Lauren Holiday

Orlando, FL
850-322-5116
laurenly@knights.ucf.edu
www.laurenholiday.wordpress.com

Skills

Associated Press Stylebook writing

Microsoft Office products: Word, Excel, PowerPoint and Outlook

Adobe Creative Suite products: Photoshop, InDesign and Illustrator

Information Design techniques: Audience Personas, Site-Mapping, Wireframes

Creativity, enthusiasm, focus and adaptability

Education
University of Central Florida

Orlando, FL

August 2012 Present

B.A. in Advertising and Public Relations, May 2015 | 3.96 GPA

Minor in Writing and Rhetoric

Member of The Burnett Honors College and Sigma Alpha Pi

Experience
Writing Consultant

Writing Center @ UCF

August 2013 Present

One-on-one tutoring for undergraduate, graduate and multilingual students

Brainstorming, organizing, editing and teaching writing processes

Update Facebook page with relevant writing resources and tutor profiles

Marketing Intern

Day Communications

May 2014 July 2014

Conducted website, media and social media audits and presented findings

Wrote newsletter articles and edited content, including a calendar of events

Posted news, events and original content to clients Facebook and Twitter

Collected and organized editorial calendars specific to clients business

Public Relations Intern

Sachs Media Group

May 2014 July 2014

Attracted news attention for clients through pitches and press releases

Edited client copy for web, advertising and press materials

Connected clients to relevant news through daily and weekly media reports

PR/Social Media Intern

Total Betty Society

August 2013 May 2014

Coordinated blog collaborations and advertising strategies

Created original online content for social media platforms: Facebook, Twitter,
Instagram, WordPress, YouTube, Polyvore, LookBook and blog

Developed photo and video shoots and edited content for future use