More Than The Medal

Prepared by Stratton Oakmont Associates:

Jillian Glazar, Michael Capriotti, Melissa Hofer,
Erica Wincheski, Amethyst Dauksa, and Rory Garrity

Research

Areas of Research
To better understand the current level of awareness and engagement in the Bloomington-Normal
community, we researched the following areas:

Awareness of Special Olympics Illinois

Awareness of how often events are held
Attitudes towards the Special Olympics Illinois in the community

We administered our survey (Appendix A) to 50 people in each of the following publics:

Bloomington-Normal Residents
University Students (ISU & IWU)

Results

Unaware that headquarters are in Normal:

58% of Bloomington residents
64% of Normal residents
76% of ISU students
85% of IWU students
Have not volunteered for SOILL, but would like to in the
future:
67% of Bloomington residents
73% of Normal residents
86% of ISU students
93% of IWU students

34%

Reported once a year as how often they think SOILL

holds events:
73% of Bloomington residents
68% of Normal residents

88% of ISU students

91% of IWU students

More Than The Medal

Key Message Platform
Special Olympics Illinois headquarters location is in Normal, Illinois
Special Olympics Illinois hosts year-round events
Special Olympics Illinois gives back to the Bloomington-Normal community by
empowering people with intellectual disabilities

Target Audiences
Bloomington-Normal Residents
Illinois State University (ISU) & Illinois Wesleyan University (IWU) Students

More Than The Medal

Prepared by Stratton Oakmont Associates:

Objective #1
Increase fundraising in the BloomingtonNormal community for Special Olympics
Illinois by $5,000 by January 2016

Strategy A: Campus Representative Strategy

Tactic 1: Tabling events: includes Festival ISU, Greek Week,
Welcome Week, Homecoming events, and career fairs
Tactic 2: Dorm events at ISU & IWU: encourages students to
register for Special Olympics Illinois events

Strategy B: Registered Student Organizations (RSO)

Strategy C: ISU Greek Life Engagement

This strategy can also be duplicated at
IWU
Tactic 1: Greek Assassination Week:
Fun event designed as one united
philanthropy for all of Greek life
Tactic 2: Attend monthly meetings to
influence Greek involvement while also
checking on the formulation of Greek
Assassination Week

Strategy D: Special Olympics Illinois Snapchat Live Updates

Tactic 1: Live Snapchat updates that promote events

Objective 2
Double awareness among Bloomington-Normal
residents and ISU & IWU students by May 2015

Resulting in 68% total awareness

Strategy A: Media Relations

Tactic 1: Print media
Tactic 2: Radio, advertisements & interviews
Tactic 3: TV-10 Interview

Strategy B: Social Media

Tactic 1: Instagram
Tactic 2: Twitter
Tactic 3: Facebook
Tactic 4: Blog

Strategy C: Headquarters Warming Party

Strategy D: Bloomington Farmers Market

Tactic 1: Have Mini Olympics games for kids at (Bag-O, Ring
toss, Wheel, etc.)

More Than The Medal

Prepared by Stratton Oakmont Associates:

Jillian Glazar, Michael Capriotti, Melissa Hofer,
Erica Wincheski, Amethyst Dauksa, and Rory Garrity