SPIKES ASIA 2012

WINNERS & SHORTLISTS PRINT

Grand Prix DDB Sydney, AUSTRALIA

GOLD CLEMENGER BBDO MELBOURNE, AUSTRALIA

 ENGLISH TRANSLATION OF MAIN HEADLINES:

The Spending too much time with your wife print
campaign is the latest work from Carlton MIDs long
running Stay a Little Longer campaign. The Stay a Little
Longer work has always encouraged men, who are the
age of kids, mortgages and work stress, to spend a little
more time with their mates at the pub drinking Carlton
MID. This campaign simply highlights the dangers of not
adhering to this advice. The main danger, that is
particularly horrific, is that you will end up not only
dressing like your wife but also looking like her.

OGILVY SHANGHAI,
CHINA