QUESTIONNAIRE

A study conducted on customer perception towards life insurance

product (HDFC).
Dear Sir/Madam,

I am Shivaraj Basavaraj an MBA student of CMR Institute of Management Studies, as a part

of the course; I am conducting a study on “Customer perception towards life insurance
product”. I shall be grateful if you would kindly spare of a co-operation to fill up this
questionnaire. All the information shared by you will be kept confidential.

Q1.Name .................................................... E-mail…………………………………..

Q2 Age

20 to 30 ( ) 40 to 50 ( ) 50 and above

Q3.Sex

( ) Male ( ) Female

Q4.Is anyone dependent on you

( ) Yes ( ) No

If yes specify the number of dependents: _______________

Q5. What is your average monthly income?

( ) Less than 5000

( ) 5000-10000
( ) 10000-20000
( ) 20000-25000
( ) 25000-30000
( ) 30000-40000
( ) 40000-50000
( ) 50000 & above
Q6. What are your view points on life insurance?

( ) Protection tool
( ) Tax savings instrument
( ) Savings option
( ) Others (please specify)

Q7. Do you have insurance policy on your life?

( ) Yes
( ) No

Q8. Which are the prominent life insurance companies in your locality?

( ) LICI
( ) ICICI prudential
( ) Bajaj Allianz
( ) SBI life
( ) HDFCSL

Q9. Have you heard of HDFC?

Answer

( ) Yes
( ) No

Q10. Have you ever been associated with any group company of HDFC as a customer?

Answer

( ) Yes
( ) No

Q11. If yes please share with us the details of the same?

Q12. Do you know that HDFC is also into insurance business?

Answer

( ) Yes
( ) No
Q13. If yes how did you come to know about HDFC being into insurance business?

Through advertisement/friends/relatives/internet/others (please specify)

Answer

( ) Through advertisement
( ) Friends
( ) Relatives
( ) Internet
( ) Others

Q14. Have any one from HDFCSL approached earlier for any survey / agency/ need analysis?

Answer

( ) Yes
( ) No

Q15. Are you aware, that you can get an expert advice from HDFCSL on your financial goals?

Answer

( ) Yes
( ) No

Q16.Would you like to review your financial goals with an expert, who will be assisting you in
achieving your financial goals?

Answer

( ) Yes
( ) No

Q17.Do you want any of your relatives/friends to know about the services offered by HDFCSL?

Answer

( ) Yes
( ) No

Q18. Can you help me with 2 contacts, whom I can contact similar survey?