 1a"
Maage#et? $ causes( effects and control #easures of uran and industrial !aste= Role of individual
and institution in preventions of "oil pollution.
Uit VII, >ater a" #arie /$11!ti$ - 6efinition !ater pollution( causes( effects & control=
Manage#ent of !ater? Aard & "oft !ater( conta#inants( Acid Rains= 2ollution y se!erage( industry
runoff degradation due to iological changes= "ea !ater pollution & degradation of Marine= Role of
individual and institution in preventions of !ater & #arine pollution.
Uit VII, N$iseB T*er#a1 ? N!)1ear /$11!ti$ - 6efinition of Noise pollution, "ources or 0auses effects
and control. 6efinition of ther#al pollution= 0auses( effects & control= 6efinition of nuclear pollution=
Radiation= 0auses( effects & control( Nuclear accidents= Role of individual and institution in preventions
of Noise( ther#al and nuclear pollution.
Uit IX, Bi$"i:ersit6 - %ntroduction$ iodiversity at genetic( species and ecosyste# levels= Bio$geographic
classification of %ndia= 'alue of diversityG 0onsu#ption use value( 2roductive use value( "ocial( 3thical(
Moral( aesthetic and optional value if diversity= %ndia as #ega$diversity nation( Aotspots of iodiversity=
Threats to io$diversityGhaitat loss( poaching of !ildlife( #an$!ild life conflicts= 0o##on endangered
and ende#ic plant and ani#al species of %ndia= Insitu and $xsitu conservation of Biodiversity.
Uit X, S$)ia1 iss!es a" e:ir$#et - 0onstruction of da#s? prole#s and concerns of resettle#ent(
rehailitation of affected people= 0onservation? energy( !ater( forest( soil( strategies for conservation=
3nviron#ental ethicsG issues and possile solutions( resource consu#ption patterns and need for
e+uitale utili*ation= 3+uity disparity in !estern and eastern countries= Uran and rural e+uity issues=
Need for gender e+uity= 2ulic a!arenessGUsing an environ#ental calendar of activities( "elf initiation.
Students be exposed to at least one local field visit to docu#ent on the $cosyste# Structure, %ollution sites,
&ecertified areas, $nviron#ental 'esearch Institute such as ($$'I etc )he field notebook #aintained by the
student would be evaluated as a part of internal assess#ent at the end of the session
S!ggeste" Rea"igs
1. A te)t ook of environ#ental y 9 M Agra!al( 2 9 "ikdar( " 0 6eR( pulished y Mac#illan
2. 3nviron#ent #anage#ent y N 9 UeroiR( pulished y 3)cel Books
8. 3nviron#ent #anage#ent y 6r. "!apan 6eR( pulished y Laico 2ulishing Aouse.
,. 3nviron#ental Manage#ent y " 9 Agra!alR( pulished y A.2.A. pulishing 0orporation.
-. 3nviron#ental "tudies y Rajagopalan$ 2u. By B)ford.
2C
/a0er 5, B!siess Resear)*
SECTION A
Uit I, Itr$"!)ti$ - Meaning( Bjectives and Types of research( Research Approach( Research 2rocess(
Relevance & scope of research in #anage#ent.
Uit II, Resear)* Desig - :eatures of good 6esign( Types of Research 6esign( Basic principles of
e)peri#ental 6esign( Use of advanced technology in Research 6esign( Role of Research analyst.
Uit III, Sa#01ig Desig - "teps in sa#ple 6esign( 0haracteristics of a good sa#ple 6esign( 2roaility
& Non 2roaility sa#pling.
Uit IV, Meas!re#et ? s)a1ig te)*iG!es - 3rrors in #easure#ent. Test of sound #easure#ent(
"caling and scale construction techni+ue.
Uit V, Met*$"s $+ "ata )$11e)ti$ - 2ri#ary data G +uestionnaire and intervie!s= 0ollection of
secondary data= Use of co#puter and %nfor#ation technology in data collection.
SECTION B
Uit VI, C$11e)ti$ a" /r$)essig "ata - :ield !ork( "urvey 3rrors( 6ata coding= 3diting and
Taulation.
Uit VII, Aa16sis $+ "ata - Analysis of 'ariance= Advanced 6ata Analysis Techni+ues$ :actor Analysis(
0luster Analysis( 6iscri#inant Analysis( 0onjoint Analysis( Multi 6i#ensional "caling.
Uit VIII, Testig $+ *60$t*esis - 2rocedure for hypothesis testing= Use of statistical techni+ues for
testing of hypothesis.
Uit IX, Iter0retati$ $+ "ata - Techni+ues of %nterpretation( Report !riting( Hayout of a project report(
preparing research reports.
Uit X, Resear)* i #aage#et - 1eneral #anage#ent( "#all usiness innovation research 4"B%R5(
Research in functional areas G #arketing( finance( AR and 2roduction( "oft!are Application in "2"".
A Survey based mini-project should be undertaken by the students to orient them about basics o
research.
S!ggeste" Rea"igs,
1. Mik#und ? Business Research Methods( 4Tho#son Hearning Books5
2. Marketing Research( 1 0 Beri third edition 4Mc1ra! Aill5
8. 6!ivedi G Research Methods in Behaviourial "cience 4Mac#illan5
,. Bennet( Roger ? Manage#ent Research( %HB( 1DD8
-. "alkind( Neil L. ? 3)ploring Research( 42rentice G Aall( 1DDE5
/a0er 7, S0e)ia1isati$ @ I, /a0er- I
/a0er 8, S0e)ia1isati$ @ I, /a0er- II
/a0er ;, S0e)ia1isati$ @ II, /a0er -I
/a0er 8, S0e)ia1isati$ @II, /a0er- II
2D
Se#ester @III
/a0er -, A001ie" O0erati$s Resear)*
SECTION @ A
Uit I, Aa#e T*e$r6 - Ter#inology( 1a#e Models( T!o 2erson Mero "u# 1a#es and their "olutions(
1raphical Method( Algeraic Method( Arith#etic Methods( Methods of Matrices.
Uit II, /ERTDC/M I - Rules of Net!ork 0onstruction( Net!ork Analysis 4:or!ard 2ass( Back!ard 2ass(
0ritical 2aths and :loats5.
Uit III, /ERTDC/M II - Resource Analysis and Allocation 40rashing5( 2roaility in 23RT( 23RT vs.
02M.
Uit IV, Re01a)e#et I - Replace#ent 2olicies? 3+uip#ent 6eteriorate 1radually( Ti#e 'alue of Money
0onsidered.
Uit V, Re01a)e#et II - 3+uip#ent :ail "uddenly 41roup Replace#ent5( "taff Replace#ent.
SECTION @ B
Uit VI, SeG!e)ig - %ntroduction( Ter#inology & Assu#ptions( 2rocessing NnJ jos through 2( 8 and
N#J #achines.
Uit VII, Si#!1ati$ I - %ntroduction( "i#ulation 2rocess( Monte 0arlo "i#ulation( 1eneration of
Rando# Nu#ers( Iueuing Model SM7M71? 47:0:"5T( "i#ulation of Iueuing "yste#.
Uit VIII, Si#!1ati$ II - "i#ulation of %nventory "yste#( "i#ulation of %nvest#ent 2role#s(
Advantages and 6isadvantages of "i#ulation( Applications of "i#ulation.
Uit IX, D6a#i) /r$gra##ig - 0oncept( 6yna#ic 2rogra##ing & Resource Allocation( 6yna#ic
2rogra##ing vs. Hinear 2rogra##ing.
Uit X, A001i)ati$ $+ C$#0!ter i ORT - %ntroduction( 2ackages( 2ractical Use of these 2ackages.
S!ggeste" Rea"igs,-
1. %ntroduction to Bperations Research$ Aillier & Hier#an G Mc1ra! Aill
2. Iuantitative Techni+ues in Manage#ent y N. 6. 'ohra G Tata Mc1ra! Aill
8. Bperations Research $ 2aneerseva# G 2rentice Aall of %ndia
,. Bperations Research G L. 9. "har#a $ McMillan
-. Bperations Research G Aira and 1upta G ". 0hand & 0o.
/a0er 2, Etre0ree!ria1 De:e1$0#et
SECTION A
Uit I, Etre0ree!rs*i0 - 0reativity and %nnovation( Relationship !ith the 3cono#ic 6evelop#ent(
Barriers to 3ntrepreneurship 4:actors affecting 1ro!th of 3ntrepreneurship5( Theory of Achieve#ent
Motivation( Mc0lellandJs 3)peri#ents( @o#en 3ntrepreneurJs.
Uit II, Etre0ree!rs*i0 Tre"s - "trategic Manage#ent( :or#s of B!nerships( :ranchising( Mergers
and Ac+uisitions( Types of 3ntrepreneurship( 0areer 2lanning( 0hoice of 3ntrepreneurship as a 0areer(
0ases fro# %ndian %ndustry.
Uit III, B!siess I"ea - %dentifying & 6eveloping 3ntrepreneurial 2otential( Business %deas 1eneration
2rocess( 3valuation of Business %dea.
Uit IV, B!siess /1a - The 36 0ycle( Building the Business 2lan( 'enturing an 3nterprise( :inancial
0onsiderations 40ash :lo! Manage#ent( :inancial 2lan( Business 2lan5.
Uit V, Etre0ree!ria1 S!00$rt S6ste#s $ Activities of "%6B%( 36%( N%3"BU6( 6%0( NABAR6
1overn#ent policy( Agency supporting entrepreneurial develop#ent %ndustrial estates.
SECTION B
Uit VI, L$)ati$ a" La6$!t De)isi$s - Hocation decisions for Manufacturing( Retail and "ervices
Business( Hayout and 6esign 0onsiderations( Build( Buy or Hease 6ecisions.
8/
Uit VII, Etre0ree!rs*i0 i I"ia - 3ntrepreneurship 6evelop#ent in %ndia? %ssues and Bpportunities(
"#all$"cale "ector in %ndia( The N1B :actor in 362$%N6%A 0orporate "ocial Responsiility 40"R5?
N1BJs in %ndia( "ocial Responsiility of 3ntrepreneurs( 0"R.
Uit VIII, T*e I"!str6 a" A)i11ariFati$ 3ntrepreneurship & %ndustry( Ancillari*ation(
Ancillari*ation in %ndia( Ancillaries & %ndustrial 6evelop#ent( Ancillary Bpportunities in different
3cono#ic "ectors? Agro %ndustries( Hogistics( B2B( Banking and :inance( "u$contracting "yste#(
"upplier Brgani*ation Net!ork 1loal Aspect of 3ntrepreneurship.
Uit IX, Fia)ia1 i)eti:es - Back!ard area enefits( "che#es for educated une#ployed( :iscal
incentives( 2rocure#ent of industrial e+uip#ent( #arketing support.
Uit X, Etre0ree!ria1 <e*a:i$!r - Techno econo#ics innovation and entrepreneurship( "ocio$
psychological factors influencing entrepreneurship develop#ent.
S!ggeste" Rea"igs,
1. 3ntrepreneurship > th edition. Roert 6 Aisrich ( Tata Mc1ra!$Aill.
2. 9uratko$ 3ntrepreneurship G A 0onte#porary Approach( 4Tho#son Hearning Books5
8. "#all$"cale %ndustries and 3ntrepreneurship. 6esai( 'asant 42//85. Ai#alaya 2ulishing Aouse( 6elhi.
,. 0hary G Business 1urus speaks 4 Mac#illan5
-. ".". 9hanka G 3ntrepreneurial 6evelop#ent 4". 0hand & 0o.5
/a0er 3, Strategi) Maage#et
SECTION @ A
Uit I, Strategi) #aage#et - %ntroduction to strategic #anage#ent( "trategic decision #aking(
"trategic #anage#ent process= 6ifference et!een 2olicy( "trategy and Tactics.
Uit II, Strategi) Itet - 'ision( Mission & goals( 2reparation of 'ision & Mission "tate#ent=
Brganisational ojectives( Aierarchy of ojectives & strategies( setting of Bjectives.
Uit III, Itera1 ? Res$!r)e aa16sis - "@BT analysis( Resource analysis$ a5 Brganisation capailities &
co#petitive advantage 5 'alue chain analysis= 0oncept of synergy $0ore co#petency(
0o#petitive analysis - %nterpreting the five forces #odel( 0o#petitors analysis
Uit IV, E%tera1 aa16sis - E:ir$#et aa16sis a50o#ponents of 3)ternal environ#ent
50o#ponents of %nternal environ#ent c53nviron#ental scanning. I"!str6 Aa16sis a5 A :ra#e!ork
for industry analysis 5Michael 2orterJs Analysis c5Usefulness of industry analysis.
Uit V, Strateg6 F$r#!1ati$ 'Case st!"6( - C$r0$rate 1e:e1 strateg6? A5 1ro!th$0oncentration(
Aori*ontal( 'ertical( B5 6iversification$ 0oncentric( conglo#erate. 05 3)pansion through 0ooperation=
Merger( Ac+uisitions( Loint ventures & strategic alliances 65 "taility $2ause7proceed !ith caution( No
change( 2rofit strategies. 35 Retrench#ent GTurnaround( 0aptive 0o#pany "trategy( "elling out
Bankruptcy( Hi+uidation.
SECTION @ B
Uit VI, B!siess Le:e1 strateg6 ? F!)ti$a1 1e:e1 strateg6 - A5 Business Hevel strategy$ 0o#petitive
advantage( Ho! cost strategy( 6ifferential strategy and :ocus strategy( B5 :unctional level strategy $
Bperations strategy( Marketing strategy( :inancial strategy( Au#an Resource strategy.
Uit VII, /$rt+$1i$ A00r$a)* ? aa16sis - a52ortfolio analysis( advantages & disadvantages( 5B01
Matri) c5 1eneral 3lectricJs Business "creen( d5Hife cycle or Arthur 6 Hittle #atri)( e5 Balance scorecard.
Uit VIII, A1$<a1 strateg6 - Reasons for gloali*ation( 1loal e)pansion strategy( %nternational 2ortfolio
Analysis= Market entry strategy( %nternational strategy & co#petitive advantage.
Uit IX, Strategi) I#01e#etati$ - E s fra#e!ork$ 4separate variales in details5( "trategic Business
Unit 4"BU"5( Merits & 6e#erits of "BU= Headership( 2o!er & organisation culture.
Uit X, Strategi) e:a1!ati$B C$tr$1 ? )$ti!$!s I#0r$:e#et - 3stalishing strategic evaluation &
control= The +uality i#perative? continuous %#prove#ent to uild custo#er value( :unda#entals of "i)
sig#a approach for continuous i#prove#ent.
81
S!ggeste" Rea"igs,
1. "trategic 2lanning & :or#ulation of 0orporate "trategy( ' " Ra#as!a#i( " Na#au#ari( 2ulication$ Mac#illan( %ndia.
2. "trategic Manage#ent (D th 3dition G Lohn A 2earce %%( Richard B Roinson( Lr
2ulication$Tata Mc1ra!$ Aill 2ulishing 0o#pany Hi#ited( Ne! 6elhi.
8. 0rafting & e)ecutive strategy $1, th edition( Arthur A. Tho#pson Lr( A.L. "trickland %%%( 2ulication$Tata Mc1ra!$ Aill
2ulishing 0o#pany Hi#ited( Ne! 6elhi.
,. Manage#ent 2olicy & strategic Manage#ent G R.M. "rivastava 2ulication G Ai#alaya 2ulishing Aouse.
-. 1loal "trategic #anage#ent G 9a#el Mellahi( L. 1eorge :rynas( 2aul :inlay 2ulication$ B)ford University 2ress( Ne!
6elhi.
/a0er 5, B!siess Et*i)s ? C$r0$rate A$:era)e
SECTION A
Uit I, Et*i)s - An introduction( 0oncept of ethics( 'alues & 3thics G Meaning & Types of 'alues( 3thical
ActionGMorals( Morality( Moral develop#ent pyra#id( Beliefs( Religiousness and Ha!.
Uit II, Et*i)a1 De)isi$ Ma2ig - Nor#ative :ra#e!ork G2rinciple of personal enefit( 2rinciple of
"ocial Benefit( 2rinciple of Neutrali*ation( 0ategorical %#perative( 2rinciple of 6uty( 2rinciple of Lustice
and 2rinciple of Ha!fulness. Approaches 7 Theories of ethics G 1andhian Approach( :ried#anJs
3cono#ic theory( 9antJs 6eontological theory( Mill & Bentha#Js Utilitarianis# theory( AristotleJs 'irtue
ased ethics and Narrative ased ethics G 0ase studies on inspirational life stories of individuals.
Uit III, B!siess Et*i)s - 3thics in Business G Myth & Reality( The %ndian Business scene( 3thical
0oncerns( H21 & 1loal trends in usiness ethics( Business ethics rating in %ndia.
Uit IV, OrgaiFati$a1 Et*i)s - Brgani*ations& Brganisation culture( Types of Brgani*ation( 0orporate
code of ethics G :or#ulating( Advantages( i#ple#entation 2rofessionalis# and professional ethics code.
Uit V, B!siess ? S$)iet6 - Business & its stakeholders( "ocial Responsiility G 0oncept of 0"R( 2ulic
2olicy approach & role of N1B( 3nviron#ental 3thics G concerns( issues & case studies.
SECTION B
Uit VI, C$r0$rate A$:era)e - Bjectives ( issues( features( 0orporate 1overnance codes G 0adury
report( 0%% reco##endations (0orporate 1overnance for pulic sector( 0orporate 1overnance &
%nvest#ent G ethical investing( %nsider trading( 0ase studies G Tata :inance( 3nron case & UT% case.
Uit VII, Et*i)a1 Iss!es i Mar2etig - %ntroduction= 2rinciples of 3thical Marketing= 3thical approaches
to uyer$ seller relationship= 3thics in 2ricing= 3thics in product laeling and packing= 3thics in dealership
decision= 3thics in pro#otion= "ocial and 3thical criticis# of Advertising & Media( 3thics in Marketing
research= 1reen Marketing= Alcohol and Toacco 2ro#otion.
Uit VIII, Et*i)a1 Iss!es i 4RM - The 3thical Brganisation in the Boundary less @orld 3thics in
Recruit#ent and "election( the 3#ploy#ent %ntervie!( Nepotis#. Bccupational Testing and
2sycho#etric %nstru#ents? an 3thical 2erspective= 3thics and 3+uality G 1ender Bias( "e)ual Aarass#ent(
6iscri#ination( Affir#ative Action ARM and 3#ployee @ell$Being $ 0ivil Hierties( :le)ile @orking
2atterns( 2resenteeis# and the %#pact of Hong @orking Aours on Managers( 6ichoto#y( 2rofessional
Hoyalty The Ne! 2ay? Risk and Representation at @ork= 0onditions of @orth and the 2erfor#ance
Manage#ent 2arado)= 3#ployee 2articipation and %nvolve#ent.
Uit IX, Et*i)a1 Iss!es i IT - 3thical %ssues in %T & %T3" G 2rivacy( Accuracy( Accessiility( 2roperty(
"ecurity Threats( 0o#puter cri#es & 2reventing it( "oft!are 2iracy & Aacking( %nternet 0ri#es &
0o#puter Ause( 3thics for %T 2rofessionals & %ts users. 3thics in %ntellectual 2roperty Rights( 6esigns(
2atents( Trade#arks( 0opyrights.
Uit X, Et*i)a1 Iss!es i I"!str6 - 3thical issues in 2roduction #anage#ent "ervices( 2roduct 6esign(
:eatures( Iuality standards( "afety( Bligation to infor# consu#er( :ord 2intocase= 3thics Audit G
:or#al co##ittees( Auditing 2rocess.
S!ggeste" Rea"igs,
82
1. Business 3thics G 0oncept & 2ractice $ B. A. Agalgatti & R. 2. Banerjee G 4Nirali 2ulication5
2. 3thics in Business & Manage#ent $ R. 2. Banerjee 4Ai#alaya 2ulication5
8. Business 3thics. y 0rane G 2u. By B)ford 2ress
,. 0orporate 1overnance & Business 3thics G 4Te)t & 0ases5( U. 0. Mathur( Mac#illan %ndia Htd.
-. Business 3thics( 0 " ' Murthy( Ai#alaya 2ulishing Aouse
88
/a0er 7, /!<1i) S6ste# Maage#et
SECTION A
Uit I, Itr$"!)ti$ - Understanding the state of the econo#y( 1overn#ent & pulic !elfare( 0oncept of
2ulic 1oods & services( 0oncept of 2ulic "yste#( Role of 1overn#ent in 2ulic "yste#( Types of
2ulic syste#( @eaknesses & %ssues of the 2ulic "yste# in %ndia.
Uit II, /!<1i) Eter0rise Maage#et - Bjectives and Roles of 2ulic 3nterprise( Brgani*ational
:or#s and @orking of the Board of Manage#ent( 2ulic 3nterprise 2olicy and Refor# Measures(
Marketing 2role#s of 2ulic 3nterprises= 0ases? @estern 0oalfields Hi#ited 4@0H5( M30H( MB%H and
M"3B etc.
Uit III, Eerg6 Maage#et - Brganisation for 3nergy Manage#ent? 1oal setting in 3nergy
Manage#ent= 3nergy crisis( energy use 2atterns and scope for 0onservation= 3nergy Audit( 3nergy
2ricing= Non conventional sources of energy= Utili*ation of solar energy= Bio#ass as a source of energy=
The option of Nuclear energy in the developing countries= 0ase? "u*lon.
Uit IV, >ater Res$!r)e Maage#et - Bjectives and organi*ation of !ater resource Manage#ent=
Bpti#i*ation techni+ues for !ater resources projects= "cientific utili*ation of Agriculture !ater= irrigation
projects= @ater crisis #anage#ent flood and droughts= @ater harvesting= 2role# relating to supply and
ti#ely use of !ater in cities and to!ns. 0ases? Lals!araj y 1ovt. of %ndia( "ardar "arovar( Bhakra
Nangal and Maharashtra Livan 2radhikaran.
Uit V, Maage#et $+ E"!)ati$ S6ste# - 3ducation as 6evelop#ent 2riority= 3ducation and
3cono#ic gro!th= %nternational 0o#parisons= "trategies of 6evelop#ent of 3ducation "yste#= 0oncept
of %nvest#ent in Man= "yste#s of 3ducation in %ndia? :or#al( infor#al( 2ri#ary( "econdary and Aigher
3ducation= 0ases? %vy Heague( ;ale( %%TJs and %%MJs.
SECTION B
Uit VI, Maage#et $+ Te1e)$##!i)ati$ s6ste#s - Role of Teleco##unication= 3ffects of
technology and scale on cost of service( Brgani*ation( #anage#ent and financing in Teleco##unication=
Moili*ing resources for e)pansion( %#pact of Teleco##unications on rural develop#ent( 0ases? B3H( 0$
6BT( 6oT( B"NH and Teleco# 0o##ission.
Uit VII, 4ea1t* S6ste#s Maage#et - "yste# analysis and syste# dyna#ics in health care= Aealth
syste#? 0haracteristics( 2lanning #ethodologies( 1oals and functions= "trategic #anage#ent in health
care= Iuantitative foundations of health services #anage#ent= 0ase? NA" 4U95.
Uit VIII, /!<1i) I+rastr!)t!re Maage#et-- @ 6efinition= Hocal( Regional( "tate and :ederal Agencies
responsile for infrastructure develop#ent and their role in Regional 2lanning 2rocess= The role of 0ivic
Brgani*ations and 2rivate "ector= Bvervie! of the %nfrastructure Manage#ent 2rocess.
Uit IX? /!<1i) I+rastr!)t!re Maage#et-2 - Brgani*ational "tudies and %nfrastructure 6evelop#ents
fro# Road Transport( Rail!ays( 2o!er( Airports and "hipping 2orts like 2@6( M"R60( 0entral
Rail!ay( 6H:( 1MR( 1'9( TATA 3nergy and Reliance 3nergy etc= 2rofile "tudy? R0 "inha 4Mu#ai$
2une 3)press!ay5( T. 0handrashekhar 4Ad#inistrative Refor#s5( ". "reedharan 49onkan Rail!ay5(
'ilasrao "alunkhe 42ani 2anchayat5 and M" "!a#inathan 41ender 6ivide5 etc
Uit X, E#ergig Tre"s - 2rivati*ation( 2ulic 2rivate 2artnership 42225 $ concept( Role of 222 in
develop#ent of 2ulic syste#s( "trengths & !eaknesses of privati*ation & 222= 222 Agree#ents in
%ndia= %nfrastructure scenario in Nagpur? "3M( M%AAN( MA60( N%T( NM0 4"3TU5( MR"A0
4Maharashtra Re#ote "ensing Application 0enter5 etc.
S!ggeste" Rea"igs
1. U%deas that have @orkedR y 6epart#ent of Ad#inistrative Refor#s and 2ulic 1rivances( 2//,( 2enguin 7 'iking(
Ne! 6elhi
2. V%nfrastructure Manage#ent? 6esign( 0onstruction( Maintenance( Rehailitation( Renovation.V Audson( Aaas( and
Uddin( Mc1ra!$Aill( 1DDE
8. Bureau of 2ulic 3nterprises. 2ulic 3nterprises "urvey( 1DD,$D-( Ne! 6elhi( 1DD>
8,
,. 6onglass( 0. U3nergy Technology AandookR. Mc1ra! Aill( Ne! ;ork. 1DEE
-. 0haturvedi( T.N. 4ed5 UTraining in 2ulic Ad#inistration? The changing 2erspectivesR. 1DCD. The %ndian %nstitute of
2ulic Ad#inistration( Ne! 6elhi
>. 0hatuvedi( M.0. and Rogers 2. U@ater Resources "yste#s 2lanning? "o#e 0ase "tudies for %ndia. %ndian Acade#y
of "ciences( Bangalore( 1DD-.
E. Tilak( L B 1. UThe 3cono#ic of %ne+uality in 3ducationR. 1DCE. "age( Ne! 6elhi.
C. U%ndiaJs Rural Telephone Net!orkR. 1DC1. Ne! 6elhi
D. %ndian 0ouncil of Medical Research. UNational 0onference on 3valuation of 2ri#ary Aealth 0are 2rogra##es( 1DC/(
%0MR( Ne! 6elhi.
1/. Ra#aiah( L L. UAealth 2rogra##e Manage#ent Through 23RTR. 1DED. Ahinav( Ne! 6elhi.
/a0er 8, /r$=e)t Maage#et a" 9!a1it6 Maage#et
SECTION A
Uit I, Itr$"!)ti$ t$ /r$=e)t Maage#et - 0oncepts of 2roject and 2roject Manage#ent= 2roject Hife
0ycle( 2roject "takeholders= Brgani*ational %nfluences.
Uit II, /r$=e)t Maage#et Sta"ar" @ 2rocesses( 2rocess 1roups( 2rocess %nteractions and 2rocess
Mapping.
Uit III, H$&1e"ge Areas I @ 2rocess :lo! 6iagra#= 2lan( 6irect( Manage( Monitor( 0ontrol and 0lose
a 2roject.
Uit IV, H$&1e"ge Areas II @ "cope= Ti#e Manage#ent? Activity "e+uencing( Resource and 6uration
3sti#ation= 0ost vs. Iuality Manage#ent in 2rojects.
Uit V, /r$)!re#et a" Ris2 Maage#et @ 2lanning 2urchase and 0ontracting= "elect "ellers=
0ontract Ad#inistration and 0losure= Iualitative vs. Iuantitative Risk Analysis= Risk Monitoring and
0ontrol.
SECTION B
Uit VI, Itr$"!)ti$ t$ 9!a1it6 S6ste#s - Bvervie! of +uality( history of +uality( co#petitive
advantage( industrial perspective( total +uality syste#( Taguchi UHoss :unctionR concept= "tatistical
2rocess 0ontrol? 2rocess 0ontrol 0hart calculations( 3)traction of infor#ation( 0apaility %nde)(
%ndividual and Moving Range 0harts( %#ple#entation of "tatistical 2rocess 0ontrol( 0ontrol 0harts for
Attriutes( Nu#erical.
Uit VII, /r$<1e# s$1:ig te)*iG!es +$r 9!a1it6 Maage#et - 2areto Analysis( %shika!a
40ause73ffect5 6iagra#s( :ailure Modes and 3ffects Analysis( Brainstor#ing( 2rogra# for Iuality
%#proving( 0ontriutions? 6e#ing and Luran.
Uit VIII, Strategi) 9!a1it6 Maage#et - Total Iuality Manage#ent 4TIM5( %#ple#entation of TIM(
Reliaility Aealth and "afety? 6efining Reliaility( 2roduct Hife 0haracteristic 0urve( Reliaility :unction(
Reliaility 3ngineering. 0lassification of Aa*ards( 0odes of 2ractice( 0o#pany "afety "tate#ent.
Uit IX, 9!a1it6 Te)*iG!es $ %ndian Iuality "tandards( Lapanese vs. A#erican Techni+ues( 9A%M3N(
"i) "ig#a, 6esign( Measure( Analysis( %#prove and 0ontrol 2hases= TB;BTA @A;.
Uit X, Sta"ar"s a" Certi+i)ati$s - %"B D///( %"B 1,///( B" EEDD %"M"( T"= Agency %nspection
"ervices? B"% 4U95( '63 413RMAN;5( N"A% 4%R3HAN65( UH 4U"5( MA"A 4U"5 and B%" 4%N6%A5=
NAB0B, National Accreditation Board for 0ertification Bodies= B'I%? Bureau 'eritas Iuality
%nternational and TW'.
S!ggeste" Rea"igs
1. 2roject Manage#ent( A Managerial Approach( Meredith and Mantel( Lohn @iley and "ons( :ifth 3dition( 2//8. 0ourse
Te)t.
2. The Ne! 2roject Manage#ent( L. 6avidson :ra#e( Lossey$Bass( 1DD,.
8. The Manage#ent and 0ontrol of Iuality? L.R. 3vans( @.M. Hindsay? @est 2ulishing 0o#pany 1DD>( %"BN/81,,E2C-1
,. %ntroduction to Iuality 0ontrol? 9aoru %shika!a= 0hap#an and Aall 1DD2 %"BN /,12,8-,/8
-. %ntroduction to "tatistical Iuality 0ontrol= 6.0. Montgo#ery( Lohn @iley & "ons( %"BN /,E1/C,-D)
8-
/a0er ;, S0e)ia1isati$ @ I, /a0er- III
/a0er 8, S0e)ia1isati$ @ II, /a0er- III
8>
Se#ester @IV
/a0er -, S0e)ia1isati$ @ I, /a0er- IV
/a0er 2, S0e)ia1isati$ @ I, /a0er- V
/a0er 3, S0e)ia1isati$ @ I, /a0er- VI
/a0er 5, S0e)ia1isati$ @ II, /a0er- IV
/a0er 7, S0e)ia1isati$ @ II, /a0er- V
/a0er 8, S0e)ia1isati$ @II, /a0er- VI
/r$=e)t >$r2 'Fr$# t*e S0e)ia1isati$ S!<=e)ts $++ere"(
A!i"e1ies +$r /r$=e)t >$r2
O<=e)ti:e
3very student !ill e assigned a project at the end of the Third "e#ester and it !ill e pursued y
hi#7her under the supervision of an internal supervisor The ojective of the 2roject 0ourse is to help the
student develop his7her aility to apply #ulti$disciplinary concepts( tools and techni+ues to solve
organi*ational prole#s and7or to evolve ne!7innovative theoretical fra#e !ork.
T60e $+ /r$=e)t
The 2roject #ay take any one of the follo!ing for#s?
i5 0o#prehensive case study 4covering single organi*ation7#ultifunctional area prole#( for#ulation(
analysis and reco##endations5
ii5 %nter$organisational study ai#ed at inter$organisational co#parison7 validation of theory7survey of
#anage#ent services.
iii5 3volution of any ne! conceptual 7 theoretical fra#e!ork.
iv5 :ield study 43#pirical study5.
v5 "oft!are analysis( 6esign and solutions for organisational achieve#ent 4 Applicale to %T5
Se1e)ti$ $+ /r$=e)t T$0i),
o 2roject topic has to e selected !ith respect to the progra##e of study and area elected y the
student.
o Title of the project should clearly specify the ojective and scope of the study. %t should e specific
and neither too vague nor centralistic. The topics should e designed #eticulously. %t can e designed
like U3#ployee @elfare MeasuresR G A case study of O;M Htd.
o 2roject selection has to e #ade in consultation !ith the supervisor !ho !ill act as a 2roject guide for
the student.
S)$0e $+ >$r2
The student is e)pected to carry out follo!ing activities in the project?
%repare a synopsis and get it approved by the supervisor as assigned by the respective Institutes
Undertake a detailed literature survey on the sub*ect #atter
+ake relevant data collection,observation
-onsult experts of the field
Visit related organi.ations,institutions,industries
8E
-o#pile data in proper for#at
+ake proper conclusion,reco##endations
%repare a %ro*ect 'eport
)he volu#e of the pro*ect/report should be ranging fro# 01/231 pages
4btain approval of %ro*ect 'eport by pro*ect guide
Sub#it four copies hard copies and one soft copy of the %ro*ect 'eport at the Institute, which shall
forward it to the University
Sub#ission of the %ro*ect 'eport shall be prior to the date of the co##ence#ent of the $xa#inations
for the 5ourth Se#ester
)he date of the sub#ission of the pro*ect report will be co##unicated to the Institutes by the
University
Aeera1 F$r#at $+ t*e Re0$rt
The project report should preferaly e !ritten in the follo!ing for#at?
$xecutive Su##ary
Introduction to topic
'esearch +ethodology
!nalysis and 5indings of the study
-onclusions and 'eco##endations of the study
6ibliography
!ppendices to include 7uestionnaire, if any
E%a#iati$ a" E:a1!ati$
2roject is to e treated as a paper of study of the :ourth se#ester co#prising of 2// #arks. The e)ternal
assess#ent shall e done on the asis of the project report and 'iva 'oce. The student shall e re+uired
to #ake a 2resentation & appear for a 'iva 'oce to the 3)ternal "upervisor !ho !ould e appointed y
the University.
The 2roject shall e evaluated y an 3)ternal faculty for 2// #arks and of !hich 1// #arks !ill e
allocated to the @ritten Report 0ontent and 2resentation and 1// #arks for 2resentation( 'iva 'oce and
Bpen 6efense.
The evaluation shall e #ade y the e)a#iner on the follo!ing criteria?
F$r >ritte Re0$rt,
Relevance of topic and the study undertaken 8/.
Theoretical depth and support 2/.
Iuality of !ork undertaken 8/.
2reparation of 2roject Report 2/.
F$r /resetati$B O0e De+ese a" Vi:a V$)e,
Bverall 2ersonality And 2resentation "kills -/.
Open Defense & Viva-Voce -/.
8C
S0e)ia1isati$ S!<=e)ts +$r Se#ester @IIB IIIB ? IV
AROU/ A, MARHETINA MANAAEMENT
/a0er I, A":ertisig ? Itegrate" Mar2etig C$##!i)ati$
SECTION A
Uit I, Mar2etig C$##!i)ati$ - %ntroduction to Marketing 0o##unication 0oncept= 3le#ents of
Marketing 0o##unications= Unifying the Appeal and the Message across the pro#otion$#i)
co#ponents.
Uit II, Itegrate" Mar2etig C$##!i)ati$ - Role of %M0 in Marketing and Brand Manage#ent=
Ao! Marketing 0o##unication @ork= "etting %M0 ojectives.
Uit III, C$##!i)ati$ a" Bra"ig - Marketing 0o##unications :unctions( Brands( and %ntegrated
Marketing 0o##unication( %ntegrated Marketing 0o##unication 2artners and %ndustry( Brganisations=
Using Advertising and 2ro#otion to Build Brands= Brands and "takeholder Relationships= Basic
Marketing 0o##unication "trategies for Building Brands= %ntegrating the Brand 0o##unication
2rocess= 0usto#er Brand 6ecision Making.
Uit IV, Resear)* Met*$"s a" A001i)ati$ - Role and Relevance of Research in 0o##unication= Types
of Research and the Research 2rocess= Advertising Research= 2ositioning Research( Target Market
Research( 2re$test Research and Audience Research.
Uit V, Itegrate" Mar2etig C$##!i)ati$ a" Mi)r$-Mar2etig - "eg#enting( Targeting( and
2ositioning. 6ata$6riven 0o##unication= fostering !ord$of$#outh= Bpinion Headers( Reference 1roups
SECTION B
Uit VI, CreatigB Se"igB a" Re)ei:ig Bra" Messages-%ntegrated Marketing( 0o##unication
0reative 0oncept and Messages= Message 3)ecution= %ntegrated Marketing 0o##unication( Broadcast(
But$of$Ao#e( 2roduct 2lace#ent Media= %nternet and e$0o##erce Media= %ntegrated Marketing
0o##unication Media 2lanning.
Uit VII, Sa1es /r$#$ti$ i Itegrate" Mar2etig C$##!i)ati$$0onsu#er "ales 2ro#otion and
2ackaging= 0hannel Marketing= Trade "ales 2ro#otions and 0o$Marketing= 2ersonal "elling= 6irect
Marketing= Trade "ho!s( 3vents( "ponsorship and 0usto#er "ervice.
Uit VIII, A":ertisig C$)e0ts a" /ri)i01es-2rinciples and 0oncept of Advertising= 3volution and
Aistory of Advertising= Relevance of Advertising in %M0$#i)( Bvervie! of the Advertising "cene in
%ndia= "ocial and 3cono#ic i#pact of Advertising= Account Manage#ent $ Agency operations( 2itching
Mechanis# in Advertising( 0lient$Agency %nterface and Advertising Budget
Uit IX, /!<1i) Re1ati$s a" C$r0$rate C$##!i)ati$s-2ulic Relations 0oncepts and 2rinciples(
Theories of 2R( Ha!s and 3thics in 2R= "trategic 2R #anage#ent( 0risis 0o##unication and
Manage#ent( 2rinciples and 0oncepts of 0orporate 0o##unications 4005( 3#erging Market "cenario(
0orporate 0o##unications "trategies( Media Relations
Uit X, T*e Big /i)t!re-"ocial( Hegal and 3thical %ssues in %M0= %nternational Marketing 0o##unication=
Multicultural Marketing 0o##unications= 3ffectiveness( Measure#ents( and 3valuations of %ntegrated
Marketing 0o##unication
S!ggeste" Rea"igs,
1. %ntegrated Marketing 0o##unications( 2ickton( 6. and Broderick( A. $ 2rentice Aall.
2. 2rinciples of Advertising and %M0( 6uncan( To#. $ Mc1ra! Aill.
8. Using advertising and pro#otion to uild rands( Blyth( L. G2earson
,. Advertising #anage#ent y Leth!aney G2u y B)ford.
-. Building the %ndian Brand( 9apoor GMacMillan
/a0er II, Bra" Maage#et
8D
SECTION A
Uit I, /r$"!)t Maage#et - Basic concepts( 2roduct #anage#ent process( 2roduct planning syste#(
2roduct line decision.
Uit II, /r$"!)t /$rt+$1i$ - 2ortfolio concept( Hogic for portfolio approach.
Uit III, O:er:ie& $+ t*e Bra" Maage#et Fra#e&$r2 - @hat is a BrandK @hy do Brands MatterK
0an anything e randedK @hat are the strongest BrandsK Branding challenges and opportunities( The
Brand e+uity concept( "trategic Brand Manage#ent 2rocess= 0usto#er$Based Brand 3+uity Making a
Brand "trong? Brand 9no!ledge= Building A strong Brand? The four steps of rand uilding( Brand$
Building %#plications.
Uit IV, T*e Va1!e $+ Bra"ig - 2roduct positioning concept( 2erceptual #apping( Brand 2ositioning
and 'alues / %dentifying and 3stalishing Brand 2ositioning( 2ositioning 1uidelines( 6efining and
3stalishing Brand 'alues( %nternal Branding.
Uit V, T$$1s +$r Meas!rig t*e S$!r)es a" C$seG!e)es $+ Bra" EG!it6 - 6eveloping a Brand
3+uity Measure#ent and Manage#ent "yste#/ The Brand 'alue 0hain( 6esigning Brand Tracking
"trategies( 3stalishing a Brand 3+uity Manage#ent "yste#= Measuring "ources of Brand 3+uity$
Iualitative Research Techni+ues( Iuantitative Research Techni+ues= Measuring Butco#es of Brands
3+uity? 0apturing Market 2erfor#ance( 0o#parative Methods( Aolistic Methods.
SECTION B
Uit VI, B!i1"ig a" B$rr$&ig Bra" I"etit6 - 0hoosing Brand 3le#ents to uild rand e+uity/
0riteria for choosing the rand ele#ents( Bptions and Tactics for Brand 3le#ents= %ntegrating Marketing
0o##unications to Build Brand 3+uity/%nfor#ation 2rocessing Model of 0o##unications( Bvervie! of
Marketing 0o##unication Bptions( 6eveloping %ntegrated Marketing 0o##unications 2rogra#s=
Heveraging "econdary Brand 9no!ledge to Build Brand 3+uity$ 0onceptuali*ing the Heveraging 2rocess(
0ountry of Brigin and other 1eographic Areas( 0hannels of distriution ( 0o$ randing( (Hicensing(
0elerity endorse#ent( "porting ( 0ultural( or Bthers 3vents( Third 2arty "ources.
Uit VII, A1$<a1 Bra" E%0asi$ - Managing Brands over 1eographic Boundaries and Market
"eg#ents$ Rationale for 1oing %nternational( Advantages of 1loal Marketing 2rogra#s( 6isadvantages
of 1loal Marketing 2rogra#s ( "tandardi*ation 'ersus 0usto#i*ation( 1loal Brand "trategy ( Building
1loal 0usto#er$ Based Brand 3+uity.
Fig*tig Aeeri)s A" /ri:ate La<e1sB Bra" E%tesi$s - 6esigning and %#ple#ents Branding
"trategies/ The Brand 2roduct Matri) (Brand Aierarchy( 6esigning a Branding "trategy.
Uit VIII, Bra" Ar)*ite)t!re - Managing Brands over Ti#e/ Reinforcing Brands( Revitali*ing Brands(
Adjust#ents to the Brand 2ortfolio.
Uit IX, Bra"ig Li)esig - %ntroducing and Na#ing Ne! 2roducts and Brand 3)tensions$Ne!
2roducts and Brand 3)tensions( Advantage of 3)tensions( 6isadvantages of Brand 3)tensions (
Understanding Ao! 0onsu#ers 3valuate Brand 3)tensions( 3valuating Brand 3)tension Bpportunities.
Uit X, C1$sig /ers0e)ti:e - "trategic Brand Manage#ent 1uidelines( @hat Makes a "trong BrandK
"pecial Applications( :uture Brand 2riorities.
S!ggeste" Rea"igs,
1. "trategic Brand Manage#ent? Building( Measuring( and Managing Brand 3+uity 4"econd ed.5.9eller( 9evin H. 42//85(
Upper "addle River( NL? 2rentice Aall.
2. "trategic Brand Manage#ent? 0reating and "ustaining Brand 3+uity Hong Ter# 9apferer( Lean$NoXl 41DDE5( 4"econd ed.5(
Hondon? 9ogan 2age.
3. The Brandgy#? A 2ractical @orkout for Boosting Brand and Business.Taylor( 6avid 42//85( 0hichester( U9? Lohn @iley &
"ons.
,. Brand 2ositioning? "trategies for co#petitive Advantage y "engupta( Tata Mc1ra!$Aill
-. Aaker 6( Managing rand e+uity
,/
/a0er III, Retai1 Maage#et
SECTION A
Uit I, Itr$"!)ti$ t$ Retai1 Maage#et - Retail & Retailing G definitions( Meaning of Retail Mi)(
1ro!th of Retail %ndustry( :actors responsile for changes in retailing( 0hallenges & Bpportunities to
Retail %ndustry.
Uit II, St$re Retai1 F$r#ats - %ndependent7 "tand alone outlet( 0onvenience "tore( "uper#arket(
6iscount "tore( Bff$price retailer( 6epart#ent "tore( 0orporate chains( 0onsu#er co$operatives(
"hopping #alls( Ayper#arkets( 0atalogue sho!roo#( :ranchising.
Uit III, N$-st$re Retai1 F$r#ats - Multi$Hevel #arketing( e$tailing( Tele$shopping( Auto#atic 'ending
Machines( 6irect Mail Marketing.
Uit IV, Retai1 /1aig - Retail 2lanning 2rocess( Retail :inance( Hocation "election 6ecision( Hay$out
2lanning.
Uit V, St!"6ig C$s!#er Be*a:i$!r ? Ot*er Re1ate" Iss!es i Retai1ig -Understanding 0onsu#er
Behaviour( 0ultural & "ocial 1roup influence on 0onsu#er 2urchase Behaviour( 0onsu#eris# & 3thics
in Retailing.
SECTION B
Uit VI, Strategi) Iss!es i Retai1ig - 6evelop#ent of Retail Brand( %#ple#entation of 0RM( Retail
2ricing( :inancial %#plications of Retail "trategy( Retail "upply 0hain.
Uit VII, Mer)*a"ise Maage#et - Merchandise Mi)( 0ategory Manage#ent( the concept of "9U(
Assort#ent 2lanning 2rocess( 'endor Manage#ent & Buying "yste#.
Uit VIII, St$re Maage#et - "tore Bperations Manage#ent( "tore 6esign$ %nteriors & 3)teriors(
0usto#er "ervices( "tore 2rofitaility( Retail 6isplay( 'isual Merchandising( :loor Manage#ent.
Uit IX, Retai1 /r$#$ti$ - 2lanning Retail 2ro#otions( "tore 3vents & "ales 2ro#otion( Retail
Advertising.
Uit X, Te)*$1$g6 i Retai1ig - Applications of %T in retailing( 0oding "yste#s( R:%6$ Retail
Applications.
S!ggeste" Rea"igs,
1. Retail Manage#ent G "uja Nair( Ai#alaya 2ulishing Aouse.
2. Retail Marketing Manage#ent G 6avid 1ilert G 2earson 3ducation.
8. Retailing Manage#ent G Hevi @eit*$ Tata Mc1ra! Aill 2ulication
,. Retailing Manage#ent y Bajaj G2ulished y B)ford.
-. Retailing Manage#ent G Te)t & 0ases G "!apna 2radhan $ Tata Mc1ra! Aill 2ulication
/a0er IV, R!ra1 Mar2etig
SECTION A
Uit I, Itr$"!)ti$ t$ R!ra1 Mar2etig - Meaning( "cope( definition & i#portance( Rural versus uran
#indsets( 1ro!th of rural #arkets( Basic differences et!een rural( se#i uran and uran #arkets.
Uit II, R!ra1 Mar2et Resear)* ? /r$+i1e $+ R!ra1 C$s!#er - Research( Hocation for 0onducting
Research( 0lassification of Rural 0onsu#er ased on econo#ic "tatus( 2rofile of Rural 0onsu#er( Rural
0onsu#er Behaviour.
Uit III, R!ra1 Mar2et Seg#etati$ - Basis of Market "eg#entation( Multi$Attriute "eg#entation.
Uit IV, C1assi+i)ati$ $+ Mar2ets - Regulated Market( 6efects72role#s of Regulated Market( Role of
Regulated Markets on Marketing of Agricultural 2roduce( "ignificance of Regulated Markets to
Agriculturists.
Uit V, R!ra1 C$##!i)ati$s - Rural 0o##unication( Role of Media in Rural Markets( 0onventional
Media( the Main 2role#s in Rural 0o##unication.
SECTION B
,1
Uit VI, R!ra1 Mar2etig Strategies - 2roduct "trategies( 2ricing "trategies( 6istriution "trategies(
2roduction "trategies( Methods of "ale( Aatha "yste#( 2rivate Negotiations( Iuotations on "a#ples(
6ara and Moghu# "ale Methods( Bpen Auction Method.
Uit VII, Sa1es F$r)e Maage#et F$r R!ra1 Mar2etig ? Mar2etig Age)ies - Managing the "ales
:orce( "ales :orce Manage#ent in Rural Marketing( 2revalence of Beoparis and Arahatias 4Rural
MandiJs( A2M0Js( etc.5.
Uit VIII, R$1e $+ A$:er#et i t*e De:e1$0#et $+ Agri)!1t!ra1 Mar2etig - 1overn#ent
%ntervention in Marketing "yste#( Role of agencies like( 0ouncil of "tate Agricultural Marketing Boards(
40B"AMB5( "tate Trading( 0ooperative Marketing( Types of 0ooperative Marketing "ocieties(
0ooperative 2rocessing( National Agricultural 0o$operative Marketing :ederation 4NA:365( National
0o$operative 6evelop#ent 0orporation 4N0605( 2ulic 6istriution syste# 426"5( :ood corporation of
%ndia( 6irectorate of Marketing and %nspection 46M%5( National %nstitute of Agricultural Marketing
4N%AM5( "elf help 1roups 4"A1Js5.
Uit IX, Agri)!1t!ra1 Cre"it a" Cr$0 Is!ra)e - Agricultural 0redit 2olicy( %nstitutional Agree#ents
for Agricultural 0redit( 0rop %nsurance( Agricultural %nsurance.
Uit X, R$1e $+ IT i R!ra1 Mar2etig - %nfrastructure( %#portance & "cope( Modern techni+ues for rural
distriution. 0ase "tudy of %T0Js Ue$choupalR %nitiative
S!ggeste" Rea"igs
1. Rural #arketing G Rajagopal
2. Ne! perspectives on rural #arketing G Ra#kishen ;
8. Rural Marketing in %ndia G 9 " Aaee Rah#an 4Ai#alaya 2ulishing5
,. Rural Marketing in %ndia y R. '. Bedi( 4Ai#alaya 2ulishing5
-. %ntegrated Rural 6evelop#ent G R. 0. Arora 4". 0hand & 0o.5
/a0er V, Mar2etig O+ Ser:i)es
SECTION A
Uit I, C$)e0t $+ ser:i)es - @hat is services( Reasons for the gro!th of service econo#y( 1oods 's
"ervices( 0o#petitive trend in ne! #illenniu#( :uture of service sector.
Uit II, Ser:i)e - Nature & characteristics and strategies( 0haracteristics of services( %ntangiility(
%nseparaility( 'ariaility( 2erishaility( Aeterogeneity( B!nership( Marketing Mi) and strategies in
"ervice Marketing( 2roduct decisions( pricing strategies( 2ro#otion of services( 2lacing or 6istriution
#ethods of services( 2eople 2hysical 3vidence( 2rocess( "ervice vision & "trategies? %ncludes
Advertise#ents( Branding( 2ackaging of "ervices.
Uit III, Ser:i)e 9!a1it6 - %#pact of service Iuality( Approaches to service Iuality( Ten original
di#ensions of "ervice Iuality( Ao! to i#prove service Iuality( "ervice +uality infor#ation syste#s(
Bench#arking and certification.
Uit IV, Ser:i)e C$s!#er Be*a:i$rDC!st$#er Reteti$ ? Re1ati$s*i0 Mar2etig - 0B$"ervices(
:acts & %#portance of 0B in services( 3volution of Relationship Marketing( 3nhance#ent of %nternal &
3)ternal relationships( 0usto#er Retention 4Bperations( 6elivery "yste#5.
Uit V, Iterati$a1 Mar2etig $+ Ser:i)es - 3le#ents of 1loal Transnational( %nternational Branding
& Advertising( %ndustry 1loali*ation drivers( 2role#s connected to Marketing( 1/$2 #odels of 1loal
"trategies Manage#ent.
SECTION B
Uit VI, E1e#ets $+ )!st$#er ser:i)es a" i"eti+6ig t*e# - Marketing challenges in services
usiness= 0lassification of services= 3nd user( 2rofit orientation( "ervices tangiility( 2eople ased
services( 3)pertise.
Uit VII, R!ra1 Mar2etig - Rural %ndia as an untapped #arket( 0haracteristics of rural #arketing
4Harge in si*e( "cattered( "easonal( %rregular de#and( Back!ardness( Ho! e)posure to #odern !orld etc.5
,2
2roduct #i) for rural #arket G Marketing of #anufactured consu#er goods as !ell agricultural inputs in
rural #arket= 2ricing strategy according to econo#ic ack!ardness & other influences in rural areas=
2hysical distriution & prole# of poor infrastructure
Uit VIII, Mar2etig $+ Ser:i)es - Marketing of %nsurance & Banking "ervices( 0oncepts of %nsurance &
Banking "ervices ( Marketing #i) of %nsurance & anking services( %nsurance & ank #arketing in %ndian
perspective( Marketing of Aotel & Touris# "ervices( 0oncept of Aotel & Touris# "ervices= Market #i) of
Aotel & Touris# services( Aotel & Touris# #arketing in %ndian perspective= Marketing of Transport and
0onsultancy Marketing$ %ntroduction( 0oncept( Users( 0onsu#er 2rofile( Marketing Mi) ele#ents for
#arketing of Transport and 0onsultancy Marketing.
Uit IX, R$1e $+ IT i Ser:i)es- %ntroduction to %T3" 40aptive 7 Third 2arty B2BJs and 92BJs5 and 0RM
4e$0RM( 0RM in Banking and :inancial "ervices5
Uit X, Lega1 iss!es- Ta)ation
S!ggeste" Rea"igs
1. "ervices #anage#ent & Marketing G 6.Balajee $".0hand and co#pany
2. "ervices Marketing y 1ovind Apte Lha G2ulisher? B)ford university 2ress.
8. "ervices Marketing y ".M.Lha G2ulisher Ai#alaya 2ulishing 0o#pany.
,. "ervices Marketing integrating custo#er :ocus acryoss the fir# y 'alarie A. Meitha#l G2ulisher? Mc1ra! Aill.
-. Marketing Manage#ent?$" ' Ra#as!a#y & " Na#ku#ari $ Mac#illan %ndia Htd.
/a0er VI, Sa1es a" Distri<!ti$ Maage#et
SECTION A
Uit I, Nat!re a" s)$0e $+ sa1es #aage#et- Nature of personal selling( Role of the sales force( setting
and for#ulating personal selling ojectives( "ales forecasting #ethods.
Uit II, Desigig sa1es +$r)e strateg6 a" str!)t!re- Recruiting and selecting sales personnel(
deter#ining the kind of salespeople( deter#ining si*e of the sales force= Traiig sa1es0e$01e,
De:e1$0ig and conducting sales training progra##es( 6efining training ojectives( deciding training
content( selecting training #ethod.
Uit III, C$#0esatig sa1es0e$01e- 6esigning and ad#inistrating co#pensation plans( Types of
co#pensation plans and re+uire#ents of a good co#pensation plan= M$ti:atig sa1es0e$01e, Meaning(
Need gratification and #otivation( %nterdependence and #otivation( Motivation and leadership.
Uit IV, S!0er:isig a" e:a1!atig sa1es0e$01e- "etting standards of perfor#ance( Iuantitative and
+ualitative perfor#ance criteria( 0ontrolling salespeople through supervision.
Sa1es #eetigs, 2lanning and staging sales #eetings( National( regional( local sales #eetings.
Sa1es )$tests, "pecific ojectives( 0ontest pri*es contest duration( 2ro#otion( Bjections to sales
contests.
Uit V, Desigig territ$ries- "ales territory concept( Revising sales territories procedures for setting up
or revising sales territories( Assign#ent of sales personnel to territories= Sa1es G!$tas, Bjectives of sales
+uotas( Types of +uotas and +uota$setting procedures( ad#inistering the +uota syste#.
SECTION B
Uit VI, Sa1es )$tr$1 a" )$st aa16sis- "ales audit( "ales analysis( Marketing cost analysis( 2urpose and
techni+ues.
Uit VII, Sa1es $rgaiFati$- 2urpose( "etting up a sales organi*ation( Basic types of sales organi*ation
structure = Sa1es "e0art#et re1ati$s- 0oordination of personal selling !ith other #arketing activities(
"ales and advertising( sales and #arketing infor#ation( sales and service( sales and physical distriution.
Uit VIII, C*ae1 #aage#et a" )*ae1 strateg6- 6eter#ination of channel ojectives(
6eter#ining coverage and support re+uire#ents( 6istriution logistics.
Uit IX, >are*$!sig- Types of !arehouses( :actors affecting !arehousing choice( %nventory decisions(
Transportation decisions( types( Hegal issues.
,8
Uit X, Distri<!ti$ 01aigB )$sts a" )$tr$1- :unctions of inter#ediaries 4!holesaler & retailers5(
"election and #otivation of inter#ediaries( Need( criterion and estalishing ojectives for inter#ediaries=
C$tr$1 iss!es- Major cost centres in distriution( 3stalishing standards for control( 0ontrolling channel
#e#ers and tools for control= 0ases and recent articles and reports should e discussed in the class.
S!ggeste" Rea"igs
1. 2rinciples of Marketing$ 9otler( 2 & Ar#stron 1( 2rentice Aall %nc.
2. "ales Manage#ent$ 0huna!alls( " A( Ai#alaya 2ulishing Aouse
8. 2hysical 6istriution Manage#ent$ 9ulkarni( M '( 3verest 2ulishing Aouse
,. Marketing Manage#ent G ' " Ra#as!a#i & " Na#ku#ari( Mac#illan %ndia Htd
-. "ales & 6istriution Manage#ent y 9rishna 9 Aarvadkar $pulisher? Mc1ra! Aill.
,,
AROU/ B, FINANCIAL MANAAEMENT
/a0er I, C$r0$rate Ta%ati$
SECTION A
Uit I, De+iiti$ $+ I)$#e ? AssesseB 2revious year( Assess#ent year( 1ross total inco#e( Total
ta)ale inco#e( Residential status( Agricultural inco#e.
Uit II, Disti)ti$ <et&ee )a0ita1 a" re:e!e re)ei0tsI %nco#e fro# Business & 2rofession
4e)cluding professional inco#e5 %nco#e fro# capital gains and inco#e fro# other sources relating to
co#pany assesse only.
Uit III, I)$#e +r$# )a0ita1 gais and inco#e fro# other sources relating to co#pany assesse only.
Uit IV, I)$#e e%e#0t +r$# ta%B Ta) reates( 6eductions relating to co#pany assesse only. "et of &
0arry for!ard of losses( T6"( "elf assess#ent ta)( :iling of return.
Uit V, Ta% /1aig - 0oncept( Ta) 2lanning !ith reference to setting up of ne! usiness( :inancial
#anage#ent decisions & 3#ployees re#uneration.
SECTION B
Uit VI, S0e)ia1 +eat!res $+ I"ire)t ta% 1e:ies $ All pervasive nature( contriution to 1overn#ent
revenues= instru#ents of planning( 6evelop#ent and fiscal perfor#ance= 0onstitutional provisions
authori*ing the levy and collection of duties of central e)cise( 0usto#s and central sales ta).
Uit VII, Cetra1 E%)ise La&s - Basis of chargeaility of duties of central e)cise$ goods( Manufacture(
0lassification and valuation of e)cisale goods$ specific issues and case studies= Assess#ent procedure(
3)e#ption( 2ay#ent( Recovery and refunds of duties.
Uit VIII, Cetra1 sa1es ta% - "cope of levy of 0entral "ales Ta)= %nter$"tate sale( "ale outside a "tate and
sale in the course of i#port and e)port$asic principles= Registration of dealers and deter#ination of
ta)ale turnover.
Uit IX, Ser:i)e Ta% - 2rovisions of la! and procedures= 'AT G concept( Applicaility( 2rocedures
involved and i#plications of the 'AT.
Uit X, C!st$#s La&s - Nature of custo#s duty( Types of custo#s duty( 0lassification for 0usto#s and
rate of duty( 'aluation for custo#s duty( 2rovisions regarding aggage( 0ourier( 2ostal articles and
stores.
(68 (u#erical shall be based on Unit II 9 Unit III only
S!ggeste" Rea"igs,
1. Ahuja( 1. 9. & 1upta( Ravi( "yste#atic Approach to %nco#e Ta). Allahaad( Bharat Ha! Aouse.
2. 6atey '. ".? %ndirect Ta)es( Ta)#ann 2ulications( Ne! 6elhi
8. Bhag!ati 2rasad( 6irect Ta)es Ha! & 2ractice( @ish!a 2rakashan.
,. 9anga( L. B. and 2alkhivala( N. A.( %nco#e Ta)( Bo#ay( N. M. Tripathi.
-. "inghania '. 9.( "inghania 9apil( "inghania Monica( ? 6irect Ta)es Ha! and 2ractice( Ta)#ann 2ulications( Ne! 6elhi.
/a0er II, /r$=e)t /1aig ? Fia)ia1 Strategies
SECTION @ A
Uit I, /r$=e)t Maage#et - 4a52lanning? 1eneration & "creening of project ideas( Market & 6e#and
Analysis( Technical Analysis ( :inancial esti#ates & projections45 :inancing? %nter#ediate & Hong ter#
financing( Appraisal of ter# loans y :inancial %nstitutions.
Uit II, Ris2 Aa16sis i Ca0ita1 B!"getig - "ources & perspective of risk( "ensitivity analysis(
"cenario analysis( Breakeven analysis( Miller Model( "i#ulation analysis( 6ecision tree analysis(
0orporate risk analysis( Managing risk( 2roject selection under risk( Risk analysis in practice.
,-
Uit III, Ca0ita1 str!)t!re ? Va1!e $+ +ir# - Assu#ptions & definitions( N% approach( NB% approach(
Traditional 2osition( MM position( Ta)ation & capital structure( Trade off theory( "ignaling theory.
Uit IV, >$r2ig Ca0ita1 Maage#et - 3sti#ating !orking capital( cash cycle analysis( @orking
capital finance fro# anks.
Uit V, Mergers ? Ta2e$:ers - %ntroduction( Motives( 0ategories( :inancial evaluation( 3cono#ic value
added & #arket value added Ta)ation aspects.
SECTION B
Uit VI, LeasigB 4ire-0!r)*ase ? /r$=e)t Fia)e - Types of leases( rationale for leasing( Mechanics of
leasing ( Bperating lease( Heasing as financial decision( Aire$purchase arrange#ent( 0hoice et!een
leasing & hire purchase( 2roject finance( Hease 's orro! & uy evaluation.
Uit VII, Maage#et $+ Cas* - Motives of holding cash( factors deter#ining the cash alance(
Managing the cash flo!( 0ash udget( Reports for control( 0ash collection & disurse#ent( Bptions for
investing surplus funds & strategies for #anaging surplus funds( Models$ The Bau#ol #odel( The
Beranek Model( The Miller$Brr Model.
Uit VIII, Maage#et $+ Re)ei:a<1es - 0redit policies( 3valuating the detors( 0redit analysis &
decision( 0redit ter#s & collection policies( 0ontrol of accounts receivales( Aeuristic approach
Uit IX, C$r0$rate Va1!ati$ - Adjusted ook value approach( "tock & det approach( 6irect
co#parison approach( 60: approach( 0ash flo! forecast( 0ontinuing value( :ir# value( 2 stage ( 8 stage
approach( inflation & asset revaluation( 3'A & M'A approach.
Uit X, /er+$r#a)e #eas!re#et ? <a1a)e s)$re )ar" - Rationale( :inancial #easures( Non financial
#easures( Balance score card( 2art syste#( perfor#ance e)cellence a!ards( 6ivisional perfor#ance
#easure#ent( "trategic perfor#ance #easure#ent( Me#orandu# of understanding.
S!ggeste" Rea"igs,
1. :inancial Manage#ent$ Ravi 9ishore( Ta)#annJs( Ne! 6elhi.
2. :inancial Manage#ent? 2role#s and "olutions( Ravi 9ishore( Ta)#ann( Ne! 6elhi
8. :inancial Manage#ent G Theory & 2ractice y 2rasanna 0handra( TMA 2ulishers 2//,
,. :inancial Manage#ent$%.M. 2andey( 'ikas pulishing house( Ne! 6elhi.
-. :inancial Manage#ent & 2olicy G '. 9. Bhalla G 4An#ol 2ulication( Ne! 6elhi5
/a0er III, I"ia Fia)ia1 S6ste#
SECTION A
Uit I, C$#0$ets $+ +$r#a1 +ia)ia1 s6ste#B :unctions( :inancial syste# design( Nature and role of
financial institutions and financial #arkets( financial syste# and econo#ic gro!th( 2re and post refor#
scene in financial #arkets.
Uit II, M$e6 Mar2ets - Treasury Bills and types( 0o##ercial papers( 0o##ercial ills( 0ertificate of
deposit( 0all 7 Notice #oney #arket( Money #arket inter#ediaries( Money #arkets and #onitory
policies in %ndia( overvie! of #oney #arkets.
Uit III, Ca0ita1 Mar2ets - Aistory of %ndian capital #arkets( 0apital #arket sca#s( Refor#s in capital
#arkets( 2ri#ary Markets G free pricing( ook uilding( 2rivate place#ents( "econdary Markets G
Brgani*ation( #e#ership( and #anage#ent of stock e)changes( Histing( trading( clearing and settle#ent
#echanis#( Histing categories( B"3( N"3( BT03%( %0"3%( #easures to oost li+uidity in the secondary
#arket( refor#s in secondary #arkets and its i#pact( %nternet trading.
Uit IV, De<t Mar2ets - %ntroduction( Aistory of %ndian det #arket( 6et #arket participants( 2ri#ary
and secondary seg#ent( The private 0orporate det #arket( The pulic sector undertaking ond #arket(
The govern#ent securities Market( %ssuance #echanis# G auction( sale( private place#ent= Trading
syste#( "1H A7c( 26 syste#( steps to develop det #arkets.
Uit V, Fia)ia1 Reg!1ati$ - "3B% G Manage#ent( po!ers and functions( %nvestor protection #easures(
achieve#ents( L20 on "3B%= RB% G ojectives( organi*ation( role.
,>
SECTION B
Uit VI, Fia)ia1 Ser:i)es - Meaning( need and i#portance( Miscellaneous :inancial services? :actoring(
"ecuritisation of det( 2lastic #oney( 'enture 0apital( 0redit rating.
Uit VII, Mer)*at Ba2ig - Brigin and develop#ent of #erchant anking in %ndia scope(
organi*ational aspects and i#portance of #erchant ankers. Hatest guidelines of "3B% !.r.t. Merchant
ankers
Uit VIII, M!t!a1 +!"s a" AMCs$ concept( origin and gro!th of #utual funds( constitution &
#anage#ent of M:s G "ponsors( Trustees( AM0s( and custodians= 0lassification of #utual fund sche#es(
advantages and disadvantages in #utual fund sche#es( NA' and pricing of #utual fund units= "tate of
#utual funds in %ndia.
Uit IX, De0$sit$r6 - %ntroduction( 0oncept( depository participants( functioning of depository syste#s(
6e#at( Re#at( process of s!itching over to depository syste#s( enefits( depository syste#s in %ndia(
"3B% regulation.
Uit X, Deri:ati:es Mar2et - %ntroduction( Markets in %ndia( :or!ards and futures G 0oncept(
Ter#inology( 2ricing( :uture trading strategies= BptionsG types( salient features( Margins applicale(
Ter#inology( 2ricing= 6erivatives trading in %ndia.
S!ggeste" Rea"igs
1. :inancial Markets & "ervices 3. 1ordon & 9.Natarajan 2//E Ai#alaya 2ulishing Aouse
2. Banks & %nstitution Manage#ent 4A ne! Brientation5( 2//>( 'asant 6esai( Ai#alaya 2ulishing Aouse
8. %ndian :inancial "yste# y M ; 9han Tata Mc1ra! Aill
,. %ndian :inancial "yste# y Bharti '. 2athak( 2earson education
-. 0apital #anage#ent( '.A.Avadhani( 2//E( Ai#alaya 2ulishing Aouse
/a0er -IV, Iterati$a1 Fia)ia1 Maage#et
SECTION A
Uit I, Fia)ia1 Maage#et i g1$<a1 )$te%t - 0oncept( functions( e#erging challenges( recent
develop#ents( Role of :inance Manager in 1loal conte)t( ojectives of the fir#s and i#pact of risk(
0onstraints to #a)i#i*ation of value of fir#. %ndian 3cono#y & %nternational :inance
Uit II, F$reig E%)*age Mar2et C$#0$ets - 6efining :ore) #arkets & the e)change rates=
3)change Rate Mechanis#( "pot and :or!ard Rates( direct & indirect rate= Iuoting :oreign 3)change
Rates$ "pot Rate( :or!ard Rate( 0ross rates and 2role#s fro# 3)change rate calculations.
Uit III, A)ti:ities i F$reig E%)*age Mar2ets - %ntroduction( :or!ard contract & option for!ards(
Aedging( "peculation( Aritrage( %nterest rate Aritrage$covered & Uncovered( "!aps$characteristics &
uses( %ndian :or!ard #arket.
Uit IV, Iterati$a1 M$etar6 S6ste# - 3)change Rate Regi#es( 3#ergence and :unctions of %M:=
%ndiaJs :oreign 3)change Market= 3)change Market= 3)change 6ealers= RB% and 3)change Market=
3)change Rate "yste# in %ndia= :loating 's. :i)ed 3)change Rates.
Uit V, F$reig E%)*age Ris2 E%0$s!re its ? #aage#et - Meaning of e)posure( Types( 0auses of
changes( Translation & Transaction 3)posure( 3cono#ic & operational e)posure$ #eaning & its i#pact
on e)porter & i#porter ( 0urrency & interest rate risk( 0ountry Risk #anage#ent.
SECTION B
Uit VI, Maage#et $+ L$g ter# Iterati$a1 +ia)ig - 0oncept of :oreign %nvest#ent G 6irect &
2ortfolio( 0o##ercial Borro!ings( 16Rs( A6Rs( 3uro %ssues( 30Bs( "yndicated 0redit( ;ankee Bonds(
Alpine 0onvertiles( 3urope Mediu# Ter# Notes= 1overn#ent guidelines for G orro!ings( 30Bs(
2ortfolio Manage#ent.
Uit VII, Maage#et $+ S*$rt ter# Iterati$a1 +ia)ig - Bjectives of short ter# financing( "hort
ter# sources of finance for MN0s( %ntroduction to short ter# #arket$6o#estic vs. %nternational #oney
,E
#arket( %nternational forfeiting( international leasing( 3uro 0urrency #arket( Asian 0urrency Market=
2etro $ 6ollar Market.
Uit VIII, Iterati$a1 Ca0ita1 B!"getig - 0oncept( Basic inputs for project evaluation( 2role#s
associated !ith #ultinational capital udgeting( 3valuation of a project using various #ethods. Risk
3valuation. 3)change Rate variations( inflation & e)pected cash flo!s= "hort ter# Asset & liaility
#anage#ent?$2ositioning of funds( %nternational 0ash #anage#ent( Accounts & %nventory #anage#ent
in MN0s.
Uit IX, Ca0ita1 str!)t!re $+ MNCs - %ntroduction( 6et vs. 3+uity financing( 0ost of 0apital &
%nternational :inancial 3nviron#ent( Market efficiency & seg#entation( Bpti#al :inancial structure$
theory of opti#al capital structure( gloal vs. local capital structure( B!nership( capital structure & the
dile##a of finance #anager.
Uit X, M!1tiati$a1 Ta% E:ir$#et - %#portant types of ta)es that MN0s face( theoretical
foundations of international ta)ation( ta) treaties & ta) heavens= %ndian Ta) environ#ent? %ncentives for
earnings in :oreign e)change( Ta) i#plications of activities of foreign enterprises$ta)ation of transactions
& operations( doule ta)ation relief( transfer pricing.
S!ggeste" Rea"igs,
1. %nternational :inancial Manage#ent( A.9."eth( 1algotia 2ulishing 0o#pany.
2. %nternational :inancial Manage#ent .2.1.Apte( Tata Mcgra!GAill
8. %nternational :inance( Tho#as L. BJBrien( "econd edition( B)ford University 2ress.
,. %nternational :inancial Manage#ent( "haran ( 2renticeGAall
-. Multinational :inancial Manage#ent( "hapiro (2renticeGAall
/a0er-V, Se)!rit6 Aa16sis a" I:est#et Maage#et
SECTION A
Uit I, I:est#et Basi)s - 6efinition( Measures of return and risk G historical rates calculation(
3)pected rates( re+uired rate of return( risk free rate of return( %nvestor life cycle and invest#ent goals(
%nvest#ent options availale and their co#parison( 2ortfolio #anage#ent process.
Uit II, F!"a#eta1 aa16sis - 0oncept( process( 3cono#y analysis( sector analysis( co#pany analysis=
%ndividual stock and ond analysis G infor#ation sources( Tools and techni+ues of funda#ental analysis(
usiness cycle and industry analysis. Analysis of gro!th co#panies
Uit III, E++i)iet )a0ita1 #ar2ets - Need( 3MA G for#s( tests and results( %#plications of efficient capital
#arkets= 6o! Theory( Rando# !alk Aypothesis( %ndian Markets and 3fficiency.
Uit IV, Mar2$&itF 0$rt+$1i$ t*e$r6 $ Risk and return for one security( t!o security and portfolio.
3fficient frontier( %nvestor utility
Uit V, Ca0ita1 Mar2et t*e$r6 $ Background( risk free asset( the #arket portfolio= capital asset pricing
Model( syste#atic and unsyste#atic risk( 0MH( "MH= Aritrage pricing theory G e#pirical test of A2T(
"taility of eta.
SECTION B
Uit VI, Te)*i)a1 Aa16sis $ Assu#ptions( advantages and challenges= Tools and techni+ues for
analysis= asic types of charts( candle stick charts( #oving averages and MA06 analysis.
Uit VII, Se)!rit6 Va1!ati$ $ 'aluation of co##on stock( good!ill( preferred stock and onds. :air
value of shares( 60: valuation techni+ues( Relative valuation #odels 3arnings #ultiplier #odel= 273
ratio G uses( i#plications and li#itations.
Uit VIII, EG!it6 /$rt+$1i$ Maage#et $ 2assive vs. Active( value vs. gro!th( Asset allocation
strategies G %ntegrated( strategic( Tactical( %nsured= "electing appropriate allocation.
Uit IX, Deri:ati:es - Using the derivatives in your portfolio( :uture and Bptions trading strategies( risk
#anage#ent using the 6erivative products( 6eter#ining the e)tent of insurance( 0ost and enefit
i#plications.
,C
Uit X, E:a1!ati$ $+ /$rt+$1i$ 0er+$r#a)e - 0oncept( Measures availale G Treyner( "harpe( Lensen(
perfor#ance attriution analysis( Measuring #arket ti#ing skills( 3valuation of Bond portfolio
perfor#ance( "trategies of great #asters.
S!ggeste" Rea"igs
1. %nvest#ent Analysis and 2ortfolio Manage#ent y 2rasanna 0handra( Tata Mc1ra! Aill 2ulishers 173( 2//2
2. "ecurity Analysis and 2ortfolio Manage#ent( '.A.Avadhani(2//E( Ai#alaya 2ulishing Aouse
8. %nvest#ent "cience( 6avid 1.Huenerger( B)ford Univeristy 2ress.
,. :inancial Manage#ent( R.2.Rustagi( 1algotia 2ulication Aouse.
-. %nvest#ent G @illia# "harpe 42A%5
/a0er-VI, /ri)i01es ? /ra)ti)e $+ Ba2ig a" Is!ra)e
SECTION A
Uit I, /ri)i01es $+ Ba2ig - 6efinition of ank( creation of #oney( 2resent structure of co##ercial
anking syste# in %ndia( Brief history= functions( @orking during 1D,E$1DD/ and thereafter( :or#s of
anking G unit anking( ranch anking( 1roup anking( 0hain anking( "atellite and affiliate anking(
0orrespondent anking( Managerial functions in anks.
Uit II, Maage#et $+ "e0$sits a" A":a)es - 6eposit #oili*ation( 0lassification and nature of
deposit accounts( advances( Hending practices( types of advances( principles of sound ank lending(
preparation of reports( credit plans( 2lanning custo#ers( Hi#its of credit( "ecurity.
Uit III, I:est#et #aage#et - Nature of ank invest#ent( Hi+uidity and profitaility( preparation
of che+ues( ills( endorse#ents( govern#ent securities( 6ocu#ents of title off goods rail!ay receipt( ill
of lading( Book dets( securities govern#ent and co##ercial.
Uit IV, Maage#et $+ Fia)e - Bank Accounts( Records( Reports( "tate#ent of advances( 3valuation
of loan applications( 27H A7c( alance sheet and statutory reports regarding cash revenue= AHM and N2A
Manage#ent
Uit V, Fee <ase" a" +!" <ase" ser:i)es 0r$:i"e" <6 <a2s - :ee ased 's. :und ased services(
Types of fee ased services offered( Mechanis# of operation of these services( Merchant anking services
G issue #anage#ent( under!riting( loan syndication etc.
SECTION B
Uit VI, Is!ra)e Basi)s - %nsurance 's. other savings and invest#ent options( ta) enefits under
insurance policies( life cycle needs including solutions( #atching of custo#er needs and re+uire#ents to
availale products( 0o#parison et!een different products offered vis$Y$vis chargeale pre#iu# and
coverage( %ncluding proposal for# and other relevant for#s( policy contract.
Uit VII, Li+e Is!ra)e /r$"!)ts - Traditional and Unit linked policies( individual and group policies(
!ith profit and !ithout profit policies( 6ifferent type of insurance products G !hole life products(
interest sensitive products( ter# assurance annuities( endo!#ent( assurance.
Uit VIII, Me"i-C1ai# a" *ea1t* is!ra)e 0r$"!)ts - 6ifferent types of products availale in the
#arket( "alient features( Ta) treat#ent( Bperations and other procedures involved in clai# settle#ent.
Uit IX, Aeera1 Is!ra)e /r$"!)ts - 6ifferent types of products availale in the #arket( "alient
features( Ta) treat#ent( Bperations and other procedures involved in clai# settle#ent( other specialty
products.
Uit X, Reg!1ati$ i t*e I"!str6 - Role of %R6A in regulating the industry( the salient features of 9;0
and AMH Act( 2erfor#ance evaluation of the regulation in the insurance industry in %ndia.
S!ggeste" Rea"igs
1. 2rinciples of Bank Manage#ent y 'asant 6esai( Ai#alaya 2ulishing house( 6elhi
2. Basics of Banking & :inance( 6r.9.M.Bhattacharya( Ai#alaya 2ulishing Aouse
8. Banking Theory( Ha! & 2ractice( 1orden & Natrajan( Ai#alaya 2ulishing Aouse
,D
,. Banking Theory & 2ractice( 6r.2.9."hrivastava( Ai#alaya 2ulishing house( 6elhi
-. %nsurance & :isk Manage#ent ( 6r.2.9.1upta Ai#alaya 2ulishing Aouse
-/
AROU/ C, 4UMAN RESOURCE MANAAEMENT
/a0er I, Ar$!0 ? Orgaisati$a1 E++e)ti:eess
SECTION A
Uit I, Itr$"!)ti$ $ 6efinition and Meaning( "cope( %#portance( li#itations of B.B.( :oundations of
B.B.( Models of B.B.( 9ey ele#ents in B.B. Approaches to B.B. 4a5 Au#an resource approach 45
0ontingency approach 4c5 "yste# approach 4d5 productivity approach.
Uit II, Learig - 6efinition & Meaning= learning e)plicit and tacit kno!ledge( principles( learning
curves( learning styles( Theories of learning.
Uit III, M$ti:ati$ a" M$ra1e - Nature and i#portance of #otivation( theories of #otivation 4a5
Maslo! 45 Aer*erg 4c5 Aldefer 4d5 Mc0lelland 4e5 'roo# theory( cases on #otivation and its
application( Morale and !ork perfor#ance( Model of Morale 4esprit de corps5 surveys.
Uit IV, /ers$a1it6 a" /er)e0ti$ - 6eter#inants of personality( Types of personality( Theories of
personality( 2erception & B.B.( Managing the perception process( 0o#ponents of attitudes( for#ation of
attitudes( changing attitude( e#otional intelligence( spiritual intelligence( Lohari @indo!( "tress? 0auses(
effects( stress #anage#ent techni+ues.
Uit V, Trasa)ti$a1 Aa16sis - 3go states and their identification( Types of Transactions( 0ases on T A.
SECTION B
Uit VI, Ar$!0 a" Tea# D6a#i)s - Nature of tea#s( types of tea#s( enefits fro# tea#s( types of
groups( group develop#ent( deter#inants of group ehaviour Tea#s vs. 1roups.
Uit VII, /$&er ? C$+1i)t - 2o!er dyna#ics( sources of po!er( po!er tactics( nature of conflict( types
of conflict( 0onflict process( levels of conflict( conflict resolution( cases on po!er & conflict.
Uit VIII, Lea"ers*i0 - %#portance of leadership( Headership styles and their i#plications( Theories of
leadership 4a5 Trait approach 45 ehavioral approach 4contingency approach.
Uit IX, OrgaiFati$a1 C!1t!re - %nnovation( Meaning and 6efinition( 3ffects of culture( 0reation of
culture( %nnovation in organi*ation( %nnovation process( cases on culture & innovation.
Uit X, OrgaiFati$a1 C*age ? De:e1$0#et - Nature of change( causes for change( Types of change(
change process( Resistance to change( :orce field theory of change( 6o#inos effect( B6 $ 2re$re+uisites
for B6( B6 %nterventions( Brganisational effectiveness.
S!ggeste" Rea"igs,
1. Brganisational Behaviour $:red Huthans( Mc1ra!$ Aill 2ulishing co. ltd.
2. Brganisational Behaviour $ Roins( 2rentice hall of %ndia
8. Brganisational Behaviour $9oont*( Mc1ra!$ Aill 2ulishing co. ltd.
,. Brganisational Behaviour $ 9. As!atthappa( Ai#alaya 2ulishing Aouse.
-. Au#an Resource Research Methods y Bhattacharya GB)ford.
/a0er II, /er+$r#a)e Maage#et ? C$#0esati$
SECTION A
Uit I, E$< E:a1!ati$ D Ara"e Str!)t!re - a. 2urpose and Methods of Lo 3valuation( Ranking "yste#s(
Lo 0lassification 7 1rading #ethod( 2oints "yste#( :actor 0o#parison Method( 2ackaged 2oint 2lans(
%#ple#entation= . Lo Analysis= Nature7Use( Methods( Lo %dentification "u##ary( Relationships(
Responsiilities and 6uties( @riting Lo "pecifications and 6escriptions G Ludg#ental and "tatistical
Methods.
Uit II, C$#0esati$ /1aig - 0oncepts( Nature and ojectives of 0o#pensation( @ages( @age
:i)ation( @age differentials( legal "tatus of @ages 4asics5( @age 2lans G Ro!an 7Aalsey.
Uit III, >ages @ Varia<1e C$#0esati$ a" S!001e#etar6 C$#0esati$ @ 2erks( :ringe Benefits(
2ay for 2erfor#ance G %ncentives.
-1
Uit IV, 4R A))$!tig - %ntroduction( 0ost of Recruit#ent( Re#uneration( %nvest#ents in
Brganisational AR( Return on %nvest#ent in AR.
Uit V, C$#0ete)6 Ma00ig D >$r2+1$& Ma00ig - 0oncept( 2ractical Application( %#ple#entation
-2
SECTION B
Uit VI, /er+$r#a)e Maage#et S6ste# - %ntroduction( Bjectives( Tools( Methods of 2A( 1raphic
Rating "cales( BAR"( Alternation Ranking( :orced 6istriution Method( 0ritical %ncident Method( MBB(
Assess#ent 0enters( 1roup Appraisal= 8>/ deg :eedack( Appraisal %ntervie!=
2erfor#ance 2lanning and 2otential Appraisal G Trait Based( Behavior Based and Result Based( 2itfalls.
Uit VII, Career Maage#et - 0areer 6evelop#ent 2lan $ 3#ployeeJs and 3#ployerJs Role( 0areer
Anchors( Nature of 0areers( 0areer 2role#s G Ho! ceiling 0areers( 0areer Mapping( 0areer 0ounseling(
"uccession 2lanning.
Uit VIII, 4R S)$re)ar" D Ba1a)e" S)$re)ar" - %ntroduction( 0oncept( "tructure( 2ractical Application.
Uit IX, A)i11ar6 T$0i)s - 1oal "etting( 2ro#otions and Transfers= "eparations$ Retire#ent( 'R"(
6eputation( 6eath( Retrench#ent( 2ink "lips.
Uit X, M$"e1s a" Cases - 0onstructing and developing #odels of 2M"( 0o#petency Mapping( 0areer
2lans( 3#ployee Manual 7 222 Aandook.
S!ggeste" Rea"igs
1. Au#an Resource Manage#ent( y "nell 7 Bohlander 2ulication G Tho#son
2. 0o#pensation y Milkovich & Ne#an( C th edition. 2ulication G Mc1ra! GAill
8. Au#an Resource Manage#ent( y 1ary 6essler 2ulication G Tho#son
,. Accounting 2ractices in ARM y M. 9olay
-. Managing Au#an Resources y Monappa 2ulication G Mac#illan
/a0er- III, Traiig ? De:e1$0#et /ra)ti)es
SECTION A
Uit I, 4!#a Res$!r)e De#a" ? S!0016 - 6e#and Analysis( Models & Techni+ues of #anpo!er
de#and forecasting( "tatus of e)isting #anpo!er( Re+uire#ent of #anpo!er in relation to Technological
advance#ent( "ources of supply of #anpo!er.
Uit II, Traiig a" De:e1$0#et - @hat is trainingK Nature of training( "ignificance of training(
%#portance of training( "cope & Bjectives of training( Benefits of training( 2hilosophy of training.
Uit III, Traiig Nee" Aa16sis - %dentification of training needs( 3nviron#ent for training( Areas of
training( Responsiilities for providing training( Training 0alendar( :acilities for training.
Uit IV, Traiig Desig - 2erspectives for 6esigning Training( 6esigning a training progra##e(
Bjectives( co#ponents and #ethods of training designs( Training 2rocess( Training of trainers 4TBT5.
Uit V, Traiig Met*$"s a" Te)*iG!es - Approaches to Training( Bn the Lo Training & Bff the Lo
Training( Training Methodology G 0ase "tudy( Manage#ent 1a#es( Brain "tor#ing( Role 2lay( %n$ Basket
e)ercises( 1roup 6iscussion= Teaching aids and techni+ues( Audio$visual aids( 0ross cultural training.
SECTION B
Uit VI, S2i11s $+ a E++e)ti:e Traier - 0o##unication skills( 9no!ledge( Training styles( 2o!er of
Body Hanguage( 6eveloping creativity.
Uit VII, E:a1!ati$ $+ Traiig - :eedack fro# participants( Measure#ent of training effectiveness(
Types of evaluation techni+ues( 3valuation of trainers and facilities for training.
Uit VIII, A!"it $+ Traiig /r$gra##e - 0ost of training( %nput$output ratio in relation to effectiveness(
2roductivity( AR6 Audit.
Uit IX, Maage#et De:e1$0#et /r$gra##es - 0oncept & %#portance of M62Js( "teps in M62Js(
Methods and Techni+ues of M62Js( 2rospective pitfalls( 3ffectiveness Audit.
Uit X, Traiig i I"ia ? Iterati$a1 Orgaisati$ - National 2erspective regarding current
training and develop#ent practices( %nternational 2erspective( /r$=e)ts G 3valuation of Training Modules
presently eing undertaken in various organi*ations.
S!ggeste" Rea"igs
-8
1. 2ersonnel Manage#ent and Au#an Resources G N.0. Lain & "aakshi 4Allied 2ulisher5
2. 3ffective Au#an Resource Training and 6evelop#ent "trategy G 6r. B. Rathan Reddy 2ulication GAi#alaya 2ulication
Aouse
8. Au#an Resource and 2ersonnel Manage#ent G Te)t and cases( 9. As!athappa( 2ulication $ Mc1ra!$ Aill 2ulishing
co. ltd
,. Au#an Resource Manage#ent ( Tenth 3dition( 1ary 6essler( 2ulication$ 2earson 3ducation
-. Au#an Resource Manage#ent ( Ninth 3dition( R.@ayne Mondy( Roert M( Noe( 2ulication$ 2earson 3ducation
/a0er-IV, I"!stria1 Re1ati$s ? La<$!r Reg!1ati$s
SECTION A
Uit I, I"!stria1 Re1ati$ - 6efinition and concept of industrial relation( asic facts( scope( aspects &
ideologies of %ndustrial relations( Approaches to %ndustrial relations.
Uit II, I"!stria1 De#$)ra)6- 4A5 0BHH30T%'3 BAR1A%N%N1( definition( i#portance( types
(prere+uisites of effective collective Bargaining & 0ollective Bargaining in %ndia= 4B5 @BR93R"
2ART%0%2AT%BN? 0oncept & #eaning( Ai#s & ojective( :or#s & levels of participation( conditions
essential of !orking of the sche#e.
Uit III, Arie:a)es ? Dis0!tes - Nature & causes( settle#ent #achinery( social oligations( %ndustrial
6isputes( causes( re#edial & prevention #easures. 0onse+uences of %ndustrial disputes on %ndustry &
"ociety( "ignificance of 2eace & Aar#ony to %ndustrial 2roductivity & progress
Uit IV, La<$!r >e1+are ? S$)ia1 Se)!rit6 C$)e0t - Meaning & scope( Haour !elfare & !elfare officer
in %ndian %ndustry( his role( perceptive( li#itations( role perception and role perfor#ance( Ne! challenges
& e)pectations( Training of !elfare officers= Ai#s of social security #easures( #ethods of providing
social security( enefits to !orkers$social assistance and social insurance( origin and gro!th of the idea of
social security
Uit V, La<$!r Legis1ati$s ? ILO - Nature( "cope( character gro!th & develop#ent of laour
legislation %n %ndia( Hegislation & the constitution of %ndia= 0onstitution( !orking & i#pact of %HB on
Haour Hegislations in %ndia( %HB convention & reco##endations
SECTION B
Uit VI, N$r#ati:e La<$!r Legis1ati$s - :actories Act( 1D,C( Bo#ay shop & 3stalish#ent Act 1D,C(
2UH2 Act 1DE1.
Uit VII, >age Legis1ati$ - Mini#u# !ages Act( 2ay#ent Bf !ages Act 1D8>( 2ay#ent of Bonus Act
1D>-.
Uit VIII, I"!stria1 Re1ati$s Legis1ati$s - Trade Union Act 1D2>( %ndustrial 3#ploy#ent standing
order Act 1D,>( Bo#ay %ndustrial Relations Act( %ndustrial 6ispute Act 1D,E.
Uit IX, S$)ia1 Se)!rit6 Legis1ati$s - @ork#enJs co#pensation Act( 3#ployees state %nsurance Act
1D,C( 2rovident :und Act 1D-2 and 2ay#ent of 1ratuity Act 1DE2.
Uit X, F!)ti$s ? >$r2ig O+ O++i)es Atta)*e" T$ La<$!r Miistr6 - 6irectorate G1eneral of
3#ploy#ent & Training= Haour Bureau= @elfare 0o##issioners= 'arious co##ittee constitute y the
1overn#ent of %ndia 4Ministry Bf Haour5.
S!ggeste" Rea"igs
1. 6yna#ics of %ndustrial Relations y Ma#oria & Ma#oria G 2ulisher? Ai#alaya 2ulishing Aouse.
2. %ndustrial Lurisprudence & Haour Hegislation y A.M. "ar#a( D th revised edition G 2ulisher? Ai#alaya 2ulishing
Aouse
8. Haour Ha!s $$$ Ta)#anJs
,. 3ssentials of Au#an Resource Manage#ent & %ndustrial Relations y 2. "uha Rao G 2ulisher? Ai#alaya 2ulishing
Aouse.
-. %ndustrial Relations y 0. ". 'enkata Ratna# G 2ulisher? B)ford University 2ress.
/a0er-V, 4!#a Res$!r)e De:e1$0#et Strategies a" S6ste#s
-,
SECTION A
Uit I, Itr$"!)ti$ - :ield of AR6? A #ulti di#ensional and ne! concept( 1oals and challenges(
Bjectives and deter#inants( Approaches to AR6.
Uit II, Iss!es i 4RD - "trategy for AR6? 6iversify in !ork force( e)it strategy( co#petitive advantage
and relationship #anage#ent= Au#an Resource 2lanning for diversification( e)pansion( #ergers(
ac+uisitions and takeovers.
Uit III, C$#0arati:e St!"6 $+ Vari$!s 4R Dis)i01ies, 0o#parative study of Au#an Resource
6evelop#ent( Au#an Resource Manage#ent( Au#an 0apital Manage#ent and 2ersonnel Manage#ent(
case studies.
Uit IV, 4.R.D. C!1t!re a" Strategies - AR6 culture and practices( "uculture( susyste#( prole#(
"trategies for adapting changes in e)ternal environ#ent( propagation of culture through AR6( 0ase
studies.
Uit V, 4R I+$r#ati$ S6ste# '4RIS( - Bjectives( 0oncept( significance( li#itations( steps in AR%"(
2rocess and application in AR%"( "tudy of AR%" #odels.
SECTION B
Uit VI, 4R S6ste# Desig - AR "yste# 6esign? 2rinciples and 2ractices( Machinery and "u syste#s
of AR syste# 6esign( AR6 intervention.
Uit VII, 4RD i I"ia - Recent "cenario and 0hanges( AR6 Barriers in %ndia( 0ase study.
Uit VIII, S2i11 E*a)e#et Te)*iG!es - Total Iuality Manage#ent 4TIM5( 9no!ledge
Manage#ent( A.R. Restructuring( Reengineering( Iuality 0ircles.
Uit IX, 4RD I Di++eret Se)t$rs, - AR6 Brgani*ations( 1overn#ent Agencies and their role in AR6(
Rural develop#ent through AR6( 3#erging "ectors? %.T. and %.T.3.".
Uit X, 4.R. A))$!tigB Resear)* A" A!"it - AR accounting and Audit? Need( significance and
techni+ues( AR 'aluation( A.R. Research process? %#portance and difficulties in AR research.
S!ggeste" Rea"igs
1. Au#an Resource and 2ersonnel Manage#ent( y 9 As!athapha( 2ulisher? Mc$1ra! Aill.
2. "trategic Au#an Resource Manage#ent( y Tanuja Agra!al( 2ulisher? B)ford University 2ress.
8. 2ersonnel and Au#an Resource Manage#ent? Te)t and 0ases( By 2. "ua Rao( 2ulisher? Ai#alaya 2ulishing Aouse.
4. 9no!ledge Manage#ent and the Role of AR y 0hris Aar#an( 2ulisher? :T 2rentice Aall
5. AR %nterventions in the 1loal 0o#petitive Regi#e? "trategies for Headership
y 0harles Oavier( 0.". Adhikary and Ra#ana Murty( 2ulisher? 3)cel Books
/a0er-VI, A1$<a1 4RM S)eari$ ? /ra)ti)es
SECTION A
Uit I, Itr$"!)ti$ - %ntroduction( ojectives an scope of international ARM( cultural and reality shock.
Uit II, Iterati$a1 4RM M$"e1s - 0oncept( 2ooleJs adaptation of Aarvard Model( the Bre!ster and
Bournois Model( case study.
Uit III, C$#0arati:e E#01$6#et /$1i)6 - 0oncept( significance( convergence theory( Mar)ist theory(
the cultural approach po!er 6istance 426%5( Uncertainty avoidance 4UA%5( %ndividuality 4%N'5(
Masculinity 4MA"05.
Uit IV, S$)ia1 E:ir$#et a" Sta++ig - 0oncept( "ocial environ#ent and AR practices( "taffing?
%nternational recruit#ent( selection( training and hiring policies( "taff retaining and #otivating
techni+ues( case study.
Uit V, C!1t!ra1 Litera)6 a" 4R I+$r#ati$ S6ste# i A1$<a1 B!siess - 0ultural a!areness?
essentials( advantages( cultural skills for co$operative advantages( AR infor#ation syste#? 0oncept(
li#itations and Uses( 6esigning of AR%"( 0o#puteri*ed skill inventories.
SECTION B
--
Uit VI, B!siess Maage#et $+ A1$<a1 C$#0aies - 0haracteristics of gloal co#panies( 6ifference
et!een do#estic and gloal co#panies( A.R. strategy planning for gloal organi*ations( ARM
approaches in gloal co#panies.
Uit VII, De:e1$0ig A1$<a1 Maagers - 1loal literate leader? concept( essential +ualities(
co##unication and interpersonal Relations( Training( 0areer develop#ent( succession planning(
#anagerial sti#ulationJs= case study.
Uit VIII, 4RM i E!r$0e A" Ea0a - Background of 3urope( the institutions of the 3uropean
0o##unity 43.0.5? the council of #inisters( the co##ission( the court of justice( the parlia#ent( the social
charter( 3.0. legislation procedure( case study= Lapans 3#ployee #anage#ent? %ntroduction( lifeti#e
e#ploy#ent( characteristics( i#portance( li#itations( the seniority !age syste#( relevance of Lapanese
Manage#ent in %ndian 0onte)t( case study.
Uit IX, T*e A#eri)a A00r$a)* T$ 4RM - "cientific Manage#ent( Behavioral and hu#anistic
psychology( organic theories of #anage#ent( the practice of ARM in A#erican organi*ations(
encourage#ent of union avoidance( transfor#ing unioni*ed industrial relations( case study.
Uit X, Iterati$a1 C$#0esati$ - 2rinciples of %nternational 0o#pensation( Methods and practices
of %nternational 0o#pensation( %nternational 0o#pensation and e#ployee satisfaction( case study.
S!ggeste" Rea"igs,
1. "trategic Au#an Resource Manage#ent y RAN6AHH ". "0AUH3R and "U"AN 3 LA09"BN 2ulisher?Black!ell
2ulishing(
2. Au#an Resource 0ha#pions y 6ave Ulrich( 2ulisher? Aarvard Business "chool 2ress.
8. %nternational Au#an Resource Manage#ent y Randall "chuler & 6ennis Briscoe( 4Routledge 1loal Au#an Resource
Manage#ent "eries
,. %nternational Au#an Resource Manage#ent y Monir Taye( 2ulisher? B)ford University 2ress.
5. 0orporate AR6 y Bis!ajeet 2attanayak( 2ulisher? 3)cel Books
->
AROU/ D, INFORMATION SYSTEM MANAAEMENT
/a0er -I, Data<ase Maage#et S6ste#s
SECTION-A
Uit I, Itr$"!)ti$ t$ Data<ase Maage#et S6ste# - 6BM" 46ataase Manage#ent "yste#5(
:M"4:ile Manage#ent "yste#5( :M" 'ersus 6BM"( Bver vie! of 6BM"( 6BM" Model( 6BM"
Architecture.
Uit II, Data<ase Desig - 6esign 0onsideration( 6eco#position( :unctional 6ependency(
Nor#ali*ation( 1N:4:irst Nor#al :or#5( 2N:4"econd Nor#al :or#5(8N:4Third Nor#al
:or#5(B0N:4Boyce$0odd Nor#al :or#5 4:irst Nor#al :or#5(,N:4:ourth Nor#al :or#5(-N:4:ifth
Nor#al :or#5( 6e$nor#ali*ation.
Uit III, Etit6 D Re1ati$s*i0 'ER( M$"e1ig - Aspects of 3R #odeling( Types of Relationship( 2ractical
Applications( 6eveloping of 3R 6iagra#s of various syste#s 4e.g. Brgani*ations( 3ducational %nstitutions
and any live entity e)a#ples5.
Uit IV, Data<ase Se)!rit6 - Threats & Risk( 0ryptography( 6igital "ignature( 6ataase 0ontrol( User &
6ataase 2rivileges.
Uit V, Re1ati$a1 M$"e1 - Relational 6ataase 2ri#er( Relational 6ataase 0haracteristics( Relational
Algera( Relational 0alculus( 6ataase %ntegrity( 9eys( 3ntity & Referential %ntegrity( 'ie!s( Loins.
SECTION-B
Uit VI, Brie+ Itr$"!)ti$ t$ S9L - Aistory & standardi*ation of "IH( Benefits of "IH( 3le#ents of "IH
languages( 6ataase Bjects( Reserve !ords( 'ariales( data types( 66H co##ands40R3AT3( 6RB2(
MB6%:;( AHT3R5( 6MH 0BMMAN6" 4%N"3RT( U26AT3(63H3T3( "3H30T5( 60H co##ands(
3#edded "IH( 6yna#ic "IH.
Uit VII, Ora)1e - %ntroduction to Bracle as R6BM"( Bracle as Multi$user( "yste# Hogin & Hogout of
BRA0H3.( 2H7"IH 2rogra##ing( %ntroduction to 2H7"IH( 0ontrol & Hoop "tate#ents( User defined (
2redefined e)ception( suprogra#s and packages.
Uit VIII, Data<ase Triggers ? B!i1t-i /a)2ages - 6ataase Triggers$synta)( parts( state#ents( ody
restriction( types( Built in packages$6BM" "tandards( 6BM"$BUT2UT? 0ollection( #e#er functions and
procedures( 2H7"IH tale & records( 6eclaration( referring( #aintaining ro! count( insertions( deletions(
nested tales( varying arrays( initiali*ation( declaration( #e#er functions & procedures.
Uit IX, O<=e)t Te)*$1$g6 - %ntroduction to Bject Technology( Astraction( 3ncapsulation(
%nheritance( Bject Technology & R6BM"( Bject Briented 6ataase Manage#ent "yste# 4BB6BM"5.
Uit X, A":a)e" T$0i)s i DBMS - 6eductive 6ataases? features( Bvervie! of Hogic( kno!ledge
representation( %nternet & 6BM"( Multi#edia 6ataase( 6igital Hiraries( Moile 6ataases.
S!ggeste" Rea"igs,
1. 6ataase 2rocessing= :unda#entals( 6esign( %#ple#entation? 6avid 9roenke( McMillan
2. "yste#s and 6evelopers Manual for a R6BM" such as BRA0H3
8. 1uide to "IH? 2hilips 2ratt( Boston Boyd and :raser( 1DD/
4. Bject Briented Analysis? 2eter 0oad and ;ourdon 3d!ard( 2
nd
3d( 3agle!ood 0liff( Ne! Lersey ;ourdon 2ress
5. 6ataase Manage#ent? :red Mc:adden and Leffery Aoofer( 8
rd
3d.( Red!ood 0ity( Benja#in G 0u##ins( 1DD1
/a0er-II, Iteret Te)*$1$gies ? Tre"s
SECTION-A
Uit I, Iteret - @orking of "earch 3ngines? ;ahoo( 1oogle( 6ogpile and Met 0ra!ler( Mailing?
Authori*ation( @orking of Rediff#ail( Aot#ail and ;ahoo#ail( 0hatting? RH0 0oncept( 'ideo
0onferencing.
-E
Uit II, IT Tre"s - @orld!ide 0o#puter and %nternet Use( @ireless 0o##unication( %T Transfor#ing
our 'alues( Hives and @ork( Maturity of %T Related %ndustries( Nanotechnology( %ncreasing de#and of
skilled !orkers( %ndiaJs :uture in response to this changes.
Uit III, Data Miig - 0oncept( Ter#inology( :unctions( Applications( Types 4Te)t( 0oncept( 1raph(
"e+uence( Tree5( Techni+ues( "oft!are.
Uit IV, Data >are*$!sig - 0oncept( Aistory( "torage Methods( "uccess 2ara#eters( "oft!are
3valuation( Architecture( 6eveloping "trategy( Use in "trategic 6ecision Making( Maintenance %ssues(
@e 6ata Analysis.
Uit V, H$&1e"ge Maage#et - 0oncept( Need( Aistory( Approaches( 0hallenges( "upporting
Technologies( Related Business "trategies( 0hief 9no!ledge Bfficer( 3#erging 2erspectives( Relation to
"NA 4"ocial Net!ork Analysis5.
SECTION-B
Uit VI, E-Learig - 0ategories 4Hirary 7 Bookshop( "ho!case( 2roduct & "ervices( 3vents5( 'irtual
0lassroo#s( 3$Hearning in 3ducation( 1overn#ent and Teleco#( Trends in e$Hearning.
Uit VII, e-A$:era)e - Need( "cope and 0hallenges for e$1overnance applications( "uccess stories
fro# %ndia 4ap$it.co#5( huge value addition y citi*en centric e$1overnance applications.
Uit VIII, e-B!siess - Architecture( 6igital Marketing "trategy( 6igital 2roductivity( %T 2roducts and
"ervices( %nterdependence of "ecurity and the 3)tended 3nterprise( e$Business for "M3( Brganic 1ro!th.
Uit IX, E:$1!ti$ $+ e-C$##er)e - Aistorical 6evelop#ent( "uccess :actors( @orking( Market "i*e(
Trends( Strategies? ;ahoo( 1oogle( My"pace( eBay( 0o#parison of e$0o##erce "olutions? B2B and B20(
M$0o##erce.
Uit X, R$1e $+ IT i "i++eret :erti)a1s - 6anking, 5inancial Service and Insurance 4B:"%5? T0"( %nfosys and
@ipro( $/)ailing ,'etail? T0"( )eleco#? TechMahindra and )eleco# 4perators? Airtel( Reliance %nfoco##(
Autch( B"NH( %dea( "pice. 0ase studies of i#portant portals? :obs? Ti#esjos( Monster( Naukari(
+atri#ony? "hadi.co#( !uction? eBay( 6ooks? $ A#a*on( 5inancial Infor#ation? Money0ontrol( 3asyM:(
+edia? %ndiati#es( ;ahoo and 1oogle.
S!ggeste" Rea"igs,
1. 6ata Mining Techni+ues? :or Marketing( "ales( and 0usto#er Relationship Manage#ent y Michael L. A. Berry
2. Michael AllenPs 3$Hearning Hirary? 0reating "uccessful 3$Hearning ? A Rapid "yste# :or 1etting %t Right :irst Ti#e(
3very Ti#e 4Michael AllenPs 3$Hirary5 y Michael @. Allen
3. Aarvard Business Revie! on 0orporate 1overnance 4Aarvard Business Revie! 2aperack "eries5 y @alter L. "al#on(
Lay @illia# Horsch( 1ordon 6onaldson( and Lohn 2ound
4. 3$0o##erce? Business( Technology( "ociety 48rd 3dition5 y 9enneth Haudon and 0arol Traver
5. 9no!ledge Manage#ent y 0arl :rappaolo
/a0er -III, I$:ati$s i IT
SECTION A
Uit I, IT Ea<1e" Ser:i)es ''ITeS(, O!ts$!r)ig - %ndia as %deal 6estination( %ndia Butsourcing Aistory(
Butsourcing @riting to %ndia( 0all 0enters in %ndia( Multilingual 0all 0enters( 'oice7Non$'oice %Te"
4B2B "ervices5( A%2AA 0o#pliance in %ndia( Butsourcing 3ngineering "ervices( Radiology and
%ntellectual 2roperty to %ndia. B2B? B2B 0oncept( Bffshoring( Nearshoring( Ao#eshoring( Medical 7
Hegal Transcription( Back$Bffice Accounting( %nsurance 0lai#s( 0redit 0ard 2rocessing( B2B in %ndia(
B2B "ecurity( B2B in %ndia $ Hegal %ssues.
Uit II, Net&$r2ig Te)*$1$g6 a" S6ste#s 'NeTS( - Ne)t 1eneration Multi$service Net!orks( :uture
%Nternet 6esign 4:%N65( %2 Telephony 4%2T5? %2T 0o#ponents( "oft 2hones( @ireless %2 2hones( 'oice
1ate!ays( %nter$cluster 0all( Telco "ignaling 2rotocols( 'o%2( 'o%2 2rotocols( Harge$"cale %2T and 'oice$
Mail Net!ork? 'oice Net!ork Architecture( Bvervie!? Net!ork 2lanning and 6esigning.
-C
Uit III, C$##!i)ati$ Te)*$1$gies-I - Ne)t 1eneration Moile Net!orks( Aeterogeneous Net!orks(
Ad$Aoc & "ensor Net!orks( @ireless Net!orks? @i:i( @iMa)( 0ellular( 817,1.
Uit IV, C$##!i)ati$ Te)*$1$gies-II - Moility Manage#ent and Moile 0o#puting( Technology
0onvergence? 1"M706MA7T6MA( Iuality of "ervice %ssues( Net!ork "ecurity and 2rivacy( 1rid
0o#puting and 0lustering( Moile T'( MM%T.
Uit V, >e< A001i)ati$s a" Ser:i)es-I - %nternet "ervices and Applications( @e "ervices( %nternet
0o#puting( 3$Hearning ( Middle!are ( @e %nfor#ation "yste#s.
SECTION B
Uit VI, >e< A001i)ati$s a" Ser:i)es-II - @e Based "oft!are( "e#antic @e( Agent$Briented
0o#puting( 3$Business( 3$0o##erce & 3$1overn#ent( Bntology 3ngineering( 2ortal Technologies.
Uit VII, C$#0!tig a" I+$r#ati$ S6ste#s - Advanced 0o#puter Architectures( 'irtual Reality(
6ataases & 6ata Mining( Agile %nfor#ation "yste#s( A% & 6""( Aigh 2erfor#ance & 0luster
0o#puting( Real$Ti#e and 3#edded "yste#s( %nfor#ation "yste#s %ntegration ( 1eographical
%nfor#ation "yste#s( Business 2rocess Modeling.
Uit VIII, /er:asi:e a" U<iG!it$!s C$#0!tig-I - "#art Appliances & @earale 0o#puters( %nter$
'ehicular 0o##unication( 2ersonal 0o#puting( 2ervasive @ireless Net!orking( Bpportunistic "yste#s(
Ui+uitous Aealth 0are.
Uit IX, /er:asi:e a" U<iG!it$!s C$#0!tig-II - Ui+uitous 0o#puting( Hocation$Based "ervices(
3ducational 1a#ing & %nstructional Technologies( 0onte)t$A!are 3nviron#ents and 6evices( 2ersonal
Broadcasting( Autono#ic "yste#s.
Uit X, IT Tre"s - Bio#etrics( :u**y Hogic & Neural Net!orks( Brganic 1ro!th( Audio7'isuals? #p8(
#peg and %2B6( 1eneral Butline of %T ActJ2///( 0ase "tudies? Moile %ndustry Market 2layers? Nokia(
Motorola( "ony$3ricson( "a#sung and H1. 1%"? 1oogle 3arth( 3$Hearning? Mee T'( 3$1overnance?
Andhra 2radesh( 1adgets? Apple "tore( Net!orking? 0isco.
S!ggeste" Rea"igs,
1. Bffshore Ready? "trategies to 2lan & 2rofit fro# Bffshore %T$enaled "ervices y "tuart Morstead
2. Net!orking %nfrastructure for 2ervasive 0o#puting? 3naling Technologies and "yste#s y 6eashis "aha( A#itava
Mukherjee( and "o#prakash Bandyopadhyay
3. %ntroduction to Moile 0o##unications? Technology( "ervices( Markets 4%nfor#a Teleco#s & Media5 y Tony @akefield(
6ave McNally( 6avid Bo!ler( and Alan Mayne
4. i2od & iTunes? The Missing Manual( :ourth 3dition y Lude Biersdorfer
5. 6eveloping @e "ervices for @e Applications? A 1uided Tour for Rational Application 6eveloper and @e"phere
Application "erver 4%BM %llustrated 1uide "eries5 y 0olette Burrus and "tephanie 2arkin
/a0er-IV, Strategi) Maage#et $+ IT
SECTION-A
Uit I, T*e E:$1:ig R$1e $+ I+$r#ati$ S6ste#s a" Te)*$1$g6 i Orgaisati$s - %nfor#ation
"yste#s 4%"5 and %nfor#ation Technology 4%T5( 3arly 'ie!s and Models of %"7%T in Brgani*ations( 3arly
'ie!s and Models? up to 1DC/( The 62 and M%" 3ras? The Hessons Hearned( the Three$era Model= The
"trategic %nfor#ation "yste#s 3ra( "trategic Uses of %"7%T $ 0lassification( factors for success and
#anage#ent i#plications( "uccess :actors in "trategic %nfor#ation "yste#s( An Brgani*ational %"
0apaility.
Uit II, A O:er:ie& $+ B!siess Strateg6 C$)e0ts a" t*e ISDIT - "trategy %#plications( The 3volving
Nature of "trategy and "trategic 2lanning in Brgani*ations( The "trategic :ra#e!ork( "trategy
%#ple#entation "trategy Tools and Techni+ues( A Resource$ased 'ie! of "trategy.
Uit III, De:e1$0ig a ISDIT Strateg6 - 3stalishing 3ffective 2rocesses( The 3volution of the %"7%T
"trategy 2rocess? fro# Technology :ocus to "trategic :ocus( Approaches to %"7%T "trategy 6evelop#ent(
-D
2role#s and Barriers( The 0hallenges of 2lanning "trategically for %"7%T Today( 3stalishing an %"7%T
"trategy( 2rocess( "cope( Bjectives and 3)pectations( 6eliverales fro# the %"7%T "trategy 2rocess.
Uit IV, ISDIT Strategi) Aa16sis - Assessing and Understanding the 0urrent "ituation( Business Re$
engineering and %" "trategy( Understanding the 0urrent "ituation 1C2( %nterpreting the Business "trategy(
3)a#ining the 0urrent %"7%T 3nviron#ent( Techni+ues for %nterpretation and Analysis( %nfor#ation
Re+uire#ents to Meet the 0urrent Business Bjectives? the Use of 0ritical "uccess :actors and Balanced
"corecards( Business 2rocess Analysis( Brganisational Modelling( 3valuating the 1ap et!een 0urrent
and Re+uired %"7%T 3nviron#ents.
Uit V, Deter#iig t*e B!siess I+$r#ati$ S6ste#s Strateg6 - "trategic 2lanning Techni+ues and
Their Relationships( :ra#e!ork in !hich the Tools and Techni+ues 0an Be Used 3ffectively( %dentifying
Ao! %"7%T 0ould %#pact the "trategy( 3stalishing the Relative 2riorities for %"7%T %nvest#ents( Harge
Brganisations( Multiple "BUJs and their 0onsolidation.
SECTION-B
Uit VI, Strategies +$r I+$r#ati$ Maage#et - To!ards 9no!ledge Manage#ent( %nfor#ation as an
Asset? The "enior Manage#ent Agenda( An %nfor#ation 0ulture( %#ple#enting Business$!ide
%nfor#ation Manage#ent( the 2ractice of Managing the %nfor#ation Asset( 2olicies and %#ple#entation
%ssues Managing 9no!ledge Resources.
Uit VII, Maagig t*e S!0016 $+ IT Ser:i)esB A001i)ati$s a" I+rastr!)t!re - %ntroduction( %T
"ervice "trategies( Types of %"7%T "ervice( "trategies for Managing the %T %nfrastructure( Technology
"trategies in a Multi$usiness Unit Brgani*ation( Butsourcing "trategies ( 1uidelines for outsourcing
decisions( Applications "ervice 2roviders.
Uit VIII, R$1e $+ IT i B!siess Tras+$r#ati$s - 0ases in Banking( :inancial "ervices( Travel and
Touris#( Aospitals( "ervice %ndustry.
Uit IX, IT Ea<1e" B!siess M$"e1s - Retail( Media( Advertising( 6o %t ;ourself( Made to Brder(
Ayrid( Third 2arty 6elivery Butsourcing.
Uit X, 'alue 0hain Analysis.
S!ggeste" Rea"igs,
1. %T 1overnance? Ao! Top Managers Manage %T 6ecision Rights :or "uperior Results By 2eter @eill( Leanne @. Ross(
Aarvard Business "chool 2ress( 2//,
2. 0orporate %nfor#ation "trategy And Manage#ent By Hynda M. Applegate( Roert 6. Austin( :.@arren Mcfarlan(
Mcgra!$Aill %nc.( 2//>
8. 2earlson 3. 2earlson( 0arol. ". "aunders( Lohn @iley & "ons( 2//>
,. %nfor#ation Technology :or Manage#ent By 3frai# Turan( 6orothy Heidner( 3phrai# Mclean( La#es @ethere( Lohn
@iley & "ons( 2//>
-. Managing The %nfor#ation Technology Resource? Headership %n The %nfor#ation Age By Lerry N. Huft#an( 0hristine '.
Bullen( 6onald Hiao( 3ly Nash( 0arl Neu#ann( 2rentice Aall( 2//,
/a0er-V, S$+t&are Egieerig
SECTION-A
Uit I, S6ste# C$)e0ts - "yste# 0haracteristics( "oft!are 6evelop#ent Hife 0ycle 4"6H05( Role of
"yste# Analyst( 0haracteristic of "yste# Analyst( %ntroduction to "oft!are develop#ent #odels.
Uit II, S$+t&are ReG!ire#ets - "oft!are Re+uire#ents :unda#entals( Re+uire#ents gathering(
Re+uire#ents analysis( use of tools like 6:6( 6ata 6ictionary( 6ecision Trees( "tructured 3nglish(
6ecision Tales %ntroduction to :easiility "tudy and 0ost7Benefit Analysis( 2reparing "oft!are
Re+uire#ents "pecification.
Uit III, S$+t&are Desig - "oft!are 6esign :unda#entals$ understanding of the role and scope of
soft!are design( general soft!are design concepts( the conte)t of soft!are design( the soft!are design
process= 9ey %ssues in "oft!are 6esign $ concurrency( control and handling of events( distriution of
>/
co#ponents( error and e)ception handling and fault tolerance( interaction and presentation( Audit
0ontrol( Acceptance criteria( soft!are design +uality.
Uit IV, S$+t&are C$str!)ti$ - "oft!are construction funda#entals$ #ini#i*ing co#ple)ity(
anticipating change( and constructing for verification( coding standards.
Uit V, S$+t&are Testig - "oft!are testing funda#entals$Testing$related ter#inology like 3rrors( Bugs(
6efect( 6eugging( 'erification & 'alidation( Black$o) & @hite$o) testing etc( Bjectives of the testing(
Test techni+ues( Testing types( 6efect Analysis and 6efect reports( Bvervie! of Testing Tool N@inrunerJ.
SECTION-B
Uit VI, S$+t&are Maitea)e - "oft!are #aintenance funda#entals$ definitions and ter#inology( the
nature of #aintenance( the need for #aintenance( Maintenance processes and #aintenance activities.
Uit VII, S$+t&are C$+ig!rati$ Maage#et 'SCM( - "oft!are configuration identification G
identification of ite#s to e controlled( estalishing identification sche#es for the ite#s and their
versions( and estalishing the tools and techni+ues to e used( Manage#ent of changes during the
soft!are life cycle$ re+uesting( evaluating( and approving soft!are changes( i#ple#enting soft!are
changes.
Uit VIII, S$+t&are 9!a1it6 - "oft!are +uality funda#entals$ soft!are engineering culture and ethics(
the value and costs of +uality( #odels and +uality characteristics( and +uality i#prove#ent( "oft!are
+uality #anage#ent processes$ "oft!are +uality control( soft!are +uality assurance( 'erification &
'alidation( revie!s and audits( %ntroduction to 0MM levels.
Uit IX, S$+t&are /r$=e)t Maage#et - Managing 2eople( 2role#s & 2rocess( Basic concepts of
Measures( Metrics and %ndicators( 2roject "cheduling & Tracking( %ntroduction to M"$2roject.
Uit X, Ne& Tre"s - Basic concepts of "oft!are reusaility( "oft!are Reengineering( Reverse
3ngineering & :or!ard 3ngineering( 0A"3 tools.
S!ggeste" Rea"igs,
1. "oft!are 3ngineering $ A 2ractitionerJs Approach y Roget 2ress#an
2. "yste# Analysis and 6esign y 3lias A!ad
3. "oft!are 3ngineering 4Eth 3dition5 4%nternational 0o#puter "cience "eries5 y %an "o##erville
4. The 3ngineering of "oft!are? A Technical 1uide for the %ndividual y 6ick Aa#let and Loe Mayee
5. "chau#Ps Butline of "oft!are 3ngineering y 6avid 1ustafson
/a0er -VI, Eter0rise Res$!r)e /1aig
SECTION-A
Uit I, Itr$"!)ti$ t$ ER/ - 0oncepts? 3nterprise "yste#( Resource 2lanning( 3nterprise 2otential( Total
3nterprise "olution( 3R2$%%. Aistory & 3volution of 3R2( Benefits of 3R2( 0ritical "uccess :actors for 3R2.
Uit II, ER/ Li+e C6)1e - 3R2 2roject( "tages of 2roject Hife 0ycle( "yste# Re+uire#ents for 3R2
%#ple#entation( 2re$%#ple#entation( %#ple#entation And 2ost$%#ple#entation( 3R2 2roduct Hife
0ycle( Risks in 3R2 7 "A2 %#ple#entation.
Uit III, ER/ Ar)*ite)t!re - 0lient "erver( 6istriuted( @e 3naled.
Uit IV, /r$"!)t Se1e)ti$ - 3R2 Market( Market share of various 0o#panies? Bracle 3$Business "uite(
"A2 R78( 2eople"oft( BaaN( L6 3d!ards Bne @orld and %:"( 'endor 0o#parison( Market Analysis( 3R2
2ackages for "M3.
Uit V, Esti#ati$ /r$)e"!res - "yste# 3valuation( R:%( :R"( R:2( 3valuation 0o#ponents( Build 7 Buy
6ecisions.
SECTION-B
Uit VI, ER/ a" B/R - Reengineering concept( B2R "teps( 3R2 7 B2R Relationship.
Uit VII, /r$=e)t Maage#et - "cope( "kill$sets( Tea#s( Headers( 0onsultants( 'endors etc( 0hange
Manage#ent in 3R2( Need 7 'alue 7 "trategy 7 Hayers 7 "tandards of "yste# %ntegration.
>1
Uit VIII, ER/ M$"!1es - :inance 4:%0B5( "ales and 6istriution 4"&65( ARM( 0RM and ABA2.
Uit IX, ER/ Mar2et - Reasons for high de#and of 3R2( 3#erging "tandards( Managing 0hange in 3R2=
Role of 3R2 in %ndustries like? Auto#otive( 2rocess( 0apital 1oods( 2roject 3ngineering and
2har#aceuticals( Best Business 2ractices.
Uit X, ER/ Cases - T%"0B( Mahindra & Mahindra( AHH( H & T( 3scorts( 3lectrolu)( B20H.
S!ggeste" Rea"igs,
1. Te)took of 3nterprise Resource 2lanning? Lais!al 7 'anapalli( McMillan
2. 0oncepts in 3nterprise Resource 2lanning y Loseph Brady( 3llen Monk( and Bret @agner
3. :ro# Underdogs to Tigers? The Rise and 1ro!th of the "oft!are %ndustry in Bra*il( 0hina( %ndia( %reland( and %srael y
Ashish Arora and Alfonso 1a#ardella
,. 0ountdo!n 2///(? Heon Ale)i)( TATA Mc1ra! Aill
-. Reengineering The 0orporation? Michael Aa##er and La#es 0ha#ay( 1DDE
>2
AROU/ E, 4EALT4CARE MANAAEMENT
/a0er -I, C$##!it6 4ea1t*B E0i"e#i$1$g6 ? /$0!1ati$ Maage#et
SECTION-A
Uit I, Meaning and scope of epide#iology.
Uit II, Models and factors associated !ith health and diseases.
Uit III, Aealth statistics and health indicator( Moridity( Mortality.
Uit IV, 6ata sources( collection( analysis and uses( Aealth %nfor#ation "yste#( Use of 0o#puters.
Uit V, 2ri#ary health care and co##unity participation.
SECTION-B
Uit VI, Brgani*ational aspects of co##unity health.
Uit VII, 0linical care
Uit VIII, 2hysical aspects of co##unity health( 2sychological aspects of co##unity health
"pecial aspects of co##unity health( 6rugs( Alcoholis# etc
Uit IX, 2reventive and pro#otive health care.
Uit X, 2opulation policy( 2lanning and #anage#ent.
S!ggeste" Rea"igs
1. Alderson( M.VAn %ntroduction to 3plde#eologyV. 2nd(ed. 1DC8. MacMillan( Hondon.
2. Aill( A B. VA short te)tooks of Medical "tatisticsV. 1ZC,. UN% Books
8. Lolly( 9 1. V:a#ily 2lanning in %ndia 1D>D$C,? A 6istrict Hevel "tudyV( 1DC>. Aindustan( 6elhi.
,. Aelln( T Br*enskl( M L and 0arstalrs( ' 6. VMeasure#ent in Aealth 2ro#otion and 2rotectionV( 1DCE( @AB( 0openhagen.
-. 2ollard( A A. etc V6e#o graphic Techni+uesV( 1DC1. 2erga#on( B)ford.
/a0er -II, 4ea1t*)are a" S$)ia1 /$1i)6
SECTION-A
Uit I, "ocial @elfare( "ocial policy.
Uit II, Aealth care and "ocial develop#ent.
Uit III, 2ulic and "ocial policy? Approaches to analysis( Resources( "tructure and Brganisations.
Uit IV, :actors in "ocial 2olicy? "ituational( "tructural( %dealogical and 3nviron#ental.
Uit V, Aealth 2olicy for#ulation? :actors( 6eter#inants and other sectoral issues.
SECTION- B
Uit VI, National health policy? Revie! of different co##ittees.
Uit VII, 6istriution of health services in %ndia? 6isparities.
Uit VIII, Aealth policy? %nput( Butput and 2erfor#ance= Role of 2rivate and 'oluntary groups= Role of
national and %nternational agencies.
Uit XI, Aealth and "ocial 2olicy? %nternational 2erspective= Aealth policy the 6isadvantaged.
Uit X, 0ase studies on any of the aove topic.
S!ggeste" Rea"igs
1. 0hatterice( Meera( V%#ple#enting Aealth 2olicyV. 1DCC( Manohar( Ne! 6elhi(
2. 6junkanovic( ' and Mach( 3 2. ed VAlternative Approaches to Meeting Basic Aealth Needs in 6eveloping 0ountriesV( 1DE-.
@AB( 1eneva.
8. Hee( 9enneth and Mills( Anne. V2olicy #aking and 2lanning in Aealth "ectorV. 1DCE( B)ford University 2ress( B)ford.
,. Heichter( AM. VA co#parative approach to 2olicy Analysis? Aealth 0are 2olicies in :our NationsV( 1DED. 0a#ridge University
2ress( 0a#ridge.
-. Roe#er( M %. V0o#parative National 2olicies on Aealth 0areR. 1DEE. Mareel 6ekker( Ne! ;ork.
>8
/a0er -III, 4ea1t* S6ste#s Maage#et
SECTION- A
Uit I, "yste#s analysis and syste#s dyna#ics in health care.
Uit II, Aealth syste#s? 0haracteristics( 2lanning #ethodologies( 1oals and functions.
Uit III, "trategic #anage#ent in health care.
Uit IV, Iuantitative foundations of health services #anage#ent.
Uit V, Aealth "yste#s research? Uses and applications= 3valuation #ethodologies for #onitoring the
perfor#ance and needs in health services( Bperational planning and #anage#ent %ssues in health care.
SECTION- B
Uit VI, Aealth care decision #aking for #ega prole#s? Approaches.
Uit VII, 0onte#porary trends in health care= Aealth Manpo!er policy.
Uit VIII, 2lanning and #anage#ent.
Uit IX, 2roject Manage#ent in Aealth care.
Uit X, 0ase studies on any of the aove topic.
S!ggeste" Rea"igs
1. :errer( A 2. ed. VThe Aealth "ervices Ad#inistration Research and Manage#entV( 1DE2. Butter!orths( Hondon
2. Aodgetts( R M and 0ascio( 6 M. VModern Aealth 0are Ad#inistrationV( 1DC8. Acade#ic 2ress( Ne! ;ork
8. Aorny( 2. etc. V1uidelines for Aealth Manpo!er 2lanningV( 1DC1. @AB( 1eneva
,. VNational 0onference on 3valuation of 2ri#ary Aealth 0are 2rogra##esR( P1DC/. %0MR( Ne! 6eihl.
-. @ort#an 2 M. ad VMethods for 3valuating Aealth "ervicesV. 1DC1. "age( Hondon.
/a0er -IV, E:ir$#eta1 4ea1t* Maage#et a" Sa+et6 /1aig
SECTION- A
Uit I, 0oncept of Aealth 0are 2lanning( Aealth 3)penditures( Aospitals as a Aealth 0are 6elivery
"yste#.
Uit II, Manage#ent of Aealth 0are "yste#s.
Uit III, 6i#ensions of Aealth 0are Manage#ent.
Uit IV, Manage#ent of Iuality.
Uit V, 0oncepts of 3nviron#ental Aealth 0are= Microiological considerations= Haundries( 0""6( %nsect(
Rodent 0ontrol( 3#ergency and 6isaster 2lanning= "afety Manage#ent= 2atients and 2ersonnel "afety(
:ire "afety( 1eneral "anitation.
SECTION- B
Uit VI, Aa*ardous @aste Manage#ent= "olid @aste Aandling & 6isposal= Hi+uid @aste Aandling(
0ollection & 6isposal= @ater Treat#ent and 6istriution( 2lanning and Brganising for "afety and @aste
#anage#ent.
Uit VII, Hegal and "ocial Aspects of @aste Manage#ent= Trends and 2ractices.
Uit VIII, Manage#ent of 0osts= Aealth care Budgeting= 0ost 0ontain#ent.
Uit IX, Manage#ent of 0onflicts.
Uit XI, Brganising for etter Aealth 0are Manage#ent= 0ollective 3#ployee 2articipation=
Bargaining= Re!ards and 2unish#ents.
S!ggeste" Rea"igs
1. :erry( Ted "afety & Aealth Manage#ent 2lanning( 'an Nostrand Reinhold( Ne! ;ork. 1DD/.
2. Lournal of Aa*ardous @aste Manage#ent. U.".A.
8. M!eife( 2eter % and :riedrich Breyer Aealth 3cono#ics( B)ford University 2ress( Ne! ;ork( 1DDE.
,. 9urt. 6arr & Lonathan " R( Aospital Brgani*ation and Manage#ent Te)t and Brading( 0B" 2ulishers & 6istriutors(
1DD2
-. 1oyal( R.0 Aandook of Aospital 2ersonnel Manage#ent( 2rentice Aall of %ndia( Ne! 6elhi( 1DD8
>,
/a0er -V, 4ea1t* a" 4$s0ita1 I+$r#ati$ S6ste#s
SECTION- A
Uit I, 0oncept of Aealth= Aealth 0are and Aospitals( %ndian Aealth 0are "yste#.
Uit II, 1overn#ent$ Aealth 0are %nterface= Aospital as a "usyste# of Aealth 0are "yste#.
Uit III, Aospital :unctions= Aospital Brgani*ation( 0lassification of Aospitals= 0o#ponents of a
Aospital "yste#= 0hanging Role of Aospital Ad#inistration= Need for Managerial :unctional
"pecialists.
Uit IV, 6ecision #aking in Aospitals( Understanding 6ecision #aking 2rocess= 6ra!acks of Aospital
0o##unication "yste#= Need for "yste#s approach to Aospital= 0oncepts of 0o#puters and
0o##unication Technology.
Uit V, 6ataase 0oncepts( Net!orks and 0o##unication= Types of Net!orks( Net!ork Topologies(
%nfor#ation Technology in Aospitals= %nfor#ation "yste# 0oncepts( Types of %nfor#ation "yste#s.
SECTION- B
Uit VI, Aospital %nfor#ation "yste#= "yste#s Analysis and 6esign of Aospital %nfor#ation "yste#s=
6esign 0onsiderations= 6evelop#ent Approaches.
Uit VII, %#ple#entation "trategies= :unctionality of 0o#puteri*ed Aospital %nfor#ation "yste#s.
Uit VIII, Merits and 6e#erits of 0A%"( Trends in A%".
Uit IX, A%" as a 0ontrol "yste#= Resource Utili*ation & 0ontrol in Aospitals.
Uit X, %ssues and 0hallenges of Aospital Manage#ent.
S!ggeste" Rea"igs
1. Hele( R 6 0o#puters in Medicine( Tata Mc1ra! Aill 2ulishing 0o. Htd( Ne! 6elhi. 1DCC.
2. 2anko( Ray#ond R Business 6ata 0o##unications.( 2rentice Aall %nc. Hondon. 1DDE.
8. Aospital %nfor#ation "yste#s $ The Ne)t 1eneration( 'elde( Rudi 'an de "pringer 'erlag( 1DD2
,. Aealth %nfor#ation %n %ndia( 0entral Bureau of Aealth %ntelligence( Ministry of Aealth & :a#ily @elfare( 1ovt. Bf %ndia(
Ne! 6eihl. .
-. A!ad( 3lias M.."yste#s Analysis & 6esign( 2rentice Aall of %ndia( Ne! 6elhi. 1DD/
/a0er -VI, 4ea1t* C$##!i)ati$, De:e1$0#et a" Disse#iati$
SECTION- A
An overvie! of #any sustantive areas of study !ithin health co##unication like interpersonal
co##unication( inter$cultural co##unication( #ass #edia health i#ages( co##unication ca#paigns(
alternative #edicine( health ethics.
Use of least three artifacts 4such as pa#phlets( print ads( video( etc.5 analyses the rhetoric of a successful
or an unsuccessful health co##unication ca#paign such as A%6" a!areness( s#oking cessation.
SECTION- B
2lan( deliver & evaluate health infor#ation & disease prevention ca#paigns( advocate for health policy
initiatives & #anages health care delivery syste#s or produce the !ritten #aterial for a healthy
ca#paign or develop a television progra##e7Aealth literacy & strategies disse#ination in areas of pulic
health e#erging fro# research in hearing( alance( s#ell( taste( voice( speech or language and #aterials
that #ake co#ple) disease issues #ore understandale to pulic e.g. #aterials to acco#pany genetic
counseling in areas of inherited disorders.
S!ggeste" Rea"igs
1. 2ayers( Hynn. Medicine & 0ulture $ Ne! ;ork? Aenry Aolt & 0o#pany 1DD>.
2. 6u 2re( Athena( 0o##unicating aout Aealth? 0urrent issues & 2erspective. Mountain vie! HA? May field pulishing
0o#pany( 2///.
8. Aealth 0o##unication. Ne! Lersey "chool of 2ulic Aealth( 1DDC.
,. Role of Mass Media in 2arenting 3ducation( 1DDE. Aarvard "chool of 2ulic Aealth 0entre for Aealth 0o##unication.
-. Te)t ook of 2reventive & "ocial Medicine( 2///.
>-
AROU/ F, INTERNATIONAL BUSINESS MANAAEMENT
/a0er @I, Iterati$a1 Fia)ia1 Mar2ets
SECTION- A
Aistory of the %nternational :inancial "yste#$The rise and :all of Bretton @oods( 1loalisation and the
1ro!th of 6erivatives( The 0rash of 1DD,$D> and Beyond( 3uro$currency Market( 3uro$anking and
3uro$currency 0enters( 6eposit 6ealing and the Ter# "tructure of 3uro$currency Rates( 3uro$currency
:utures and Bptions( "yndicated 3uro$credits( %nternational Bond Markets$ %ntroduction( Ne! %ssue
2rocedures in the 3uroond Markets( 3uroond= 'aluation and Aedging( %nterest Rates and 0urrency
"!aps( 2ricing Bption( :eatures of %nternational Bonds.
SECTION- B
:orecasting and the %#age of the :uture$ 0entral Banks and the Balance of 2ay#ents( The 3uropean
Monetary "yste# and Bther Regional Artificial 0urrency Areas( Ne! %nstru#ents in %nternational
0apital Markets( %nternational Banking and 0ountry Risk( %nternational 2ortfolio 6iversification(
%nternational Transfer 2ricing.
S!ggeste" Rea"igs
1. Bhalla( ' 9. %nternational :inancial Manage#ent( 2nd ed.( Ne! 6elhi( An#ol(2//1
2. Bhalla( ' 9. Managing %nternational %nvest#ent and :inance( Ne! 6elhi( An#ol( 1DDE
8. Buckely( Adrian. Multinational :inance. 8rd ed.( 3ngle!ood 0liffs( 2rentice Aall %nc.( 1DD>
,. 3ite#an( 6avid 9 and "tonehill( Arthur %. Multinational Business :inance. 0alifornia( Addison$@esley( 1DCC
-. "hapiro( Alan 0. Multinational :inancial Manage#ent. Ne! 6elhi( 2rentice Aall of %ndia( 1DD-.
/a0er @II, F$reig E%)*age Maage#et
SECTION- A
Types of :oreign 3)change Markets and Transactions( Iuoting :oreign 3)change Rates( "pread( Bfficial
and :ree Market Rates( 0ross Rates( :or!ard Rates( Iuoting :or!ard Rates( Brganisation of the :oreign
3)change Markets( 0urrency :utures( 0urrency Bptions= 0urrency "!aps= 0orporate 3)posure
Manage#ent= Alternative 6efinitions of :oreign 3)change Risk.
SECTION- B
3)posure %nfor#ation "yste#( Alternative "trategies for 3)posure Manage#ent( 3)posure Manage#ent
Techni+ues( Brganisation of the 3)posure Manage#ent :unction( 2ara#eters and 0onstraints on
3)posure Manage#ent= Theory and practice of :orecasting 3)change Rates$3cono#ic :unda#entals(
:inancial and "ocio$2olitical :actors( Technical Analysis= Ta) Treat#ent of :oreign 3)change 1ains and
Hosses= :3MA.
S!ggeste" Rea"igs
1. Alier( R.M. 3)change Risk and 0orporate %nternational :inance( Hondon( Mac#illan( 1DEC
2. Bhalla( '.9. %nternational :inancial Manage#ent( 2nd ed.( Ne! 6elhi( An#ol( 2//1
8. Huca 0ornelius Trading the 1loal 0urrency Markets( NL.2rentice Aall( 1DD-.
,. "hapiro( A.0. %nternational :inancial Manage#ent( Boston( Allyn and Bacon( 1DED
-. "utton(@.A. Trading in 0urrency Bptions( Ne! ;ork %nstitute of :inance( 1DCE.
/a0er @III, Iterati$a1 Mar2etig
SECTION- A
%nternational Marketing G6efinition( 0oncept and "etting= 6istinctions et!een %nternational Trade(
Marketing and Business= 3cono#ic 3nviron#ent of %nternational Marketing= %nternational %nstitution$
@orld Bank( %M:. UN0TA6( 1ATT( 0usto#s Union( 0o##on Markets( :ree Trade Mones( 3cono#ic
>>
0o##unities= 0onstraints on %nternational Marketing$:iscal and Non$fiscal Barriers( Non$tariff Barriers=
Trading 2artners$ Bilateral Trade Agree#ents( 0o##odity Agree#ents and 1"2.
SECTION- B
%ndia and @orld Trade( %#port and 3)port 2olicy( 6irection and Iuantu# of %ndiaJs 3)port= %nstitutional
%nfrastructure for 3)port 2ro#otion= 3)port 2ro#otion 0ouncils( 2ulic "ector Trading Agencies( 3010(
0o##odity Boards etc= 2rocedure and 6ocu#ents$ Registration of 3)porters( 3)port Iuotations(
2roduction and 0learance of 1oods for 3)ports( "hipping and Transportation( %nsurance( Negotiation of
6ocu#ents= %nstru#ents of 2ay#ents$ Bpen Account( Bills of 3)change= Hetter of 0redit$3)port :inance=
%nternational Marketing Mi)$ %dentification of Markets( 2roduct 2olicy( %nternational 2roduct Hife 0ycle(
2ro#otion "trategy( 2ricing "trategy and 6istriution "trategy= 'arious :or#s of %nternational Business=
Marketing of Loint 'entures and Turnkey 2rojects.
S!ggeste" Rea"igs
1. Bhattacharya( B. 3)port Marketing= "trategies for "uccess. Ne! 6elhi( 1loal Business 2ress( 1DD1
2. 9eegan( @arren. 1loal Marketing Manage#ent. 3ngle!ood 0liffs( Ne! Lersey( 2rentice Aall %nc.( 1DD-.
8. Bnkvisit( "ak and "ha!( L.L. %nternational Marketing= Analysis and "trategy. Ne! 6elhi( 2rentice Aall of %ndia( 1DD-.
,. Terpstra( 'ern and "arathy( R. %nternational Marketing. Briando( 6ryden 2ress( 1DD1.
-. @alter( % and Murray( T. Aandook of %nternational Business. Ne! ;ork( Lohn @iley( 1DCC.
/a0er @IV, E%0$rt-I#0$rt /r$)e"!resB D$)!#etati$ a" L$gisti)s
SECTION- A
6ocu#entation :ra#e!ork$ 3)i# 6ocu#entation= %nternational Business 0ontracts= Types( :or#ation(
3le#ents( Hegal 6i#ensions( 6ispute "ettle#ent= %nstru#ents and #ethods of :inancing 3)ports
%ncluding credit and collections( Unifor# custo# and practices 4U025= Business Risk 0overage$0argo(
0redit and :oreign 3)change Risk 0overage( 0argo %nsurance( :oreign 3)change Regulations and
:or#alities= Iuality 0ontrol and 2re$ship#ent= %nspection 0oncept "che#e and 2rocedures= Role of
0learing and :or!ard Agents= 3)cise clearance of cargo= "hip#ent of 3)port 0argo= 0usto# 0learance of
3)port 0argo= 0usto# 0learance of %#port 0argo.
SECTION- B
Negotiations of 6ocu#ents !ith Banks= 2rocedures and docu#entation for availing e)port incentives$
6uty dra! acks( %#port Hicensing and other incentives= 2rocessing of an 3)port Brder= @orld "hipping=
"tructure( Hiners( and Tra#ps( 0onference "yste#= :reight and "tructure. 0ontainerisation and other
develop#ents( %nternational Agree#ents and 0onferences on "ea Transport= %ndian "hipping= Trends(
"tructure( 0oncepts of 6ry 2ort( 0ontainerisatio( Machinery for 0onsultation= Air Transport=
%nternational set$up( :reight rate structure.
S!ggeste" Rea"igs
1. Bhalla( '.9. and ".Ra#u %nternational Business 3nviron#ent and Manage#ent( -
th
ed.( 6elhi( An#ol( 2//1.
2. 6easai( A.B. %ndian "hipping 2erspectives.( 6elhi( Anupa# 2ulications( 1DCC.
8. 1overn#ent of %ndia Aandook of %#port$3)port 2rocedures
,. 2aras Ra# 3)port? @hat( @here and Ao!( 6elhi( Anupa# 2ulications( 1DD-.
/a0er @V, Iterati$a1 E)$$#i) Orgaisati$s
SECTION- A
%ntroduction( asic concepts( Regi#es( %nternational 3cono#ic Brganisation and 6evelop#ent
6iplo#acy= Regi#es and regi#es theory( %nternational Brganisations as international institutions=
%nternational Monetary :und 4%M:5.
SECTION- B
@orld Bank 1roup$%nternational Bank :or Reconstruction and 6evelop#ent 4%BR65( %nternational
6evelop#ent Agency 4%6A5( %nternational :inance 0orporation 4%:05( Multilateral %nvest#ent 1uarantee
>E
Agency 4M%1A5= 1eneral Agree#ent on Tariffs and Trade 41ATT5= @orld Trade Brganisation 4@TB5(
United Nations 0onference on Trade and 6evelop#ent 4UN0TA65 = %nternational Haour Brganisation
4%HB5.
S!ggeste" Rea"igs
1. Bhalla( '.9. %nternational Monetary 0ooperation( 6elhi( An#ol( 1DD2.
2. Aunt( 6iana 3cono#ic Theories of 6evelop#ent= An Analysis of 0o#peting 2aradig#s( Ae#el Ae#pstead= Aarvester
@heatsheaf( 1DCD.
8. 9eohane( Roert B. %nternational %nstitutions and "tate 2o!er= 3ssays in %nternational Relations Theory Boulder=
@estvie!( 1DCD.
,. 9rasner( "tephen 6. "tructural 0onfilict= The Third @orld Against 1loal Hieralis#( Berkley( University of 0alifornia
2ress( 1DC-.
-. "i#ai( Mihaly The :uture of 1loal 1overnance( @ashington( 6.0= United "tates %nstitute of 2eace 2rocess( 1DD,.
/a0er @VI, I"iaJs F$reig Tra"e /$1i)6
SECTION- A
%ndiaJs :oreign Trade in the 1loal 0onte)t( "tructure and 3+uiliriu# of %ndiaJs Balance of 2ay#ents(
Recent Trends in %ndiaJs foreign trade= 6irectional 2attern= Major e)port co##odities$ Thrust area
co##odities$ their trend( prole#s and prospects= Major co#petitors= Major %#port 0o##odity 1roup=
Trade 0ontrol in %ndia= :oreign Trade 46evelop#ent and Regulation5 Act( %#port and 3)port 0ontrol
Brders= %#port and 3)port Hicensing "yste#= 3)change 0ontrol in %ndia= Blanket 2er#it "yste#.
SECTION- B
%#port "ustitution and 3)port 2ro#otion 2olicies= 3)port %ncentives= :inancial and :iscal= 6eferred
2ay#ent "yste# and the Role of 3O%M Bank of %ndia= 3)port 0redit %nsurance= %nfrastructure support for
3)port 2ro#otion= 3)port 2ro#otion 0ouncils= 0o##odity Boards72roduct 3)port 6evelop#ent
Authorities= "pecific "ervice %nstitutions= Role of "tate Trading Brganisations in :oreign Trade( 3)port
2rocessing Mones= 3)port Briented Unites and 3)port and Trading Aouse "che#es= Multilateralis# and
Bilateralis# in %ndiaJs %nternational Business.
S!ggeste" Rea"igs
1. Bhalla( '.9. %nternational Business 3nviron#ent and Manage#ent. C
th
ed.( 6elhi( An#ol(2//1.
2. Bhashya#( ". 3)port 2ro#otion in %ndia? The %nstitutional %nfrastructure( 0o##on!ealth 2u.( 6elhi( 1DCC
8. 9hanna( "ri Ra# 3)port Marketing in %ndiaJs Ne! Manufacturers( University of 6elhi( 6elhi( 1DC>
,. Lain( ".9. 3)port 2erfor#ance and 3)port Marketing "trategies( 0o##on !ealth 2u.( 6elhi( 1DCC.
-. Nayyar( 6eepak %ndiaJs 3)port and 3)port 2olicies in the 1D>/s. 0a#ridge University 2ress( 1DE>.
>C
AROU/ A, O/ERATIONS MANAAEMENT
/a0er @ I, /r$=e)t Maage#et
SECTION A
Uit I, /r$=e)t Maage#et C$)e0ts - 0haracteristics of a project Need for project #anage#ent( Roles
of project #anagers.
Uit II, /r$=e)t OrgaiFati$a1 Str!)t!res a" Be*a:i$rs - Brganisation for projects( Roles and
responsiilities of project tea# #e#ers and tea# leader( 6ifferent types of tea#s( %dentify leadership
styles of project #anagers( Techni+ues used to #anage groups and individuals( %dentify sources of
diversity( either corporate or ethnic( that i#pact project tea# effectiveness.
Uit III, /r$=e)t /1aig, "tate#ent of !ork 4"B@5 and overall project goals( @ork reakdo!n
structure 4@B"5( 2reparation of Task$:lo! net!ork( 02M$23RT( 1antt chart( "chedule the co#pletion of
all !ork ele#ents( 2lanning project co##unication( Iuality 2lanning.
Uit IV, C$st Esti#atig a" B!"getig - 2reparing cost esti#ates( udgets and e)penditures( 3ffort
and Ti#e esti#ation( 6eveloping cost su##aries for tracking project e)penditures( 6eveloping cost
forecasts to proactively control future planned e)penditures.
Uit V, Res$!r)e A11$)ati$ - %dentifying resource re+uire#ent( "cheduling resources( Analy*e opti#al
laour utili*ation for cost effectiveness and schedule efficiency.
SECTION B
Uit VI, /r$=e)t /er+$r#a)e Meas!re#et a" C$tr$1 - 0oncept of earned value perfor#ance
#easure#ent( Use of 2roject Manage#ent %nfor#ation "yste#s 42M%"5 to #onitor( evaluate( and control
planned cost and schedule perfor#ance( 0onducting periodic project perfor#ance evaluation audits.
Uit VII, /r$=e)t E:a1!ati$ a" Ter#iati$ - Analy*ing project perfor#ances versus cost and
schedule constraints( %dentify causes associated !ith project success and failure. @ays in !hich a project
can e ter#inated upon co#pletion.
Uit VIII, C$tra)tig F$r /r$=e)t Maagers - 6efine contract ad#inistration and its role in project
#anage#ent( .2roject 2rocure#ent cycle( 0ontract Ad#inistration policies and procedures( "elect
contract types for various situations( 0ontract 2roposal 6evelop#ent( 0ontract Ter#s & 0onditions(
0ontract Negotiation.
Uit IX, Ris2 Maage#et /r$)ess - Analy*e the risk #anage#ent process cycle !ithin a co#pany(
6efend the role of risk #anage#ent in overall project #anage#ent( %dentify risk #anage#ent activities
throughout the project life cycle( %dentify the risk #anage#ent process.
Uit X, Itr$"!)ti$ t$ /r$=e)t Maage#et S$+t&are a" Case St!"ies - %ntroduction to M"$2roject
soft!are( "tudy of Recent 0ase$"tudies in project #anage#ent.

S!ggeste" Rea"igs
1. 2roject Manage#ent( A Managerial Approach( Meredith and Mantel( Lohn @iley and "ons( :ifth 3dition( 2//8. 0ourse Te)t.
2. The Ne! 2roject Manage#ent( L. 6avidson :ra#e( Lossey$Bass( 1DD,.
8. 2roject Manage#ent( Aarold 9er*ner( 'an Nostrand Reinhold( 1DED.
,. "uccessful 2roject Manage#ent( Milton 6. Rosenau( Hifelong Hearning( 1DC1.
-. The %#ple#entation of 2roject Manage#ent( 2roject Manage#ent %nstitute( Addison$@esley( 1DC2.
/a0er @ II, B!siess /r$)ess Reegieerig
SECTION A
Uit I, Itr$"!)ti$ t$ B/R - @hat is B2RK Need of B2R( B2R in U"A( 3urope( %ndia.
Uit II, /r$)ess Aa16sis - %dentify usiness process to e redesigned( Measure the e)isting process=
0usto#er( 0o#petition( 0ost and Technology as 6rivers.
Uit III, IT a" Learig i OrgaiFati$s - %nfor#ation$ A source of kno!ledge( %ntegration of
kno!ledge & infor#ation.
>D
Uit IV, C!1t!ra1 Fa)t$rs i Maagig /r$)ess I#0r$:e#et - Understanding H21( Managing people
!ith #ulti$cultures and ethnic groups in process i#prove#ent.
Uit V, Re"esigig B!siess /r$)esses - %dentifying key issues( reakpoints( "electing the leader and
tea#( technology( designing the process.
E/
SECTION B
Uit VI, E#01$6ee I)eti:es - Motivating e#ployees( 6esigning incentive sche#es for e#ployees.
Uit VII, Maagig 9!a1it6 - Managerial responsiility in Managing +uality( Managing for Iuality.
Uit VIII, Maagig C*age - 6yna#ics of 0hange Manage#ent( Understanding ehaviour( 0hanging
attitudes and ehaviours.
Uit IX, Tre"s ? Te)*iG!es - :M"( 0A670AM( Rootics and Roots( 1roup Technology( Trend in
"ervice Auto#ation.
Uit X, Case St!"ies <ase" $ a<$:e t$0i)s.
S!ggeste" Rea"igs
1. Redesigning 3nterprise 2rocesses for 3$Business y 3l "a!y.
2. B2R for 3ngineering and Manufacturing Technology y Madsen( 6avid A.= 6el#ar Tho#son Hearning
3. B2R @i*do#( A 2ractical 1uide to B2R 2roject Manage#ent y 6ennis 3. @isnosky( Rita 3. :eeney
4. The Reengineering Aandook? A "tep$By$"tep 1uide to Business Transfor#ation y Ray#ond H. Manganelli and Mark
M. 9lein
-. 2roduction and Bperations Manage#ent 0oncepts( Models and Behavior y 3verett Ada#( Lr.( Ronald 3ert( 2A%
/a0er @ III, T$ta1 9!a1it6 Maage#et
SECTION A
Uit I, Itr$"!)ti$ t$ 9!a1it6 C$)e0ts - 6efinition of Iuality( 6i#ensions of Iuality( Iuality
2lanning( Iuality costs $ Analysis Techni+ues for Iuality 0osts( Basic concepts of Total Iuality
Manage#ent( Aistorical Revie!( 2rinciples of TIM( Headership G 0oncepts( Role of "enior Manage#ent(
Iuality 0ouncil( Iuality "tate#ents( "trategic 2lanning( 6e#ing 2hilosophy( Barriers to TIM
%#ple#entation.
Uit II, T9M /ri)i01es - 0usto#er satisfaction G 0usto#er 2erception of Iuality( 0usto#er
0o#plaints( "ervice Iuality( 0usto#er Retention( 3#ployee %nvolve#ent G Motivation( 3#po!er#ent(
Tea#s( Recognition and Re!ard( 2erfor#ance Appraisal( Benefits( 0ontinuous 2rocess %#prove#ent G
Luran Trilogy( 26"A 0ycle( -"( 9ai*en( "upplier 2artnership G 2artnering( sourcing( "upplier "election(
"upplier Rating( Relationship 6evelop#ent( 2erfor#ance Measures G Basic 0oncepts( "trategy
Uit III, 9!a1it6 I#0r$:e#et Te)*iG!es - 2areto 6iagra#s( 0ause$3ffect 6iagra#s( "catter 6iagra#s(
Run 0harts( 0ause and 3ffect 6iagra#s.
Uit IV, Statisti)a1 /r$)ess C$tr$1 'S/C( - The seven tools of +uality( "tatistical :unda#entals G
Measures of central Tendency and 6ispersion( 2opulation and "a#ple( Nor#al 0urve( 0ontrol 0harts for
variales and attriutes( 2rocess capaility( Ne! seven Manage#ent tools.
Uit V, C$tr$1 C*arts +$r Varia<1es @ 6efinitions( 'ariation? 0o##on vs. "pecial 0auses( 0ontrol 0hart
Techni+ues( O$ar and R chart 0orrelation( O$ar and " charts.
SECTION B
Uit VI, T9M T$$1s - Bench#arking G Reasons to Bench#ark( Bench#arking 2rocess( Iuality :unction
6eploy#ent 4I:65 G Aouse of Iuality( I:6 2rocess( Benefits( Taguchi Iuality Hoss :unction( Total
2roductive Maintenance 4T2M5 G 0oncept( %#prove#ent Needs( :M3A G "tages of :M3A.
Uit VII, 9!a1it6 S6ste#s - Need for %"B D/// and Bther Iuality "yste#s( %"B D///?2/// Iuality "yste#
G 3le#ents( %#ple#entation of Iuality "yste#( 6ocu#entation( Iuality Auditing( I" D///( %"B 1,/// G
0oncept( Re+uire#ents and Benefits.
Uit VIII, C$)e0t $+ si% sig#a - %ntroduction( 6esign for si) sig#a( key analytical tools for
i#ple#enting si) sig#a( advantages of si) sig#a( si) sig#a 6MA%0 process
Uit IX, 9!a1it6 Cir)1es - %ntroduction( Iuality 0ircles( Tea#s.
Uit X, Case st!"6 $ a<$:e t$0i)s
S!ggeste" Rea"igs
E1
1. 6ale A.Besterfiled( et at.( Total Iuality Manage#ent( 2earson 3ducation Asia( 1DDD. 4%ndian reprint 2//25.
2. La#es R.3vans & @illia# M.Hidsay( The Manage#ent and 0ontrol of Iuality( 4-
th
3dition5( "outh$@estern 4Tho#son
Hearning5( 2//2 4%"BN /$82,$/>>C/$-5.
8. :eigenau#.A.'. UTotal Iuality Manage#ent( Mc1ra!$Aill( 1DD1.
,. Bakland.L.". UTotal Iuality Manage#ent Butter!orth G Acine#ann Htd.( B)ford. 1DCD.
-. Narayana '. and "reenivasan( N.". Iuality Manage#ent G 0oncepts and Tasks( Ne! Age %nternational 1DD>.
/a0er @ IV, S!0016 C*ai Maage#et
SECTION A
Uit I, Itr$"!)ti$ t$ SCM - Building Blocks of a "upply 0hain Net!ork( 2erfor#ance Measures(
6ecisions in the "upply 0hain @orld( Models for "upply 0hain 6ecision$Making.
Uit II, S!0016 C*ai I:et$r6 Maage#et - 3cono#ic Brder Iuantity Models( Reorder 2oint
Models( Multiechelon %nventory "yste#s.
Uit III, Mat*e#ati)a1 F$!"ati$s $+ S!0016 C*ai S$1!ti$s - Use of "tochastic Models and
0o#inatorial Bpti#i*ation in? "upply 0hain 2lanning( "upply 0hain :acilities Hayout( 0apacity
2lanning( %nventory Bpti#i*ation( 6yna#ic Routing and "cheduling( Understanding the VinternalsV of
industry est practice solutions.
Uit IV, )$#0etiti:e a":atages t*r$!g* s!0016 )*ai #aage#et - a ne! paradig# for custo#er
centric Brganisation( corporate profitaility through supply chain #anage#ent( #a)i#ising shareholder
value through supply chain #anage#ent.
Uit V, L$gisti) Maage#et - "trategic 2ractices of logistic #anage#ent( strategic #anage#ent of
supply chain for reduction in inventory( supply chain analysis.
SECTION B
Uit VI, Ve"$r /arters*i0 i s!0016 )*ai - "upplier role in integrated supply chain( strengthening
supply chain.
Uit VII, IT Ea<1e" s!0016 )*ai - %T 3naled supply chain #anage#ent strategy( #anaging supply
chain using "A2 R78 and Hotus Notes.
Uit VIII, Iteret Te)*$1$gies a" E1e)tr$i) C$##er)e i SCM - Relation to 3R2( 3$procure#ent(
3$Hogistics( %nternet Auctions( 3$#arkets( 3lectronic usiness process opti#i*ation( Business ojects in
"0M.
Uit IX, Itegrate" S!0016 C*ai - An integrated approach for effective #anage#ent( distriution
channel design( opti#ising the supply chain.
Uit X, Case st!"6 $ a<$:e t$0i)s.
S!ggeste" Rea"igs
1. 0hopra( "( and 2. Meindl( 2//,( Supply -hain +anage#ent Strategy, %lanning and 4peration( 2
nd
edition( 2earson 3ducation 4%"BN
C1$2DE$/1E2$85.
2. Raghura#( 1. and N. Rangaraj( 2///( ;ogistics and Supply -hain +anage#ent8 -ases and -oncepts( Mac#illan( Ne! 6elhi
3. "i#chi$Hevi( 6.( 2. 9a#inski and 3. "i#chi$Hevi( 2//8( &esigning and +anaging the Supply -hain8 -oncepts, Strategies and -ase
Studies( 2nd 3dition( %r!in( Mc1ra!$Aill.
4. "hapiro( L.( 2//1( +odelling the Supply -hain( 6u)ury Tho#son Hearning.
-. N. 'is!anadha#. Analysis of Manufacturing 3nterprises. 9lu!er Acade#ic 2ulishers.
/a0er @ V, O0erati$s Maage#et
SECTION A
Uit I, Itr$"!)ti$ - %ntroduction to Bperations Manage#ent and 2roductivity( Bperations and
0o#petitiveness( Bperation "trategy( Bperation decision #aking tools( :acilities Hayout( :acility
Hocation Models.
Uit II, Ca0a)it6 /1aig - 2roducts and "ervices( 2rocess( Technology and 0apacity( :orecasting.
E2
Uit III, 9!a1it6 Maage#et - %ntroduction to Iuality Manage#ent( "tatistical 2rocess 0ontrol(
Acceptance "a#pling( Application of +uality in operation #anage#ent.
Uit IV, 4!#a Res$!r)e - %ntroduction( Lo 6esign and @ork Measure#ent( 2roject Manage#ent.
Uit V, I:et$r6 Maage#et - Nature ( concept of %ndependent 6e#and %nventory Manage#ent(
6ependent 6e#and %nventory Manage#ent $$ MR2 ( Lust$%n$Ti#e "yste#s.
Uit VI, /1aig a" s)*e"!1ig - Aggregate 2lanning( Resource 2lanning( Hinear 2rogra##ing.
SECTION B
Uit VII, Lea /r$"!)ti$ - 2roject "cheduling( @aiting Hine Analysis for service i#prove#ent(
%ntroduction to Hean 2roduction.
Uit VIII, M$"er Ma!+a)t!rig S6ste#s - :le)ile Manufacturing "yste#( 2roduction 2lanning and
0ontrol.
Uit IX, M$"er Ma!+a)t!rig S6ste#s - 0o#puter %ntegrated Manufacturing "yste#s 40%M"5(
Advanced 2roduction %nventory Manage#ent "yste#s 4A2%M"5.
Uit X, S!0016 C*ai Maage#et - "upply 0hain Manage#ent( Transportation and Transship#ent
Models( 0ase study on aove topics.
S!ggeste" Rea"igs
1. Bperations Manage#ent $ y "HA09 & H3@%"( Michael He!is( Nigel "lack
2. Bperations Manage#ent $ y 9laus Bell#ann
3. "trategy Maps $ y Roert ". 9aplan( 6avid 2. Norton
4. Bperations Manage#ent G Russell & Taylor
-. 2roduction 7 Bperations Manage#ent G ".N.0hary
/a0er @ VI, Ma!+a)t!rig E)$$#i)s
SECTION A
Uit I, Itr$"!)ti$ - %ntroduction to #anufacturing econo#ics( principal and use of econo#ic analysis.
Uit II, Met*$"s $+ e:a1!ati$ - Iuantitative #ethods of evaluating the alternatives( Hong and short
ter# conse+uences( 0apital udgeting.
Uit III, Re01a)e#et aa16sis - 6ecision #aking( Replace#ent analysis.
Uit IV, E)$$#etri)s - The effects of inco#e ta) on econo#y studies( 2rinciples of econo#etrics.
Uit V, Fia)ia1 a" C$st A))$!tig - 2rinciple of :inancial and 0ost Accounting( 0ost control(
%nterpretation and use of accounting.
SECTION B
Uit VI, C$st aa16sis - Analysis of cost( :i)ed cost( variale cost( "e#i variale cost analysis.
Uit VII, Itr$"!)ti$ t$ Cas* +1$&s - 6epreciation( Methods of depreciation( 6iscounted cash flo!s.
Uit VIII, C$st Bee+it Aa16sis - 3valuation of invest#ent alternatives( 0ost enefit analysis.
Uit IX, T*e$r6 $+ /r$"!)ti$ - 2roduction function( Theory of cost and theory of fir#.
Uit X, M$"e11ig a" Si#!1ati$ - Modeling and si#ulation of #anufacturing syste#s( 0ase study on
aove topics.
S!ggeste" Rea"igs
1. Tor+unin and Black G 3ngineering 3cono#ics
2. 1ar#o G 3ngineering 3cono#ics
8. 2aolo Brandi#arte & Agostino 'illa( UAdvanced Models for Manufacturing syste#s Manage#entR( 0R0 2ress %nc. :lorida
U"A( 1DD-
E8
AROU/ 4, BANHINA ? FINANCIAL SERVICES MANAAEMENT
/a0er I @ Ba2ig I I"ia
SECTION A
Uit I, O:er:ie& - 6efinition$utility of anks G anks and econo#ic develop#ent $types of anks
!ith their individual functions GRole of RB% G Monetary #anage#ent Gusiness in the gloali*ed era(
Rights of a anker( 0laytonPs case( BankerPs Bligation to honour che+ues( "ecrecy of custo#ersP accounts.
Uit II, C!st$#ersK A))$!ts - %ntroduction for opening ne! accounts( opening of savings( current and
fi)ed deposit accounts MinorPs accounts( 0lu accounts( 2artnership accounts( Loint stock co#panyPs
account. AttorneyPs account( Loint accounts( %nsolvency of the custo#er.
Uit III, /a6#et $+ C*eG!es - :or# of 0he+ue( 6ate( A#ount( %nsufficiency of funds( custo#erPs
signature( 0ounter#anding pay#ent of che+ue( 0rossing( Not Negotiale 0rossing( 3ndorse#ents and
3ffect of Material Alterations.
Uit IV, C$11e)ti$ $+ C*eG!es - Hiaility for conversion( 2rotection to the collecting Banker( 6uties of
0ollecting Banker.
Uit V, Bi11s $+ E%)*age - 6efinition( 2arties( Acco##odation Bill( 0alculation of 6ate of Maturity(
6ishonour of Bills( Noting and 2rotesting( 6ra!ee in 0ase of Need.
SECTION B
Uit VI, Ba2 Dra+ts
Uit VII, A":a)es - Advances against various securities( Hife 2olicy( :i)ed 6eposit Receipt( 1oods(
"hares( Advances against 1uarantees( Advances to "#all$scale industries( Registration of 0harge under
0o#panies Act( 1D->. Accounts Receivale financing Advances for priority sectorsQAypothecation(
6ocu#entation.
Uit VIII, A!aratees.
Uit IX, Ba1a)e S*eet St!"6.
Uit X, C!st$#er Ser:i)e i Ba2s.
S!ggeste" Rea"igs,
1. Basics of Banking %%B:( Mu#ai Ta)#ann 2ulications G paper %
2. Banking Ha! & 2ractices y A.0. Agar!al( "i!an 2ulications. Gpaper %
8. %ndian :inancial "yste# & 0o##ercial Banking y "hri B. Ravira#chandran( 6r. 6!ivedi et al( %%B:( Mu#ai 2aper %
,. An introduction to docu#entary 0redit G RupNarayan Bose( Mac#ilan %ndia Htd. Ne! 6elhi Gpaper %
-. :inancial %nstitutions( Markets & #oney y 6avid ". 9id!ell & others( Lohn @illy & "ons
/a0er II @ Fia)ia1 Ser:i)es
SECTION A
Uit I, O:er:ie& @:inancial "yste# and :inancial Markets( 2articipants in :inancial Markets and
:inancial "ervices? An %ntroduction.
Uit II, Fia)ia1 Ser:i)es, A O:er:ie&@ Manage#ent of Risk in :inancial "ervices and Regulatory
:ra#e!ork for :inancial "ervices.
Uit III, Fia)ia1 Mar2et O0erati$s@ "tock 3)change? :unctions and Brgani*ations( Broking and
Trading in 3+uity.
Uit IV, Fia)ia1 Mar2et O0erati$s @Broking and Trading in 6et( Mutual :unds.
Uit V, Mer)*at Ba2ig Ser:i)es - Merchant Banking? An %ntroduction( %ssue Manage#ent.
SECTION B
Uit VI, Restr!)t!rig ? Merger $ 0orporate Restructuring and Mergers and 2roject :inancing.
Uit VII, Asset Fia)ig Ser:i)es - Heasing and Aire 2urchase and 6et( "ecuriti*ation.
Uit VIII, Cre"it Ratig $ Aousing :inance and 0redit Rating.
Uit IX, A11ie" Fia)ia1 Ser:i)es - 0redit 0ards( :inancial "ervices y Banks and %nsurance 0o#panies.
E,
Uit X, Ne& Ser:i)es i Ba2ig - 'enture 0apital( :actoring( :orfeiting and Bill 6iscounting.
S!ggeste" Rea"igs
1. 6erivatives si#plified? An introduction to Risk Manage#ent y 2. 'ijay Bhaskar & B. Mahapatra( Response Books
2. :oreign 3)change #anage#ent Manual y 6.T. 9hilnani( "no!!hite
8. :inancial %nstru#ents & "ervices y Nalini 2rava Tripathy( 2rentice$Aall of %ndia.
,. Markets & 1overn#ents y 9aushik Basu & others( B)ford University 2ress
-. 0redit Appraisal( Risk Analysis & 6ecision Making( y 6.6. Mukherjee( "no! @hite 2ulications( Mu#ai G2
/a0er III @ La&s a" Reg!1ati$s t$ Ba2ig
SECTION A
Uit I, RB% Act( BR Act( N% Act( :3RA( :3MA etc.
Uit II, 0learing Aouse for settle#ent et!een anks= Transfer of funds et!een different places
including places in foreign countries.
Uit III, Ha!s relating to gross real Ti#e "ettle#ent "yste#.
Uit IV, Universal Banking( 0ore Banking "ervices( %nternational "tandard 2ractices for Bankers
Uit V, :oreign Bills( 3)port :inance( Ha!s pertaining to settle#ent of 3)port Bills.
SECTION B
Uit VI, Ha!s relating to ship#ent( letter of credit and Bperation of U0260 -//.
Uit VII, Ha!s relating to NR% Accounts.
Uit VIII, NA"TRB and 'A"TRB accounts "@%:T( 0A%2"( 0AA2"( :36@%R3.
Uit IX, 9no! ;our 0usto#er= Bankers relation !ith custo#ers= Need for etter services= 0onsu#er
2rotection Act 1DC> as applicale to anking transactions.
Uit X, 0yer Ha!s as applicale to Banks= 'arious other la!s relating to Banking transactions and
procedures.
S!ggeste" Rea"igs
1. Ha! & 2ractice Relating to Author? M.R. U#arji( "ecuritisation of :i#a#cail Assets & 2ulishers? Ta)#ann Allied
"ervices( 3nforce#ent of "ecurity %nterest. Ne! 6elhi
2. 2ractical Approach to "ecuritisation and Reconstruction of :inancial and 3nforce#ent of "ecurity Manage#ent in
Banks7:%s y B.0. 9ohli( Ta)#ann Allied "ervices( 6elhi.
8. ".9. 9rishna#urthi AiyarJs la! relating to Negotiale %nstru#ents Act( y ".9. "avaria( Universal Ha! 2ulishing 0o.
,. UserJs Manual on foreign e)change Manage#ent Act( 1DDD y R.R. Beedu( "no!!hite.
-. Banking Regulation Act 1D,D
>. Reserve Bank of %ndia Act( 1D8-.
/a0er IV @ Basi)s $+ Fia)ia1 A))$!tig +$r Ba2ers
SECTION A
Uit I, Basi)s $+ B!siess A))$!ts- 0alculation of "i#ple %nterest( Bank 6iscount( 0o#pound %nterest( Brdinary
Annuities( Bther Annuities( A#orti*ation and "inking :unds= Bonds( 0alculation of ;TM( 6uration( Bond 2ricing(
2re#iu# and 6iscount.
Uit II, Ca0ita1 B!"getig $ 6iscounted 0ash :lo!( Net 2resent 'alue( 2ayack Methods= 6epreciation( 6ifferent
Types( Methods of 0alculation.
Uit III, Basi) /ri)i01es $+ B$$2-2ee0ig- 6efinition & "cope and Accounting "tandards( Nature and purpose of
Accounting= Aistorical 2erspectives( Brigin of Accounting 2rinciples( Accounting "tandards and %ts 6efinition and
"cope.
Uit IV, Basi) A))$!ta)6 /r$)e"!res- 0oncepts of accountancy( 1oing 0oncern 0oncept( 6oule 3ntry
"yste#s( 2rinciples of 0onservatis#( Revenue Recognition and Reali*ation( Accrual and 0ash Basis.
Uit V, S!<si"iar6 B$$2s- Maintenance of 0ash7"usidiary Books and Hedger Record 9eeping Basics( Account
0ategories( 6eit and 0redit 0oncepts( Account and 0olu#nar Accounting Mechanics( Lournali*ing $ @riting 0ash
E-
Books( etc.
SECTION B
Uit VI, Re)$)i1iati$ $+ State#ets- Bank Reconciliation "tate#ent( Trial Balance( Adjusting and 0losing
3ntries= 0apital & Revenue 3)penditure76epreciation7%nventory 'aluation7Bills of e)change70onsign#ent7Loint
'enture.
Uit VII, S0e)ia1 A))$!ts @ Heasing and Aire 2urchase 0o#pany Accounts( Accounts of Non$Trading 0oncerns G
Receipts and 2ay#ents.
Uit VIII, Fia1 A))$!ts- Balance "heet "tructure( Accounts( 0ategories( Assets( Hiailities and Net @orth
0o#ponents72artnership Accounts( 2artnerJs :i)ed 0apital Accounts( 0urrent Accounts( Hoan Accounts( Treat#ent
of %ntangile like 1ood!ill etc.
Uit IX, /re0arati$ $+ Fia1 A))$!ts G :inal Accounts of Banking 0o#panies( Accounting in a
co#puteri*ed environ#ent( Methods( 2rocedures.
Uit X, N$r#s $+ C$r0$rate A$:era)e i Ba2ig - 2reparation of state#ent of accounts as per the
revised nor#s in the gloali*ed conte)t( "u#ission of Returns to RB% and 1overn#ent Authorities as
per the Hegal 2rovision of various Acts.
S!ggeste" Rea"igs
1. Ta)#annJs risk ased internal audit in anks y 6.2. 1upta & R.k. 1upta( Ta)#ann.
2. Bptions( :utures and Bther 6erivatives(Lohn 0. Aull2renticce$Aall of %ndia(2//>.4@ith 065
8. Manage#ent Accounting & :inancial Manage#ent y "hri 9. 1anesan et al( %%B:( Mu#ai.
,. :inance of %nternational Trade y 2aul 0o!dell et al.( A.%.TB." 2ulishers
5. %nflation Accounting in a 6eveloping 3cono#y? A "tudy of %ndia y H. ". 2or!al and N. Mishra
6. :inancial Accounting for Bankers 43dge 6evelop#ent 1roup 0redit "kills5
/a0er V - /$rt+$1i$ Maage#et
SECTION A
Uit I, A O:er:ie&- Nature and "cope of %nvest#ent 6ecisions 0o#ponents of %nvest#ent Risk.
Uit II, Va1!ati$ $+ Se)!rities as per the prescried nor#s and the prole#s related to it.
Uit III, Se)!rities Mar2et i I"ia- Brganisation and :unctioning of 0redit Rating Agencies= Regulation of
"ervices.
Uit IV, Aa16sis +$r EG!it6 I:est#et @ I- 3cono#y and %ndustry Analysis( 0o#pany Hevel Analysis.
Uit V, Aa16sis +$r EG!it6 I:est#et @ II$ Technical Analysis( 3fficient Market Aypothesis 0ase
SECTION B
Uit VI, /$rt+$1i$ T*e$r6$ 2ortfolio Analysis( 2ortfolio "election.
Uit VII, Ca0ita1 Mar2et T*e$r6 $0oncept of capital #arket theory( 2ortfolio Revision.
Uit VIII, Istit!ti$a1 a" Maage" /$rt+$1i$- 2erfor#ance 3valuation of Managed 2ortfolios( invest#ent
0o#panies.
Uit IX, Ot*er Istit!ti$a1 Maage" /$rt+$1i$- Mutual :unds( UT%( H%0( %0%0% and 2rivate "ector M:Js.
Uit X, Treas!r6 Maage#et- 0oncept and Methods adopted 2role#s and Resolution.
S!ggeste" Rea"igs
1. R%"9 MANA13M3NT? 2ulishers Mac#illan %ndia Hi#ited( 271/ Ansari Road( 6aryaganj( Ne! 6elhi $ 11/ //2.
2. :ore) Manage#ent and Business "trategy y 6eepak Tandon( "kylark 2ulications( Ne! 6elhi G 1 Gpaper '
8. :inancial Risk Manual? 2rospect y Lohn Aolli!ell( 2earson 3ducation. paper$'
,. 2orfolio construction( #anage#ent & protection y Roert A. "trong( Tho#son Asia 2te
-. :inancial %nstitutions Manage#ent? a risk #anage#ent approach y Anthony "aunders & Matrica Millon 0ornett(
Mc1ra! Aill. G 2aper '
>. :oreign e)change international finance risk #anage#ent y A.'. Raj!ade( Acade#y Business "tudies
E. 0redit Risk Manage#ent y Arundeepsingh and N.". Toor( "kylark 2ulications
E>
8. Iuantitative 3+uity 2ortfolio Manage#ent 4Mc1ra!$Aill Hirary of %nvest#ent and :inance5 y Hud!ig B 0hincarini
and 6aeh!an 9i#
9. %nvest#ent Analysis and 2ortfolio Manage#ent y :rank 9. Reilly
/a0er VI @ Ba2 Fia)ia1 Maage#et
SECTION A
Uit I, O<=e)ti:e $+ <a2 #aage#et $ raising financial resources of different types at #ost co#petitive
rates= deploy#ent of funds profitaly in various avenues such as loans( securities( project finance( etc.=
#anage#ent of various risks acco#panying these functions= co#pliance !ith various regulations=
keeping e)penses under control and opti#i*ing the value to the shareholders.
Uit II, E:$1!ti$ $+ +ia)ia1 #aage#et $ 3volution of :inancial #anage#ent function in anks=
factors affecting efficiency of functions= Major areas covered under financial #anage#ent including
strategic planning( financial planning( asset liaility #anage#ent( risk #anage#ent( etc.
Uit III, Ba2 /r$+ita<i1it6 a" /r$"!)ti:it6-Analysis of Bank profits $ co#putation of profit $various
co#ponents of casts and yields and their para#eters $ indicators of return to shareholders. Need for
gro!th G inter$dependaility of gro!th in profits and in assets $ gro!th of profits through i#prove#ent
in efficiency 4operating profitaility and asset utili*ation5 and through gro!th in assets 4e+uity
#ultiplier5 $ li#itations on gro!th 4regulation $ risk #anage#ent $ technology and other costs $ econo#ic
cycles5
Uit IV, Ba2 )a0ita1- Need for Bank 0apital( %deal 0haracteristics of Bank 0apital( 0o##on "tock(
:inancial :le)iility( 0apital Ade+uacy.
Unit '? Ba2 st$)2 0ri)ig- 1eneric to 'aluation( :unda#ental "tock 'aluation( 'alue 0reation and
6estruction? Bne Ti#e 2eriod( 'alue 0reation and 6estruction? Many Ti#e 2eriods 1ro!th$'aluation
Matri). 6ividend 2olicy( 3le#ents of the 6ividend 6ecision
"30T%BN B
Uit VI, Cre"it Ris2 Maage#et - 0redit Risk 6efinition( 0redit Risk and its underlying risks $6efault
risk( 3)posure risk( Recovery risk( 0ollateral risk( Third party guarantee risk.
Uit VII, LiG!i"it6 Maage#et - Bjective of Hi+uidity Manage#ent $ i5 Hi+uidity #anage#ent
policies and plans( ii5 Recogni*ing distinct li+uidity needs $ short( inter#ediate and long( iii5 Recogni*ing
distinct group of li+uidity sources? li+uidity through fresh orro!ings( li+uidity through repay#ents
fro# orro!ers( li+uidity through statutory reserves. 6eter#ination of opti#al level of li+uidity
Uit VIII, Di#esi$s $+ 1iG!i"it6 #aage#et $"tructuring of ti#ing of cash flo!s $ inflo! 7 outflo!.
%dentification of availaility of li+uidity sources to #atch specific li+uidity needs over the ti#e hori*on of
short( inter#ediate and long$ter# needs( "ourcing li+uidity fro# the #oney #arket and dependence on
Hi+uidity Adjust#ent :acility of the 0entral Bank. Tying up ack stop facilities 7 line of credit for
contingent needs= Use of other on$alance sheet and off$alance sheet instru#ents for li+uidity=
6eveloping suitale invest#ent #anage#ent strategies to synchroni*e !ith li+uidity needs
Uit IX, Iterest rate #aage#et -:unda#ental factors affecting interest rates $ 0oncept of interest(
ti#e( li+uidity preferences( role of e)pectation in the interest rate for#ation( no#inal and real interest
rates( interest rate theories( role of the central ank in li+uidity #anage#ent( Role of Money Market and
sources of li+uidity in the %ndian #oney #arket( RB%Ps policy and i#pact of Hi+uidity Adjust#ent :acility
4HA:5
Uit X, Treas!r6 Maage#et- 0oncept and 2ractice .Role of Treasury and AH0B in asset$liaility
#anage#ent
S!ggeste" Rea"igs
1. :inancial Manage#ent$ Theory and 2ractice( >th 3d.( $ 2rasanna 0handra
2. :inancial Manage#ent$ Theory and 2ractice( 9han & Lain
EE
3. :inance for Managers $ Aarvard Business 3ssentials
4. BU"%N3"" MA"T3RM%N6"? @ARR3N BU::3TT y heller roert
-. :inancial Manage#ent$ % M 2andey
>. Treasury Manage#ent & Risk Manage#ent y Trivedi & Aasan( 1enesis 2ulishers( Mu#ai. G 2aper '

EC
AROU/ I, AARI-BUSINESS MANAAEMENT
/a0er I, Agri-I0!t Maage#et
SECTION A
Agri-I0!t Maage#et, %ntroduction( 0oncept of Agricultural %nputs= Ferti1iFer Te)*$1$g6 a"
Maage#et, Role of fertili*er in agri production( ra! #aterials needed for and principles of
#anufacture of nitrogen( phosphatic( and potassic fertili*ers( secondary nutrient sources and
#icronutrients for#ulation infrastructures for #arketing and distriution of fertili*ers= fertili*er +uality
control and pricing policy( constraints in fertili*er use and e#erging scenario of fertili*er use( scope of
io$fertili*ers= environ#ental pollution due to fertili*ers. Haoratory e)ercises !ill include fertili*er
sa#pling( +uality evaluation( for#ulation of fertili*er #i)ture( and #ethods of fertili*er reco##endation
for crops( study of fertili*er #arketing syste#s. 6e#and and supply scenario of #ajor agro inputs seed(
fertili*ers( agroche#ical tractor and other far# #achines( pricing agro inputs= infor#ation syste# for
agro$input #arketing
SECTION B
Agr$-C*e#i)a1s ? Te)*$1$g6 Maage#et, Role( status and organisation of agro$che#ical industry in
the 0ountry= alternate of novel #ethods of pest control( integrated pest #anage#ent= role of iological
controls as plant protection #ethods= #ethods of +uality control +ualitative and +uantitative
agroche#icals and residue analysis= guidelines for the use of agroche#icals( environ#ent= adulteration
and legal re+uire#ents. See" /r$"!)ti$ Te)*$1$g6, %#portance of +uality seeds in agriculture=
principles and #ethods of seed production of cereals( pulses( oilseeds and #iscellaneous field crops=
principles of seed certification and certification agency( seed la!s and seed la! enforce#ent= seed
processing drying( cleaning( grading( treat#ent( !eighing( agging and handling of seeds= installation
and #anage#ent of seed processing plants$ "eed storage= loss of seed viaility during storage= seed
packaging storing reeder( foundation and certified seeds= "eed industry in %ndia$present status and
future prospects= role of pulic( private and cooperative sectors= national policy and progra##es seed
de#and and supply= forecasting seed de#ands= seed trade and e)port potential( organi*ation of seed
industry in %ndia= Au#an resource develop#ent in seed industry ( #anaging seed industry efficiently.
S!ggeste" Rea"igs
1. Agri Business Manage#ent7Ai#anshu. Laipur( Ritu
2. 3ncyclopaedia of Agricultural Marketing ? Marketing of :ar# %nputs "eed( :ertili*er and %rrigation( 'o. %O7Lagdish 2rasad
3. Advances in "eed "cience and Technology( 'ol. % ? Recent Trends in "eed Technology and Manage#ent7edited y 9.
'ananga#udi( N. Natarajan( 9. Natarajan( A. Bharathi( R. U#arani and T. "aravanan
4. "eed Technology76hirendra 9hare and Mohan ". Bhale
5. 2lant 0o#post$Manure and Agro$0he#icals Analysis ? A Haoratory Manual72.9. Behera
6. Agro Based Aand Book of 0ultivation( 2lantation and :ar#ing ? @ith 6irectory of Manufacturers7"uppliers of
Agricultural 3+uip#ents & %#ple#ents and "uppliers of Agricultural :ertili*er( "eeds( 0he#icals etc
7. %ndustrial Agriculture72ay#an Mahasti
/a0er II, Agri-Te)*$1$g6 Maage#et
SECTION A
Maage#et $+ F1$ri)!1t!re a" La"s)a0ig, Recent advances in floriculture industry= evolution of
ne! cultivators and production technology of orna#ental plants= special techni+ues for forcing of
dehydration of flo!ers= response of flo!ers to environ#ental conditions landscape gardening= style of
gardening( Anaesthetic and "ocio$ aesthetic ne!ly developed to!ns and cities= co##ercial cultivation of
flo!er crops? rose( gladiolus( tuerose( #arigold( aster( carnation( ciliu# chrysanthe#u#( use of plant
ED
sirc+uluors flo!er production( e)traction( purification and storage of essential oils and perfu#es= post
harvest changes in cut flo!ers( storage and packing of cut flo!ers deter#ining opti#u# ti#e harvesting
of flo!ers for e)port and ho#e use.
C/
SECTION B
Maage#et $+ Bi$te)* I"!stries, The course content includes agricultural needs & application of
iotechnology for agricultural uses and enefits= tissue culture( disease surveillance and diagnostics
industries ioprocess engineering and +uality products and productivity ased industries( their structure(
+uality para#eters( #arketing( %ntellectual 2roperty Rights io$diversity concepts and social and legal
i#plications.
S!ggeste" Rea"igs
1. :lo!er 0rops ? 0ultivation and Manage#ent7A.9. "ingh
2. 3cono#ics of :loriculture7R.1. 6esai
3. :loriculture and Handscaping7edited y T.9. Bose( R.1. Maiti( R.". 6hua and 2. 6as
4. Biotechnological "trategies in Agroprocessing7edited y ".". Mar!aha and L.9. Arora
5. 3#erging Trends in Biotechnology7%rfan Ali 9han and Atiya 9hanu#
6. %ntroduction to Handscaping ? 6esign( 0onstruction( and Maintenance7Ronald L. Biondo and 0harles B. "chroeder
7. Tissue 0ulture7"atish Bhan
/a0er III, Fia)ia1 Maage#et +$r Agri B!siess
SECTION A
%ntroduction to financial #anage#ent( ojectives functions( interface of financial #anage#ent !ith other
functional areas= preparation of financial state#ents$ alance sheet( inco#e state#ent( funds flo!
state#ent( cash flo! state#ent( financial state#ent analysis$ ratio analysis( ti#e series analysis co##on
si*e analysis( du$2ont$analysis( difficulties associated financial state#ent analysis( leverage$concept of
leverage( operating leverage( financial total leverage( financial leverage and risk( relationship et!een
risk and return.( profit analysis( #onitoring costs and sales through variance analysis( financial
forecasting $sale forecast( preparations of 2rofor#a alance sheet and inco#e state#ent( gro!th and
e)ternal funds re+uire#ents. 0apital structure$ introduction( factors affecting capital structure( features of
an opti#al capital structure( capital structure theories= sources of long ter# finance capital$e+uity capital
and preference capital( deenture( ter# loans and deferred credit and hire purchase.
SECTION B
@orking capital( deter#inants of the si*e of !orking capital the co#position of !orking capital=
#anaging !orking capital conservative vs. aggressive policies( static vs. dyna#ic vie! of !orking
capital( operating cycle( approach to !orking capital( inventory #anage#ent( receivale #anage#ent
and cash #anage#ent and cash #anage#ent( dividend decision( financing of !orking capital$accruals(
trade credit( provisions( short ter# ank finance( pulic deposits( co##ercial paper( factoring( regulation
of ank credit. 0apital e)penditure decisions$ process of capital udgeting( asic principles in esti#ating
costs and enefits of invest#ents( appraisal criteria $pay ack period( average rate of return= net present
value( enefit cost ratio( internal rate of return( annual capital charge. Agri$usiness financing syste# in
%ndia $4a5 :inancial #arkets( #oney and capital #arkets 45 regional and all %ndia financial institutions?
co##ercial anks( regional rural anks( NABAR6( A:0( 0ooperativesP 4N060 and other institutes5
Agro$lndustries 40orporation( %6B%( %:0%( %0%0%( ":0s( "%60s( 4c5 invest#ent institution? H%0(1%0( #utual
funds( co##ercial ank( non anking financial co#panies.
S!ggeste" Rea"igs
1. :inancial Manage#ent$ Theory and 2ractice( >th 3d.( $ 2rasanna 0handra
2. :inancial Manage#ent$ Theory and 2ractice( 9han & Lain
3. 3cono#ics of %ndia 0atalogue
4. 6ictionary of Agriusiness Manage#ent7H.H. "o#ani
C1
5. Micro$3nterprise 2ro#otion in Agriculture ? %ndian %#peratives and 1loal 2erspective7L.2. "har#a( 0.B. "ingh(
Meenakshi 0haudhary and Rash#i "ingh
6. NABAR6 and Rural Transfor#ation7N. Halitha and R. 6ayanandan
7. Agricultural 0redit and NABAR67Tapan 9u#ar "handilya and U#esh 2rasad
C2
/a0er IV, Li:est$)2 Maage#et
SECTION A
2resent status of livestock products industry in %ndia$dairy( #eat( poultry( skin( hides($ !ool= selection of
livestock type( production and processing units= processing industry in %ndia= alternate production and
processing technology= de#and scenario for livestock products in le do#estic and gloal #arkets=
i#prove#ent in products through disease control= Fee" B!siess Maage#et? Role of #anage#ent in
feed #anufacturing industry( organi*ing and planning feed #anufacturing unit !ith special e#phasis on
design of #anufacturing processes( e+uip#ent( #aterial handling and physical facilities( control
procedures in feed #anufacturing units !ith e#phasis on inventory #anage#ent( developing and
evaluation of purchasing organisations syste#( planning and production of good +uality feeds( +uality
control of ra! #aterial and finished products( cost accounting( udgetary control( accounting and
#anage#ent in a feed unit( personnel #anage#ent( laour relations and policy considerations regarding
!ages and salaries( jo evaluation and e#ployee appraisal in feed industry( financial #anage#ent$
source of capital(P udget and financial control( risk and insurance( #arketing #anage#ent including
distriution channels( advertising and selling of products and services( regulations relating to the
#anufacture and sale of feed stuff
SECTION B
'eterinary advisory services( e)tension activities( +uality control syste#= packaging( preservation and
storage syste#s for livestock products= transport #eans for do#estic and gloal #arkets= +uality control
during storage & transit= e)tent of losses during storage and transport and !ays to #ini#i*e the sa#e=
slaughtering and processing$plant design and operations= treat#ent of y$ products= #arketing and
distriution of ani#al products e)isting and desired= +uality standards for various products( and
environ#ental and legal issues. /$!1tr6 a" 4at)*er6 Maage#et? 2oultry and hatchery industry( role
of #anage#ent in poultry industry estalishing a poultry and hatchery unit $location( si*e and
construction( e+uip#ent and physical facilities( organi*ing and #anaging poultry. %ncuation and
hatching( production of +uality chicks and eggs( factors affecting hatchaility( io security and hatchery
sanitation( handling of hatching eggs( #aintaining chick +uality $chick grading( se)ing( packing( dispatch(
transportation and chick delivery( franchise hatcheries( custo# hatching( rooding( gro!ing and laying
#anage#ent( crises #anage#ent( industrial feeding( housing and disease #anage#ent( !aste
#anage#ent( record #anage#ent accounting and udgetary control( risks and insurance( personnel
#anage#ent including !ages and salaries( jo evaluation and e#ployee appraisal( #arketing
#anage#ent Z $ direct sale and sale through franchisees7 agents( advertise#ent( sale and after sale
services( other innovative sales strategies. Manage#ent$ direct sale and sale through franchisees7agents(
advertise#ent( sale services( other innovative sales
S!ggeste" Rea"igs
1. Hivestock :eeding "trategies for 6ry Regions7edited y 2.". 2athak and ".". 9undu
2. Trends in Hivestock Research7".9. 9aushish
3. Hivestock 3cono#y of %ndia72.0. Bansil and ".2. Malhotra
4. "ustainale Agriculture? "tatus and 2rospects72.N. 9alla( Anita "ingh( ".". 2areek( "hanti 9. "har#a and Aanu#an Ra#
5. Aand Book of 2oultry :ar#ing and :eed :or#ulations
6. The 0o#plete Technology Book of 6airy and 2oultry %ndustries ? @ith :ar#ing and 2rocessing
7. :ertility and Aatchaility of 0hicken and Turkey 3ggs7He!is @. Taylor
/a0er V, F$$" /r$)ess Maage#et
SECTION A
C8
F$$" Te)*$1$g6 ? /r$)essig Maage#et, 2resent status of food industry in %ndia= organisational
structure of agro industry= #ajor di#ensions of agro ased industries= risk #anage#ent= unit operations
of food industry= deteriorative factors and their control= la!s and regulation related to food industry=
+uality #anage#ent in food industry$+uality standards and %"B? principles of food preservation andP
processing= preservation through te#perature reduction( !ater re#oval( radiation( heat processing(
fer#entation and use of preservatives( technology of e)trusion( solvent e)traction( refining and
hydrogenation= processing of dairy products= cereals #illing= pulse #illing= oil seeds crushing= processing
of fruits and vegetale= confectionery= tea and coffee processing= food additive and to)icology= protection
of food during storage( and transportation= packaging distriution of food products= case studies on
project for#ulation$dairy products( oil industry( fruit and vegetales processing( #illing$pulse( cereals
SECTION B
Fr!it /r$"!)ti$ ? /$st-4ar:est Maage#et, 2resent status of fruit industry in %ndia and e#erging
scenario= #ajor fruit gro!ing *ones( #anage#ent of fruit production technology for do#estic and gloal
#arket= post harvest handling technology harvesting( pre$cooling( grading( packing( storage and
transportation for cooling( grading( packing( storage and transportation( pre and post harvest
#anage#ent for +uality and shelf life= fruit processing industry= international trade in fruits prole#s
and prospects and gloal #arketing of fruits( and govern#ent policy( incentives do#estic and global trade
S!ggeste" Rea"igs
1. :ood 2rocessing and 2reservation7Neela# 9hetarpaul
2. Modern Technology of :ood 2rocessing and Agro Based %ndustries
3. :ruit 2roduction ? 2role#s and "olutions7R.R. "har#a
4. 2ost$Aarvest Manage#ent of Aorticultural 0rops7edited y M.A. Mir( 1.M. Beigh( Aafi*a Ahsan( Ia*i Nissar Ah#ad(
A.R. Naik and Adul Aa#id Rather
5. 3#erging Trends in 2ost Aarvest 2rocessing and Utili*ation of 2lant :oods7Neela# 9hetarpaul( R.B. 1re!al( "udesh
Lood and U#aid "ingh
6. 2ost Aarvest Technology of 'egetales7Manoranjan 9alia
7. :ood 2rocessing7'ikas Ahllu!alia
/a0er VI, Tre"s i Agri B!siess
SECTION A
Agriculture 6evelop#ent in "outh Asia= Trends in %ndia? Hand 6evelop#ent Banks( 0rop Hoans =
2roductivity of 0redit= Three NRJs of 0redit= Regional Rural Bank= 0o$operative Banks? "tate 0ooperative
Banks( 6istrict 0entral 0ooperative Bank( 'illage 0ooperative 0redit "ociety= %nsurance? 0rop %nsurance(
0attle %nsurance and Hife %nsurance= Microfinance? Aistory of social anking( relationship !ith poverty
alleviation= 0oncept of Micro$0redit= Trends in Brganic :ar#ing in %ndia
SECTION B
NABARD? 3stalish#ent( 0apital and Manage#ent( Bperations( Resources= Rural Marketing( Agri$%nput
Marketing( "upply 0hain Manage#ent( %nternational Trade in Agri $0o##odities( Agri$
3ntrepreneurship( Role of N1BJs in Agri$Business Manage#ent( Rural Research Methods( 2rocure#ent
Manage#ent( Agriusiness Risk Manage#ent( 3#erging %ssues in Agriusiness and :ood %ndustry(
0o##odity :utures( Agriculture 2roject Manage#ent= 0ontract :ar#ing( "ectoral "tudies? Brgani*ed
Retail( Banking and :inance( Agri$%nput "upply( :ood 2rocessing= 0o#pany 2rofiles? "tandard
0hartered( Reliance( Aditya Birla Retail( Nestle( 0ogni*ant( 1odrej Agrovet(
S!ggeste" Rea"igs
1. Trends in Brganic :ar#ing in %ndia7edited y ".". 2urohit and 6ushyent 1ehlot. Lodhpur( Agroios( 2//>
2. 0rop %nsurance in %ndia ? An Analysis
C,
8. Agricultural 6evelop#ent in "outh Asia? A 0o#parative "tudy in the 1reen Revolution 3)periences7Lasir "ingh. 1DDE
4. Rural Banking and Bver 6ues Manage#ent7edited y A. Ranga Reddy
5. 0ondition of %ndian 2easantry71.". Bhalla
6. Microfinance "yste#s ? 6esigning Iuality :inancial "ervices for the 2oor71raha# A.N. @right
7. Attacking 2overty !ith Microcredit7edited y "alehuddin Ah#ed and M.A. Aaki#
At the end of first year( students have to undergo t!o #onths of internship in agriusiness or food
co#panies. %n addition( t!o !eeks field$stay in rural area to get hands$on e)perience of the sector
C-
AROU/ E, /O>ER MANAAEMENT
/a0er I, Eerg6 C$:ersi$ ? /$&er /1at S6ste#s
SECTION A
"ources of energy( classification of energy sources( +uality & concentration of energy source( fossil fuel?
coal( oil gas( Alternative sources of energy( geother#al( tidal & nuclear energy
"olar( !ind hydro po!er io #ass fuel cell( MA6( Resources of energy use pattern in different regions of
the !orld( gloal trend for clean technology
SECTION B
Types of po!er station( stea# po!er station ased on fossil fuels( ther#al po!er plant e+uip#ent? oiler(
turines( generator etc( gas turine po!er station. 0o#ined cycle po!er plant( cogeneration concept
cogeneration alternative= :luidi*ed ed technology (recent advance in po!er plant %100 (A;6RB po!er
generation (nuclear po!er plant diesel engine (study visit to po!er plant.
S!ggeste" Rea"igs
1. BHA09 & '3AT0A po!er plant eng. 3d.2///
2. 031B #odern po!er station practice.
8. :uel #ap of %ndia AU1.1DDC.
,. 3nergy resources handook.
/a0er II, E1e)tri)it6 I"!str6 Str!)t!re ? Reg!1ati$s
SECTION A
Understanding the present environ#ent( %ntroduction to 3lectricity industry "tructure in %ndia & aroad(
%ndian 3lectricity Act$1D1/( %ndian electricity 4"upply5 Act$ 1D,C( %ndustrial "afety Act$1D,C= 3lectricity
Bill 2//1( %#plication on %ndustry on %ndustry ( Restructuring and Refor#s of 2o!er "ector( privati*ation
and %#plication.
SECTION B
Role of regulatory co##issions( %ndian and international scenario( 6eregulation process$ aroad and
i#plications= 3nergy 0onversation act$2//1( i#plications( Role of generator( distriutors( consu#ers(
#anufacturers etc= 3cono#ics of energy conservation including ta) relief and other incentives Role of
various institutions
S!ggeste" Rea"igs
1. %ndian 3lectricity Act( 1D1/
2. %ndian 3lectricity 4"upply5 Act (1D,C
8. %ndustrial safety Act (1D,C
,. 3lectricity Bill 2///
-. 2o!er plant :a#iliari*ation$1( N2T1 2ulisher.
/a0er III, /$&er E:ir$#et Iter+a)e
SECTION A
3nviron#ent polices and regulatory fra#e!ork( 1loal perspective and environ#ental guidelines.
Regulatory fra#e!ork and acts( %nterface !ith govt. regulating agencies( pulic( acade#ic and research
institutions( %"B 1,///= 3nviron#ental concerns 1reenhouse effect( @ater pollution( 3cological
i#alance( 6eforestation ( 3nviron#ental i#pact assess#ent( %nvest#ent decisions concerning
environ#ental protection( 3nviron#ental econo#ics
SECTION B
Ther#al 3nviron#ental %nterface? 2ollutant in po!er plant( particulate and gaseous pollutants( ther#al
pollution ( solid gas pollution( strategies to control pollutants fro# coal ased po!er plants pollution
C>
control #ethods( Ash handling and utili*ation= Aydro 3nviron#ent %nterface? "u#ergence( soil erosion(
loss of flora and fauna( Riverine ecology( "ocial i#pact Handscape ( Resettle#ent and rehailitation.
CE
S!ggeste" Rea"igs
1. 3nergy? 6olittle ( Matri) pulisher.
2. 3nergy and 3nviron#ent? Mc1ra! Aill.
8. 3nergy and 3nviron#ent? 0arter( 6randis Universal 2ress.
,. Air 2ollution control? Ressa#o( Mc1ra! Aill.
-. 2rotecting our 3nviron#ent? Mc1lannan( silson co#pany
/a0er IV, Tras#issi$s ? Distri<!ti$ $+ E1e)tri)a1 Eerg6
SECTION A
:unda#entals of trans#ission technology( A0 Trans#ission( A'60 Trans#ission( Major e+uip#ents &
Accessories( Trans#ission Net!ork( 3)change of energy a#ong Trans#ission Net!ork( %nterconnected
syste#( Trans#ission Net!ork syste# in %ndia and other developed countries= 6istriution of po!er(
Hoad forecasting and net!ork planning( 0hoice of syste#s for different consu#ers( syste# layout=
Bpti#i*ation of distriution syste# for efficient & +uality po!er supply( 3+uip#ent and Accessories.
SECTION B
Metering at various locations( illing and revenue collections( latest develop#ent in #etering technology(
Reduction of po!er losses and left= 0usto#ers relations and handling of grievances( 6istriution centers
as profit centers= %nventory control & #aintenance= Au#an resources develop#ent and safety
S!ggeste" Rea"igs
1. Turan 1oneu( 3lectric po!er distriution syste# engg. Mc1ra! Aill co#pany.
2. Heon 9. 9irch#ayer( 3cono#ic Bperation of 2o!er "yste#s$ @iley 3astern Htd.
8. A. Hee @ills( 2o!er 6istriution 2lanning( Reference Book= 2ulishers$ Marcel 6ekker. %nc. Ne! ;ork( Basel Aong 9ong.
/a0er V, 46"r$ /$&er Res$!r)es Maage#et
SECTION A
Aydro po!er develop#ent planning( @ordJs hydropo!er resources( 3nviron#ent$po!er #aster plans(
2re feasiility and studies( %nternational and do#estic financing= Aydrology( 1eophysical study( "eis#ic
considerations( environ#ental constraints( Resettle#ent and rehailitation
SECTION B
0ontracting and procure#ent( consulting services( Types of contracts :%6%0 conditions of contract(
2roject #anage#ent( Brgani*ation and econo#y( Manage#ent and organi*ation( 2lanning and ti#e
scheduling( 2roject cost control= 3ngineering( 1eneral layout turines( governors gates and other
#echanical e+uip#ent( generators( transfor#ers and s!itch gear and 0ontrol e+uip#ent( 0onstruction
#ethods( operations and #aintenance principle( Maintenance organi*ation and planning( Availaility(
Hife cycle costs( :uture develop#ent.
S!ggeste" Rea"igs
1. "krot*i( Bernhardt po!er stn( 3ngineering and econo#y( 1DDC( Tata Mc1ra! hill.
2. Arora and 6o#ukund!ar$ A course in po!er plant engineering 2///( 6hanpat rai.
8. Aandook of Aydro electric 3ngineering 2.". Niga#( Ne#chand Bros( Ne! 6elhi.
,. Aydro and 3ngineering 2ractice 'ol.%( %%( %%% 3d. L. 1. Bro!n( 0B" 2ulisher 6elhi.
/a0er VI, /$&er /ri)ig ? /$&er /!r)*ase Agree#ets
SECTION A
2resent energy pricing scenario in %ndia and !orld( 0oal 2ricing( 1as pricing( Bil pricing( history of
energy pricing #echanis#$ %ndian and !orld( asic theory of energy pricing #odels( pricing under
various environ#ents( cost and supply analysis( price and output deter#ination= Types of electricity(
Tariff structure$ fi)ed tariff( availaility ased tariff( ti#e of the day tariff( long ter# tariff( etc.(
Regulatory fra#e !ork and aspects of tariff setting.
SECTION B
CC
Re+uire#ents of 22A( Risk and responsiilities in a po!er purchase agree#ent( 6esirale principles of
po!er purchase agree#ents( Assess#ent of Tariff levels "cope of the 22A( Articles and schedules of a
#odel 22A 6efinition and interpretation of ter#s of a #odel 22A( Negotiating 2o!er purchase
agree#ents 22A$ :inancial and legal issues( 6rafting of a #odel 22A.
S!ggeste" Rea"igs
1. 6ocu#ent of 03R0$2/// 03R0 2ulisher.
2. Managerial econo#ics y 1" 1upta( Tata Mc1ra! Aill pulishing 0o. Htd.
8. 3nergy pricing in %ndia y Aerry sarkar and 1opal 9. 9adekoli$pulisher$ United National 6evelop#ent 2rogra# &
3cono#ic co##ission for 2acific and Asia.
CD

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