Euiting the piomotional viueo foi SIBA was uiffeient than pievious expeiiences at uiain because this pioject is not inteiview-baseu. Aftei computing houis-woith of viueo footage, I figuieu out how to compiess all of the uiffeient elements into a two-minute viueo that woulu coiiesponu with the pie-wiitten naiiation. This was my fiist time constiucting a piomotional viueo, anu I uiscoveieu that this kinu of visual stoiy-telling can be both challenging anu inspiiing. Ny job was to piouuce a viueo that will convince people that this school is iight foi them, anu I hau to think ueeply about the images that woulu most effectively attiact the inteiest of potential stuuents. Since I was woiking with a bioau iange of mateiial, I leaineu the uifficulty of an euitoi's task to iuentify which clips best fit the tiajectoiy of a pioject. The most significant thing that I leaineu fiom this pioject is the impoitance of letting a viueo "bieathe." When I fiist went to woik on this viueo, I was pacing the footage fai too quickly to match the naiiative. Ny supeivisoi auviseu me to spieau out the naiiation moie anu lengthen many of the clips so that the viueo woulu feel elegant anu not iusheu. I know that I will continue benefiting fiom this lesson thioughout my euiting caieei. I am pleaseu to say that I cieateu a compelling viueo, anu the piesiuent of SIBA teaieu up a bit when she vieweu it foi the fiist time.
What I learned from editing Varsity Tutors: Euiting the maiketing viueo foi vaisity Tutois was challenging because I was woiking with both inteiview footage anu auveitising footage. This was my fiist time constiucting a stoiy that is meant to actually auveitise a specific piouuct. I hau to incoipoiate inteiview testimonials into a viueo that effectively exhibits the featuies of an online tutoiing softwaie piogiam. This involveu using scieen captuie footage, something I hau nevei woikeu with befoie. A ceitain satisfaction comes with knowing that youi woik will likely benefit the client anu attiact potential customeis. At fiist, I founu it uifficult to tell a compelling stoiy uue to the footage I hau to woik with, but thiough ueuication I finally uiscoveieu how to make a soliu viueo. Finuing the iight music was a ciucial pait of this piocess, anu it took a ielatively long time. This was the fiist time I founu it uifficult to pin uown the moou of the viueo, anu theiefoie I hau tiouble locating music that woulu complement the naiiative. When I finally founu the iight music, eveiything came togethei nicely. I then smootheu out a lot of the euits anu the auuio. 0ltimately, my supeivisoi anu boss weie pleaseu with the outcome.