Cosmorom BTL objectives

Increase awareness within the target

Build an innovative public image (always
the first who brought something new)
Educate the consumer
Bring potential customer closer to the
product/service in an entertaining way
Target
Young active people (mountain lovers)
Medium to high income people
Estimated figures (Graffiti/BBDO)
50.000 direct contacts
300.000 indirect contacts

Timing and Locations
A total of 6 weekends
19-21 Jan Sinaia - Central Park & Azuga Slope
26-28 Jan Azuga Slope
2-4 Feb Azuga Slope
9-11 Feb (V) Predeal - Orizont & Azuga Slope
16-18 Feb Azuga Slope
23-25 Feb Poiana Brasov - by the lake & Azuga
Slope
Activities
Azuga Slope (6 weekends)
Ski Cup & weekends live parties
Sinaia, Predeal & Poiana Brasov (one event each location)
for the first time in Romania:
ICE SCULPTURE SHOW
Concerts, games & contests

Ice Sculpture Events Description
Day 1 Friday
Set up the location (branding)
Unload and prepare the ice blocks
20 promoters will spread fliers and posters all
over the place (and neighboring resorts)
Warming up time for the three sculptors while
people watch them

Day 2 Saturday
Starting with 10.00 hrs everything will wake up
around the location (and not only)
One MC will continuously announce the
schedule and present the event
After watching the artists, the most creative of
the public will have their chance to discover the
Michelangelo in them (and also win a prize)
Amateur sculpture contest will have the
maximum capacity of 6 teams with 5 members
each.
Still Day 2 Saturday Evening
As soon as it gets dark, red, blue and white
lights will gently start to touch the sculptures
ending in a spectacular light show
The end of the light show will mark the
beginning of the concert of a known band
And to really make this a memorable day, the
concert will end in an explosion of fireworks
By 21.00 hrs, the show will be over and
everybody will be gone for a warm dish
Day 3 Sunday
Once more at 10.00 hrs the MC will be back on
track announcing the schedule of the day
The amateur sculptors winning team will pick
up their prize in a daylight awarding
ceremony
At noon time the show will be finished
allowing the public to do whatever they want
(or can) with the sculptures