OLD VERSION OF THE PLAYSTATION MAGAZINE

Use of orange and yellow

brings the foreground
closer to the viewer

Use of attraction to males

2004
Using Lara Croft as a sex
object to entice males:
As the cover is a close up
rear image of her rear

2008
2008 Playstation

Very short sentences - age

appropriate for 10 - 15

Use of blue and pink colours:

Presents a non biased view on gender

Use of full profile of game (stand

out to attract audience very
quickly

Use of simplicity age range 10 to

15

A new design choice for font implies that Playstation needed

to integrate themselves into the modern world, including its
design choices

This magazine is from 2010. This magazine is aimed at the younger generation which you can tell
by the big funky colours and the picture of the race car. The stereotype of every young boy
teenagers dream is a sporty red car like this, which indicates that it is a typical magazine for the
younger generation. The car and the text indicate that it is aimed at the male group as this is what
males stereotypically like.

This magazine is from 2011. This magazine shows that it is aimed at the younger generation, because of all the
action and text fonts which is included in this magazine. The magazine shows a few colours in the text font,
with a funky army green mixed in with white, and a smashed up car which the younger generation mainly find
exciting. The PlayStation logo style or font hasnt changed. The name Burnout and Army explain that the
magazine is aimed at a mescaline audience, due to the colours and the way the font is, very square with no
curves.

2012
A lot more photoshoped, more creative
An update in the design industry

Use of red, interpreting blood

Different use of creative

typography
Barcode has been placed on the back
Use of red (boyish colours)

Cover features Dead Island which is based around blood:

a very masculine designed game

2012
Use of attractive 3d
woman, goes towards
straight males

Use of red again: towards males

Use of broad font, towards males

Barcode has been re-moved to the bottom right-hand side

By looking at this magazine, you can immediately tell that this magazine is designed for male youngsters.
The PlayStation logo hasnt changed and this magazine is from the year 2013. You can see this is aimed at a
masculine audience because it features a man with a gun, looking like some sort of superhero with
industrial buildings in the background, you can immediately tell it is some type of shooter game.

2013
Use of red type overlay: towards males

Zombie based game: more

towards the male gender as it is
stereotypical to see men play
more violent games

Use of black and white in-game

photography:
Professional standard this game
goes towards more 18 to 21
Use of attractive 3d woman, goes towards straight males

2014
A lot of blue and red: male colour
because it is relevant to:
Blood relation to violent games
Traditional colour for men

Barcode re-placed on the back

Male protagonists on the

front cover, idealist of
heroes which is towards
males as that is how the
stereotype of males are.

COMPARISON
Age range for magazine: 8 to 16

Age range: 12 to 18

2008

2014
As you can see, there has been
a dramatic change in this
magazine industry, where they
have moved from uni sex to
male based, one reason could
be because video games have
been found to be towards the
male group.

Use of blue and pink colours:

Presents a non biased view on gender

Use of blue and red colours

Evokes the idea that the magazine is based for males

 This magazine was made in 2012. This one specifically shows the playstation logo which yet again
hasnt changed. It has remained the same but the pictures and font in this magazine is aimed at the
exact same age group, because of the picture of two swordsmen's. It is also aimed at the male
group as well, due to the man in a hood with a lot of masculine features like a hood, swords,
weapons, and the text which is showed in front of it.