Types of Briefs lo1

By Daniel Shaw for LO1

COMPETITION BRIEF
A COMPETITION BRIEF IS PRESENTED INFORMATION WHICH
ARE BASED ON THE APPEAL OF AN EVENT OR COMPAN!
To the right is an example of a competition brief: it presents
the information in short sentences; mainly flls the page with
visual content, so the viewer can get the information of this
poster quickly
Positive: Great for avertising event an companies
!egative: "ery informal
INFORMAL BRIEF
"#$ally %er&al' (o )i#*$## (he re+$ire,en(# of
a -ro)$*( or -ro)$*( (ar.e(
To the right of this is an example of an
informal brief, it helps the user verbally
prouce information to the company he#she is
presenting it too$
Positve: gives the iea out to the company
!egative: shoul not be use as a professional
stanar
TENDER BRIEF
Where a *lien( will -re#en( (heir &rief (o ,$l(i-le
*o,-anie# an) he will *hoo#e whi*h -i(*h will #$i(
(he &rief (he &e#(!
The example to the right is an tener brief, it gives
an example of how one is written to multiple
companies: giving etails about the %pitch& that the
client wants$
Po#i(i%e/ 0rea( for .e((in. an i)ea a*ro## ,$l(i-le
*o,-anie#
Ne.a(i%e/ Can &e )i1*$l( (o *rea(e a 2fair3-i(*h if (oo
#-e*i4*
FORMAL BRIEF
A )e(aile) &rief whi*h ha# &een .i%en (o a *o,-any &y
(he *lien(' whi*h infor,# wha( -ro)$*( (he *lien( wan(#
(o &e ,a)e! F$r(her,ore5 (he &rief will &e o-en/ .i%in.
any i##$e# or )o$&(# a&o$( (he -ro)$*( a# well a#
)e4ni(i%e -ar(# a&o$( (he -ro)$*( whi*h ,$#( &e i##$e)!
To the right, is an example of a formal brief$ 't gives
highly in(epth information about the prouct;
incluing: )egal issues, issues with prouct; even price
range$
Po#i(i%e/ 0rea( for -ro6e##inal $#a.e
Ne.a(i%e/ Too ,$*h if $#e) for %ery in)e-en)en(
*o,-anie#
CONTRACTUAL BRIEF
A (y-e of &rief where a ,e)ia *o,-any i# e,-loye) &y (he *lien('
i# .i%en #-e*i4* infor,a(ion5 in*l$)in. .$i)eline#5 re.$la(ion#'
le.al i##$e#5 a&o$( (he -ro)$*(ion! If (he ,e)ia (ea, )o no( a&i)e
&y (he#e5 (here *an &e #erio$# law i##$e#!
Po#i(i%e/ 0rea( for -rofe##ional $#e
Ne.a(i%e/ if for a #,all -ro7e*( 8e9a,-le *olle.e ,e)ia -ro7e*(: will
&e (oo ,$*h (o han)le
COMMISSIONED BRIEF

A &rief where a lar.e ,e)ia *o,-any will e,-loy

8*o,,i##ion: -eo-le (o -ro)$*e a -ro)$*( for (he,!
Af(er5 (he *o,,i##ion i# ne.o(ia(e) &y (he lar.er
*o,-any an) (he (e,-orarily e,-loye) in)e-en)en(
*o,-any or freelan*er!

Po#i(i%e/ 0rea( (o .e( (he -oin( a*ro## (o ,$l(i-le

e,-loyin. -eo-le
Ne.a(i%e/ Can &e -o##i&ly (oo #hor(; la*< $n)erlinin.=#
of (he *on(ra*(
NEGOTIATED BRIEF

A &rief in whi*h &o(h #i)e# 8(he e,-loye) an)

e,-loyer: ha%e )i6eren( i)ea# an) nee) a ,i) -oin( in
or)er (o a*hie%e a fair )i#(ri&$(ion of i)ea#!
Po#i(i%e/ 0rea( (o .e( &e((er i)ea#

Ne.a(i%e/ Can .e( %ery *o,-li*a(e) an) ,ay (a<e

wee<# (o ,a<e a fair *on(ra*(