A

PROJECT REPORT
ON
HINDUSTAN TIMES
GO-GREEN

BY
SWATI PURWAR

Under the Guidance of :
Mr. Yatish Chandra

Submitted to :
"Balaji Institute of Modern Management, Pune"

In partial fulfillment of the requirement for the award of the
degree of Master of Business Management
Acknowledgement
No one is indispensable, but there are certain mortals without whom the quality of
work suffers. This guidance becomes indispensable in acquiring quality result.

I would like to thank Mr. Yatish Chandra, Sr. Marketing Manager of Hindustan
Times for his valuable support and for giving me the opportunity to do summer
training.
Above all I would like to thanks HT media limited, the organization as a whole to
have provided me with an opportunity to gain insight of the corporate world and
media sector. My stay at HT media limited helped in developing my potential and
my two months of work has really thrilled me.
During this project whatever specialized knowledge. I acquired could not have
been possible without the support and guidance of respected sir.

SWATI PURWAR

PREFACE

A professional course, Master of business management is incomplete unless the
theoretical knowledge acquired in the classroom is backed by practical exposures,
as theories alone do not give perfection to any discipline.
The gap between theory and practical is bridged by the summre training, which has
been made an integral part of the syllabus.
During the M.B.A. program it is compulsory to undergo summer training in any
business organization with objectives stated below -
To get better understanding of business environment under the guidance of
marketing managers.
To apply the practical knowledge gained from the business organization
concerned along with the theoretical knowledge learnt during the
management program at the business school, to take stock of real life
business situation after completion of MBA degree.
To carry out an in-depth study of functioning of the particular departments
in the business organization where training is imparted.
In order to fulfill the above stated objectives, I was sent to Hindustan Times
(Media) Marketing HT media Ltd. for summer training.

I was assigned with the topic "Go Green".

The Nine-Week training in "HINDUSTAN TIMES" offered me an opportunity to
develop my skills as well as understand the working system of the Media
Marketing Department and also to know how the various other departments are
knitted together for better performance and productivity.
INDEX

EXECUTIVE SUMMARY

I worked at the Hindustan times media limited. Where I was working in media
marketing and my department was special initiative where we had to do something
new for newspaper and generate revenue by space selling or by selling of our
booklet. My first project was kids play guide for that magazine we tried to cover
all the basic things which were available for kids in summer vacation. Our target
market was kids. I covered almost all the amusement parks, kids shop etc. This
was a subscription magazine and it was a huge success in Lucknow. That was my
first corporate project I have seen my things first time there like environment,
culture etc.
Our main aim was to come out with a booklet that would be useful for our readers.
This magazine was free of cost and circulates to all our readers with main
newspaper.
At the end of my project I was able to achieve my targets and our 1 magazine is
already available in market and second one will be releasing on1
st
July to 4th July
because we planned to release our magazine in four parts we divide these four
parts according to region vise. That was a great experience and I learn so many
new things there.

COMPANY HISTORY
Hindustan Times was founded in 1924 by Master sunder Singh Lyallpuri founder-father of the
Akali Movement and the Shiromani Akali Dal in Punjab. S Mangal Singh Gill (Tesildar) and S.
Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. Pandit Madan
Mohan Malaviya and Master Tara Singh were among the members of the Managing Committee.
The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri.
K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the editor's
panel. The opening ceremony was performed by Mahatma Gandhi on 15 September 1924. The
first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained
writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R.
Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton,
Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc.
"Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an
Oxonian, historian, and litterateur, Panikkar must have hoped to make his paper eventually more
than an Akali sheet. He became the editor and funds flowed freely from activist Akali patrons.
He exerted himself strenuously, but the paper made very little headway. In two years Panikkar
could not take the print order any higher than 3,000. By then the Akali movement appeared to
lose steam and funds dried up. The paper was saved from an untimely demise when Pandit
Madan Mohan Malaviya stepped in to realise his vision of a newspaper in Delhi." - TJS George,
Lessons in Journalism, 2007, Viva Books, Lucknow.
Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Times along with the help of
nationalist leaders Lajpat Rai and M. R. Jayakar and industrilist G. D. Birla, who paid most of
the cash. Birla took full control of the paper in 1933. The paper continues to be owned by the
Birla family
It has its roots in the Indian independence movement of the first half of the twentieth century and
even faced the noted "Hindustan Times Contempt Case (AugustNovember, 1941)" at Allahabad
High Court.[4] It was edited at times by many important people in India, including Devdas
Gandhi and Khushwant Singh. Sanjoy Narayan, has been appointed the editor in chief of the
paper and was due to take over in August 2008.
A part of HT Media Ltd, the group's Hindi newspaper Hindustan ranks as the second largest-read
daily in the country. Hindustan has 13 editions across the Hindi belt. They are spread across
Delhi, Bihar (Patna, Muzaffarpur and Bhagalpur), Jharkhand (Ranchi, Jamshedpur and
Dhanbad), Uttar Pradesh (Lucknow, Varanasi, Meerut, Agra and Kanpur) and Chandigarh. Apart
from these, the paper is also available in key towns like Aligarh, Mathura and Allahabad.
Hindustan has just been relaunched in a completely new avatar. It incorporates a vibrant colour
scheme, clutter-free layout for easy readability and cutting-edge content designed to make the
reader ready for life opportunities.

OWNERSHIP
The Delhi-based English newspaper Hindustan Times is part of the KK Birla group and managed
by Shobhana Bhartia, daughter of the industrialist KK Birla and granddaughter of GD Birla. It is
owned by HT Media Ltd. The KK Birla group owns a 69 per cent stake in HT Media, currently
valued at Rs 834 crore. When Shobhana Bhartia joined Hindustan Times in 1986, she was the
first woman chief executive of a national newspaper. Shobhana has been nominated as a Rajya
Sabha MP from Congress Party.
The newspaper has editions published from Delhi, Mumbai, Lucknow, Patna, Ranchi and
Kolkata, thus dominating most of the country. It is printed at nine centers including Bhopal,
Chandigarh, Delhi, Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi.
HT Media Limited is a mammoth player in the print media in India. The extent of its presence is
undisputed in that it is the top leader in the English newspaper market in North India and
occupies second place in the Hindi newspaper market in North India and East India. The group
now intends to further consolidate its already established position as a vibrant and modern media
powerhouse.
The group has diversified itself across different media to access consumers and businesses.
Hindustan Times, the flagship publication of the group, inaugurated by Mahatma Gandhi in
1924, is a name to reckon with in today's times. It is ensconced in the minds of people as a
newspaper of editorial excellence and integrity. Hindustan Times, Delhi, is India largest single-
edition daily. Riding on the phenomenal success of the newspaper in Delhi, Hindustan Times
made a successful entry into the commercial capital of India Mumbai, in July 2005.
Hindustan
, the Hindi daily from HT Media, has been is growing phenomenally. In addition to high-quality
reportage, Hindustan aspires to become an ally to its readers in their quest for success. The
ambition for the brand is to become a partner of progress for the youth in the Hindi belt.
HT Media launched a national business newspaper Mint, in February 2007 with an exclusive
agreement with Wall Street Journal to publish Journal-branded news and information in India.
As part of its aggressive growth strategy and endeavours to build a robust Internet business,
Firefly e-ventures was launched as an HT Media company, recognizing the importance of
Internet as the most important media vehicle of the future. Firefly acquired a social networking
site Desimartini.com, and runs Shine.com for jobseekers and employers. The registrations on
Shine.com has crossed 5 million. Firefly also launched an education portal, HTCampus.com,
aimed at students passing out of school and college to help them take the right decision about
their higher education.
The group's news portal Hindustantimes.com, with over 10 million unique visitors and 100
million page views per month, is one of the largest news portals in the country. It has
consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-
depth coverage and analysis to its users.
The business news website, Livemint.com covers business and related news in India as well as
across the world. livemint.com is the integrated offering with Mint. livemint.com combines the
editorial strength of Mint with a best-in-class web interface and a selection of online tools that
aid the users to stay on top of the developments in the business world as well as help them with
investments.
As part of its expansion into electronic media, HT Media, in consulting partnership with Virgin
Radio, entered the FM radio market in key Indian cities with its channel Fever 104, which has
grown to become the No. 2 channel in Delhi in a span of just two years.
The groups business - "Strategic Partnerships" - is dedicated to cater to the advertising needs of
growth companies by providing them a cashless form of advertising and building up their brands
thereby enhancing the value of the business. This division identifies growth companies and
enters into strategic partnerships with them. The overall objective is to create a strategic platform
wherein different companies can come together and benefit with the synergies of partnering with
each other.
The group has also been highly active in programmers with school children through PACE
(Partnerships for Action in Education)
HT-PACE- a trusted partner of schools, continuously Endeavours to add value to education and
a new dimension to classroom teaching. A front-runner of all NIE initiatives of the country,
PACE has made the newspaper an integral part of a child curriculum, bringing about significant
value addition in and around the editorial product.
The events and marketing solutions have been working with new innovative thought ideas to
help businesses reach their target users. This has been done successfully using several events and
seminars like Hindustan Times Leadership Summit, Mint Luxury Summit, Delhi Shopping
Festival, and Miss Worldwide India etc.
Print Works 2010 - Print Works a one stop shop for space selling in any of the publications in
HT, has remarkably maintained the tradition of ours as the first Indian media company to have
organized this expo, much to the chagrin of other media houses. Held for five days in April end-
May, it fetched huge ad revenues to the company. The novel concept, undoubtedly, set our
company in the league of top notch organisations which are always in the lookout of avenues to
widen their clientele. Moreover, it took place barely a few months after the media marketing
departments of Hindustan Times, Hindustan and Mint were integrated. It won be wrong to say
that Print Works reaped the harvest, seeds of which were sown during this integration. To woo
the advertisers, a mega prize of Toyota Fortuner will also be given after a lucky draw.






















SWOT ANALYSIS:

STRENGTH:
The flagship publication of the Group has editions from Delhi, Lucknow, Patna and
Kolkata, thus, dominating the Northern, Eastern and Central regions of the country.

Its Lucknow edition continues to be the single largest English daily edition in the country
with a circulation of over 9.2 lakhs.

Hindustan Times has set many a standard for its competitors. It is the first smart-age
newspaper in India to evolve into a new international size, sleeker and smarter, which
ensures enhanced ease of reading and convenient handling.

HT has partnership with Global Corporations like WSJ, Virgin, RedMatch, Velti &
Burda.

Highly respected Editorial Talent.

In its endeavor to provide its readers with greater value, it has revamped its existing
supplements and added new ones to its portfolio, offering a daily supplement catering to
specific target audiences.

In a major incentive for the advertisers as well as the readers Hindustan Times has
entered into strategic alliances with The Indian Express, Business Standard, Mid-Day and
Deccan Chronicle. These alliances, along with its strong presence in North India, make it
one of the most formidable media players.




WEAKNESS:
Mumbai edition of Hindustan Times will suck most of the companys investments and
profitability for the next two years will be adversely affected. The Mumbai edition is
expected to incur losses for a couple of years.

OPPORTUNITY:
Newspapers only reach 35% of the adult population, of which 65% is literate, there is
significant room for growth.

The sheer number of publications has created fierce competition which has kept prices
low which in turn has caused publishers to depend more on advertising revenues.

Circulation could rise by a whopping 14% riding the back of the advertising boom

THREATS:
The Hindustan Times faces immense competition from the established The Times of
India and Indian Express. In addition, other competitors like DNA have entered the
market.

Other sources of news & entertainment like TV, radios & Internet are gaining more
popularity.

Over 40 per cent of trees that are logged globally are used to make paper, thus the Green
movement may impose highly negative impact on the company.






THE 7s STRUCTURE of HINDUSTAN TIMES



McKinsey and Company have developed a model know as, "the seven elements of strategic fit,
or the "7-S's." The model provides a useful framework for analyzing the strategic attributes of
an organization. The underlying concept of the model is that all seven of these variables must
"fit" with one another in order for strategy to be successfully implemented. However, shared
values are the central core of the framework because they are the heart-and soul themes around
which an organization rallies.




1. STRATEGY:
Hindustan Times, one of Indias most respected and leading English dailies, is driven by the
commitment to provide news and information that helps readers enhance and enjoy life.
Hindustan Times has in its portfolio relevant special-interest supplements that cater to a variety
of subjects.
HT strives to be a visionary organization and not an organization with a vision. In their endeavor
to have a shared understanding, alignment and commitment, they have derived their companys
vision that sets the course and empowers people to take action.



By 2020 HT aims to become the no. 1 Indian Media & Entertainment Company along with
staying True to their Values. They aim to measure their success through market
capitalization.

They endeavor to improve the quality of peoples lives by empowering them through
information, entertainment & education.



2. STYLE:
HT is a local business everywhere & they operate be it the countrys geography or across
borders. HTs people and readers are community leaders, neighbors, friends, partners and family
members who speak local languages; know customs follow issues of social, cultural, political,
national, international governance, reform and partnership. They understand reality, aspiration
and preference. They are the best at what they do and each one makes news bytes.
HT is an organization of people who want to make a difference, inspire others, drive innovation,
deliver stretch and live by our values. This could be across content creation, breaking news
stories, space selling, designing and creating events and marketing solutions, brand building,
managing people, profit centre management, taking IT solutions to the next level, printing &
running plants, procurement etc.
HT is committed to demonstrating the highest standards of journalistic excellence, respect and
passion as we cultivate genuine, trusting relationships and turn them into partnerships.
Given HTs national footprint, varied channels and diverse backgrounds of people those are the
common elements youll find our culture resonating across the company. The unique mix of
youth and experience creates many opportunities for learning and development. Pride, passion
and drive to excel put together makes an HT Media professional.
Some great practices that HT pride in them include:
A Strong Performance Culture
Each employee is responsible for setting SMART objectives and working with his/her
leader for his/her own achievements & development. Mid-year and year-end assessments
ensure continuous focus on performance and improvement.
Reward for Performance
HT Star Awards is their premier quarterly Reward Recognition Program that encourages
a high-performance culture. They celebrate achievements for exceptional value
demonstration as well as extraordinary milestones. The awards ceremony is no less than
the Oscars. People all across the company hook in person or online into the fanfare and
extravaganza making it one of the most watched for events in the Quarter.
Capability Building
HTs vision is to create a world class learning organization, focused on building people
and careers, through unmatched opportunities for continuous personal and professional
development for employees.
Celebration
Success and challenges all are reasons to come together. From employee days to festivals
to anniversary parties to launches and promos to break out groups and more informal get
- togethers you find it all. You could find people on a treadmill discussing circulation
numbers and in one of the informal cafeterias or coffee lounges the next BIG idea for a
client could be taking birth.
All of these make us uniquely Hindustan Times

3.STRUCTURE: Hindustan times media limited

Chairman and Managing Director >>Group heads>>Non-Executive directors >>
Independent directors >>Senior Managers >>Managers>>Assistant Managers >>Senior Officers
>>Officers>>Trainees


4.SKILLS:
HT thrives for the employees who are talented, dynamic & self driven. people from varied
verticals such as media, FMCG, telecom, automobiles, each of whom add fresh perspective
to the rich experience of media industry stalwarts. Media is the sunrise sector and is poised
for growth. The brand HT Media is a force to reckon with. With a growth rate of 30 per cent,
HT Media is the place to avail opportunities and add new dimensions to one's career
spectrum. The company believes in a passion for excellence and a commitment to work as a
team. From print to mobile; from radio to internet; and from events to strategic partnerships.
The talent pool at HT is unmatched, offering immense opportunities to learn and develop
new skills.

5 SYSTEM:
The diverse culture at HT empowers people to dream, dream big and see those dreams come
true. Working with the company is not just about possessing a job but moving up the pyramid of
one's goals and ambitions. The company is committed to enhancing the core skills and
competencies of its people while also aiding their personal growth and development.
People with diverse backgrounds and work experiences flourish at HT because they are all united
by something unique - and that is the company's strong value system. HT's values define and
represent its identity. The workplace is filled with enthusiastic people with cutting edge skills.
What makes them special is a never-say-die attitude and a keenness to excel. Over the years, HT
has shaped some famous careers. There are several more who can have their skills honed and
careers sharpened because the company is booming with opportunities across various channels of
print, radio and internet for people who are motivated, self-driven and have the ambition to excel
at work and beyond

6 STAFF:
A rich mix of veterans in media and top leaders from non-media sectors, from both India and
abroad, HTs Management team reflects the company's desire to be the best by leveraging
diverse strengths. The management team comprises people from varied verticals such as media,
FMCG, telecom, automobiles, each of whom add fresh perspective to the rich experience of
media industry stalwarts. This rich talent pool is ably assisted by HTs Global Think
Tank.
The company firmly believes that its employees are its greatest asset. The talent pool at HT is
unmatched, offering immense opportunities to learn and develop new skills. People with diverse
backgrounds and work experiences flourish at HT. Raising ones own bar and outperforming
ones own potential is recognized and rewarded in HT. Star Awards is one such initiative to
recognize exceptional performance and reward those who strive for excellence in work.



7. SHARED VALUES:
Organizational values are the foundation stones on which the organizations image is built. These
help the company realize its organizational goals and in turn transform lives. These values are
intended to infuse an infectious energy, professionalism and a sense of true empowerment to the
workplace. The values personified by HT are:
1. Courage
To encourage the ability that meets opposition with skill, competence and fortitude.
2. Responsibility
Be accountable for results in line with the companys objectives, strategies and values.
3. Empowerment
Support their people and give them the freedom to perform and to provide their readers with
information to influence their environment.
4. Continuous Self Renewal
Determination to constantly re-examine and re-invent ourselves for further innovation and
creativity.
5. People Centric
People are our greatest asset. We invest in them expect a lot and know that the rest will follow


PORTERs 5-FORCE MODEL



The model of the Five Competitive Forces was developed by Michael E. Porter in his book
Competitive Strategy: Techniques for Analyzing Industries and Competitors in 1980.

The Porter's 5 Forces tool is a simple but powerful tool for understanding where power lies in a
business situation. This is useful, because it helps to understand both - the strength of an
organizations current competitive position, and the strength of a position the organization is
looking to move into.

The model includes three forces from 'horizontal' competition: threat of substitute products, the
threat of established rivals, and the threat of new entrants; and two forces from 'vertical'
competition: the bargaining power of suppliers, bargaining power of customers. These forces,
together, help us to analyze everything right from the intensity of competition to the profitability
and attractiveness of an industry.
1. BARGAINING POWER OF BUYERS

a) Importance of Buyers and Size of Each Order:
For, Newspaper Company Vendor is a FIRST customer & Readers are the SECOND customer.
Vendors have fix commission with company so they do not have bargaining power of buyer in
their hand. Readers also do not have a bargaining power. But big organization has bargaining
power in their hand. Such big organization negotiates on the prices and no. of copies when the
media people go for tie-ups with these big organizations.

b) Switching Cost and Price Sensitivity:
The individuals does not have bargaining power in their hand but an organization does have,
Vendors also play a major role. If they get good commission from other newspapers then they
are going to deliver those newspapers. Thus the customers are highly price sensitive as their
switching cost is very low.

c) Differentiations of Product:
Every newspaper companies are different from each others, like if we compare Hindustan Times
(HT) & Times of India (TOI) then Hindustan Times is a paper that combines the sophistication
of design with topicality of content. It has an impressive editorial board & good articles of
National Interest whereas Times of India enjoys a widespread appeal more so among the young
generation for its uninhibited & bold approach towards news.







2 .COMPETATIVE RIVALRY AMONG FIRMS

a) Switching Cost:

Switching cost of one English newspaper to another newspaper is very low so people can easily
switch over from one company to another. Eg:- Price of The Hindu and Business Standard
newspapers are around Rs. 3 to 4 whereas the cost of newspapers like Hindustan Times &
The Times of India is around Rs. 2. Thus the switching cost is very low & consumers can
easily switch over from any newspaper to Hindustan Times or for that matter The Times of
India.

b) Exit Barrier:

There is a free exit in this industry.

3. THREAT OF SUBSTITUTES
Newspaper are feeling competitive force of the general public turning to cable news channel for late-
breaking news and using internet source to get information about sports results, stock quotes & job
opportunities.

a) Substitutes Performances:
Substitutes of the newspaper industry are magazines, local area newspapers, T.V., radio as well
as internet because of improvement in technology. People like to give advertisements on internet,
T.V., radio etc as all new media or electronic media formats deliver the news faster than
printed newspapers. So they are the main threats of newspaper industry.

b) Price Performance Alternatives:
News from internet, T.V. radio etc can be obtained at free of cost or low cost.

c) Buyers Psyche Toward The Product:
Buyers may think like- I do not have time to read newspapers, I am getting same news at
internet, Newspaper just
4. BARGAINING POWER OF SUPPLIER

a) Size of Supplier:
Main supplier of this industry is paper manufacture companies. Most of the newspaper
companies of India are customers of USA paper companies. There are limited companies that
make paper for Newspaper Company, so the rates are not competitive.

b) Importance of Buyer to Supplier:
Every supplier company wants to make close relationship with buyers who are regular customers
of their product. If Newspaper Company is giving large order regularly they will make good
relationship with them and will do less bargaining. Like in case of Hindustan Times and The
Economic Times, same paper manufacturing company will do less bargaining with Hindustan
Times than The Economic Times newspaper because HT have more circulation than The
Economic Times newspaper.

c) Extension Of substitute Of Product:
As technology increases day by day it becomes a main threat for newspaper industry. Internet
and mobile are Consumers Preference Towards newspapers. They are giving tough competition
to newspaper industry by giving information to reader at no cost.

5. THREATS OF NEW ENTRY

If any new firm wants to enter in this market then they need high investment or more capital and
maximum support from advertisers. To achieve economies of scale they need maximum no. of
readers. Domestic player cannot achieve scale of economies very easily because there is not only
tough competition among companies but also a lot of substitutes available in market like radio,
T.V etc.



SPONSORSHIP PROGRAMMES WHICH ARE HELD ON 5TH JUNE, 2014

Hindustan Presents :
Fancy Dress Competition
&
A dance competition
Event theme :Environment, we care
Timing 4:00pm to 8:00pm
On World Environment Day (5
th
June)
Corporate Social Responsibilities
Hindustan Media Venture Ltd. initiated a project of Paper Recycling in May
2011 to save trees by recycling of old papers. This project saved approx more
than 110000 trees till date and counting..
Event Details:
Fancy dress competition for children from 5 to 12 years of age.
Dance Competition of 8-16 years.
20 Solo final performance after audition on 4
th
June.
10 group performance after audition on 4
th
June.
*Every participant will get a participation certificate*

Media Coverage
Print Media Coverage of Sponsors in both Hindustan and Hindustan
Times from 1
st
to 5
th
June (4 quarter pages)
15 radio spots X 4 days in leading Radio Channels.
Logo space are allotted to all the sponsors on certificates and others at all
advertising activities.





1.Presenting sponsorship at Rs.100,000 will get full Media coverage and logos
on the certificate and backdrop and all other marketing activities.

2.Associate sponsorship at Rs.40000 will get print coverage ,logo on backdrop
and radio campaign.

3.Partners at Rs.20000 will get logos on print media and all marketing
activities.



PROPOSED PLAN
GO GREEN REFERRAL PROGRAMME

The plan
The members would be required to refer people and generate leads in the
following format in 6 months to get rewarded the following:
200 referrals A dinner set/hand blender/toaster
300 referrals Induction/juicer mixer grinder
500 referrals Vaccum cleaner/oven/digital camera
1000 referrals 22inch LCD TV/Smartphone
The top three performers of every month will also get a gift hamper.

The process
1. Every member will be given a unique CODE, the person referred will call
the toll free call center and give their address for paper collection with the
CODE provided to them by the member.
2. Every month a statement of total referrals done by each member will be
issued.


Feasibility survey

Survey details of 100 persons with considerable network of people
Survey report




Parlor/salon
[PERCENTAGE]
network
marketers
31%
tailor
7%
Shop
owners(mobile,re
charge)
[PERCENTAGE]
Respondent mix
parlor network marketers tailor shop owners(mobile)
Interested
77%
Not interested
23%

0% 0%
Response
Interested Not interested
The cost
Gift for top 3 /month costing : Rs. 14000
Reward for referrals : Rs. 86000

------------------------
Rs.100000 semi-annually
------------------------
Total average collection 15kgs from 14400 houses=216000 kgs
Per kg cost Rs 0.46
*considering 50 members



Data Analysis and its Analysis



NBT
28%
Dainik Jagran
29%
hindustan
24%
amar ujala
19%

Hindi newspaper
NBT Dainik Jagran hindustan amar ujala


Gogreen customers


TOI
85%
HT
15%
English
TOI HT
10
7
5
10
65
25
0
5
10
15
20
25
30
35
40
NBT
10%
Dainik
jagran 7%
Amar ujala
5 %
TOI 10% Hindustan
65%
HT 25%
Gogreen customers
customer non user Column1






Non users
[PERCENTAGE]
customer
21%

0% 0%
Feedback of customers
respondent
customer
uns
0%
20%
40%
60%
80%
100%
Indra Nagar
38%
Virat Khand 6% vikas nagar
12%
Rajni khand
22%
38%
6%
12%
2[VALUE]%
Series 1 Series 2 Column1
English Readership



Readers 32%
[CATEGORY
NAME]68%
12% 22%
INDRA NAGAR
readers, 12,
17%
60
VIRAT KHAND



readers, 3,
11%
25
VIKAS NAGAR
readers, 2, 18%
82%
RAJNI KHAND
HINDI NEWSPAPER



readers
23%
non readers
77%

0%
Indra Nagar
Readers
12%
non readers
88%
Virat Khand




Readers
7%
non readers
93%
Vikas Nagar
Readers
18%
Non Readers
82%
Rajni Khand
79% of the respondents dont know about the service.
50% of the customers have a common issue no collection despite multiple
calls - : possible cause, the collector delays the areas with less enquiries.