Stud-E

Poor Posture Preventative Study Assistant

Stud-E Concept
Problem:
Long study periods lead to
Poor posture habits
Future health concerns
Solution:
Develop good postural habits while young
Sit at 90 from lap to torso

Can be achieved using Stud-E!
How Stud-E Works
Demonstration
Included Features
Adjustable Study/Break Sessions
Displayed Countdown
Volume Adjustment
Mute/Unmute
Reset to Default Settings
Impact and Benefits
Healthier Posture
Effective Studying
Comfortable sessions
Alternating sessions maximizes
experience
Relation to Asian Community
Academics highly valued
Pressure to study longer & harder
http://my.clevelandclinic.org/healthy_living/back_health/hic_posture_for_a_healthy_back.aspx
Our Company Vision
Goal
Address poor posture Asian
Americans experience while
studying by mass producing and
marketing to the U.S. Department
of Education, public school
systems, and everyday
households
background-pictures.feedio.net
LUMOback ($150)
Belt embedded with sensors
Tracks pelvic tilt angle &
directional leans
Philips ErgoSensor ($380)
LCD monitor with LED
backlight & sensor
Measures neck angle & inter-
pupillary distances
Existing Technologies
lumoback.com
news.cnet.com
Caters to Asian Students
Preventative Device
Portable
Unmet Market Need
Stud-E is a
UNIQUE product!
Financial Breakdown
Stud-E Bulk Production Cost
Product Cost
Quanity
Included
Unit
Price Quantity Needed Cost for 1 Stud-E Cost per 100 Stud-E
Printed Circuit Board with
Microcontroller $888.00 100 $8.88 1 $8.88 $888.00
LCD Display $7.12 1 $7.12 1 $7.12 $712
Ultrasonic Sensor $12.50 10 $1.25 1 $1.25 $125.00
Buzzer $6.45 50 $0.13 1 $0.13 $12.90
LED $9.59 100 $0.10 1 $0.10 $9.59
Push Switches $3.54 100 $0.04 3 $0.12 $3.54
Push & Lock Switch $8.90 100 $0.09 1 $0.09 $8.90
10k Ohm Resistors $0.25 100
Less than
$0.01 5 $0.01 $0.25
200 Ohm Resistor $0.25 100
Less than
$0.01 1 $0.10 $0.25
9V Battery Connector $9.30 100 $0.09 1 $0.09 $9.30
Hookup Wires $15.00
2000
feet
Less than
$0.01 180cm $0.01 $0.10
Housing with Hinge
(plastic)
*The custom plastic housing quote requires an actual model and weeks to process. It will be included in the final budget.

Approx. Cost for 1 Stud-E
without Housing
Approx. Cost for 100
Stud-E without Housing

$17.90
$1,769.83
Prototype cost: $93.76
Bulk production cost: $17.90
Market & Product Strategy
Primary Audience
Asian Americans (ages 8-14)
Students
Product Life Expectancy
Dependent on LCD
Annual Improvements
Software
Aesthetics Color, Casing, Packaging
Method Cost 1 Year 2 Years 3 Years 4 Years 5 Years
Website ($200/year) $200
Magazine Ad.
($20/ad) x 12
months
$240 $480 $720 $960 $1,200
Youtube
Video Ad.
($100-
$300/1000
view)
$100-
300
$200-600 $300-900 $400-1,200 $400-1,500
Brochures
($150/200
brochures)
$150 $300 $450 $600 $750
Flyers
($400/1000
flyers)
$400 $800 $1,200 $1,600 $2,000
Sales Promotion

Commercials, newspapers, magazines & website
Total Cost for First Year: $1290
QUESTIONS?
Thank you for listening!
Stud-E is

Portable
Innovative
Preventative
Efficient
Affordable