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Other channels like Company owned Retail such as Vodafone ministores
&Vodafone stores arealso used as Distribution channel and are
generally seen to be contributing to around 10-15 % of a telecom
company's subscriber base as well as revenues.
Vodafone- Products & Services
The product and services of Vodafone in India may be primarily divided
intofollowing categories:

VOICE

MESSAGING

DATA

FIXED LINE

HANDSET

VODAFONE MOBILE CONNECTS.

Now these services can again be categorised into two segments o the
basis ofrealisation of the price from the customer.

PREPAID

POSTPAID
In Assam Vodafone has however not launched its all the service as it has
juststarted its operation here. However the following services are available
forconsumers in Assam.

VOICE

MESSAGING

DATA

HANDSET

VODAFONE MOBILE CONNECTS.

HANDSETSNow regarding handsets, Vodafone has various models in
offering for itscustomers at affordable prices. Some models are:Model Price (Rs)
Vodafone Colour Magic box with speaker 1299.00Vodafone Magic box with
torch 1199.00Radio Magic box 226 FM 1599.00Radio Magic box 225 FM 1
599.00Colour Magic box 1299.00Black and White Magic box 1199.00Flip M
agic box 227 1899.00Slider Magic box 228 FM 2399.00

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The products offered in Assam are as follows:-

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CHAPTER-IVRESEARCH METHODOLOGY
Research Objectives:
To understand the Retailers preference in telecom sectortelecom Sector.

To study the service providers and their service quality in thetelecom

Sector.

To study the Retailer satisfaction and understand the currentMarket

scenario in Telecom Sector.
Samples:Sample size :
150
Sample frame :
Guwahati city
Sampling Method :
Stratified random sampling
Constraints :
Time, number of respondents
Sampling error :
Non-response- 35
Response- 115
Survey :
Questionnaire