Greetings!

We are second-year BS Entrepreneurship students at Technological University of the Philippines,

Manila, currently conducting a research study about a particular food product for our Market
Research subject.

To make this possible, we want to invite you to participate in our research! Your assistance in
granting time to answer the few questions will help ensure the success of the study. May we ask
for your kind support and cooperation by honestly answering the survey.

In compliance with RA 10173 or the Data Privacy Act of 2012, we shall ensure the utmost
security and confidentiality of any information you provide. If you need help or have any
questions, please ask any member of the research team. Your participation is highly appreciated.
Thank you!

Part I: Demographic Information

Name (Optional):
Age:
Sex:
☐ Male
☐ Female
Occupation:
☐ Student ☐ Employed (Full-time / Part-time)
☐ Working Student ☐ Unemployed
Monthly Household Income:
☐ Below 10,000 PHP ☐ 30,001 - 50,000 PHP
☐ 10,001 - 30,000 PHP ☐ Above 50,000 PHP

Part II: Pre Tasting

1. Do you eat mushrooms?
☐ Yes
☐ No

2. Are you familiar with mushroom chicharon?

☐ Yes
☐ No

3. How often do you consume mushroom chicharon snacks in a typical week?

 ☐ Frequently (daily)
☐ Regularly (4-6 times a week)
☐ Occasionally (2-3 times a week)
☐ Rarely (once a week or less)

4. How likely are you to purchase mushroom-based snacks?

☐ Very Likely
☐ Likely
☐ Unlikely
☐ Very Unlikely

5. How much do you know about the health advantages of mushrooms?

☐ Very Much
☐ A Lot
☐ Neutral
☐ Some
☐ Very Little

6. How likely are you to purchase Mushroom Chicharon based on its packaging design?
☐ Very Likely
☐ Likely
☐ Unlikely
☐ Very Unlikely

7. Where do you usually encounter Mushroom Chicharon?

☐ Online Shops
☐ Supermarket/Grocery Stores
☐ Sari-sari Stores
☐ Convenience Stores
☐ Others (Please specify): ____________

8. How much are you willing to pay for 100g of Mushroom Chicharon?
☐ 50 PHP - 80 PHP
☐ 81 PHP - 100 PHP
☐ 101 PHP - 120 PHP
☐ 121 PHP - 150 PHP
Others (Please specify): ____________
9. What motivates you the most when purchasing Mushroom chicharon snacks? Select all that
apply.
☐ Taste preference
☐ Health considerations
☐ Texture
☐ Brand
☐ Packaging
☐ Price
☐ FDA Approved
☐ Halal Certified
Others (Please specify): _________

10. Would you be more inclined to purchase mushroom chicharon if you knew that it was locally
sourced by our mushroom farmers?
☐ Very Likely
☐ Likely
☐ Unlikely
☐ Very Unlikely

11. When buying Mushroom Chicharon snacks, do you first check the nutritional facts before
making the purchase?
☐ Always
☐ Sometimes
☐ Rarely
☐ Never

12. How is it important for you to consume guilt-free Mushroom chicharon snacks?
(Nutritious and low-sodium foods that are both fulfilling and tasty.)
☐ Very Important
☐ Somewhat Important
☐ Not Important

13. How concerned are you about the sodium content in the Mushroom chicharon snacks you
consume?
☐ Very Concerned
☐ Somewhat Concerned
☐ Not Concerned
14. How important is the health aspect of Mushroom chicharon snacks in your purchasing
decision?
☐ Very Important
☐ Somewhat Important
☐ Not Important

Part III: Post Tasting

15. Have you heard or seen Casi’s Mushroom Chicharon?

☐ Yes (If yes, where? _______________ )
☐ No

16. How would you rate the packaging of casi's mushroom chicharon
☐ Excellent
☐ Good
☐ Fair
☐ Poor
☐ Very Poor

17. Casi’s Mushroom Chicharon is priced at PHP 120 for 100g. How do you feel about this
price?
☐ Extremely likely
☐ Somewhat unlikely
☐ Somewhat likely
☐ Extremely unlikely
Others (Please specify): _________________

18. How would you describe the texture of Casi's Mushroom Chicharon?
☐ Tough to chew
☐ Crunchy
☐ Crispy
☐ Moist
Others (Please specify): __________________

19. How would you describe the taste of casi's mushroom chicharon
☐ Not too salty
☐ Salty
☐ Bland
 ☐ Savory
Others (Please specify): ___________________

20. Would you be likely to buy Mushroom Chicharon after tasting it? Why or why not?
________________________________________________________________________

21. Did Mushroom Chicharon meet your expectations in terms of taste?

☐ Yes
☐ No

22. How does Casi’s Mushroom Chicharon compare to other brand that you have tried in terms
of taste and texture?
☐ Much better
☐ Better
☐ About the same
☐ Worse
☐ Much worse

23. On a scale of 1 to 5, with 5 being the highest, how would you rate Casi's Mushroom
Chicharon overall? ( in terms of packaging,texture, taste)
☐ 1 (Very Poor)
☐ 2 (Poor)
☐ 3 (Neutral)
☐ 4 (Good)
☐ 5 (Excellent)

24. How satisfied are you with Casi's Mushroom Chicharon? ☐ Very Dissatisfied
☐ Very Satisfied
☐ Satisfied
☐ Neutral
☐ Dissatisfied

25. How likely would you recommend Casi's Mushroom Chicharon to a family, friend, or
colleague?
☐ Extremely Likely
☐ Somewhat Likely
☐ Neither Likely nor Unlikely
☐ Somewhat Unlikely
 ☐ Extremely Unlikely

26. Do you think Casi's mushroom chicharon is the best healthy alternative snack you have tried?
☐ Strongly Disagree
☐ Disagree
☐ Neutral
☐ Agree
☐ Strongly Agree

27. Do you think this product which is Casi’s Mushroom Chicharon will soon be recognized by
more consumers and will become popular in the market?
☐ Strongly Disagree
☐ Disagree
☐ Neutral
☐ Agree
☐ Strongly Agree

28. Based on your experience, can you provide any suggestions or improvements for Mushroom
Chicharon? ___________________________________________________________________