RKitchen’s Consumer Survey Questionnaire

I. Respondent’s Profile
Name (Optional):________________
Age:
◻️ 20 - 30 years old ◻️ 31 - 40 years old
◻️ younger than 20 years old ◻️ older than 40 years old
Sex:
◻️ Male ◻️ Female
II. Product Information
1. How long have you been a customer of RKitchen?
◻️ 1 - 3 months ◻️ 4 - 6 months
◻️ 7 - 9 months ◻️ 10 - 12 months
◻️ less than a month ◻️ more than a year
◻️ Others: (Please Specify) __________
2. How often do you purchase products from RKitchen?
◻️ Once a month ◻️ Twice a month
◻️ Once a week ◻️ Twice a week
◻️ Others: (Please Specify) __________
3. What variants do you usually purchase from RKitchen?
◻️ Burong Isda Variants ◻️ Tinapa Variants
◻️ Burong Hipon Variants ◻️ Tuyo Variants
◻️ Chili Garlic Oil
4. How would you compare our products to our competitors?
◻️ Excellent ◻️ Fair
◻️ Good ◻️ Poor
5. How could RKitchen improve their products to better meet your needs?
◻️ Develop new products and services with the help of customer feedback.
◻️ Conduct more surveys.
◻️ Pay Attention to Online Reviews, and Take Action.
◻️ Others: (Please Specify) ___________________
6. How satisfied are you with the variety of viands RKitchen offer?
◻️ Very Satisfied ◻️ Dissatisfied
 ◻️ Satisfied ◻️ Very Dissatisfied
7. How satisfied are you with the products RKitchen offer?
◻️ Very Satisfied ◻️ Dissatisfied
◻️ Satisfied ◻️ Very Dissatisfied
8. When you do grocery shopping, how likely are you to consider RKitchen
products first?
◻️ Extremely Likely ◻️ Very Likely
◻️ Slightly Likely ◻️ Not likely at all
9. Do you think RKitchen should add more products and make the quality even
better?
◻️ Yes, to make the other customers satisfied with the products and love the
quality even more.
◻️ No, the products are enough and the quality is good.
◻️ Others: (Please Specify) ___________________
10. How would you rate your overall experience with RKitchen?
◻️ Very Satisfied
◻️ Satisfied
◻️ Dissatisfied
◻️ Very Dissatisfied

III. Price Information

1. Please state how you would rate the prices of RKitchen products.
◻️ Expensive ◻️ Low-cost
◻️ Affordable ◻️ Adequate
2. How much are you willing to buy RKitchen’s products?
◻️ Php 200 - Php 250 ◻️ Php 300 - Php 400
◻️ less than Php 200 ◻️ more than Php 400
3. How satisfied are you with the amount of money you paid for the products?
◻️ Extremely Satisfied ◻️ Very Satisfied
◻️ Somewhat Satisfied ◻️ Not Satisfied
4. At what price do you consider the product so expensive that you would not
want to buy it?
◻️ Php 350 - Php 450 ◻️ more than Php 450
 5. What are RKitchen’s competitors charging? Are RKitchen’s prices higher,
lower, or about the same?
◻️ Much Lower ◻️ Lower
◻️ Higher ◻️ About the same
IV. Promotion Information
1. Where did you first hear about RKitchen?
◻️ Facebook ◻️ Word of Mouth
◻️ Instagram ◻️ Others: (Please Specify) ______
2. Once RKitchen launches a new variety of viands, are you willing to try it?
◻️ Yes
◻️ No
3. Will you recommend RKitchen’s products to a friend or to other people?
◻️ Yes
◻️ No
4. Other than the gourmet products itself, which of the following features would
most influence you when purchasing RKitchen’s products?
◻️ Packaging ◻️ Price
◻️ Customer Service ◻️ Others: (Please Specify) ________
5. How satisfied are you with RKitchen’s logo?

◻️ Very Satisfied ◻️ Dissatisfied

◻️ Satisfied ◻️ Very Dissatisfied
6. How appealing is the packaging for you?
◻️ It is able to catch the attention of the consumer.
◻️ The packaging is well made and emphasizes the product's best features.
◻️ The packaging is too simple for my liking.