1

Raising Future Caregivers

Alzheimers Association, Delaware Valley Chapter


[Pick the date]




Michelle Burg
David Johnson
Jamie Lawlor
Jordyn Lee
Chelsey Rodowicz
Michael Rosenberg

2

Table of Contents

Executive Summary 3
Research 4-8
Situation Analysis 9
Core Problem/Opportunity 10
Campaign Goal 11
Objectives, Strategies and Tactics 12-15
Key Publics and Messaging 16-17
Calendar 18-21
Budget 22
Evaluation 23
Appendices 24-32









3

Executive Summary
This campaign plan is created for the Alzheimers Association, Delaware Valley Chapter
with the purpose of reaching a crucial audience that has yet to be engaged: the future
caregivers.

After extensive research, we found that the main problem is that this younger
demographic (18-24 years of age) is not invested in Alzheimers disease. This younger
population is not being reached effectively by the Alzheimers Association on a national
or local level.

We believe this issue is pressing because this demographic will end up being responsible
for older generations. Although it is important for those currently affected by Alzheimers
to be knowledgeable about the disease, it is also necessary to cultivate a relationship
with those who will be around to take care of their parents. Our goal is to help bridge the
gap between the organization and younger demographics in order to foster emotional
investment and engagement within our target audience.

As part of our research, we conducted an intercept survey to assess the knowledge and
engagement of our key publics. Our intercept survey continued to reinforce our original
assumptions about the main problem. Most students are somewhat likely to donate time
and/or resources to the cause yet had not done so in the past, showing us that there is
potential for improvement. We noticed that students personal experience with
Alzheimers did not affect their knowledge of the disease but those who had been
personally affected are more likely to donate to the cause.

This strategic campaign plan seeks to increase knowledge of and emotional investment
in Alzheimers disease, and encourage engagement among undergraduate students at
the University of Delaware to create a lasting relationship with the Alzheimers
Association. To achieve these objectives, we will utilize both traditional PR efforts and
social media strategies to best reach our target audience of 18-24 year old
undergraduate students at the University.

With the adoption of this plan, the Alzheimers Association, Delaware Valley Chapter will
gain access to a critical audience with which they can expect to have a lasting
relationship in the years to come.






4

Research
I. Primary Research
We created a short intercept survey to gauge if our campaign plan was in line with our
target audience. We administered the survey to 60 students in the Perkins and Trabant
student centers on the UD campus. The results of our survey also reinforced our
underlying reason for the campaign that younger students are not emotionally invested in
Alzheimers disease.

Intercept surveys were administered to 59 University of Delaware students with a 100%
response rate. Respondents were approached in the Trabant and Perkins student
centers. The surveys were administered in student centers in an effort to maximize
respondent variability. The methodology acts under the assumption that student centers
offer the greatest variety of students in terms of age, academic interests, and
extracurricular involvement.

See Appendix A





























5



SWOT Analysis

Strengths:
Most people have older family or
friends that they care about
Unique organization to bring to a
college campus
Dominant organization for
Alzheimers disease and they
already have many sponsors/
relationships
Weaknesses:
Not an emotionally charged disease
Is not as relevant to young people
Could possibly get lost among all
the other charity efforts at UD
Junior Committee is a support
group that is underdeveloped
Alzheimers Association does not
gear its messages towards a
younger audience

Opportunities:
Many organizations on UDs
campus that would possibly take on
Alzheimers Association as their
philanthropy
Active student body that are
interested in a wide variety of
causes
Create a Chapter Assessment
Program (CAP) event that Greek
Life participants can attend for
points toward their chapter
assessment score, ensuring
attendance at our event.
Threats:
Other fundraising events on
campus. Why should students
include Alzheimers in their
fundraising/awareness efforts,
UDance and other already popular
fundraising events established on
campus


PEST Analysis

Political:
A bill was passed to support
Alzheimers disease. Alzheimers
has been recognized nationally, but
still not very important for our
purposes.

Economical:
Alzheimers has a huge financial
impact on people living with the
disease and their family/friends.

Social:
Changing attitudes, beliefs,
opinions, emotions and behavior
about Alzheimers disease
Technological:
Using technology for research and
development on how we are going
to achieve our goals/objectives
Reaching our audiences on the
tactical level using digital media


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II. Secondary Research
Demographics:
17,000 undergraduate students (approximate).
57% female, 43% male
Approximately 75-80% of UD undergraduate students are from the Mid-Atlantic
region.
Less than 15% of UD undergraduate students are from the West Coast.
International students make up approximately 4% of the UD student body.
Average GPA among UD students is 3.060. Greek Life GPA is 3.203.
An estimated 20% of undergraduate UD students are involved in Greek Life.

Psychographics:
UD students include those that are highly involved, apathetic and everyone in
between.
Students will rally behind a cause they deem worth supporting.
o Example: UDance is highly successful because it is engaging, interactive
and emotional.
o Students want to feel a sense of pride and acknowledgment for their efforts
in a cause.
Students require motivation to support a cause.
o They need to understand how they can be affected by the disease or they
will not understand why they should care.
Family and friends are incredibly important to students (show them how this
disease has affected others families)
Students are selective and are more likely to support a cause if others do.

Alzheimers Statistics
An estimated 5.4 million Americans are affected by Alzheimers.
One in eight Americans suffer from Alzheimers.
Those affected in Delaware:
2000: 12,000
2010: 14,000
2025: 16,000 (projected)
Number of deaths due to Alzheimers disease in 2008 (per 100,000):
Delaware: 204
Pennsylvania: 3,863
New Jersey: 1,857
New York: 2,303
Over 15.4 million Americans provided 17.5 billion hours of unpaid care for
individuals with Alzheimers valued at $216 billion dollars.




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III. Background Research
Interview with Katie Macklin, Executive Director Delaware:

During our meeting with Katie Macklin, Executive Director Delaware, she helped us to
gain some insight into the Alzheimers Association, Delaware Valley Chapter. Macklin
mainly gave us some secondary research that complemented our other efforts. This
included information on the Alzheimers walk demographics, the 2012 annual report and
some personal stories. The personal stories she had from working at the Alzheimers
Association, Delaware Valley Chapter will help us bring that emotional tie to our
campaign. Macklin also reinforced our idea that Alzheimers is not relevant to college
students and this demographic typically does not have much if any investment in the
disease.

Interview with Sigma Kappa, philanthropy chair:
The Sigma Kappa sorority on the University of Delaware campus is a leading donor for
the Alzheimers Association. As a national organization, their philanthropy, known as the
Sigma Kappa Foundation, is the second largest donor to the Alzheimers Association
behind the government. The University of Delaware Sigma Kappa chapter holds two
major events per year to raise money for Alzheimers: Love Duets and Dance for a
Chance, which together raise approximately $10,000. Additionally, they have held
awareness events featuring speakers including a recently diagnosed woman and a
volunteer at a nursing home. They also send their entire sorority to participate in the Walk
to End Alzheimers in Wilmington.










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IV. Potential Key Publics
Greek Life: Greek Life accounts for approximately 20 percent of the
undergraduate population at the University of Delaware. Students involved with
Greek Life at the university are highly active on campus and attend a wide variety
of philanthropic and social events. Greek students are leaders in all aspects of
campus in addition to maintaining high grade point averages. The Chapter
Assessment Program ranks Greek chapters where they earn points for attending
professional, philanthropy and diversity events. We can ensure attendance at
events by making the event a CAP event for Greek members to earn points for
participating.
Residence Life: University of Delaware residence assistants (RAs) share
upcoming events and information with their residents. The RAs hold floor meetings
where they plan events and inform their fellow floor mates of different activities
that they have heard of. RAs also post relevant information whenever possible on
the floor bulletin boards for their residents to see.
Athletes: Among the varsity, club and intramural sports, there are hundreds of
athletes on campus. Athletic teams have a strong presence on campus and often
take part in fundraising events for various philanthropies. For example, varsity
athletes participate in the Pigskin Pass to benefit Special Olympics Delaware and
the club lacrosse team raised approximately $10,000 for the Alzheimers
Association Delaware Valley Chapter.
Registered Student Organization: The University of Delaware has nearly 400
Registered Student Organizations (RSOs) where students join together for one
common interest. RSOs hold regular meetings where they not only discuss their
cause but also support other RSOs. We plan to specifically target the health
related RSOs in order to gain their support in our fight against Alzheimers.
Faculty: University of Delaware faculty has a great ability to affect and influence
student groups on campus. Faculty are constantly joining student efforts and
encouraging them in whatever ways possible.
Blue Hen Ambassadors: Blue Hen Ambassadors (BHA) are a very influential
group of tour guides on campus. They are the first face that prospective students
see and most current students view the BHAs as opinion leaders on campus.
BHAs are frequently asked to wear a pin to support an office on campus or to
mention a restaurant on Main Street.
Biological Science/ Psychology Majors: The neurological basis of Alzheimers
disease is uncertain and dementia treatment accounts for a significant portion of
gerontological care. The Alzheimers Association should target a campaign
designed to increase engagement with and emotional investment by Biological
Sciences and Psychology majors given the diseases relevance to the disciplines.
Biological Sciences ranks as the most common major at the University of
Delaware, with Psychology following shortly after as the fourth most common.



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Situation Analysis
The Alzheimers Association is the leading voluntary health organization in Alzheimers
care, support and research. The organization currently appeals to the target audience of
individuals with 50+ years of age to inform them of the dangers of Alzheimers. There are
well-established programs and services that focus almost exclusively on those
threatened by the disease; however, they fail to cultivate a relationship with a critical
audience: the future caregivers. While the organization attempts to aim some of these
programs toward a younger audience, they are neither engaging nor emotionally
appealing.

This audience is difficult to engage. The typical college student is selectively active and
carefully allocates their time to specific causes to which they have a personal connection.
The campaign should have a University-wide appeal in order to best compete with other
philanthropic causes on campus. Given that the Alzheimers Association has no direct
ties to the University of Delaware, a staunch barrier for communication exists and can
only be overcome by fostering relationships with opinion leaders and key publics.

















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Core Problem/ Opportunity
Based on our extensive research, we found the Alzheimers Association is missing out on
a vital target audience: the future caregivers. This group needs to be more
knowledgeable about the disease, emotionally invested and engaged so that a lasting
relationship with the Association can be created and the growth and success of the
Alzheimers Association can be continued.





















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Campaign Goal

To increase understanding of and emotional investment in Alzheimers disease, and
encourage engagement among undergraduate students at the University of Delaware to
create a lasting relationship with the Alzheimers Association.















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Objectives, Strategies and Tactics
Objective 1: To increase understanding of Alzheimers disease among 18-24 year old
students at the University of Delaware by 10% by the end of the Fall 2013 semester.

Strategy 1: To educate students on the differences between typical aging and
Alzheimer's symptoms using the '10 warning signs' as well as the national impact
of the disease.
! Tactic 1: Facebook: Infographics to push out through our Facebook
page. These make information easy to digest and are more
interesting for consumers in this generation.
Justification: The figures presented by the Alzheimers
Association may not resonate with students given their lack of
exposure to at-risk individuals. The infographics created for
this campaign present the information by comparing the
figures with information relevant to students to increase
emotional salience.
! Tactic 2: Twitter: Weekly Twitter schedule and hashtag relevant to
UD students.
Justification: Twitter has become one of the most used social
media platforms among college students. In order to have the
greatest reach, we will create a Twitter handle, @UDEndAlz.
This Twitter handle will tweet facts pertaining to Alzheimer's
as well as any relevant news that develops twice a day.
Sigma Kappa's philanthropy is the Alzheimer's Association. A
sister in this sorority at UD will manage this Twitter handle.
! Tactic 3: The Review: Alzheimer's Association weekly brain teasers
Justification: These exercises will help to engage and
entertain the target audience regarding Alzheimers disease.
An increase in exposure to the concept of the disease will
help to raise interest.

See Appendix B, C and D











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Objective 2: To increase emotional investment in Alzheimers disease among 18-24 year
old students at the University of Delaware by 10% by the end of the Fall 2013 semester.

Strategy 1: Utilize testimonials from those previously and/or currently affected by
Alzheimer's disease
! Tactic 1: Video: Student testimonials about how they or their families
have been affected by Alzheimer's disease including living family
members, if possible.
Justification: Students are moved by other students,
especially peers that may have been through a very difficult
time. Video testimonials of students can be posted on the
Alzheimer's page and then tweeted out to gain attention from
other students.
! Tactic 2: The Review Article: Opinion article/ editorial by a student
who is affected by the disease in The Review. The student will tell
their story and initiate a call to action for UD students to get involved
with the Alzheimers Association.
Justification: This piece would stress the current philanthropic
nature of the UD campus, highlighting several events such as
UDance and would ask students to extend a hand to the
Alzheimers cause.





















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Objective 3: To increase engagement among 18-24 year old students at the University
of Delaware with the Alzheimers Association by 250 people by the end of the Fall 2013
semester.

Strategy 1: Motivate students to participate and donate time to Alzheimer's
awareness events
! Tactic 1: Chapter Assessment Program (CAP) Event: Hold a
campus wide event that includes a variety of different speakers. The
event will include Katie Macklin, Executive Director Delaware; Kathy
Murray who was diagnosed with Alzheimer's at the age of 36; and
three student speakers with different points of view on the disease.
The event will also incorporate live tweeting where students can
tweet questions, personal stories, comments with the hashtag
"#UDEndAlz." There will also be opportunities to register for the
"Walk to End Alzheimer's" at the event.
Justification: Students in Greek Life must attend a certain
number of events in exchange for points toward their CAP
score. This serves as an effective way to ensure attendance
at our event and provide further opportunities to participate.
! Tactic 2: Facebook: A short video, which asks people of their
emotional connection to the postman, friends grandfather and then
their mother. The concept is to get people to start thinking about
Alzheimer's disease as possibly being relevant to them in the future.
Justification: People would see this idea of the postman
versus your mother consistently before, during and after our
campaign at the pre/post survey and our video. Facebook is
ideal for disseminating videos because it pops up on your
news feed and you can play it without having to follow any
links.
! Tactic 3. Twitter: Ask opinion leaders on campus to tweet out pictures of
themselves with signs that support the Alzheimers Association.
Justification: Pictures often tend to go viral. Opinion leaders
can tweet out pictures of themselves and encourage their
followers to re-tweet the pictures as well. Pictures are simple
but also leave a lasting impression and will hopefully
encourage others to do the same.









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Strategy 2: Encourage students, through opinion leaders, to register for and
participate in the Walk to End Alzheimer's.
! Tactic 1: Facebook: Create an event page sent to various RSOs and
students on campus inviting them to attend the Walk to End
Alzheimer's.
Justification: Most RSOs and major groups on campus have a
Facebook group for their members. When the group is
created, our key publics and some of the more pertinent
RSOs would be contacted and invited to the Walk.
! Tactic 2: Twitter: Create a separate hashtag for the Walk to End
Alzheimers.
Justification: There should be a separate hashtag for the walk
to separate the education campaign from the engagement
part of the campaign. People can use this hashtag to discuss
the walk beforehand as well as use it during the walk to tweet
out pictures of themselves and their teams.
! Tactic 3: The Review: Walk to End Alzheimers advertisement.
Justification: A large majority of undergraduate students read
the student-run newspaper, The Review. Paying for a catchy
ad in a section of The Review will influence a student's
decision to attend the Walk.
! Tactic 4: On-campus registration tables.
Justification: By having registration sites set up for students to
register for the Walk to End Alzheimer's, we can have face-to-
face communication to encourage students to register for the
walk. We would include one of these outside of our CAP
Event but also once a week in Trabant leading up to the walk.

See Appendix E







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Key Publics and Messaging
As all of our key publics are undergraduates at the University of Delaware, we chose to
use too many similar strategies and/or tactics for each key public. Unless otherwise
stated, all strategies are aimed toward all key publics. Those that have a specific tactic
are listed below.
Greek Life
o Greek Life accounts for approximately 20 percent of the undergraduate
population at the University of Delaware. Students involved with Greek Life
at the university are highly active on campus and attend a wide variety of
philanthropic and social events. Greek students are leaders in all aspects of
campus in addition to maintaining high grade point averages. The Chapter
Assessment Program ranks Greek chapters where they earn points for
attending professional, philanthropy and diversity events. We can ensure
attendance at events by making the event a CAP event for Greek members
to earn points for participating.
o CAP Event (Objective 3, Strategy 1, Tactic 1)
Registered Student Organizations
o The University of Delaware has nearly 400 Registered Student
Organizations (RSOs) where students join together for one common
interest. RSOs hold regular meetings where they not only discuss their
cause but also support other RSOs. We plan to specifically target the health
related RSOs in order to gain their support in our fight against Alzheimers.
o Facebook event for the Walk to End Alzheimers (Objective 3, Strategy 2,
Tactic 1)
Athletics (Varsity, JV and Intramural)
o Among the varsity, club and intramural sports, there are hundreds of
athletes on campus. Athletic teams have a strong presence on campus and
often take part in fundraising events for various philanthropies. For
example, varsity athletes participate in the Pigskin Pass to benefit Special
Olympics Delaware and the club lacrosse team raised approximately
$10,000 for the Alzheimers Association Delaware Valley Chapter.
o Influential campus leaders tweet out pictures of support (Objective 3,
Strategy 1, Tactic 3)
Biological Science/ Psychology Majors
o The neurological basis of Alzheimers disease is uncertain and dementia
treatment accounts for a significant portion of gerontological care. The
Alzheimers Association should target a campaign designed to increase
engagement with and emotional investment by Biological Sciences and
Psychology majors given the diseases relevance to the disciplines.
Biological Sciences ranks as the most common major at the University of
Delaware, with Psychology following shortly after as the fourth most
common.
o Although we did not assign a specific strategy or tactic to this key public, we
will be asking them to begin an RSO on campus dedicated to Alzheimers
awareness. This RSO will be in charge of the campaign launch.

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Messaging:

We plan to frame our messages to fit our entire target audience of undergraduate
students rather than narrow it down to our specific key publics. Going back to our core
problem/opportunity, we found that undergraduate students at the University of Delaware
are neither very knowledgeable about Alzheimers disease nor very engaged with the
Alzheimers Association or the cause. From our intercept survey, we observed that many
were somewhat likely to get involved and not many had a personal connection with the
disease. The majority of undergraduate students are not emotionally invested in the
disease and/or cause.

All Key Publics:

Alzheimers is the ultimate thief. It steals your memories.

They say memories last a lifetime, unless Alzheimers steals them.

How do you know that its JUST old age? Know the signs.

Could you imagine meeting your best friend for the first time, every day?

Alzheimers is incurable. With your support, we can change that.

Athletes:

You thought concussions were bad...
! To be accompanied with a visual/infographic







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Calendar

19





August 2013
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31




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September 2013
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30







21




October 2013
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31






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Budget
Total Budget: $2,435
School Bus to Wilmington Walk to End Alzheimers:
Bus: $960
1 Bus holding up to 80 people
$1.50/ person/ hour
7:00 a.m. - 2:00 p.m. (8 hours total)
This is the maximum cost, based on participation.

The Review Ad/ Brain Teaser Space:
The Review: $680
1 1/2 page advertisement for the walk at $330/ad
5 1/8 page brain teasers $70/ad
Non-profit organization rates.

Chapter Assessment Program Event:
Event: $295
2 handheld wireless microphones $20 each
1 Data projector and screen $115
Tech support $20/hr for 2 hours
2 Stages, 2 risers $50/stage
Rental space is free for student groups in the student centers.

Staff:
No Cost
Sigma Kappa Sorority has volunteered to host the event as a part of their
fundraising for Alzheimers Association. They currently hold Alzheimers
Association as their chapter philanthropy.
Social media tasks will be managed by a member of Sigma Kappa in exchange for
volunteer hours.

Miscellaneous:
Total: $500.00
Incidental money that can be used for things that may unexpectedly occur or we
might later decide to implement (ex: printing needs).




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Evaluation
Evaluation is important to understand a campaigns effectiveness. This campaign,
Raising Future Caregivers, aims to increase knowledge of Alzheimers disease, foster
emotional investment in the disease and increase engagement with the Alzheimers
Association among the target audience.

To evaluate understanding:
A pre- and post-survey will be administered to a random sample of 1,000 students. The
survey will ask questions that will assess the understanding of key points concerned
Alzheimers disease and the current state of treatment. To ensure that any increase in
understanding can be attributed to the tactics listed, the post-survey will ask respondents
to select which tactics increased understanding, if any. The results of the survey will
measure the increase in understanding, and also the effectiveness of each tactic.

To evaluate emotional investment:
A pre- and post-survey will be administered to a random sample of 1,000 students. The
survey will include questions that assess willingness to get involved with the cause as
well as past volunteer experiences and/or donations.

In addition, the survey will measure the emotional salience of individuals suffering from
Alzheimers disease with a wide range of connectedness to an individual. Sample
subjects would include: a parent, a friends relative, a neighbor, a mailman. To ensure
that any increase in emotional investment can be attributed to the tactics listed, the post-
survey will ask respondents to select which tactics increased understanding, if any. The
results of the survey will measure the increase in understanding, and also the
effectiveness of each tactic.

To evaluate engagement:
Physical and digital participation will measure engagement. For events held on campus
and the Wilmington Walk to End Alzheimers, attendance numbers will gauge whether
engagement is successful or not. For social media tactics, traditional metrics like
retweets and likes will determine online engagement.





24
Appendices
Appendix A

Intercept Survey:
1. Have you been personally affected by Alzheimers disease? If so, describe how
you are affected.
Yes_____ No______
How?____________________________________________

2. The treatment for Alzheimers disease is expensive, but is successful in curing
the disease.

True_____ False_____

3. How likely would you be to participate in events supporting Alzheimers disease
research and awareness?

Very unlikely Somewhat unlikely Somewhat likely Very likely

4. Have you ever donated time and/or resources to the Alzheimer's cause? If yes,
describe how.
Yes_____ No______
How?____________________________________________

5. Do you think you understand the difference between dementia and Alzheimers
disease?
Yes_____ No______ Maybe______















25



Intercept Survey Results:















0
27
38
13
now ||ke|y wou|d you be to parnc|pate |n
events suppornng A|zhe|mer's d|sease
research and awareness?
very unllkely
SomewhaL unllkely
SomewhaL llkely
very llkely
34
20
46
Do you th|nk you understand the d|erence
between demenna and A|zhe|mer's d|sease?
?es
no
Maybe

26























33
67
nave you been persona||y aected by
A|zhe|mer's d|sease?
?es
no

27


Appendix B
Infographics
Two categories:
The impact of Alzheimers disease (in terms of cost, etc.)
10 signs of Alzheimers

Impact:


28




Impact:




29



Impact:












































30



10 Signs:










31

Appendix C

Potential brainteasers:

1. Johnnys mother had three children. The first child was named April. The second child
was named May. What was the third childs name?

2. How much dirt is there in a hole that measures two feet by three feet by four feet?

3. Billie was born on December 28th, yet her birthday always falls in the summer. How is
this possible?

4. What seven-letter word has hundreds of letters in it?


Appendix D

Tweets to be released:
Alzheimers disease is the sixth leading cause of death in the US. #UDEndAlz

1 in 3 senior citizens dies with Alzheimers or another type of dementia.
#UDEndAlz

Alzheimers disease is the most common type of dementia. #UDEndAlz

Alzheimers disease is the ultimate thief. It robs children of their parents and
grandparents. #UDEndAlz

1 in 9 people aged 65 and older have Alzheimers disease. #UDEndAlz

5.2 million Americans of all ages have Alzheimers disease. #UDEndAlz

Did you know that there are more than 15 million caregivers of people suffering
with Alzheimers or other types of dementia? #UDEndAlz

Did you know that Alzheimers is the 5th leading cause of death for people 65 and
older? #UDEndAlz

17.5 billion hours of unpaid care were spent helping people with Alzheimers
disease. You could be a future caregiver. #UDEndAlz



32

Appendix E
Event Timeline:



September 10, 2013
6:00-7:00 p.m.
6:00-6:03 p.m.
Introduct|on- Slgma kappa phllanLhropy chalr
6:03-6:13 p.m.
Speaker- kaLle Macklln, LxecuLlve ulrecLor uelaware
6:13-6:23 p.m.
Speaker- kaLhy Murray, lndlvldual dlagnosed wlLh
Alzhelmer's aL an early age
6:23-6:33 p.m.
Speaker- unlverslLy of uelaware sLudenL wlLh a personal
connecLlon Lo Alzhelmer's
6:33-6:43 p.m.
Speaker- unlverslLy of uelaware sLudenL wlLh a personal
connecLlon Lo Alzhelmer's
6:43-6:33 p.m.
& A- kaLle Macklln addresses any quesLlons sLudenLs
may have
6:33-7:00 p.m.
C|os|ng remarks-Slgma kappa phllanLhropy chalr