Second Line

of Defense

2016 PRSSA Bateman Case Study Competition

Loyola University New Orleans PRSSA Bateman Team

Created by:
Morgan Ballard
Shea Hermann
Sophia Masone
Leanne Reisz
Edward Wroten

Faculty Adviser:
Jeffrey Ory, APR, ABC
Professional Adviser:
Meg Courtney

Second Line
of Defense

Table of Contents
Executive Summary 1

Research 1
Target Audiences 2

Key Messages 2

Challenges and Opportunities 2
Objectives 3
Strategies, Rationales and Tactics

Conclusion 8

Appendix 10

EXECUTIVE SUMMARY

New Orleans is renowned for persevering through turmoil with celebration. Second lines have stood as the most quintessential city
celebration for more than a century. In a whirlwind of white handkerchiefs and brass band musicians, a crew of 15 can rapidly grow
into a caravan of 60. Whether its a marriage or funeral procession, second lines assemble the community for a New Orleans-style
celebration. However, the term second line carries a different meaning for the Veterans of the United States Armed Services. The
second line of defense consists of military members who back the initial combat line. It also represents the family members who
support their loved ones from afar. Student Veterans of America members stood on the second line, but Loyola University New
Orleans Second Line of Defense provides the recognition and support they need to succeed moving forward.

RESEARCH

Situation Analysis
Student veterans are hard to identify. They attend classes, organization functions and jobs inconspicuously. While Loyola University
New Orleans is a Yellow Ribbon School, indicating its military-friendliness, the institution does not celebrate or recognize student
veterans beyond governmental monetary rewards. This lack of acknowledgement feeds into the often unspoken idea that student
veterans are broken and leads to minimal awareness of their existence on campus. The individual on campus that is most familiar
with GI Bill recipients is the chapter faculty adviser. This adviser and other university administrators were willing to work with Loyola
Universitys Student Veterans Association (Loyola SVA) during the campaign and post-implementation.
With only two SVA chapters established in Louisiana, their presence and mission are unknown in New Orleans. Loyola hosts one of
these SVA chapters; however, the organization had only two active members who met monthly at a bar prior to our campaign. These
meetings presented no incentive to student veterans; therefore, they had low attendance. Lack of benefits and the fact that 67 percent
of Loyola students are already involved in a club made it difficult for students to devote time to a new organization.
Primary Research
Gap Analysis Surveys:
We collected 249 responses from the Loyola community through online and paper surveys prior to the campaign and 217 postimplementation surveys to measure our effectiveness. Prior to our campaign, the community indicated:
77 percent had never heard about Loyola SVA.
96 percent were unaware of any programs or services offered by Loyola SVA.
79 percent did not believe student veterans were recognized on campus.
64 percent indicated they did not know a student veteran.
Student Veteran & GI Bill Recipients Survey:
We distributed an initial survey through Loyola SVAs faculty adviser to understand what events student veterans were interested in
and their knowledge of SVA. Facts identified in this research were:
57 percent of GI Bill recipients were interested in receiving more information about Loyola SVA and 14.29 percent needed
more information to determine their interest.
Student veterans top interests were free sporting events, networking nights, pub crawls and community service.
83 percent stated that 5-9 p.m. was their preferred timeframe for Loyola SVA-sponsored events.
Focus Groups:
We facilitated five total focus groups, three with students and two consisting of public relations practitioners. Facts identified in these
focus groups were:
Student veteran stereotypes are minimal because the community was largely unaware of their presence on campus.
Students are encouraged to attend events based on incentives.
Students learn about on-campus events primarily through word-of-mouth and social media.
Visually-driven sites such as Facebook and Instagram are more engaging than other communication channels.
Executive Interviews:
We conducted 22 in-depth interviews with veterans, student veterans, veteran service organizations, veteran service agencies, previous
Loyola SVA leaders and public relations professionals. These interviews indicated:
Veterans want to be helpful, not helpless.
Networking provides incentives for student veterans to participate.
Veterans have varied paths.
Some online GI Bill information contains discrepancies.
Student veterans are eager to participate in clubs that are beneficial to their career development and provide a support system.
Secondary Research
We compiled more than 60 scholarly articles, newspaper clippings, trade reports, interviews and other literature to better understand
how to effectively reach our stakeholders. This research indicated:
Student veteran demographics:

- 78 percent are over the age of 25 and 21 percent range from ages 18 to 24.

- 68 percent are Caucasian, 10.6 percent African-American, 7.8 percent Hispanic, 3.1 percent Asian, 1.5 percent Native

American, 1.7 percent multi-racial and 7.1 percent other.

 68 percent of student veterans appreciate interacting with others on campus because it makes college feel less isolating.
Post Traumatic Stress Disorder (PTSD) is the most prevalent lasting effect from war; however, most veterans do not want to be
treated differently and do not want to admit to having PTSD.
The everybody plays framework is the most successful method for supporting student veterans. This principle refers to the
idea that all stakeholders must be educated in order for student veterans to succeed.
Many veterans attending school are also working with additional family obligations.

TARGET AUDIENCES

Primary Audience:
Post-9/11 GI Bill recipients in the Greater New Orleans Area, specifically those attending a university.
Secondary Audiences:
New Orleans community
Local media
Local, state and federal legislator
Loyola students
Employers
Veteran service organizations and agencies

KEY MESSAGES

Civilian Students:
Loyola SVA is present on campus with a mission of providing advocacy and support for student veterans.
You can participate in organization events and support student veterans by joining the Second Line of Defense.
Student veterans are diverse with varied paths.
Student Veterans:
Loyola SVA can provide you with facts about GI Bill benefits and how they apply to Loyola as a private university.
Your service can translate into a resume-building and networking tool that can lead meaningful careers post-graduation.
Loyola SVA offers a support system and programs that can aid you throughout higher education and post-graduation.
New Orleans Community:
Student veterans are a vibrant and important part of our community.
You can support student veterans by joining in the Second Line of Defense.
Veteran Service Agencies and Organizations:
Loyola SVA provides outreach for student veterans and its vision aligns with your mission. This commonality provides a strong
opportunity to create mutually beneficial relationships between SVA and your organization.

CHALLENGES AND OPPORTUNITIES

Challenge: The New Orleans student veteran population is small and diverse, which made crafting a campaign and events that
appealed to all veterans difficult. Our research also indicated that the best communication channels for a 40-year-old mom differ
drastically from those that reach a single, 28-year-old male.
Opportunity: We developed a multi-faceted approach that attracted diverse age ranges. Some events appealed more toward
families and others were geared to more traditional students. We also communicated through multiple media to reach our
audiences and constructed a common information channel via social media.
Challenge: The national SVA notified Loyolas chapter that they could lose their charter because of its small memberships
minimal participation and engagement. Both university and chapter leaders had lost the motivation to keep the organization
active and did not realize its value.
Opportunity: We re-established Loyola SVA and built a foundation for future chapter leaders. Our research identified student
veterans needs and we fulfilled those desires in our campaign to create clear value for members. Loyola now understands the
chapters importance.
Challenge: Due to confidentiality policies, Loyola SVA could not obtain GI Bill recipients contact information. This mandate
meant we could not directly communicate with our primary audience.
Opportunity: We initially communicated through each local universitys student veteran adviser, which gave us credibility since
this adviser had an established relationship with veterans and GI Bill recipients. Our on-campus outreach, events and oneon-one veteran connections attracted additional student veterans. Since we recruited all members organically, we only forged
connections with student veterans who were willing to engage with the organization. This method provided the chapter with
more active and engaged members.
Challenge: The citys attention was fully absorbed during Mardi Gras, which was the week prior to implementation. This
distraction made obtaining event speakers and reserving venues more difficult. Event promotions also coincided with students
returning from break and the start of mid-term exams.
Opportunity: The team finalized dates, event spaces and guests prior to Mardi Gras. Students were returning from Mardi Gras
break during our first week of implementation so we were able to schedule events later to maximize attendance.
Challenge: The Greater New Orleans Area experienced inclement weather that caused local universities, government offices and
businesses to cease all operations on four days during implementation. These conditions resulted in two event cancellations that
could not be rescheduled given the campaigns time restraints.
Opportunity: Given our preparation, we were easily able to pass event logistics to Loyola SVA leaders to implement as part

of their chapter programming in the near future. Furthermore, the promotion of these events raised additional awareness of
Loyola SVA and inspired other campus organizations to recreate similar programs targeted to student veterans.
Challenge: Our campaign goal was to increase chapter membership and invite traditional students who wanted to support the
organization. However, our research and ongoing communication with Loyolas SVA leadership revealed that our members
wanted the organization to be a safe space exclusively for student veterans. This shift made it difficult to reach community
stakeholders and inform them about student veterans varied paths because civilians were not welcome at all events.
Opportunity: We created events where student veterans could gather privately and compiled a secondary membership database
for friends of student veterans. This alternative archive represented those who are connected to student veterans and wanted
to provide advocacy. We invited friends of student veterans to events that shifted the narrative and increased community
awareness about Loyola SVA.
Challenge: Student veterans held biases and stereotypes toward organizations associated with specific military sectors or
political affiliations. These preconceived notions made it difficult to obtain event speakers that all student veterans appreciated.
Depending on individual political affiliations and military background, participants did not want to attend events that featured
organizations they disliked.
Opportunity: We invited diverse event speakers that could appeal to a variety of target audiences. This tactic exposed student
veterans to stakeholders with whom they did not typically interact. By uniting these audiences, we shifted the narrative away
from common veteran stereotypes for both student veterans and the community.

OBJECTIVES WITH STRATEGIES, RATIONALS AND TACTICS

Objective 1: Raise awareness of Loyola SVA by 20 percent and its programs by 20 percent on campus and in the community.
Strategy 1: Produce a culturally relevant campaign.
Rationale: Our professional and student focus groups suggested tying our key messages into the Greater New Orleans story so
stakeholders feel closer to the organization. Associating our campaign theme with the city encourages the community to be supportive
and engaged. Our gap analysis also indicated 79 percent of students primarily obtain their information from social media.
Tactic 1: Construct a culturally relevant theme: Our campaign name and theme, Second Line of Defense, ties student veterans
and New Orleans culture together. Our second line event was also filled with New Orleans-style music that encouraged
camaraderie and raised Loyola SVA awareness on campus. The John Besh Restaurant Group, The Hundreds Brass Band and the
New Orleans community united with Loyola SVA to march in a celebratory second line. Our event attracted students lounging
between classes, professors headed home and those riding the streetcar.
Tactic 2: Design a culturally relevant logo: The campaign logo features New Orleans iconic fleur-de-lis, a military medal, the
American flags colors, a second line silhouette and our campaign title, Second Line of Defense. These components depict both
New Orleans culture and student veterans.
Tactic 3: Generate a culturally relevant hashtag: The phrase who dat resonates with New Orleanians as it is the local Saints
teams famous chant and highlights the citys culture. The #WhoDatSVA hashtag echoes as both a question and a celebratory
cheer. People had several questions about who dat SVA; however, once stakeholders gained more awareness from our
campaign, they were quick to chant out a celebratory who dat SVA!
Strategy 2: Reinforce our key messages by increasing Loyola SVA visibility.
Rationale: In advertising, the term effective frequency refers to the number of times a person must be exposed to an advertising
message before a response is made. Studies show that a person must see a message at least three times to achieve effective
communication. Integrating Loyola SVA imagery across campus increased the likelihood students would recognize and inquire about
the chapter.
Tactic 1: Vet Fte: We built awareness through our frequent tabling efforts, titled Vet Fte. Fte is French for celebration and
commonly used in New Orleans tradition. This cultural connection ties together student veterans and celebration. At Vet Fte,
we promoted Loyola SVA, informed the campus about its programs, shared GI Bill facts and engaged in meaningful student
veteran conversation. These conversations began with students writing shoutouts to student veterans on stars that were later
placed on an american flag banner. This banner visually demonstrated the support behind student veterans from the on campus
community. We also strategically chose to table during periods of high traffic on campus. Since Vet Fte was an ongoing effort, it
sustained our on-campus presence.
Tactic 2: Promotional Materials: We pushed the organizations presence via Loyola social media pages, bulletin boards, plasma
screens, student quads and the student center. Loyola School of Mass Communications Facebook page reached more than 1,100
through promotional posts. The student centers plasma televisions reached more than 600 students, faculty and staff daily.

Tactic 3: Classroom Visits: We integrated an interactive video presentation in classrooms that informed students about Loyola
SVAs mission, promoted events and answered questions about student veterans varied paths. Our presentation concluded with a
trivia quiz on SVA and the GI Bill. We reached more than 250 students through these class visits.
Strategy 3: Kick-start a social media presence.
Rationale: Research indicates audiences are more receptive and willing to participate in events if the organization has an active social
media presence. A two-way communication channel also promotes discussion and allows members to participate virtually.
Tactic 1: Create a Facebook page: The page operated as a community hub to generate excitement about upcoming events
and spread the word. Additionally, our page provided members who were unable to participate in person to engage with the
organization. The page also promoted local New Orleans veterans events, such as Recruit Militarys Veteran Job Fair in the
Mercedes Benz Superdome, the National WWII Museums The Fight for Double Victory and the local Whole Foods veteran
fundraiser. The page connected with 4,581 people and accounted for 3,131 impressions through our 225 followers.
Tactic 2: Create an Instagram Account: The account gave the organization life through more visually-driven content. Our
cardboard Instagram poster drove traffic to the platform and engaged people at our Vet Fte tabling. Our campaign was also
featured on the School of Mass Communications Instagram account, which hosts 607 followers.
Tactic 3: Create a Twitter Account: Twitter provided an outlet to engage with other Loyola organizations and live tweet
events, such as the Q-and-A from our panel at Net with Vets. We received Twitter mentions by Team Freedom, Loyola Career
Development Center, The Maroon and several professors.
Tactic 4: Snapchat geofilter: The Snapchat geofilter created a visually engaging platform for people unable to attend our event
to watch the festivities of our second line. While 60 attendees participated in the second line, 675 people were able to capture the
essence of the event from various first person point of views through our geofilter. The geofilter also expanded the reach of our
culturally relevant logo.
Tactic 5: Keep Social Media Sites Active: We recommended Loyola SVA maintain all social media accounts postimplementation to preserve their following. Our primary research also revealed that social media is the main channel that Loyola
students use to obtain information, which makes it essential for an on-campus organization. Long-term, Loyola SVA leadership
decided to discontinue the Twitter account because, as a growing organization, they could not maintain it with the other
two more visually-driven sites. The Facebook and Instagram accounts also had higher engagement rates, which makes them
more valuable. We provided a month-long content calendar to Loyola SVAs president to drive the 526 Twitter followers to the
remaining social media outlets before it was deactivated.
Strategy 4: Forge partnerships that promote Loyola SVA in the community and to secondary stakeholders.
Rationale: Research indicates organizations with shared missions and interests thrive in a partnership. By affiliating with
organizations that also interact with student veterans, we created mutually beneficial relationships with stakeholders that could
promote Loyola SVA and expand its reach.
Tactic 1: Partner with veteran service agencies and organizations: We partnered with the Veterans of Foreign Wars (VFW) and
VetLaunch, a local veteran entrepreneur foundation, to provide networking opportunities and expand the organizations reach.
VFWs event email promotions reached more than 250 veterans who relate to Loyola SVAs mission. This connection provides
them with additional incentive to support and promote the chapter.
Tactic 2: Partner with local universities: Net with Vets, our veterans panel and networking event, was so successful at Loyola
with 35 in attendance, or 87.5 percent of on-campus student veterans, we decided to expand it to other universities as an event
series. These universities have a stake in supporting their student veterans; however, they did not have an established SVA or
veteran professional development programs. Tulane reached 120 student veterans and Delgado reached 913 student veterans via
email about Net with Vets and Loyola SVA. While these networking events had fewer attendees, we anticipated a lower turnout
since SVA was not established on these other campuses. We later provided event information and instruction on starting a SVA
to Tulane student veterans who were interested in forming another chapter.
Tactic 3: Partner with the Loyola University Sports Complex for Ready, Set, Vet: By partnering with the University Sports
Complexs already established weekly boot camp program, we reached more community members and united student veterans
with civilians in an active setting.
Tactic 4: Partner with National World War II Museum: The WWII Museum frequently gathers veterans for events; however,
its audience is older and the museum is seeking to expand its membership. The partnership with Loyola SVA forged a mutually
beneficial relationship that linked multi-generational veterans and informed additional community members about our chapter.
Tactic 5: Partner with local community service organizations through Nola, Who Ya Served: We partnered with Habitat for
Humanity and Ozanam Inn because our executive interviews indicated that veterans want to be perceived as helpful, not

helpless. As a volunteer-driven city, our student veterans and citizens also shared in surveys that community service was a point
of interest. New Orleans Habitat for Humanity is an integral in building affordable homes for the community, especially after
so many were destroyed following Hurricane Katrina.
While the Habitat for Humanity build was successful with 35 in attendance, our ongoing feedback from Loyola student veterans
indicated that they did not want to participate in laborious volunteer work after already serving their country. Members were
interested in the vets helping vets approach after Mayor Mitch Landrieu declared the eradication of veteran homelessness
in 2015. Ozanam Inn is a mens homeless shelter that veterans frequent. Loyola SVAs partnership with this non-profit and day
distributing lunches to its occupants fulfilled members desire to give back to fellow veterans.
Tactic 6: Engage national and local government officials: Our campaign received three proclamations from government
leaders that raised Loyola SVA awareness and recognized its mission. The New Orleans City Council proclamation recognized
veterans as an essential part of the community and declared the importance of providing employment opportunities and
education to veterans. New Orleans Mayor Mitch Landrieus proclamation recognized our campaigns service and dedication to
the city in recognizing student veterans. Federal Rep. Cedric Richmonds proclamation recognized the hard work, dedication
and sacrifices made by Loyola University and Tulane Universitys student veterans. Loyola University New Orleans President
Father Wildes accepted these proclamations at the final second line of defense event where he also recognized Loyola SVA.
Strategy 5: Raise awareness about student veterans to the community and secondary stakeholders through local media
relations.
Rationale: Our focus groups with professionals emphasized that we needed to invite local media to spread our key messages, build
campaign relevancy and increase the organizations credibility.
Tactic 1: Pitch to media: We pitched to the media to raise awareness about Loyola SVA and depict student veterans varied
paths. We were featured on WDSU and WGNOs TV stations morning shows. We notified all local print publications and radio
stations about our events. We also sent images to CityBusiness, The New Orleans Advocate, The Times-Picayune and Biz New
Orleans. We were published in the March 6 issue of CityBusiness. Appearances raised community awareness of our campaign
and Loyola SVA.
Tactic 2: Wrote media alert: We distributed a media alert for our final event, a second line parade throughout campus that
raised Loyola SVA awareness. It concluded with the presentation of government proclamations to the president of Loyola, Rev.
Kevin Wildes. We also sent it to our school newspaper, The Maroon, and they covered the event.

Objective 1: EXCEEDED

To raise awareness about Loyola SVA on campus and in the community by 20 percent.
Our post-implementation survey results indicated our target audiences awareness of Loyola SVA increased by 62 percent
points, exceeding our objective by 261 percent.

Media Coverage

Local: WDSU-TV, WGNO, CityBusiness and Loyola featured the Second Line of Defense Campaign, highlighting Loyolas SVA, our
key events and veterans varied paths.
WDSU-TV: On Feb. 28, NBC-affiliate WDSU-TV featured a Bateman team member and a veteran on a morning show for
3 minutes, 35 seconds reaching 283,256 people and provided $2,687.50 in Public Relations value. The feature discussed our
campaign, what makes student veterans unique and the transition from veteran to student veteran at Loyola.
WGNO: ABC-affiliate WGNO, featured a Loyola student veteran for 8 minutes, 3 seconds on The 411, a morning show on
March 6 that reached 178,407 people and provided $2,415.00 in public relations value. On air, the student spoke about our
campaign, how Loyola SVA helps students and of his personal transition from the military.
CityBusiness: CityBusiness is a weekly magazine that New Orleanians subscribe to for local business news. We were featured in
the March 6 issue for our first Net with Vets providing a $8,000.00 public relations value. CityBusiness reaches 5,400 monthly.
5 Things to Know About Loyola: Our second line event was featured on our universitys weekly email blast, 5 Things to Know
About Loyola. This email reaches Loyolas 2,854 undergraduate students.
Social Media: Second Line of Defense connected with a total of 909 social media accounts overall utilizing that hashtag
#WhoDatSVA. Our Facebook gained 225 page likes and reached 4,581 people with an average total page reach of 1,890. Our
Twitter page gained 526 followers and our Instagram page reached 158 followers. Facebook reached 4,581 people through
posts and events, averaging more than 778 unique account reaches per day. Our Twitter page followed 591 accounts and had 72
tweets. Our Instagram account gained 158 followers for our 18 posts and a total of 413 likes.

E-blasts: Our e-blasts reached 109 recipients with information about the Loyola SVA, the GI Bill, recent events and professional
development tips. By the end of implementation, the contacts database reached 169 may be used to assist in chapter longevity.
Our executive interviews also indicated email is the most efficient communication channel for student veterans. These e-blasts
proved to be successful with an average 36.9 percent open rate, 6.9 percent higher than the rate for most education-related
emails. The highest single e-blast was opened at a 60 percent rate and the average email click rate was 14.2 percent.
Objective 2: Shift the narrative about student veterans in order to better recognize their achievements, pave the path
for future success and better integrate them on campus. Increase understanding of student veterans varied paths by 25
percent.
Strategy 1: Use social media as a two-way communication channel to engage stakeholders in conversation that broadens the
student veteran narrative.
Rationale: Research indicates people are more willing to express their opinions online. Conversations and our post-event coverage
on social media illustrated student veterans varied paths to more audience members.
Tactic 1: Engage in Facebook, Twitter, and Instagram: Social media created a community hub where both student veterans
and civilians could interact. Our platforms virtually connected people from varied backgrounds.
Tactic 2: Reinforcing Event Messages: Social media posts reiterated our events key messages. Therefore, we were able to
visually recap our event takeaways to stakeholders who were not present. For example, our event pictures depicted participants
interacting with student veterans from varied paths.
Strategy 2: Host events that attract both student veterans and civilians so the two groups can interact.
Rationale: Through student focus groups and executive interviews, we found students get involved on campus and attend events
they perceive as valuable. Also, our initial student veteran survey indicated they did not see benefits in joining Loyola SVA or
attending organization events. This information prompted us to hold events with incentives for all students and student veterans to
attend
Tactic 1: Net with Vets: Our Net with Vets series expanded to Loyolas, Tulanes and Delgados campuses. Both civilians and
student veterans seek out professional development and networking opportunities. This fact brought them together through a
common interest and broadened their understanding of one another.
Tactic 2: PechaKucha: We hosted PechaKucha at a bar. This unique and engaging presentation style consists of speakers
showcasing 20 slides that are each 20 seconds long. The event circulates around a theme, ours being students and veterans.
Our event created an opportunity for students and veterans to tell their personal stories and to interact in a relaxed
environment, which helped shift the narrative away from student veteran stereotypes for those in attendance. To attract
attendees, VFW provided a $250 bar tab and promoted the event to their members.
Tactic 3: Nola Who Ya Served: Our research indicated student veterans desire to be helpful rather than helpless. To fulfill this
need, we partnered with local community service organizations where student veterans, traditional students and local military
organizations could cross paths. These interactions further shifted the narrative away from veteran stereotypes.
Strategy 3: Engage in one-on-one conversations with civilians and encourage them to attend events that shift the narrative.
Rationale: Our student focus groups and gap analysis indicated Loyola students primarily learn about events and organizations on
campus through word-of-mouth. This research led us to focus on a more personal communication approach.
Tactic 1: Vet Fte: Vet Fte provided an opportunity for us to directly promote events to students. These personal conversations
attracted students engaged them in the campaign. These interactions changed biases civilians formerly had about student
veterans.
Tactic 2: Classroom visits: We were able to personally answer questions about Loyola SVA, the GI Bill and upcoming events
through classroom visits.

Objective 2: EXCEEDED

Shift the narrative about student veterans in order to better recognize their achievements, pave the path for future success and
better integrate them on campus. Increase understanding of student veterans varied paths by 25 percent.
Our post-campaign survey results indicated that the amount of people who know a student veteran increased by 32 percent
points, exceeding our goal by 168 percent.

Objective 3: Increase the number of student veterans and their family members who are informed about the post-9/11 GI
Bill by 25 percent.
Strategy 1: Incorporate GI Bill information through engaging videos and digital content.
Rationale: Facebook videos garner twice as much engagement and reach a greater number of people than traditional social media
posts. Forbes also declared 2015 the year of video marketing because of videos increasing prevalence. Videos introduce a more
straightforward and engaging communication channel to reach GI Bill recipients.
Tactic 1: Create GI Bill videos: The current Loyola SVA president was selected to be the GI Bill spokesperson because he is
credible and easily recognizable among Loyola student veterans. After thorough research, he was prepared to break down the GI
Bill and describe how aspects of it may vary for a private institution, like Loyola and its neighbor Tulane University.
Tactic 2: Share GI Bill videos: These videos were shared on all Loyola SVAs social media pages, linked in the weekly e-blasts and
shared in classroom visits. The videos were then presented to students in Loyolas School of Mass Communication.
Tactic 3: Add GI Bill facts to e-blasts: A GI Bill fact of the week was added to Loyola SVA member emails, which reached a
peak of 106 recipients and ended with a database of 169 for future e-blasts. This tactic made becoming more informed about the
GI Bill an incentive to join Loyola SVA as well. The e-blasts also created talking points to initiate discussion toward the GI Bill
and all of its working parts.
Strategy 2: Disseminate GI Bill information via one-on-one interaction.
Rationale: According to a Vanderbilt University Center for Teaching study, students are more likely to participate and learn through
one-on-one interactions.
Tactic 1: Vet Fte: Through Vet Fte, we were able to answer specific questions about the GI Bill and provide informative
handouts. People were more engaged in this one-on-one setting where they could ask specific questions or provide us with their
contact information to forward answers.
Tactic 2: Classroom presentations: In each classroom visit, we answered questions concerning the GI Bill and played a trivia
game with students to reinforce the core concepts. These one-on-one interactions educated civilians as well as GI Bill consumers
and their dependents in class.

Objective 3: EXCEEDED

Increase the number of student veterans and their family members who are informed about the Post-9/11 GI Bill by 25 percent.
Our post-implementation survey results indicate that we increased post-9/11 GI Bill knowledge by 34 percent points, exceeding
our objective by 55 percent. Those who identified as completely aware grew from six percent to 39 percent.
Objective 4: Craft a campaign that provides chapter longevity by creating programs or opportunities that can be recreated
post-implementation.
Strategy 1: Provide incentives for student veterans to join Loyola SVA.
Rationale: Executive interviews, focus groups and primary research revealed Loyola SVA did not provide strong incentives for student
veterans to become members or remain active in the organization. In order to provide chater longevity, our campaign needed to
create incentives that would attract current and future students.
Tactic 1: Create professional development incentives: Our secondary research and student veteran surveys indicated that
student veterans desired professional development opportunities. By hosting events like Net with Vets, we provided Loyola SVA
members the opportunity to network with recruiters and veterans alike. This incentive is an ongoing need for both Loyola SVA
members and traditional students. Loyola SVAs ability to provide this service makes it an asset to potential members.
Tactic 2: Build camaraderie and support system: Our secondary research and executive interviews revealed that student
veterans commonly miss the camaraderie established in the military. We achieved camaraderie by creating programs that
brought people together. A reliable support system is a timeless need for student veterans, which makes the chapter a continual
asset to members.
Tactic 3: GI Bill Video and Information: GI Bill recipients frequently do not understand all the benefits available to them.
Loyola SVA can be the credible source for student veterans to find information about their benefits. The chapters ability to
illustrate the GI Bills various components in a creative manner also sets it apart from other sources. These videos will be an
ongoing resource for future New Orleans recipients.

Strategy 2: Forge positive partnerships with community organizations. Reference: Objective 1, strategy 4.
Rationale: Local organizations will support the chapter if a mutually beneficial relationship is formed. These partnerships
continually provide members with networking opportunities, which create additional incentives for members to participate. We
also observed that successful local organizations thrived when they established strong partnerships.

Tactic 1: Partner with local veteran service organizations: Veteran service organizations (VSOs) find value in connecting with
potential new members and Loyola SVA members find value in expanding their network. This mutually beneficial partnership
provides long-lasting value.
Tactic 2: Engage the National World War II Museum: The National WWII Museum has clout in the New Orleans community
and nationally. The museums primary audience also consists of older veterans, which makes Loyola SVA members involvement
crucial in its own organizational longevity. In return, the WWII Museum provides the chapter with continual resources and veteran
mentors. As a nationally recognized museum, its partnership made Loyolas SVA more credible as well.
Strategy 3: Encourage campus organizations to support Loyola SVA and its programs.
Rationale: By associating Loyola SVA with already established campus organizations that students know and trust, it provides the
chapter with a loyal following. When Loyola SVA plans future events, these organizations will be familiar with the chapter and
potentially promote the events.
Tactic 1: The Career Development Center: Networking and establishing careers after graduation are an essential part of using
GI Bill benefits. We created networking and job seeking opportunities for student veterans to further their careers and create
opportunities that leverage their non-traditional experience into the job market.
Tactic 2: Sports and Recreational Services: The University Sports Complex offers a boot camp that promotes physical health. We
utilized this established high-intensity workout to demonstrate a fraction of the physical intensity necessary to serve in the armed
forces. The boot camp workout class provided an opportunity to unite civilians and student veterans in a physical environment.
Strategy 4: Provide all event logistics to Loyola SVA leaders so they can easily be replicated in the future.
Rationale: The chapters low membership and risk of losing its charter made it evident that current programming efforts were not
successful. By providing the chapter leaders with all event information, they are able to promote and implement meaningful events
again.
Tactic 1: Provide social media posts outline: We provided the Loyola SVA president with a month-long social media calendar for
each event that will be repeated including hashtags. This helps ease the president into managing a Facebook and Instagram.
Tactic 2: Provide all logistics and contact information: We provided a database with event participants and event speakers contact
information to the president. We also provided him with the details to implement a faculty mentorship program for student veterans
and a list of ten interested professors. This program was unable to be implemented during the campaign because faculty could not
participate in a mentorship program after a professor passed away during the campaign.
Tactic 3: Provide future email blasts: We gave our email template and future content to the chapters president so that he could
further inform people about Loyola SVA and its upcoming events. From our Campaign Monitor statistics, we recognized e-blasts
were an effective channel to inform the community about our events.

Objective 4: ACHIEVED

Craft a campaign that provides chapter longevity by creating programs and opportunities that can be recreated postimplementation.
We provided Loyola SVAs leadership with more than a month of social media content, nine weekly email blasts content, four
replicable events, an expanded contact database and eight on-going partnerships.

CONCLUSION

Loyolas Second Line of Defense revitalized the chapter by fostering camaraderie and support for its members. This celebration
sparked campus conversation that shifted the narrative away from veteran stereotypes. Not only did our campaign unite the
community and create a buzz, but also informed consumers about their GI Bill benefits.
Overall, Loyola SVAs Second Line of Defense:

increased awareness of Loyola SVA among all stakeholders by 61 percent.

increased GI Bill benefit awareness among recipients and their family members by 31 percent, with 28 percent more

feeling completely informed.

increased Loyola SVA membership from two active members to 169 active participants in organization events.

created professional development programs that provide incentives for future members and social media platforms

that provide a two-way communication channel.
Our nine partnerships guarantee our campaigns message will also endure beyond this campaign.
Loyolas Second Line of Defense was more than social media impressions or a month of veteran camaraderie. It educated
stakeholders about the importance of student veterans and united the community as their second line of defense. More importantly,
it secured the charter for Loyola SVA, now home to 41 veterans who look to SVA for support, camaraderie and guidance.

88

Second Line
of Defense

Appendix
Planning

Timeline 12
Budget 13
Receipts 14
Considered Alternatives 16
Contingency Plans 17
Contact Lists 18
Correspondence 19

Research

Executive interviews 22
Focus groups 24
Gap analysis surveys 25
Secondary research 28

Implementation

Vet Fte 31
Net with Vets 33
PechaKucha 34
NOLA Who Ya Served 36
World War II Museum 38
Proclamations 40
GI Bill Videos 42
E-blasts 44

Evaluation

Media 46
Social Media 53
Adviser Notice 58

Timeline
Week of Oct. 12
Gather fifty primary research documents and get to know SVA
Week of Oct. 26
Draft gap analysis survey questions and focus group questions
Week Nov. 9
First professional focus group
Week of Nov. 16
Distribute initial gap analysis survey; Second professional focus group; Brainstorm campaign
Week of Dec. 14
Complete all initial surveys
Week of Jan. 5
Begin conducting executive interviews
Week of Jan. 18
Finalize tactics, rationale and theme; Start coordinating logistics and contact speakers
Week of Feb. 1
Complete social media editorial calendar; Student focus groups
Week of Feb. 8
Order printed materials from Twomey
Week of Feb. 15
Social media accounts go live; Start Vet Fte tabling; Loyola Net with Vets
Week of Feb. 22
Universities cancelled due to inclement weather; Southeast Louisiana Veterans Health Care System, Veteran
Affairs Hospital tour visit cancelled; Habitat for Humanity Build
Week of Feb. 29
Class educational visits; Tulane Net with Vets; Pecha Kucha
Week of March 7
Student Veteran Bootcamp partnership; Universities cancelled due to inclement weather; University Sports
Complexs boot camp partnership cancelled; WWII Museum visit; Hunger Relief
Week of March 14
Second Line of Defense; Delgado Net with Vets
Week of March 15
End Vet Fte tabling; Hand social media accounts to SVA President; Begin Write-Up
Week of April 4
Finalize write-up

12

Budget
Expense

Event

Cost

Rasing Canes

Second Line of Defense

$101.55

Candy

Vet Fte

$5.95

Nametags

Net with Vets

$11.23

Water

Second Line of Defense

$7.29

Ice and Napkins

Food

Second Line of Defense

Community Service

$15.10
$70.08

Tickets

National WWII Museum

$29.00

Snapchat Filter

Second Line of Defense

$27.04
Total: $267.24

In-Kind Donations
Donation
Soft Drinks
Bar Tab

Donated By
Loyola Graduate
Veterans of Foreign Wars
Post #8973
Instagram Board
Loyola School of Mass
Communication
American Flag
Loyola School of Mass
Banner
Communication
Cookies and Sweets
Willa Jean, by Chef Besh
Second Line Band
The Hundreds Brass Band
Color Prints
Loyola School of Mass
Communication
Black and White
Loyola School of Mass
Prints
Communication
Campaign book
Loyola School od Mass
printings and binding Communicaiton
Campaign book
Loyola School of Mass
shipping
Communication

Use
Event beverages
PechaKucha Incentive

Cost
$12
$250

Vet Fte, Second Line of

Defense
Vet Fte, Second Line of
Defense
Second Line of Defense
Second Line of Defense
Promotional Materials

$62

Promotional Materials

$7.96

Campaign Books

$116.75

Campaign Books

$17.90

Emails

13

$93
$40
$100
$50.00

$9.00
Total $749.61

Receipts

14

Receipts Cont.

15

Considered Alternatives
GI Billie: We originally intended on giving the GI Bill a face and personality in order to inform recipients
of their benefits in a more interactive and creative way. A well-versed GI Bill informant would dress up in
military attire to explain the GI Bill benefits at our events. However, we decided that GI Bill videos with
a student veteran would reach a greater number of people. Additionally, we did not want GI Billie to be
misconstrued as caricature that did not represent student veterans varied paths. Training and scheduling
someone for this role would also be difficult considering current Loyola SVA members were not available for
the position.
New Orleans Pelican Game: The Pelicans are New Orleans professional basketball team in New Orleans.
In order to build connection among members and raise awareness about the chapter in the community,
we reached out to the team in attempts to obtain for free or a discounted tickets. However, our ongoing
conversations with Loyola SVAs President revealed that previous attempts at sporting events were a disaster.
Members felt disrespected by the staff when they attended and it did not successfully achieve any of our set
goals. Since this partnership was no longer as beneficial for the campaign, we decided to establish an initial
connection with the Pelicans for a future and hopefully more positive relationship.
Camouflage: We initially considered constructing a camouflage wall to display students pledges on.
However, after further discussion, we determined that camouflage is not the most tactful or creative idea
to showcase student pledges and shout outs. Camouflage also could reinforce the notion that all student
veterans paths are uniform. We ultimately decided to use the United States flag because it represents unity.
This unity brings together civilians and student veterans but still allows the viewer to associate it with the
military.
Veteran Guest Chef in the Orleans Room: We considered hosting a veteran and chef in the Loyola cafeteria
for students to view. Various veterans already work for Sodexo, Loyolas dining provider. However, we did
not that this strategy connected enough to our core objectives or contain enough engaging material to yield
strong results.
GI Bill Trivia For Student: We initially wanted to incorporate an educational forum into our campaign that
educated students and faculty about student veterans as well as the GI Bill. We would then host trivia about
the forum in the student quad and student center to reinforce these ideas. However, after discussing the idea
with the current Loyola SVA president, we believed the tactic could have trivialized the GI Bill and it was not
the proper forum to articulate the sometimes complex information.
Veterans Testimonials: We gathered from our secondary research that the best strategy to broaden the
communitys perceptions of student veterans would be from direct testimonials. While we considered
showcasing their testimonials in the student center or kickstarting a blog via social media, we did not believe
these tactics were engaging enough to attract busy college students. These tactics also were not things that
future SVA leaders were likely to recreate. Instead, we decided the live PechaKucha testimonials were better
suited for our audiences. We were able to engage more secondary stakeholders and, since it was in a bar,
provide a more relaxed setting for interactions. The live testimonials also forced individuals in attendance to
pay more attention. Those who were unable to make it to the event were able to view post-event coverage via
Loyola SVAs social media channels.

16

Contingency Plans
Second Line of Defense:

The second line through campus involved multiple moving parts, which made contingency plans crucial for
its success.

Weather: If inclement weather occurred then we would move the event indoors to St. Charles

Banquet Room in the student center. This location would reach the majority of students since it is the

central hub.

Band: If the band were to cancel then we reserved portable speakers from the Student Involvement

Center to parade around campus with and play brass music from.

Food: If John Besh Restaurant Group cancels their food donations then we would hold a portion of

our budget to cover last minute food deliveries. We also provided a secondary food option from

Canes that students would appreciate

Injury: We alerted the Loyola University Police Department of the events route in case any second

liners obtained an injury in the active setting.

Net with Vets:

Weather: We reserved the event venue on two separate dates in case the university shut down for
weather. We also had open communication with event speakers so they could quickly be rescheduled
on a different day or be replaced with backup speakers if necessary.
Panelists: We confirmed at least three veteran professionals to speak at our events to ensure at
least one would be present in the case of cancellations. In order to ensure we had a full panel, we
contacted other professionals to come to the event as understudies if there were any last minute
cancellations. All professionals benefited from coming because of the rewarding networking social
after the panel.

Community Service:

Habitat For Humanity: We reserved two dates with Habitat For Humanity in case the event was

cancelled because of weather or other issues. We also had all participants contact information to

notify them of any changes.

Injury: The week before the event, we scoped out the nearest hospitals from the build location

and pre routed how to get there in case someone is injured. We also made students aware of risks

when participating and had them provide an emergency contact number incase something was to
happen.

National World War II Museum:

When confirming dates with the museum, we reserved two possible dates for visits to cover any
cancellations.

17

Contacts
Net with Vets
Name
Frederick Stevenson
Byron Forrest
Bob Armburster
Marchall Hevron
Ben Armstrong
Michelle Hayes
Chris Cox
Licinda Collins

Position/Role
Medical Center Director
VFW Officer
VetLaunch Founder
Previous VFW Commander
VFW Vice President, previous veteran affairs coordinator
VA Job Recruiter
Veterans Affairs Office
Veterans Affairs Office

PechaKucha

University Contacts
Name
Kathy Gros
Holly Didomenico

Deon Ridgell
Dedrick Raby
Mickey Dustin Pigg

School
Loyola
Tulane
Xavier

Position/Role
Director of Student Records & Registration Services
Liason for Veteran Affairs
Assisstant Dean for Student Life

UNO

Administrative Coordinator

Delgado

City Park Campus, Slidell, Sidney Collier and

Charity School of Nursing
Delgado West Bank Campus and Jefferson Site
Career Counseling & Veterans Affairs / Student
Activities Center
Vice Chancellor of Student Affairs

Joseph Williams, Jr.

Joe Marion

Delgado

Donna M. Grant

SUNO

SUNO

18

Correspondence
Focus Groups

The John Besh Restaurant Group

World War II Museum

19

Correspondence Cont.
VA Hospital Tour

PechaKucha

Gap Analysis Surveys

20

Correspondence Cont.
Sign-Up Sheets

21

Research: Executive Interviews

1. Veterans help other veterans succeed in the professional world and feel supported throughout their
transition into civilian life.


Veterans hire veterans. There is a strong network in New Orleans that can help student veterans get a

foot in the door.

- Cheryn Robles, Community Outreach Manager for the Department of Public Works


Veterans are a vast network that connect in a way that most civilians dont, at the museum, we hold

numerous events to make these networks stronger

- William M. Bill Detweiler, Consultant for Military and Veterans Affairs for The National

World War II Museum
2. Many student veterans feel like they do not fit in or relate to their peers.

It has been a really hard time transitioning. Im currently at the JCC Bullitt County campus so I

am the only veteran and surrounded by 16-18 year olds. It has been really difficult to make friends

and it is hard for me to relate to other students. Sometimes I may even seem like kind of an asshole

because I may get on some of the other students for goofing off in class. So I really have had a lot of

issues transitioning into civilian life.

- Cameron Bernard, JCC student veteran

I just dont feel like I relate to other students here very easily. They didnt you know pick rocks

from a field just to learn. I feel like a lot of students act immature in class and part of that is just my

background, but I still feel that way.

- Bill Miller, upcoming Loyola SVA President

I was a little older and had a family so I did not connect with the other students or really participate

in on-campus activities. It was really just classes and home. I also took primarily night classes so I was

not there very much during the day. Having a family made a huge difference for me.

- Yvette Brown, former University of Louisville student veteran
3. Active student veteran organizations with professional development opportunities and strong camaraderie
are the most successful.

[In our chapter] as long as people were active, it grew and people would come back. We did a lot of

informal things. We would go get beers on a Friday afternoon. The biggest thing is that developed

our own camaraderie its the same thing with the VFW post here. We need a group where you feel

the same brother-brother, sister-sister, brother-sister and so on relationship that you felt with your

fellow service members.

- Byron Forrest, VFW officer and former SVA chapter officer

The reasons students are at college is to set themselves up for future careers, make your organization

a platform to help members achieve that goal by creating networking opportunities.

- Phoebe Cook, General Manager for Loyola and Tulane Dining Services by Sodexo

22

Research: Executive Interviews Cont.

4. In order to find student veterans, go where student veterans are located.

The best way to communicate with student veterans would be through the organizations

already established. There are a few younger veteran organizations that have popped up in New

Orleans in recent years. VFW Post #8973 is the hub for returning younger veterans from the most

recent conflicts and Byron is also a member of that club. There is also a new veteran entrepreneur

incubator called VetLaunch Then the third is Bastion, which is another younger oriented

Iraq orAfghanistan vet organizations in New Orleans.

- Dylan Tete, Bastion Founder and veteran

School for veterans is just another part of their lives, some things I have noticed is vets want to do

a good job at whatever their doing so maybe team up with student support services like tutors or

career services where they can participate in.

- Earnestine Carswell, Troy University former student veteran

Student veterans are interested in getting involved, student organizations just need to reach out to

them in classes and in a one to one basis.

- Holly Didomenico, Liaison for Veteran Affairs
5. Student Veterans are come from varied paths and need incentive to break their daily routine.

Its important to note that student veterans come from different places and live very different lives.

Some are married, others are parents and some have jobs after school. You need to find an incentive

to make them break their daily routine and particapte in your organization.

- Daniella Alvarez, Marketing Specialist

23

Research: Focus Groups

Professional Focus Group Take-Aways

Student veterans are accustomed to camaraderie. Our events can tap into that base to create
membership incentives.
Several student veterans feel impatient with traditional students who seem immature.
Issues that matter to student veterans include: transitioning into civilian life, securing a meaningful
career and finding professional development opportunities.
The best student veteran outreach is through personal communication and one-on-one interactions.
In order to create a long-term support system, we should connect Loyola student veterans with
veterans in the community. This connection can be established through partnerships with local
veteran service organizations and agencies.

Student Focus Group Take-Aways

Students attend events they deem valuable.

A New Orleans-themed campaign makes students more likely to participate.
Students learn about events primarily via word-of-mouth and social media.

24

Research: Gap Analysis

Questions
1. Are you aware of Student Veterans of America (SVA)?
2. Are you aware of any programs or services that SVA offers?
3. Do you know someone who is a student veteran?
4. Would you participate in a SVA sponsored event?
5. Do you think your university successfully recognizes student veterans?
6. Do you think that your university provides student veterans with resources to be successful?
7. How informed are you about the GI Bill and what it provides?
8. Where do you find your information about the military and veterans?
9. Are you a student veteran?
10. If so, what university do you attend?
11. Are you affiliated with organizations on your campus?
12. If so, what organizations?
13. How frequently do you use social media?
14. What social media platforms do you use?
15. What gender do you identify with?
16. What ethnicity do you identify with?

25

Research: Gap Analysis Survey Results

Pre-Implementation

Post-Implementation

26

Research: Gap Analysis Surveys

Pre-Implementation

27

Post-Implementation

Research: Bibliography
Angrist, Joshua. The Effect of Veterans Benefits on Education and Earnings. Industrial and Labor Relations

Review 46.4 (1993): 637-52. Sage Publications, Inc. Web. 21 Oct. 2015.
Badger, Karen, and Michael McCuddy. Understanding the Student Veterans College Experience: An

Exploratory Study. By Timothy Olsen. Kentucky: n.p., 2014. 101-08. Print.
Boodman, Sandra G. Veterans Find That Their Transition from Combat to College Can Be Difficult.

Washington Post, 8 Nov. 2011. Web.
Callahan, Ron, and Dave Jarrat. Helping Student Service Members and Veterans Succeed. Change. Taylor &

Francis Ltd, Mar. 2014. Web. Jan. 2016.
Cate, C.A. (2014). Million Records Project: Research from Student Veterans of America. Student Veterans of

America, Washington, DC.
DiRamio, David C., and Kathryn Jarvis. Veterans in Higher Education: When Johnny and Jane Come

Marching to Campus. San Francisco, CA: Wiley/Jossey-Bass, 2011. Print.
Education and Training. Post-9/11 GI Bill. U.S. Department of Veteran Affairs, n.d. Web. <http://www.
benefits.va.gov/gibill/post911_gibill.asp>.
Gonzalez, Carlene, Ph.D., and Marta Eliot, Ph.D. Student Veterans Speak Up: A Focus Group Study.

University of Nevada, Reno (2013): 1-26. Web.
History and Timeline. Post-9/11 GI Bill. U.S. Department of Veteran Affairs, n.d. Web. <http://www.
benefits.va.gov/gibill/history.asp>.
Hughes, Trevor. Vets Go from Combat to Campus. USA Today. USA Today, 4 Dec. 2011. Web. 2 Oct. 2015.
Humphry, Jim. Getting Student Veterans Off the Sidelines. Military.com. U.S. Department of Veterans

Affairs, 2014. Web. 06 Dec. 2015.
Kelley, B.C., Fox, E.L, Smith, J.N., and Wittenhagen, L.A. (2011). Forty percent of 2 million: Preparing to

Serve Our Veterans with Disabilities. Miller, J. E. (Eds.), To improve the academy: Resources for

faculty, instructional and organizational development, Vol. 30. (pp. 173-185). New York, NY: Jossey Bass.
Kim, Y.M. & Cole, J.S. (2013). Student Veterans.service members engagement in college and university life

and education. Washington DC: American Council on Education.
Kirchner, Michael J. Supporting Student Veteran Transition to College and Academic Success. Adult

Learning. Milwaukee: n.p., 2015. 116-23. Print.
Lighthall, A.(2012). Ten things you should know about todays student veteran. Thought and Action: The

NEA Higher Education Journal, 28, 80-89
Lumina Foundation. (2014). A stronger nation through higher education: An annual report from Lumina

Foundation. Retrieved from

28

Research: Bibliography Cont.

National Center for Veterans Analysis and Statistics. (2013). Department of Veterans Affairs education

program beneficiaries by geography:FY 2000-2012. Department of Veterans Affairs. Retrieved from
http://www.va.gov/vetdata/Utilization.asp.
Olson, K.W. The HI Bill and Higher Education: Success and Surprise. American Quarterly, 25, 596-610.
Print.
How Engaged Are Student Veterans and Servicemembers On Campus? Higher Education Today. 06 Dec.

2013. Web. 08 Dec. 2015.
Student Veteran Fast Facts. Operation Promise for Service Members. Thomas Edison State University, 2014.
Web.
Student Veterans. Http://www.halfofus.com/video/student-veterans/. Half of Us, n.d. Web.
Tinoco, Eduardo M. Student Veterans in Higher Education: A Transitional Challenge. Community

Investments 26.3 (2014): 28-44. Web.
Vacchi, David. Considering Student Veterans on the Twenty-First-Century College Campus. Wiley Online

Library (2012): 15-21.

29

Implementation
Objectives Chart

The chart below outlines the various objectives that each tactic and strategy covers.
Tactic/Strategy
Logo
Hashtag
Net with Vets
Vet Fte
Promotional Materials
Classroom Presentations
The National WWII Museum
Habitat for Humanity
Second Line of Defense
Hunger Relief
PechaKucha
Nola, Who ya Served
Incentives
Media Coverage
E-blasts
GI Bill Videos
Career Developement
Facebook Page
Instagram Account
Twitter Page
Snapchat Geofilter
Partnerships

Objective 1 Objective 2
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

X
X
X
X

Objective 3 Objective 4

X
X
X
X
X
X
X
X
X
X
X
X

X
X
X
X

30

Implementation: Vet Fete

Vet Fte enhanced the on-campus presence of Loyolas student veterans by shouting out ya student vets. The
Loyola community signed more than 100 shout-outs. These stars symbolized a pledge to recognize and support
student veterans on campus.

31

Vet Fete Stars

32

Implementation: Vet with Vets

Net with Vets featured a professional development panel with veteran professionals and a netowkring social
afterward. The event series traveled to three universities in the Greater New Orleans Area. This networking
event catered toward student veterans; however, the professional development content made it beneficial to
traditional students as well. More than 50 local students participated in this series.

33

Implementation: PechaKucha
PechaKucha, student veteran edition, successfully gathered student veterans and those with connections to
student veterans to share their stories in a 20 x 20 presentation format. These presentations were a creative
way for people to share their stories as student veterans or about student veterans. More than 70 veterans and
non-veterans were exposed to their unique stories and able to network with one another.

34

Implementation: Second Line of Defense

The Second Line of Defense celebrated student veterans and united all stakeholders. University President, Rev.
Kevin Wildes, also recognized veterans and accepted three government proclamations. More than 60 people
attended throughout the second line. Students on campus were also able to use the events Snapchat Geofilter.

35

Implementation: NOLA, Who Ya Served

The Second Line of Defenses service component involved partnering with Habitat for Humanity and Ozanam
Inn, the local shelter for homeless men. Habitat for Humanity connected local veterans in efforts to build a
house for a Loyola Dining Services Employee.

Habitat for Humanity

36

Implementation: NOLA, Who Ya Served Cont.

Ozanam Inn
While we were able to capture the preparation of the lunches and a snapshot of students distributing food, we
decided against focusing on photography for this event out of respect for the men at the shelter.

37

Implementation: The National World War II Museum

We created a partnership between the museum and Loyola SVA. As the only museum of its kind in the nation,
our campaign brought Loyola SVA a unique opportunitystudent veterans. This partnership was kickstarted
with a day at the museum and networking opportunities with their key personnel.

39
38

Implementation: Ready Set Vet

We partnered with the University Sports Complexs weekly boot camp program because it had frequent
attendees and could easily be connected to student veterans.

40
39

Implementation: Proclamations
Second Line of Defense received three proclamations from government leaders. This raised Loyola SVA
awareness and helped recognize its mission. The New Orleans City Council proclamation recognized veterans
as an essential part of the community and declared the importance of providing employment opportunities
and education to veterans. New Orleans Mayor Mitch Landrieus proclamation recognized our campaigns
service and dedication to the city in recognizing student veterans. Rep. Cedric Richmonds proclamation
recognized the hard work, dedication and sacrifices made by Loyola University and Tulane Universitys
student veterans. Loyola University New Orleans President Father Wildes accepted these proclamations at the
final second line of defense event where he also recognized Loyolas SVA.

City Council Proclamation

41
40

Implementation: Proclamations Cont.

Mayor Office

Congressional Proclamation

41

Implementation: GI Bill Videos

The GI Bill videos were visually-driven and timely means of communicating key messages to
our target audience and informing various stakeholders about GI Bill benefits. Loyola SVA
President Andrew Queale was most well-versed in the subject and we determined he would
be the best spokesman for this extensive subject matter. These videos were presented in all
classroom presentations and shown across other platforms such as our tabling efforts and
social media.
Storybard and Transcript

THE GI BILL IS A MEANS OF THE UNITED STATE GOVERNMENT HAS ESTABLISHED TO ALLOW
VETERANS OF THE ARMED FORCES WHO SERVED HONORABLY TO ATTEND COLLEGE MOSTLY
FREE OF CHARGE, IF NOT A SIGNIFICANT AMOUNT OF TUITION PAID FOR. ADDITIONALLY IT
PROVIDES FUNDS FOR HOUSING AND BASIC SERVICES

THE HOUSING ALLOWANCE IS ESTABLISHED BASED OFF AN E-FIVES PAYGRADE WITH

DEPENDANTS BASED ON THE ZIP CODE IN WHICH YOURE ATTENDING UNIVERSITY. SO FOR
EXAMPLE IN NEW ORLEANS VETERANS WHO ARE UNDER ONE HUNDRED PERCENT BENEFITS
GET APPROXIMATELY $1300 A MONTH, DIRECT DEPOSIT INTO THEIR BANK ACCOUNTS TO USE
FOR RENT, FOOD, ET CETERA.

42

Implementation: GI Bill Videos

Storybard and Transcript Cont.

THE GI BILL BEGINS WITH THIRTY-SIX MONTHS OF COLLEGE WITH APPROXIMATES EIGHT
FULL SEMESTERS.

EVERY SEMESTER THE VA WILL SEND YOU A DOCUMENT DETAILING HOW MANY MONTHS
YOU HAVE REMAINING ON YOUR GI BILL HOW MUCH YOURE BEING PAID PER B-A-H AND THE
DATES THAT YOURE ENROLLED IN SCHOOL SO VETERANS SHOULD REVIEW THESE PAGES TO
MAKE SURE THAT THEY ARE ENROLLED FOR THE CORRECT DATES, STARTING AT THE RIGHT
TIME AND ENDING AT THE RIGHT TIME BECAUSE THOSE DATES WILL AFFECT HOW MUCH
MONEY THEY RECEIVE.

43

Implementation: E-blasts
The e-blasts were distributed weekly to inform chapter participants about SVA, the GI Bill and upcoming
events. E-blasts also served as a channel to provide professional development tips and opportunities. Each
event we hosted had a sign-up sheet for attendees to provide their emails for our e-blasts list.

44

Implementation: Weather Cancellations

45
46

Evaluation: Media

46
46

Evaluation: Media
WGNO: WGNO, local news operations featured a Loyola student veteran on a morning show, The 411, on
March 6 that reached 178,407 people and provided $70 in public relations value. On air, the student spoke
about our campaign, how Loyola SVA helps students and of his personal transition from the military.

TRANSCRIPT
ANN: WELCOME BACK. A TRADITIONAL COLLEGE STUDENT AND INCOMING STUDENT
VETERAN MAY ONLY BE SEPARATED IN AGE BY A HANDFUL OF YEARS, HOWEVER THE LIFE
EXPERIENCES OF EACH STUDENT CAN BE VASTLY DIFFERENT. BY HAVING AN ORGANIZATION
DEDICATED TO BRINGING VETERANS TOGETHER, LOYOLA UNIVERSITY PROVIDES AN EASIER
SOCIAL TRANSITION FROM ACTIVE DUTY SERVICE. LOYOLA UNIVERSITY STEPS IN TO PROVIDE
AN ENVIRONMENT WHERE VETERANS CAN CLOSELY INTERACT WITH THEIR PEERS. SO HERE
THIS MORNING TO TALK ABOUT THE PROGRAM AND HIS PERSONAL EXPERIENCE IS JOSEPH
HYDE. GOOD MORNING. THANKS FOR COMING ON.
JOE: GOOD MORNING ITS A PLEASURE TO BE HERE.
ANN: WE SHOULD START OFF BY SAYING YOU ARE A VETERAN YOURSELF. YOU SERVED IN THE
NAVY. TELL ME A LITTLE BIT ABOUT YOUR TIME.
JOE: WELL I DID SIX YEARS AND EIGHT MONTHS IN THE NAVY AND I DID THREE YEARS ON AN
LHD HELICOPTER CARRIER.
ANN: WHEW
JOE: EXACTLY. AND THEN I DID THREE YEARS IN WASHINGTON DC AT A FEDERAL AGENCY
AND ONE TOUR IN AFGHANISTAN
ANN: SO YOU DID SOME SERIOUS WORK WITH THE NAVY. TELL ME WHAT DO YOU THINK ARE
SOME OF THE SKILLS THAT YOU BROUGHT OUT OF THAT TIME SERVING OUR COUNTRY?
JOE: I KNOW HOW TO HANDLE EXHAUSTION AND DISCOMFORT WELL. IM PROBABLY A TEAM
PLAYER TOO. OUTSIDE THAT, CRITICAL ANALYSIS - THATS USEFUL IN COLLEGE - THOSE ARE
THE GOOD THREE.
ANN: YEAH. WE SAW SOME PICTURES OF YOUR TIME ON THAT CARRIER.THREE YEARS. THAT
HAD TO HAVE BEEN A LONG STAY THERE. WELL THANK YOU SO MUCH FOR SERVING OUR
COUNTRY AND IT REALLY IS NEAT TO SEE WHEN VETERANS CAN ENTER THE WORKFORCE
BRINGING THOSE SKILLS THAT THEYVE LEARNED, VERY VALUABLE SKILLS, INTO THE CIVILIAN
WORLD. AND LOYOLA UNIVERSITY IS DOING A GREAT JOB OF HELPING FOSTER THAT . TELL ME
ABOUT THE PROGRAMS AT THE UNIVERSITY FOR VETERANS.

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WGNO Transcript Cont.

JOE: WELL AT LOYOLA WE HAVE THE STUDENT VETERANS ASSOCIATION AND AS OF RIGHT
NOW I BELIEVE ITS ONLY ONE OF TWO IN THE STATE, THE OTHER ONE IS AT LSU, BUT IT WAS
SET UP BY THE ORIGINAL PRESIDENT, J.D. SILVER. HE GRADUATED LAST YEAR, GREAT GUY.
WE SET IT UP. WE GET TOGETHER PROBABLY ONCE A MONTH TO TALK ABOUT ANY KIND OF
EVENTS WE WANT TO GET TOGETHER AND DO, THAT KIND OF ACTIVITY. LATELY, WE JUST DID
A HABITAT FOR HUMANITY BUILD THE OTHER DAY. WE WENT OUT TO NEW ORLEANS EAST TO
HELP BUILD A HOUSE. BUT THE SVA IS GOOD. ITS UH IT LETS US MEET UP YA KNOW AND TALK
AND HAVE A GOOD TIME WITH PEOPLE WERE COMFORTABLE WITH AND PEOPLE WHOVE
SHARED OUR SIMILAR EXPERIENCE.
ANN: WELL WHY IS THAT IMPORTANT TO HAVE THAT SORT OF NETWORK?
JOE: ITS VERY IMPORTANT ACTUALLY, MORE SO THAN YOU MIGHT THINK. WHEN I FIRST
GOT OUT IN AUGUST, ITS HARD TO JUST GO BACK TO EVERYDAY LIFE, AND I FELT LIKE I WAS
OUTSIDE A WINDOW LOOKING IN AT MOST EXPERIENCES. BUT WHEN YOU MEET UP WITH
OTHER VETERANS, YOU SHARE THAT COMMON BOND. AND I WAS IN A LONG-TERM RUN,
WELL NOT COMPARED TO A TWENTY-YEAR VET BUT COMPARED TO A FOUR-YEAR GUY, SIX
YEARS EIGHT MONTHS IS A WHILE. AND UH IT TAKES TIME BUT YOU COME OUT AND YOU
ADJUST AND BEING AROUND THOSE GUYS AND GALS THAT SHARED YOUR EXPERIENCE HELPS.
ANN: YEAH AND WERE TALKING ABOUT YOU AS A VETERAN BUT THIS IS ALSO OPEN TO
SPOUSES I UNDERSTAND AND SOME OTHER PEOPLE AS WELL?
JOE: IT IS. THEY CAN COME AND FACILITATE AND HELP OUT AND THEY CERTAINLY HAVE
SHOWN UP TO SOME OF THE EVENTS WEVE HAD. AND THATS ALWAYS INTERESTING
ESPECIALLY IF THE SPOUSE DIDNT SERVE IN THE MILITARY. THEY GET TO SHOW UP AND MEET
THEIR SIGNIFICANT OTHERS CREW-ANN: YEAH OK
JOE: -- FROM THAT LIFESTYLE. AND WE ALWAYS HAVE A GOOD TIME.
ANN: YEAH WELL ONE THING THAT I KNOW IS ITS VERY DIFFICULT FOR A LOT OF PEOPLE
WHO ARE MILITARY GOING INTO, KIND OF RE ENTERING THAT CIVILIAN WORLD IS THAT
THE MILITARY IS SO STRUCTURED. EVERYTHING IS SO PLANNED OUT AND YOU HAVE YOUR
RANK. YOU HAVE A VERY STRUCTURED TYPE INTERACTION ON A DAILY BASIS. GET INTO THE
CIVILIAN WORLD AND ITS OFTEN VERY DIFFERENT. IS THAT A CHALLENGE THAT YOU FACE
AND THAT YOU SEE A LOT WITH OTHER VETERANS?
JOE: IT CAN BE. WHEN I GOT OUT, I GOT OUT IN AUGUST FOURTEEN, I DIDNT HAVE THAT
PROBLEM BECAUSE I WAS DONE WITH STRUCTURE. I WANTED TO WEAR FLIP FLOPS AND
GROW A BEARD. YA KNOW, I WAS READY FOR THAT. WHEN I LEFT THE SHIP, I SPENT THREE
YEARS ON A SHIP, WHEN I LEFT THAT, I REMEMBER I GOT PUT IN THE BARRACKS ON POST
AND I KEPT ALL MY STUFF IN THE SAME ROOM. IT WAS A TWO ROOM BARRACKS HOUSING
AND I KEPT EVERYTHING IN THE SAME ROOM AND IT TOOK ME A WHILE BEFORE I WAS
COMFORTABLE PUTTING THINGS IN OTHER ROOMS.
ANN: THATS FUNNY. NOW WHAT DO YOU THINK MAKES A VETERAN A GOOD JOB CANDIDATE

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Evaluation: Media
WGNO Transcript Cont.

IN THE WORKFORCE, YA KNOW. BECAUSE THERE ARE SO MANY SKILLS THAT YOU BRING BACK.
JOE: I THINK WHAT REALLY DRIVES IT HOME FOR US BEING A CUT ABOVE IS EXPERIENCE BUT
MORE IMPORTANTLY THE EXPERIENCE-- THE NUANCE WE GAIN FROM THAT EXPERIENCE. AND
WHAT I MEAN BY THAT IS, THERE ARE CHALLENGES WHEN YOURE IN THE PUBLIC INDUSTRY
THAT WE FACED IN A SIMILAR CAPACITY AS MEMBERS OF THE ARMED FORCES, WHETHER
WE WERE ON A SHIP IN THE SOUTH CHINA SEA OR WE WERE AT A BARRACKS SOUTH POST
IN AFGHANISTAN. AND UH WE HAVE A LOT OF EXPERIENCE THAT CAN CORRELATE TO
ANYTHING. WHETHER ITS TEAM BUILDING, WHETHER ITS ORGANIZATION AND STRUCTURE,
SECURITY OF INFORMATION AND COMMUNICATION ESPECIALLY IS HUGE, I FIND. YOU HAVE
TO COMMUNICATE WELL IN THE SERVICE. IF YOU DONT, THE MISALLOCATION OF RESOURCES
OCCURS, SURE, BUT ALSO PEOPLE CAN GET HURT IF YOU DONT COMMUNICATE PROPERLY
AND CONCISELY. AND I FIND THE BEST THING WE BRING TO THE TABLE IS THE ABILITY TO
ORGANIZE, COMMUNICATE CLEARLY AND UNDERSTATE THE NUANCE OF ANY CHALLENGE
PUT BEFORE US.
ANN: YEAH. YEAH. GREAT GREAT THINGS THERE. NOW AS FAR AS LOYOLA UNIVERSITY IS
CONCERNED THERE ARE SOME GREAT PROGRAMS TO HELP OUT WITH FUNDING AS WELL FOR
VETERANS. CAN YOU TOUCH ON THAT FOR ME?
JOE: YES. LOYOLA HAS THE YELLOW RIBBON PROGRAM. ITS A GREAT PROGRAM, SCHOOLS
VOLUNTARILY ENTER INTO IT. AND WHAT THAT IS IS THE VA PAYS UP TO THE HIGHEST
TUITION OF THE MOST EXPENSIVE STATE SCHOOL IN YOUR STATE, AND IM FROM
PENNSYLVANIA, SO PENN STATE IS THE HIGHEST IN MY STATE, BUT LOYOLAS TUITION GOES
OVER THAT, BUT THROUGH THE YELLOW RIBBON PROGRAM WHICH THEY VOLUNTARILY
ENTER INTO WITH THE VA, THEY MATCH ONE HUNDRED PERCENT OF WHAT THE VA
MATCHES AND THEY ARE ONE OF ONLY A FEW SCHOOLS IN THE COUNTRY THAT DOES THAT
ONE HUNDRED PERCENT FOR VETERANS.
ANN: WELL ITS GREAT TO SEE LOYOLA SUPPORTING OUR TROOPS, I KNOW AS A MILITARY
SPOUSE, PERSONALLY I THINK ITS REALLY WONDERFUL. SO THANKS SO MUCH FOR COMING
OUT AND THANK YOU SO MUCH FOR YOUR SERVICE AS WELL.
JOE: NO PROBLEM. THANK YOU FOR HAVING ME.
ANN: AND IF YOU WANT MORE INFORMATION REGARDING THE STUDENT VETERAN
ASSOCIATION AT LOYOLA UNIVERSITY, LOGIN TO OUR WEBSITE WGNO DOT COM AND CLICK
ON THE FOUR-ONE-ONE.

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WDSU: NBC-affiliate WDSU-TV featured a veteran and a Bateman team member on Feb. 28 on a morning
show reaching 283,256 people. This provided us with $439.00 in public relations value. The feature discussed
our campaign, what makes student veterans unique and the transition from veteran to student veteran at
Loyola.

TRANSCRIPT

FARRAH: TODAY WE HAVE BYRON FORREST, MEMBER OF THE VFW AND SHEA
HERMANN FROM THE LOYOLA BATEMAN TEAM WITH US TO TELL US ABOUT THE
STUDENT VETERANS ASSOCIATION AND WHAT ITS LIKE BEING A VETERAN ON
THE JOB SEARCH.
THANK YOU SO MUCH FOR JOINING ME TODAY. BYRON, LETS START WITH YOU.
WHAT HAVE YOU NOTICED ABOUT STUDENT VETERANS IN YOUR EXPERIENCE?
BYRON: VETERANS IN GENERAL HAVE A CAN DO KIND OF ATTITUDE, STRONG
MISSION ACCOMPLISHMENT, IDENTIFY WHATEVER PROBLEMS THERE ARE AND
FOCUS ON SOLVING THOSE PROBLEMS.
FARRAH: DO YOU FIND THAT THAT UH STUDENT VETERANS ARE HAVING A
HARD TIME FINDING JOBS THESE DAYS?
BYRON: UH I WOULD SAY THAT VETERANS IN GENERAL HAVE AS MUCH TROUBLE
AS ANYBODY ELSEFARRAH: REALLY?
BYRON: STUDENT VETERANS ARE DEFINITELY SET UP BETTER THAN OTHER
VETERANS TAKING ADVANTAGE OF THE GI BILL.
FARRAH: LETS TALK ABOUT THE GI BILL. ARE THERE ADVANTAGES OF THAT AND
WHAT DOES IT OFFER STUDENT VETERANS?
BYRON: RIGHT NOW THE GI BILL OFFERS BASICALLY FULL TUITION COVERED, A
MONTHLY STIPEND, MONEY FOR BOOKS THAT KIND OF THING, UH ID LIKE
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WDSU Transcript Cont.

BYRON: TO SEE MORE VETERANS TAKE ADVANTAGE OF IT. I DONT THINK EVERY
VETERAN DOES TAKE ADVANTAGE OF IT. I THINK EVERY VETERAN SHOULD TAKE
ADVANTAGE OF IT UHM IT DEFINITELY IS A BENEFIT THATS EARNED AND A
BENEFIT THAT CAN SPRINGBOARD VETERANS INTO THE FUTURE.
FARRAH: TELL ME MORE ABOUT THE STUDENT VETERANS ASSOCIATION AND
WHAT YOUR ROLE IS IN HOPEFULLY HELPING THEM FIND THE HELP THEY NEED.
BYRON: WELL THATS EXACTLY WHAT THE STUDENT VETERANS OF AMERICA
IS THE STUDENT VETERANS ASSOCIATION IS AN INFRASTRUCTURE THAT UH
CAN DIRECT VETERANS TOWARDS THE RESOURCES AND TO PEOPLE WHO HAVE
ALREADY DONE IT.
FARRAH: OKAY LETS TALK ABOUT THE UH THE BATEMAN TEAM MAIN
OBJECTIVE HERE AND YOU GUYS ARE IN SUPPORT OF THIS OF COURSE TO GET
THE WORD OUT.
SHEA: RIGHT. THE BATEMAN TEAM IS A COMPETITION TEAM UHM BY PRSA
WHICH IS THE PUBLIC RELATIONS SOCIETY OF AMERICA AND EVERY YEAR
THEY GIVE US A CLIENT AND THIS YEAR OUR CLIENT IS THE STUDENT
VETERANS ASSOCIATION SO WERE WORKING WITH OUR LOCAL CHAPTER AT
LOYOLA TO KIND OF BEEF UP MEMBERSHIP AND REALLY SPREAD THE WORD
ABOUT VETERANS ON CAMPUS BECAUSE I THINK ITS SOMETHING THAT AS A
CIVILIAN YOU DONT REALLY THINK ABOUT, THE FACT THAT YOURE GOING TO
SCHOOL WITH VETERANS, SO ITS DEFINITELY OPENED MY EYES AND MY TEAM
MEMBERS HAVE DEFINITELY LEARNED A LOT FROM THIS. WERE SO EXCITED TO
MOVE FORWARD. WE HAVE TWO WEEKS LEFT OF IMPLEMENTATION SO WERE
HOPEFULLY SPREADING THE WORD AND ACCOMPLISHING OUR MISSION HERE.
FARRAH: SO HOW DID YOU LEARN ABOUT THIS ORGANIZATION I MEAN IS THERE
A STORY BEHIND IT OR DID YOU JUST HAPPEN UPON THE TOPIC?
SHEA: SO IT WAS FROM THE BATEMAN TEAM ACTUALLY. SO, WE FOUND OUT OUR
CLIENT WAS THE STUDENT VETERANS ASSOCIATION AT FIRST WE WERE ALL
REALLY LIKE, WE DIDNT REALLY KNOW ANYTHING ABOUT IT SO WE WERE VERY
HOPEFUL THAT WE COULD LEARN A LOT AND WE WERE STARTING FROM KIND
OF THE GROUND AND ARE GONNA BUILD IT UP AND HOPEFULLY MAKE IT THE
ORGANIZATION THAT IT SHOULD BE ON OUR CAMPUS.

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WDSU Transcript Cont.

FARRAH: WHAT HAVE YOU LEARNED YOU KNOW AS A CIVILIAN ENTERING THIS
WHOLE NEW WORLD HELPING VETERANS ESPECIALLY STUDENT VETERANS,
WHAT ARE SOME THINGS THAT YOUVE LEARNED YOU THINK?
SHEA: IVE LEARNED, I MEAN JUST TO KIND OF GO OFF OF WHAT BYRON SAID,
HOW HARD WORKING VETERANS ARE AND HOW ACCOUNTABLE REALLY THEY
ARE. WERE WORKING WITH THE PRESIDENT OF THE ORGANIZATION RIGHT
NOW, ANDREW QUELE, AND HE IS, HE IS ONE OF THE MOST RELIABLE PEOPLE IVE
EVER MET. HE WILL BE THERE FOR ANYONE REGARDLESS OF THE SITUATION AND
HE HAS JUST BEEN SO HELPFUL. SO THATS WHAT IVE LEARNED REALLY, THEYRE
HARD WORKING AND THEYRE OUT TO ACCOMPLISH A MISSION ESPECIALLY
THE STUDENTS AND THAT MISSION IS GRADUATION AND HAVE A DEGREE THAT
THEY CAN APPLY IN NEW ORLEANS OR WHEREVER THEY CHOSE TO GO, THATS
THEIR MISSION.
FARRAH: I GREW UP IN THE FORT POLK AREA SO YOU KNOW AROUND THE POST
THERE AND ITS JUST THEIR MENTALITY AND THEIR ATTITUDE IS TREMENDOUS
AND THEIR TRAINING IS JUST EXCEPTIONAL. SO SEEING THEM IN THE
WORKPLACE IS JUST PHENOMENAL. WELL GOOD LUCK WITH THE PROJECT AND
KEEP US POSTED AND FOR ANYONE OUT THERE WHO REALLY WANTS TO LEARN
MORE OR HELP STUDENT VETERANS AND MAYBE OFFER SOME RESOURCES OR
IF YOU HAVE ANY JOB OPENINGS FOR THESE TYPES OF FOLKS BE SURE TO GO TO
OUR WEBSITE AT WDSU DOT COM AND CLICK ON THE AS SEEN ON LINK AND
WELL HELP YOU MAKE CONTACT WITH THE FOLKS HERE AT LOYOLA. WELL
THANKS SO MUCH FOR SHARING WITH US.

SHEA: THANK YOU SO MUCH

CityBusiness: CityBusiness is a local
business oriented magazine people of

New Orleans subscribe to with a reach of
5,400 monthly. This provided $1,800 worth
of public relations value. CityBusiness

featured our Net with Vets event in the
March 6 issue of their magazine.

5 Things to Know About Loyola: Our
second line was featured on our
universitys weekly email blast that reaches
2,854 undergraduate students at Loyola.
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Evaluation: Social Media

225 Page likes

3, 131 Post reach
4,581 People reach
44 Different countries
921 Top post reach
56 Video View
526 Followers
72 Tweets
171 Perc
ent Engagement

158 Followers
18 Posts
413 Total post likes


675 Geofilter views

909 followers
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Facebook

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Facebook Statistics

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Instagram

Instagram
loynosva

211 likes

loynosva Were on the 2nd line of defense! #WhoDatSVA

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Twitter

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Adviser Social Media Notice

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