Haldirams : The No:1 Choice of Consumers

Presented By:
GROUP - 4
Kanupriya Tiwari
Karishma Balodi
Kaveri Sharma
Khushboo Awasthi
Krati Gupta
Kratika Varshney
ABSTRACT


The case let , Haldirams the no. 1 choice of
consumers , explains how Haldirams is the primary
choice among the Indian consumer . Haldirams
came out with different products which suited the
tastes of various ethnic and geographic group .The
case let deal with how the company used 4Ps
effectively to influence consumer decision making.
BACKGROUND
Ready to Eat Snacks

Traditional Indian Sweets and Snacks

Customerisation

The 4 Ps
PROBLEMS
Only Focus Niche Market

Focus only on Print Media

Excessive Promotion During Festive Season.
OPPORTUNITIES
Enter In new Market Segment
Expansion In Rural Areas
Discounts, Offers & Cross Promotional Activity
Use of Social Media
Home Delivery Facilities
CHALLENGES
Aggressive Competition

Environmental Issues

Transportation Cost

Customer Satisfaction

SOLUTIONS
Electronic Media and Advertising
Celebrity Endorsement
Expansion In Other Segment
Feedback
Customization
BENEFITS
Increase in sales & Brand awareness
Increase in customer base
Competitive advantage
Attract new customer segment
THANK YOU