ANGEL WHEELS

Adena lavender and Bryanna McRae

10/19/2016
 TARGET MARKET
Our target market is to children the ages of 7-10 who
have cancer.
 MARKETING INFORMATION
MANAGEMENT
How is skateboarding fun to you?
What is something you would want on your board?
What are the color wheels you want on your skateboard?
What kind of design would you like on the bottom?
What size board do you usually use?
Where is your favorite place to skateboard?
How do you keep your board in good condition?
What tools do you use to tighten your wheels?
How do you keep the grip on your board in good shape?
What is a good price range for you?
To make sure the customer is happy with their purchase we will conduct
surveys, ask for customer feedback, and offer trial runs.
 TEST MARKETING
Western coast (California)

We will be sending a prototype to a few children

cancer hospitals.
 PRODUCT PLANNING
Angel Wheels
Our skateboard is for
kids with cancer
ages 7 to 10. There
will be railings on
three sides of the
board to maintain
safety. There will also
be a compartment
for any medical
supplies they need
to keep with them.
 PRODUCT PLANNING
Customer surveys on the receipt and you will get a
discount on your next board.
Sample surveys question:
1. What is your favorite thing about the board?
2. If you had to change one thing what would it be?
3. Did you have any problems purchasing or receiving
your board?
4. How was the customer service?
 FINANCING
years Project 3% 5% 8% 11% 14%
total
sales

1 $300,00 $209,00 $313,00 $324,00 $330,00 $342,00

0 0 0 0 0 0
2 $320,00 $329,00 $336,00 $343,00 $333,00 $369,80
0 0 0 0 0 0
3 $340,00 $330,29 $337,00 $367,70 $377,40 $387,00
0 0 0 0 0 0
4 $375,00 $386,00 $343,23 $403,00 $416,23 $423,00
0 0 0 0 0 0
5 $400,00 $412,00 $420,00 $432,00 $444,00 $456,00
0 0 0 0 0 0
 PURCHASING
We selected Company #3
For 100,000 skateboards it will cost us $800,000
 PRICING
product Manuf. Distribu Retailer Consume
cost t. cost s cost rs price
32 $10.00 $20.00 $40.00 $80.00
wood
board
32 slick $15.50 $31.00 $62.00 $124.00
board
42 long $27.50 $33.00 $110.00 $220.00
board
with tail
48 long $28.25 $56.50 $113.00 $226.00
board w/
out tail
 PROMOTION
TV commercials, make t-shirts, and trial runs.
We would use a billboard
For our promotional package our first 100 customers
will get 15% off their first purchase and free shipping
over $50.00.
Yes, we will use online shopping because online
shopping has become very popular.

5 Points ______ Recieved

 PROMOTIONAL
ADVERTISEMENT

Angel wheels
First 100 customers get 15% off
and free shipping when you spend
over $50.00

www.OKwoodboard.com/angelwheels
 SLIDE 12 -
Our products will be shipped DISTRIBUTION
by trucks and planes.

Our product will be available in Toys R Us and online at

Walmart, Target, and on OK Woods website.
 RISK MANAGEMENT
We will be offering a warranty on our product because
if we make a mistake we will fix it. There will be a
warranty on our product for the first 6 months.
Safety precautions we have decided to add to the label
would be that adult supervision is recommended and to
make sure all medical equipment is secure and out of
the way of the wheels.
 ORAL PRESENTATION

Total
Grade

15 Points ______ Received