TMM: THE MEOW MEOWS

Marketing Plan
Prepared for: Ms. Mary Jane Ortaleza, High 4 Economics Teacher
Prepared by: Isabella Raz, Katreena Chang
November 14, 2014
Proposal number: 123-4567

TMM: THE MEOW MEOWS

EXECUTIVE SUMMARY
Objectives and Goals
Our business, TMM, or The Meow Meows, aim to introduce a new and innovative type of brownies into the
Makati Hope Christian School market, the Meownies. Our mission is to introduce a new, fun and creative
twist to common sweets at reasonable prices. We aim to profit at least PhP 500.

Marketing Strategy
We will split the team into two groups, and each group will employ different marketing strategies to
encourage the potential buyers to buy. This includes, first, the door-to-door strategy, where the two sub
groups will walk around from classroom to classroom to offer our products. Second, we will also offer
package deals and customers will be allowed to reserve Meownies at least a day before. Lastly, we will
pick a yet-to-be-selected strategic place to position our table so as to maximize the possible exposure of
our product to the consumers.

Target Market and Positioning

Our target market is the entire student body and the faculty of Makati Hope Christian School. We especially
target our Meownies for the younger kids, such as the Grade 2 students, for example. The one-piece
Meownies are specifically aimed for the younger batches because of their smaller allowances, while the
boxes of 6 or 12 pieces are specifically targeted for high school students, teachers and even parents
because of their bigger allowances or money. There are three other establishments that sell brownies and
the likes (noodle stall in the canteen, the canteen itself and one of the stalls outside), but we believe that
our product will be able to compete with these three. First, we offer the Meownies at only Php 20 but it is
bigger than the ones sold by our competition. Aside from that, the Meownies are also unique because of
the twist we will be adding to its flavor. It will not be the traditional chocolate brownie, so customers will
want to come back for more, especially the little kids. Lastly, the Meownies will be more aesthetically
pleasing than the brownies that the competition offers. This will of course please our customers and entice
them to buy more.

Product and Brand

The Meow Meows offer our flagship product, the Meownies, which are (tentatively-flavored) Salted
Caramel/Coffee/Smores. It will be wrapped in a plastic wrapper with our brand label stuck to the top for the
individually-sold products. The package deals (box of 6 or box of 12) will come in custom-labeled boxes.

Pricing
For one piece of Meownie, it will be priced at PhP 20. For a batch of 6, PhP 110 and for a batch of 12, PhP
200. The school canteen prices their brownies at PhP 17 per piece, so we want to compete with that by
providing bigger sizes, better flavours and better looks at only a slight price difference. Buying the package
deals will enable the buyers to buy more and save more!

TMM: THE MEOW MEOWS

Distribution (Promotion and Sales)

We will have a video advertisement that will be played in the TV in the lobby for passers-by to see. We will
post flyers all around the school that will entice our potential buyers and arouse their curiosity about the
product. We will also be advertising online too, in Facebook and in Twitter, use tag lines that sound
mysterious enough to catch their attention and keep them hanging.

SWOT Analysis
Strengths

Weaknesses

Opportunities

Threats

Unique flavors

The unique flavors are

untested waters, so
potential buyers might not
react well to them

The elementary students,

being kids, might become
regular customers because
of their sweet tooth and our
catchy and fun brand and
product

Loyalty of customers to our

three competitions

Affordable and reasonable

prices to go with high
quality products

Materials needed for the

flavoring and baking might
not be easily available,
especially if the flavoring is
very rare

Package deals have the

potential to become big,
seeing as they can be
shared and could also
serve as gifts

Of course, the competing

groups from the entire High
4 batch serve as threats to
our group, regardless of
what product they might
sell

We offer package deals for

those who want to buy in
bulks and share with their
loved ones

Packaging deals also offer

a problem in terms of the
supply of boxes, in case
there are too many orders

Students might also prefer

our products over those of
the stalls in school and the
canteen because of
convenience of the venue
and less walking up and
down the stairs

Time is also a big threat.

Recess is very short while
lunch can also fly by very
quickly, so we must be able
to maximize the time we
have in our hands.

Catchy product name,

which could arouse the
curiosity of our potential
buyers.

If the Meownies sell out

really fast, it might be
difficult to make a new
batch, especially given their
uniqueness.

TMM: THE MEOW MEOWS

BUDGET
Prices are subject to change.
Description

Quantity

Unit Price

Cost

Unsalted Butter 225g

72.60

145.20

Chocolate Chips

183

183

Cocoa powder 266g

259.50

259.50

Eggs

21

Vanilla extract

242

242

Granulated sugar

300

300

All purpose flour

44

44

Parchment paper

27

27

Baking Powder

50

50

Kosher Salt

130

130

Water

35

35

Whip cream

110

110

Sea salt

20

20

15

1,480.10

1,566.70

Total

Check the box of your choice

Highly
unsatisfactory

Unsatisfactory Satisfactory

Highly
satisfactory

1. Flavor
2.Texture
3. Price (25)
4. Size
5. Appearance
Answer the following:
1. Which flavor do you prefer (smores, coffee or salted caramel)?
_______________________________________________________________________________
2. What did you not like about our product?
_______________________________________________________________________________
3. What did you like about our product?
_______________________________________________________________________________
4. Suggestions?
_______________________________________________________________________________