SERVICE MARKETING

REPORT(zone-22)
Snehasish Basu(Enrollment No-)
Pratik Sarkar(Enrollment No-)
Pradipta Mondal(Enrollment No-)

Introduction
The Elder Care Services Information and Referral Specialist is available in the office for free
individual confidential counseling sessions to educate or a caregiver about health insurance
questions and options. Here we are assist some type of professional assistant to elder. So that
elder can dependable and relay on us. Here we provide some type of assistant to elders.
These are: Medical alert service (MAS)
Assistance for independent functioning in society
Companionship Service (CS)
Monthly Outing(MO)
Basic medical service at home (HMS)
Advisory and planning services- travel and financial

Services Experienced Before

Percentage

Yes a local individual

No

Which Of The Service Do You Think Is

Appropriate?
Percentage

MAS

10%

MAS+IFS

35%
25%

CS 1 day
MAS+IFS+MO+HMS
None
Travel planing

5%
25%

QUESTION 5
MAS
0%
10%
5%
60%
10%
10%
10%
MAS

Contd..
IFS
0%
0%
10%
10%
10%
0%
0%
IFS

Contd..
HMS
0%
5%
10%
5%
5%
10%
5%
HMS

Contd..
Travel Planning
0%
0%
0%
5%
5%
0%
Travel Planning

QUESTION 6
0%
5%
0%
0%
35%
20%
10%
35%

QUESTION 7
MAS

25%

10%

0%

0%
MAS

Contd..
MAS + IFS
15%

10%

0%

0%
MAS + IFS

Contd..
MO + IFS + HMS

5%

0%

0%

0%
MO + IFS + HMS

Conclusion

Majority of the people who were questioned showed more interest on

MAS(35%), followed by the other two packages are the MAS+IFS(25%)
and MO+IFS+HMS(5%).
For MAS 60% of the people wanted a monthly check whether the device
is working or not.
People preferred HMS to store and retrieve medical records electronically.
For IFS and Travel Planning they expected useful and up-to-date
information and advisory, warm and empathetic workforce and offering of
geriatric friendly advice.

Reasons For Negative Responses

Rely on Nursing Centers.
Low Annual Income.
Desired Package of Services Not In The List.
Sometimes The Purchase Decision is Not Taken By The
Customers.

Reasons for Positive Responses

Fond of Technology
Income Level is High
Have to Stay Away From Their Parents
Not Satisfied With The Nursing Centers

Thank You!