Critical Media

Literacy
Agnisen Sangani, Wanwen Deng, Seulgi
Lee, Smith Patel, Nathaniel Augustin

What is Critical Media
Literacy?


An educational respond that expands the notion of
literacy to include different forms of mass
communication, popular culture, and new
technologies.
Why is it important?
A new way of learning
Motivation and engagement
Helps analyze and understand the media
Interprets messages all around us
Social and Interpersonal Relationship Skills


A new way of learning
Develop young peoples understanding of the me
dia culture

Develop a more reflexive style of teaching and lear
ning

Media literacy does not provide the right answers, b
ut prefers to state the right questions instead

Motivation and Engagement

It help to send a message quickly and easily.

It help the children motivate as they like media and
learn easily through media.
Media motivate the student by giving eagerness
from where the information is coming and they get
engage to the media for knowing more about that.

Analysis & Understanding
Media
Allows us to think about:

Who is the target audience and why?

What perspective is the story being told?

How does the different elements effect our senses

Whos interests are truly being served?
Interprets Messages around us
Critical Media Literacy affects the way we interpret
things

We start to analyze any messages shown in the
media ( video , songs, commercials, news, movies)

Realizing that every message sent out has an agen
da

Asking questions regarding why this message is bein
g presented, who are the intended audience, what
is the hidden message


Social and Interpersonal
Relationship Skills
Media literacy builds social skills through extensive
opportunities for sharing ideas, listening, teamwork,
and collaboration.

Example Snow lake school (advertising project)

Through media production, a core element of
media literacy, students have the rare opportunity
to challenge established rules of social interaction
and power relations by asking instead of answering
questions (Goodman, 2003).