Liam Besneatte-Cullinane

ART-210, Prof. Wright

History of Graphic Design

● Stefan Sagmeister
○ Sagmeister is a graphic designer/ typography artist. He co-founded a design firm
in New York city called Sagmeister & Walsh. He has designed multiple album
covers for musical artists such as Jay Z, The Rolling Stones, OK Go, and others.
Sagmeister is also a friend and collaborator with David Byrne and Lou Reed.

● Chip Kidd
 ○ Kidd is a renowned graphic designer whose speciality is in book cover designs.
He is currently the art director at Knopf, putting out more than 70 covers a year. A
quote of his: “A signature look is crippling… [because] the simplest and effective
solutions aren’t dictated by style.”

● Paula Scher
○ Scher is a world famous graphic designer who has worked for institutions such as
Bloomberg, Microsoft, Coca-Cola etc. She rose to notoriety from her eclectic and
avant-garde approach to typography design.

● David Carson
 ○ Carson is an art director, graphic designer, and surfer. He was the Art Director of
Ray Gun for a number of years, and has been referred to as the father of “grunge
typography.”

● Jacqueline Casey
○ Casey was known for her poster that she designed for MIT. in 1972 she became
the director of the Office of Publications at MIT, and remained in this position
until 1989. A quote: "My job is to stop anyone I can with an arresting or puzzling
image, and entice the viewer to read the message in small type and above all to
attend the exhibition."

● Massimo Vignelli
○ Vignelli was an Italian graphic designer whose work broadly ranged from
package design to showroom design. His most famous work may be the 2008
NYC subway map. Vignelli was known to follow the modernist ideals of basic
geometric shapes to communicate concepts.
● Alvin Lustig
○ Lustig was an accomplished and acclaimed book/magazine cover designer. Lustig
has been recognized by the American Institute of Graphic Arts and the Art
Directors Club Hall of Fame for his significant contributions to American design.
In addition to his graphic design work, Lustig was known as an interior and
architectural designer.

● Milton Glaser
○ Glaser is an american graphic designer. He opened up a publication design firm
called WBMG in New York City that has designed over 50 magazines, books,
and periodicals throughout the world. His most famous design is the iconic
graphic above.
● Alexey Brodovitch
○ Brodovitch was a graphic designer and photographer who is known as successful
due to his art direction of fashion magazine Harper's Bazaar from 1934 to 1958.
He also served with the White Army during the Russian civil war in 1918.

● George Lois
○ Lois is best known for the 92 Esquire magazine covers he has designed
throughout his career, noted by the 38-piece exhibition of covers at the MoMA in
2008.

● Herb Lubalin
○ Lubalin was an american graphic designer. He developed a typeface called “ ITC
Avant Garde.” He is known for his work on many books and other publications,
including Ginzburg's magazines: Eros, Fact, and Avant Garde.
 ● Saul Bass
○ Bass was best known during his career for his design of motion picture
title sequences, film posters, and logos for corporations. He worked with
notable directors such as Stanley Kubrick and Alfred Hitchcock. He also
directed an Academy Award winning short film called “Why Man
Creates”

● Paul Rand
○ Rand’s most famous work by far is the timeless designs of companies’ logos, such
as IBM, ABC, Cummins Engine, UPS, and Enron. In response to his logos being
described as simple and uninteresting, he states: "ideas do not need to be esoteric
to be original or exciting."
● Alexander Rodchenko
○ Rodchenko was one of the influential members of the design community that
eventually led to the recognized genre of Russian design and Constructivism. He
is known for his monochromatic series early in his career.

● Max Miedinger
○ Miedinger was a Swiss typeface designer. In 1957 he developed the Neue Haas
Grotesk typeface. Three years later, this typeface was renamed to “Helvetica” and
gained instant worldwide success, having been marketed as a form of Swiss
cutting edge design.

● Bauhaus
○ Bauhaus was an art school operational from 1919-1933. After the “Bauhaus style”
later became one of the most influential currents in modern design, the Bauhaus
movement had a profound influence upon subsequent developments in art,
architecture, typography, and graphic design. Bauhaus was closed in 1933 due to
increasing pressure from the Nazi regime.
● Jonathon Ive
○ Ive is a British industrial designer and was the long-time CDO of Apple, and is
stated as being heavily influenced in his design work by the Bauhaus movement.
He has recently started his own design firm “LoveFrom”.

● Carolyn Davidson
○ While a graphic design undergrad in 1971 at Portland State University, Davidson
was asked to do some design work for Blue Ribbon Sports, which would
eventually become Nike. She created 5 designs, one of which was the iconic
swoosh that the company would brand with since. At the time, she was payed $35
for her design.