1

Basic Concepts
of
Statistical Studies
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Introduction
Decision makers make better decisions
when they use all available information
in an effective and meaningful way. The
primary role of statistics is to to provide
decision makers with methods for
obtaining and analyzing information to
help make these decisions. Statistics is
used to answer long-range planning
questions, such as when and where to
locate facilities to handle future sales.

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Definition
Statistics is defined as the
science of collecting,
organizing, presenting,
analyzing and interpreting
numerical data for the purpose
of assisting in making a more
effective decision.
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Applications in Management
Accounting
Economics
Public accounting firms use statistical
sampling procedures when conducting
audits for their clients.
Economists use statistical information
in making forecasts about the future of
the economy or some aspect of it.
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Applications in Management
A variety of statistical quality
control charts are used to monitor
the output of a production process.
Production
Electronic point-of-sale scanners at
retail checkout counters are used to
collect data for a variety of marketing
research applications.
Marketing
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Types of Statistics
There are two types of statistics

1. Descriptive Statistics is concerned with
summary calculations, graphs, charts and
tables.

2. Inferential Statistics is a method used to
generalize from a sample to a population. For
example, the average income of all families
(the population) in India can be estimated
from figures obtained from a few hundred
(the sample) families.
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Statistical Population
A Population is a collection of all
distinct individuals or objects or
items under study. The number of
entities in a population, Called the
Population Size, is denoted by N
A descriptive measure of a
population is called a Parameter
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Sample
A Sample is a part of a
population and the sample size
is denoted by n. A sample
should be a representative of
the population.
A descriptive measure of a
population is called a Statistic

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Data and Data Sets
Data are the facts and figures collected, summarized,
analyzed, and interpreted.
The data collected in a particular study are referred
to as the data set.
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The elements are the entities on which data are
collected.
A variable is a characteristic of interest for the elements.
The set of measurements collected for a particular
element is called an observation.
The total number of data values in a complete data
set is the number of elements multiplied by the
number of variables.
Elements, Variables, and Observations
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Stock Annual Earn/
Exchange Sales($M) Share($)
Data, Data Sets,
Elements, Variables, and Observations
Company
Dataram
EnergySouth
Keystone
LandCare
Psychemedics
NQ 73.10 0.86
N 74.00 1.67
N 365.70 0.86
NQ 111.40 0.33
N 17.60 0.13
Variables
Element
Names
Data Set
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Scales of Measurement
The scale indicates the data summarization and
statistical analyses that are most appropriate.
The scale determines the amount of information
contained in the data.
Scales of measurement include:




Nominal
Ordinal
Interval
Ratio
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Scales of Measurement
Nominal
A nonnumeric label or numeric code may be used.
Data are labels or names used to identify an
attribute of the element.
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Example:
Students of a university are classified by the
school in which they are enrolled using a
nonnumeric label such as Business, Humanities,
Education, and so on.

Alternatively, a numeric code could be used for
the school variable (e.g. 1 denotes Business,
2 denotes Humanities, 3 denotes Education, and
so on).
Scales of Measurement
Nominal
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Scales of Measurement
Ordinal
A nonnumeric label or numeric code may be used.
The data have the properties of nominal data and
the order or rank of the data is meaningful.
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Scales of Measurement
Ordinal
Example:
Students of a university are classified by their
class standing using a nonnumeric label such as
Freshman, Junior, or Senior.

Alternatively, a numeric code could be used for
the class standing variable (e.g. 1 denotes
Freshman, 2 denotes Juniors and so on).
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Scales of Measurement
Interval
Interval data are always numeric.
The data have the properties of ordinal data, and
the interval between observations is expressed in
terms of a fixed unit of measure.
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Scales of Measurement
Interval
Example:
Shruti has an MAT score of 605, while Raj
has an MAT score of 655. Raj scored 50
points more than Shruti.
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Scales of Measurement
Ratio
The data have all the properties of interval data
and the ratio of two values is meaningful.
Variables such as distance, height, weight, and time
use the ratio scale.
This scale must contain a zero value that indicates
that nothing exists for the variable at the zero point.
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Scales of Measurement
Ratio
Example:
Rajs college record shows 36 credit hours
earned, while Kevins record shows 72 credit
hours earned. Kevin has twice as many credit
hours earned as Rajs.
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Data can be further classified as being qualitative
or quantitative.
The statistical analysis that is appropriate depends
on whether the data for the variable are qualitative
or quantitative.
In general, there are more alternatives for statistical
analysis when the data are quantitative.
Qualitative and Quantitative Data
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Qualitative Data
Labels or names used to identify an attribute of each
element
Often referred to as categorical data
Use either the nominal or ordinal scale of
measurement
Can be either numeric or nonnumeric
Appropriate statistical analyses are rather limited
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Quantitative Data
Quantitative data indicate how many or how much:





discrete, if measuring how many
continuous, if measuring how much
Quantitative data are always numeric.
Ordinary arithmetic operations are meaningful for
quantitative data.
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Scales of Measurement
Qualitative Quantitative
Numerical Numerical Non-numerical
Data
Nominal Ordinal Nominal Ordinal Interval Ratio
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Cross-Sectional Data
Cross-sectional data are collected at the same or
approximately the same point in time.






Example: data detailing the number of building
permits issued in June 2007 in each of the Districts
of UP
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Time Series Data
Time series data are collected over several time
periods.






Example: data detailing the number of building
permits issued in Districts of UP in each of
the last 36 months
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Data Sources
Existing Sources
Within a firm almost any department
Business database services Dow Jones & Co.
Government agencies - Department of Labor
Industry associations Travel Industry Association
Special-interest organizations Graduate Management
Admission Council
Internet more and more firms
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Descriptive Statistics
Descriptive statistics are the tabular, graphical, and
numerical methods used to summarize and present
data.
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Example: Hudson Auto Repair
The manager of Hudson Auto
would like to have a better
understanding of the cost
of parts used in the engine
tune-ups performed in the
shop. She examines 50
customer invoices for tune-ups. The costs of parts,
rounded to the nearest dollar, are listed on the next
slide.
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Example: Hudson Auto Repair
Sample of Parts Cost ($) for 50 Tune-ups
91 78 93 57 75 52 99 80 97 62
71 69 72 89 66 75 79 75 72 76
104 74 62 68 97 105 77 65 80 109
85 97 88 68 83 68 71 69 67 74
62 82 98 101 79 105 79 69 62 73
91 78 93 57 75 52 99 80 97 62
71 69 72 89 66 75 79 75 72 76
104 74 62 68 97 105 77 65 80 109
85 97 88 68 83 68 71 69 67 74
62 82 98 101 79 105 79 69 62 73
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Tabular Summary:
Frequency and Percent Frequency
50-59
60-69
70-79
80-89
90-99
100-109

2
13
16
7
7
5
50
4
26
32
14
14
10
100
(2/50)100
Parts
Cost ($)
Parts
Frequency
Percent
Frequency
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Graphical Summary: Histogram
2
4
6
8
10
12
14
16
18
Parts
Cost ($)
F
r
e
q
u
e
n
c
y

50-59 60-69 70-79 80-89 90-99 100-110
Tune-up Parts Cost
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Numerical Descriptive Statistics
Hudsons average cost of parts, based on the 50
tune-ups studied, is $79 (found by summing the
50 cost values and then dividing by 50).
The most common numerical descriptive statistic
is the average (or mean).
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Statistical Inference
Population
Sample
Statistical inference
Census
Sample survey
- the set of all elements of interest in a
particular study
- a subset of the population
- the process of using data obtained
from a sample to make estimates
and test hypotheses about the
characteristics of a population
- collecting data for a population
- collecting data for a sample
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Process of Statistical Inference
1. Population
consists of all tune-
ups. Average cost of
parts is unknown.
2. A sample of 50
engine tune-ups
is examined.
3. The sample data
provide a sample
average parts cost
of $79 per tune-up.
4. The sample average
is used to estimate the
population average.
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Computers and Statistical
Analysis
Statistical analysis typically involves working with
large amounts of data.
Computer software is typically used to conduct the
analysis.
Instructions are provided in chapter appendices for
carrying out many of the statistical procedures
using Minitab and Excel.