Presentation

On
Entry & Sales promotion Strategies
of Vodafone

Presented by

Siddiki M.Amin
Roll no. 31
PGDMM
The Maharaja Sayajirao University of Baroda
Different type of strategies to enter into new market :
Exporting

Licensing

Franchising

Contract Manufacturing

Management contract

Merger & Acquisition

Joint Venture

Assembling operation
Brief about Vodafone :

Vodafone : It is a global telecommunications company.

It is the world's largest mobile telecommunications company

measured by revenues and the world's second-largest measured by
subscribers (behind China Mobile), with around 332 million
proportionate subscribers as of 30 September 2010.

Vodafone Essar, previously Hutchison Essar is a cellular operator in

India that covers 23 telecom circles in India.
On February 11, 2007, Vodafone agreed to acquire the controlling
interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for
US$11.1 billion.

This is the case of merger & acquisition through which Vodafone

entered into Indian market.
Services provided by Vodafone :

●mobile services with GSM technology

●fixed-line telephone services

●Universal Internetworking

●VoIP (Voice over Internet Protocol)

●Interactive Television

●Visual Communication

●Broadband Portal
Strategies adopted by Vodafone :
Vodafone target the rural India
The main targeted customers of Vodafone are from rural India.By offering
cheap and light mobile sets Vodafone attracts most of
the customers of small villages and towns.

Offering cheap handsets

Vodafone offers cheap and free connections to all customers.The cost for
these sets was Rs-799-849-1099\set and onward.

Free support and services

In every district and big towns Vodafone opens its service centers to provide
better support and services.

Strong supply chain

Vodafone has a strong supply all over India.In every small town the
potential customers can easily purchase the Vodafone SIM & Sets.

Targeting youngsters in metropolitans

Vodafone attracts youngsters by offering colorful handset at very low prices.
Even to compete with pioneers like BSLN & Airtel,
Vodafone used different marketing strategies to
penetrate the market.

By launching the new adds of zoozoo in IPL,

Vodafone indulged in Indian market,
Which not only provided fun to people but also
defined the different offerings to the target market.

This leads to increased in market shared by 16.08 %

in 2008 to 24% during 2010.

Thank you.