Paul Rand

The pioneer of iconic corporate

logo designs
Biography
Born in Brooklyn, August 1914 as Peretz Rosenbaum
He attended Pratt Institute, the New School for Design, the Art Students
League, and Yale University
Started as a stock image photographer while he developed a sense for
graphic design
He quickly became a success story and was recognized internationally in
his twenties
He is one of the originators of the Swiss Style of graphic design
He is best known for his corporate logos including...
ABC (1962)
IBM (1962)
NeXT (1986)
UPS (1961)
Biography cont.
Also known for his page design with magazine such as Apparel Arts and
Esquire Coronet
It wasnt until the 1950s did he start his logo work
Succumbed to cancer in 1996
Influences
Cassandre
Lszl Moholy-Nagy
Gustav Jensen
Sachplakat, the German advertising style
Some quotes...
Dont try to be original; just try to be good.

Design can be art. Design can be aesthetics. Design is so simple, that's why it
is so complicated.

https://www.youtube.com/watch?v=49mln0oilsc
References
http://www.famousgraphicdesigners.org/paul-rand

http://www.paul-rand.com/foundation/biography/#.Wd_weNNSzIU

https://www.logodesignlove.com/all-about-paul-rand

https://stocklogos.com/topic/paul-rands-logos

https://www.goodreads.com/author/quotes/27278.Paul_Rand

https://www.guggenheim.org/artwork/artist/laszlo-moholy-nagy

http://www.cassandre-france.com/posters/angleterre-1934-ref-200016.html

http://www.internationalposter.com/style-primer/object-poster.aspx