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Session 4

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Prof.

Surya Mishra
Session 4
Marketing management
Prof. Surya Mishra
Product planning
Pricing
Branding
Channels of distribution
Personal selling
Advertising
Promotions
Packaging
Display
Servicing
Product
Price
Place (of distribution)
Promotion
Prof. Surya Mishra
Marketing mix
What is the marketing mix?
Why is it called the marketing mix?
Is this model complete?
What else do we need to complete this model?

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