IIP

i-Connect 2013-15
TATA Croma

Manash Jyoti Ghosh
PGDM ID: 3152
M2 Batch
*
*To understand the SOP audit.
*To brief the subordinates about
targets.
*POS execution.
*Ticketing.
*Merchandising.
*Assigning targets.


*Inventory Management.
*Offer Execution.
*Stock updating/ Daily stock count.
*PID
*Trade-ins
*Customer Complaint handling
*Being on the front end & assisting
sales team

Objectives:

*
*Initial Training
*Product knowledge test
*TCOC test
*Introduction to systems
*Store allocation
*Daily briefing
*Handle Inventory &
Merchandising
*Designing Marketing Campaigns
*RPA Analysis
*

*Handling inventory via
SAP
*Visual Merchandising
*Designing offers &
Combos
*Designing Marketing
Campaigns
*Presentation on RPA
*Motivating Sales Staff

*Crom is an Indian retail chain for consumer electronics
and durables

*Infiniti Retail Ltd is a 100% subsidiary of TATA Sons.

*Nation's first large format specialist retail chain for
consumer electronics and durables with successful
expansion into latest online vertical, www.cromaretail.com.

*Crom claims to offer 6000 products across 8 categories.


*
*E-Zone
*Vijay Sales
*Next
*Kings Electronics
*Reliance Digital

*
*Flipkart
*Amazon
*Snapdeal

*
*Designing Marketing
Campaign
*Execution of offer
*RPA Analysis
*Liquidate slow moving
stock
*Design offers for
Independence day
*Handle customer
queries
*Inventory Management
* Designed BTS (Revenue Generated (
4.0 Lacs Plus)
* Executed all POS offers on time.
* RPA for all categories achieved on
time.
* Designed strategy & merchandising
techniques to achieve the same.
* Applied price wise merchandising
strategy for independence day.
* Problem solving skills were used to
achieve the customers trust & not
the lose the customer.
* Inventory Management via SAP.
* Competitor Analysis


*Merchandising for
sections.
*Ranging of Articles
*Trade-ins
*Digital Ticketing
*PID
*SOP Audit
*Benchmarking
*Questionnaire
*Merchandising for
Accessories

*Merchandising for Imaging section
which helped in Sales growth.
*Ranged products according to
customer demand & competitor
analysis.
*Valuation of Trade-ins & selling
them to vendors.
*New concept @ Croma where in
offers displayed on TVs to avoid
paper wastage.
*Physical inventory valuation &
updating the same on SAP.
*SOP Audit for the whole store
*To analyse customer experience
*Merchandising for Headphones

*Includes:
*Location- NIFT Kharghar,
Bharti Vidya Peeth
*Tasks:
*Making a presentation
*Design a product Line
*Low pricing strategy
applied
*Redesigning the whole
process particularly for
this event
*Product Ranging

*
Investment Revenue
0 50, 000
Bharti Vidya Peeth
Investment Revenue
0 3,50,000 Plus
NIFT, Kharghar
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
April- May June- July
DSLR
Point & Shoot
*
Pre Merchandising Post Merchandising
*Used for:
*Inventory management
*Keep a track of the daily
revenues
*Category wise revenue
*DC stock report
*Price changes
*Daily stock count
*PIDs
*Location movement of
stock

*
*MB52
*ZPRMAP
*ZSLR
*MMBE
*DC report
*ZPID
*
*Fair knowledge about inventory Management.
*Visual Merchandising.
*SAP & other ERPs.
*Customer Approach.
*Handling Objections.
*Finishing work on time.
*Designing product line to suit customers from
particular segment.
*Factors of motivation
*Competitor analysis in terms of price & product.
*
*Really important to understand the back hand processes in deep
because it acts like the back bone of any organization.
*The study helped me to understand systems i.e. SAP, Kronos,
Symphony, F6, POS.

*Events like the Back to School fest gave an exposure which can
be utilized in the future & the experience will help me to deal
with similar situations.
*Activities like ticketing, offer execution, merchandising, part of
inventory management like daily stock counting, PID etc. will
help to grow & plan a career in retail after the course
completion.
*The ERPs gave me a fair idea of the overall organization & how
they help the organization for smooth running.



*
*Should involve in more branding activities
*Should try different media for promotions
*Content of ads should be made strong & more appealing
*Should aggressively promote cromaretail.com
*Online retailers like Flipkart, Myntra are surviving on low pricing
of the products & heavy promotions, the resources are available
with Infiniti Retail & can flourish their online business for
electronics.
*Should focus on cutting down extra processes which harms or
restricts the business.
*Competitor surveys i.e. benchmarking should be done on regular
basis so as to have a tap on the competitors
*Price matching & mark downs should only be done on proofs
provided in hard copy.
*
*