Paul Rand(1914 1996)

Commercial Design.
Dont try to be original; just try to be
good (Paul Rand)
Who is he?
Born August 15th in Brooklyn, New York.
His education in art and design were self taught. Eg:
Night schools.
Gerbrauchsgrafik was a large influence.
Is considered one of the fathers of Modernist design.
Media promotion and book design (1937-1941)
Advertising design (1941-1954)
Corporate identity (logos) 1954 onwards.


Influences
Pic
as
so
Ca
ss
an
dre
Moholy Nagy
Media promotion and book
design
Advertising design
Corporate Identity
I asked him if he would come up
with a few options, and he said,
No, I will solve your problem for
you and you will pay me. You dont
have to use the solution. If you
want options go talk to other
people. (Steve Jobs)
Paul Rands IBM rebus logo
for their motto THINK
(1981)
A work of art is realized when form and
content are indistinguishable (Paul Rand)
Content is the information being displayed to us.

Form is the shape and structure that is used in order to
express the style of content. Eg. Light, shape, colour,
texture and contrast etc.
Content and Form
Useful resources:
http://www.fastcodesign.com/3034460/fast-feed/happy-100th-
birthday-to-legendary-graphic-designer-paul-rand
http://library.rit.edu/gda/designer/paul-rand
http://www.paul-rand.com
http://uxmovement.com/thinking/paul-rand-on-design/
https://www.youtube.com/watch?
feature=player_detailpage&v=4yOjts0tpco
Paul Rand, Heller, Steven, London : Phaidon (2000)
http://www.youtube.com/watch?v=xb8idEf-
Iak&feature=player_detailpage
http://www.youtube.com/watch?v=51z-
t7T0_6E&feature=player_detailpage