Professional Documents
Culture Documents
Nike Competitive Analysis
Nike Competitive Analysis
Josh Fernino
Brent Hare
Victor Hemmati
Lance Hollister
Chris Kerschen
Ty Parasiliti
Vincent Ukwu
Nikes
18
16
14
12
10
Nike
Adidas Group
Under Amour
6
4
2
0
2006
2007
2008
10
9
8
7
6
Nike
Adidas Group
Under Armour
3
2
1
0
2006
2007
2008
52%
50%
48%
46%
Nike
Adidas Group
44%
Under Armour
42%
40%
38%
2006
2007
2008
18.00%
16.00%
14.00%
12.00%
Nike
10.00%
Adidas Group
8.00%
Under Armour
6.00%
4.00%
2.00%
0.00%
2006
2007
2008
30.00%
25.00%
20.00%
Nike
15.00%
Adidas Group
Under Armour
10.00%
5.00%
0.00%
2006
2007
2008
0.7
0.6
0.5
0.4
Nike
Adidas Group
0.3
Under Armour
0.2
0.1
0
2006
2007
2008
Nike
Adidas Group
Under Armour
2008
5.47
2.41
4.63
The
The
The
The
Designed
Intended
role of network:
For
Adidas
Nike
The NIKEID brand also has boutique stores in New York City,
London, Paris, Osaka, and Berlin. It has been reported
that the NIKEID business has more than tripled since 2004.
Presently, there are over 3,000,000 unique visitors at
NIKEiD.com per month.
On March 10, 2009, Nike introduced the ultimate apparel system for select
college teams as they march into tournament madness with superior
innovation from head to toe.
Nike is introducing a 360 degree approach complete with new base layer
apparel, unique uniforms and customized footwear.
Nike will outfit the following Universitys:
Duke
Gonzaga
The University of Memphis
Michigan State
University of Oregon
Nike
Michael Jordan
LeBron James
Kobe Bryant
Tiger Woods
But,
One
Adidas
In
They
Auburn University
South Carolina University
University of Utah
University of Delaware
University of Hawaii
University of South Florida
In
Analysts
Nike
Due
Nike Air
Nike Zoom
Nike Air Max
Nike Shox
Nike
To
Nike was the clear market leader, with 31% of the global athletic
footwear market in 2007 (graphs below). Looking at the market in the
United States, Europe, or Asia reveals a similar picture: Nike's market
share in these regions hovers around 36%, followed by Adidas at 20%,
with Puma and New Balance as distant third and fourth. The global
market for athletic footwear is concentrated, with the top four firms
controlling 71%. By contrast, the market for athletic apparel is both
larger ($49.5 billion in 2005) and more diffuse; the top five firms
control only 27% of the market. Nike is, however, also the global leader
in apparel, with a 7% market share in 2007.
Nike's
Formulating
Nike,
Nike