Luke Harsel

P o r t f o l i o : l u k e h a r s e l . w e e b l y. c o m

l u k e . h a r s e l @ t e m p l e . e d u | 4 4 3 - 2 4 8 - 3 3 7 1 | 1 6 2 0 W. D i a m o n d S t P h i l a d e l p h i a , PA 1 9 1 2 1

EDUCATION
Temple University, School of Media and Communications
Advertising Major | Copywriting Track
Deans List | Temple Honors Program

Philadelphia, PA
August 2011 - May 2015

WORK HISTORY
Temple University Small Business Incubator
Philadelphia, PA
Copywriter / Consulting Intern
February 2015 - Current
Provided SEO focused copy content for small business websites.
Worked in web design systems 1and1 and Wix to apply copy and layout.
Diamond Edge Communication
Philadelphia, PA
Copywriter
August - December 2014
Provided promotional copy content for clients brochure.
Worked in heavily collaborative writing and creative agency environment.
The Temple News
Philadelphia, PA
Account Executive / Assistant Advertising Manager
February 2012 - Current
Sold and managed newspaper advertising campaigns to businesses in the Philadelphia area.
Managed web ads with Google DoubleClick for Publishers.
Led the hiring, training, and management of new account executives.
WXPN 88.5
Philadelphia, PA
Web Team Intern
January - May 2014
Wrote, launched, and reviewed multiple PPC ad campaigns with Google Adwords.
Uploaded archive and new content to the site using Joomla short code.
The Wall Street Daily
Baltimore, MD
E-Marketing Intern
Summer 2013 / Winter 2014
Wrote content for and reviewed multiple campaigns with Google Adwords, Bing Ads, and Facebook.
Used html code and Adobe Dreamweaver to create and edit ad landing pages.
VOLUNTEER EXPERIENCE
Tree House Books
Philadelphia, PA
ReadNow Tutor
October 2013 - April 2014
Tutored elementary school students one-on-one in an after school literacy program.
Built positive and supportive friendships with the students.
Saranac Village Young Life Camp
Saranac Lake, NY
Work Crew Member / PM Cook
June 2011
Worked 6 days a week in a collaborative kitchen that served over 500 campers weekly.
Participated in a positive teamwork and leadership environment.