Imperial Tobacco Company

of India Limited
(ITC).
PRESENTED BY
!NDIRI"# "!#R S#$
FLOW OF PRESENTATION

HISTORY OF ITC

INTRODUCTION OF ITC

COMPANY PROFILE

VISION & MISSION

VALUE

PRODUCTS

SWOT ANALYSIS OF ITC

CONCLUSION
ITC. Touching your i!". E#"ry$%y
HISTORY OT ITC
24 Aug1910 ITC incorporated under the name of 'Imperial
Tobacco Company of India Limited'.
1925 ITCs Packaging & Printing Business Division was set
up as a strategic backward integration for ITCs Cigarettes
business.
1974 The Company's ownership progressively Indianised,
and the name of the Company was changed to ITC Limited
(Indian tobacco company).
1975 The Co. launched its HOTEL BUSINESS which was
named ITC-Welcome group Hotel Chola.
1979 ITC entered the Paperboards Business by promoting.
Bhadrachalam Papaerboards Limited, which today has
become the market leader in India.
1985 Surya Nepal Pvt. Ltd.

%&&&'(& & ITC !or%y"$ in'o 'h" (r""'ing) (i!'ing %n$

S'%'ion"ry *ro$uc'+ %n$ FMC( *ro$uc'+
Introduction

ITC i+ on" o! In$i%,+ !or"-o+' *ri#%'" +"c'or co-*%ni"+

ITC h%+ % $i#"r+i!i"$ *r"+"nc" in FMC( .F%+' Mo#ing

Con+u-"r (oo$+/) Ho'"+) P%*"r0o%r$+ & S*"ci%'y
P%*"r+) P%c1%ging) Agri&2u+in"++ %n$ In!or-%'ion
T"chnoogy.

ITC i+ %n ou'+'%n$ing -%r1"' "%$"r in i'+ 'r%$i'ion%

0u+in"++"+ o! Ho'"+) P%*"r0o%r$+) P%c1%ging) Agri&
E3*or'+ %n$ Cig%r"''"+) i' i+ r%*i$y g%ining -%r1"' +h%r"
"#"n in i'+ n%+c"n' 0u+in"++"+ o! P%c1%g"$ Foo$+ &
Con!"c'ion"ry) 2r%n$"$ A**%r") P"r+on% C%r" %n$
S'%'ion"ry
ITC. Touching your i!". E#"ry$%y
Con'inu"4

ITC i+ on" o! 'h" coun'ry,+ 0igg"+' !or"ign "3ch%ng"

"%rn"r+ .US 56 0iion in 'h" %+' $"c%$"/.

R%n1+ No. 7 %-ong In$i%n i+'"$ Pri#%'" S"c'or Co-*%ni"+

0y -%r1"' c%*. .8 A*ri 9:/

No. ; in FMC( S"c'or

R%'"$ %+ on" o! In$i%<+ Mo+' R"+*"c'"$ Co-*%ni"+

.IMR2&2u+in"++ =or$ Sur#"y 699>/.

Di#"r+i!i"$ grou* o! co-*%ni"+ =i'h o*"r%'ion+ in #%riou+

in$u+'ry +"g-"n'+ !ro- cig%r"''"+ 'o %**%r"+.

Annu% 'urno#"r i+ o! 'h" or$"r US56.7 0iion

ITC. Touching your i!". E#"ry$%y
PR)*ILE )* ITC

Type+ P,blic

Traded a-+ BSE+ .&&/0. BSE SENSE1 Con-tit,ent

Ind,-try+ Con2lomerate

Predece--or(-)+

*o,nded+ #,2,-t %34 (5(&

6(7
(a- Imperial Tobacco Company of India)
*o,nder(-) $enry )8erton 9ill-

$ead:,arter-+ "ol;ata4 9e-t Ben2al4 India

C<airman+ Yo2e-< C<andler De8e-<=ar

Prod,ct-+ Tobacco4 $otel-4 Paperboard- > -pecialty paper-4

pac;a2in24 a2ri'b,-ine--4 pac;a2ed food- > confectionery4 IT4
branded apparel4 per-onal care4 -tationery4 -afety matc<e- and ot<er
*C? prod,ct-

Re8en,e + !S@ 0 billion (%&(&)

Employee- + %54&&& (%&(%)

9eb-ite + ===.itcportal.com
VISION & MISSION

Ai-ion+ Su+'%in ITC<+ *o+i'ion %+ on" o! In$i%<+ -o+'

#%u%0" cor*or%'ion+ 'hrough =or$ c%++ *"r!or-%nc")
cr"%'ing gro=ing #%u" !or 'h" In$i%n "cono-y %n$ 'h"
Co-*%ny<+ +'%1"ho$"r+.

i--ion+ To "nh%nc" 'h" ="%'h g"n"r%'ing c%*%0ii'y

o! 'h" "n'"r*ri+" in % go0%i?ing "n#iron-"n') $"i#"ring
+u*"rior %n$ +u+'%in%0" +'%1"ho$"r #%u".
ITC. Touching your i!". E#"ry$%y
POSITIONING OF ITC
ITC. Touching your i!". E#"ry$%y

T
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PRODUCT PROFILE
$otel
Ci2arett
e-
Incen-e
Stic;-
Per-onal
Care
Safety
atc<e-
#2ric,lt
,ral
Ind,-try
Informat
ion
Tec<nolo
2y
Paperbo
ard-
Pac;a2e
d *ood-
Stationery
Branded
#pparel
THE STARTERS
T<e Startin2 point of The company was Imperial Tobacco Co. of
India Ltd. The Company manufacture and distribute
cigarettes and smoking tobaccos and specialist papers
including cigarette tissue papers (Sole manufacturer in the
country).
Insignia
India Kings
Classic
Gold Flake
Silk Cut
Navy Cut
Scissors
Capstan
Berkeley
Bristol
Flake.
ue to t!e Ban on cigarettes adds
t!ere"ore#
NO $%&VI&' (V(I)(B)&
$%O*C+ $O%+FO)IO
WILLS LIFESTYLE
RURAL PROJECTS
M%ng%$""* inc"n+" +'ic1+
WELOCOME GROUP OF HOTELS
, Kitc!ens o" India
, Mint,o
, Candy -an
, Bingo
, &.pression
)T$ERS PR)D!CTS
ITC Distribution network in Indi
ITC. Touching your i!". E#"ry$%y
Competitor- of ITC Ltd.

(o$"n To0%cco Li-i'"$

(o$!r"y Phii*+ In$i% L'$.

VST In$u+'ri"+ L'$..AaBir S,ltan Tobacco

Company)

RTCL L'$. (Ra2<,nat< Tobacco Company Ltd)

Hin$u+'%n Uni"#"r L'$.

M%rico

e'C<o,pal i+ %n ini'i%'i#" o! ITC Li-i'"$) % %rg" -u'i 0u+in"++

congo-"r%'" in In$i%) 'o in1 $ir"c'y =i'h rur% !%r-"r+ #i% 'h"
In'"rn"' !or *rocur"-"n' o! %gricu'ur% %n$ %@u%cu'ur" *ro$uc'+ i1"
+oy0"%n+) =h"%') co!!"") %n$ *r%=n+. "&Chou*% =%+ conc"i#"$ 'o
'%c1" 'h" ch%"ng"+ *o+"$ 0y 'h" uni@u" !"%'ur"+ o! In$i%n
%gricu'ur") ch%r%c'"ri?"$ 0y !r%g-"n'"$ !%r-+) ="%1 in!r%+'ruc'ur"
%n$ 'h" in#o#"-"n' o! nu-"rou+ in'"r-"$i%ri"+. Th" *rogr%--"
in#o#"+ 'h" in+'%%'ion o! co-*u'"r+ =i'h In'"rn"' %cc"++ in rur%
%r"%+ o! In$i% 'o o!!"r !%r-"r+ u*&'o&$%'" -%r1"'ing %n$ %gricu'ur%
in!or-%'ion.
Co-*%ni"+ u+ing "& Chou*% n"'=or1
Source: Seminar on Bottom of the Pyramid and CSR, IIM-K, Sept. 24, 200
SWOT ANAL!SIS
ITC. Touching your i!". E#"ry$%y
Stren2t<
Ci2arette mar;et i- %%4&&& cr and ITC
<a- lionC- -<are in it
Stron2 brand reco2nition and prod,ct
portfolio
Di-trib,tion net=or;
ana2ement
9ea;ne--
Dependence on tobacco re8en,e-
Ne2ati8e Connection of Tobacco
O**or'uni'y
Con+u-*'ion O! *"r+on% c%r" *ro$uc'+
Rur% M%r1"'
E&Chou*%
Fi'"r cig%r"''" +"g-"n' o! "++ 'h%n
>9-- +i?"
Thr"%'
Co-*"'i'ion 0o'h Do-"+'ic &
In'"rn%'ion%
Incr"%+ing T%3 on cig%r"''"+
E3ci+" $u'y on un!i'"r"$ cig%r"''"+ "++
'h%n >9-- in "ng'h =%+ incr"%+"$ ABCD
%+' y"%r
Hi1" =%+ ;76D !or 'ho+" 0"'=""n >;--
%n$ C9-- ong.
R"gu%'ory r"+'ric'ion+ on cig%r"''"+
2%n on +-o1ing
C)NCL!SI)N
ITC *ro-o'ing 'h"ir 0r%n$+ 'hrough %$#"r'i+"-"n' c%-*%ign %+
=" %+ $oor 'o $oor *ro-o'ion.
ITC i+ %+o !ocu+ing on R"'%i"r+ %n$ Who"+%"r+ 'o *ro-o'" 'h"ir
0r%n$.
Th" $"-%n$ o! 'h"ir *ro$uc' in #"ry o=) 0"c%u+" *"o*" $on<'
1no= %0ou' 'h"ir 0r%n$+ #"ry =".
ITC 1no=+ 'h"ir +'r"ng'h %n$ ="%1n"++ in 'h" *"r+on% c%r" -%r1"')
+o 'h"y %r" %**ying n"= conc"*' 'o o#"rco-" 'h"ir ="%1n"++"+.
ITC no= o!!"ring -or" -%rgin+) "3i'ing o!!"r+ %n$ ong cr"$i'
*"rio$ 'o r"'%i"r+ %n$ =ho"+%"r+.
ITC. 9)R"IN? *)R Y)!. 9)R"IN? *)R INDI#.
T$IN" BE*)RE
S)"IN?DD.
T"AN# !OU