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ASPECTE GENERALE
PRIVIND DIAGNOSTICUL FINANCIAR
AL NTREPRINDERII
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de venituri monetare (susceptibile de a fi ncasate) asupra cheltuielilor moneWDUHVXVFHSWLELOHGHDILSO WLWH
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la
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ost. Este
-un mod suficient de eficient pentru a compensa
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WUHEXLH GHFL V GHWHUPLQH DSWLWXGLQHD vQWUHSULQGHULL GH D RE LQH VXUSOXVXUL PRQHWDUH FDUH V JDUDQWH]H
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7RWXL GLDJQRVWLFXO UHODWLY OD SHUIRUPDQ HVHORYHWHvQSULPXOUkQGGH RGLILFLO SUREOHP GH P VXUDUH
(YDOXDUHD UH]XOWDWHORU VH HIHFWXHD] GXS PHWRGH HWHURJHQH FkWHRGDW LQVXILFLHQW ILDELOH L GHVHRUL GLYHUJHQWH
& XWDUHD XQHL QRUPH VDWLVI F WRDUH GH P VXUDUH D UH]XOWDWHORU FRQVWLWXLH GHFL XQ LPSHUDWLY FDWHJRULF SHQWUX R
DSUHFLHUHDSHUIRUPDQ HORU
'LQFROR GH DFHDVW SUREOHP GH P VXUDUH GLDJQRVWLFXO WUHEXLH SH GH DOW SDUWH V FRQGXF OD R
DSUHFLHUH FODU DVXSUD QLYHOXOXL L FDOLW
LL UH]XOWDWHORU 5HFXUJHUHD OD VROX LL SUREDWH DD FXP VXQW FHOH
5DWHOHGHDSUHFLHUHDSHUIRUPDQ HORU
3H ED]D UDSRUWXULORU VHPQLILFDWLYH GLQWUH P ULPLOH UHIHULWRDUH OD VWDUHD ILQDQFLDU PHWRGD UDWHORU
SHUPLWHDSUHFLHUHDSHUIRUPDQ HORUXQHLvQWUHSULQGHUL$FHDVW DSUHFLHUHVHUHDOL]HD] vQJHQHUDOSHED]DXQHL
FRPSDUD LL vQWUH UDWHOH FDOFXODWH GH vQWUHSULQGHUH L UDWHOH GH UHIHULQ
FDOFXODWH SHQWUX R
o serie dHUDWHFDUHFRPSDU
un indicator al rezultatelor;
IOX[XOJOREDOGHDFWLYLWDWHP
n continuare se prezLQW
LOHVDOH
R1
re.
Rezultatul din exploatare 1909933
Vnzri
8789202
LLGHED] DvQWUHSULQGHULL
R2
0,22
1050613
0,12
8789202
R3
2028698
8789202
LORUVDOH
0,23
R4 =
$FHDVW UDW HVWH R DOW IRUP GH H[SULPDUH D HILFLHQ HL JOREDOH D vQWUHSULQGHULL QHILLQG LQIOXHQ DW GH
SROLWLFDGHDPRUWL] ULLSURYL]LRDQH
QDIDU GHFDSDFLWDWHDvQWUHSULQGHULLGHDJHQHUDUH]XOWDWHGLQSUR GXF LDLYkQ] ULOHVDOHPHWRGDUDWHORU
lor sale.
$FHVWHUDWHFDUHH[SULP UDQGDPHQWXODFWLYHORUFRPSDU
- un indicator al rezultatelor;
- activele utilizate de ntreprindere.
R5 =
$FHDVW UDW H[SULP DSWLWXGLQHD vQWUHSULQGHULL GH D YDORUL]D PLMORDFHOH HFRQRPLFH vQ FDGUXO
DFWLYLW
LL VDOH GH ED] 3XWHP DYHD L YDULDQWD FDUH V DLE vQ YHGHUH QXPDL DFWLYHOH GH H[SORDWDUH L QX
ansamblul activelor.
R6
1050613
3934919
0,27
FDUHRH[SULP
(R2)
Rata R7 LQWURGXFH P
7) .
(R6)
(R7)
spus, intensi-tatea cu care aceste active sunt
ULPHD UDWHL 52 apare ca produs al randamentului activelor (R6) cu
LORU
$SUHFLHUHDUHQWDELOLW
LLGLQSXQFWXOGHYHGHUHDOSURSULHWDUL
lor ntreprinderii
$F LRQDULL L vQ JHQHUDO SURSULHWDULL VDX DVRFLD LL XQHL vQWUHSULQGHUL DX DGXV XQ DSRUW OD FDSLWDOXO
SURSULX (L VH FRQVLGHU GHFL LQYHVWLWRUL DYkQG GHSXVH vQ vQWUHSULQGHUH IRQGXUL GH OD FDUH DWHDSW R
R8 =
Beneficiu
1050613
=
= 27680
Numr de actiuni
37955
R9 =
Cursul actiunii
Beneficiu pe actiune
$FHDVW UDW P VRDU DSUHFLHUHD SH FDUH SLD D EXUVLHU R IRUPXOHD] DVXSUD SHUVSHFWLYHORU GH
EHQHILFLL DOH vQWUHSULQGHULL FRWDW OD EXUV 8Q UH]XOWDW ULGLFDW VHPQLILF IRUPXODUHD GH F WUH SLD
D XQRU
t n raport
L
Rezultatul dup impozitare
Capitaluri proprii
(VWH UDWD GH UHQWDELOLWDWH D FDSLWDOXULORU SURSULL L IXUQL]HD] P VXUD FHD PDL FODVLF D UHQWDELOLW
LL
ILQDQFLDUHDvQWUHSULQGHULLIRUPXODW GLQSXQFWXOGHYHGHUHDOSURSULHWDULORUFDUHDXDGXVFDSLWDOXULSURSULL
Dividende pe ac]iune
Curs ul ac]iunii
R11
e ar fi:
activul total (A);
FDSLWDOXOSURSULX6FDUHUHSUH]LQW RSDUWHDSDVLYXOXL
GDWRULLOH'FDUHUHSUH]LQW GLIHUHQ DvQWUHWRWDOXOSDVLYXOXLLFDSLWDOXOSURSULX
6HSRDWHVFULHHJDOLWDWHDHYLGHQW $FWLY
(1)
A = S+D
3DVLY
M
Rezultatulexploat rii
Activtotal
2K
RExp
A
(3)
RExp
'LQ DFHDVW VXP 5
datoriile D:
(4)
Exp va fi:
K A
Dob = d D
6ROGXO UH]XOWDWHORU GXS VF GHUHD GREkQ]LORU FRUHVSXQGH XQXL UH]XOWDW FXUHQW vQDLQWHD LPSR]LW ULL 5
ci
care, supus unei cote de impozitare t va fi repartizat ntre impozit asupra beneficiilor IabLUH]XOWDWQHW5net.
Se poate atunci formula rata r de rentabilitate a capitalurilor proprii.
(5)
r=
(1- t)(K A - d D)
S
Dar A = S + D.
Se poate transforma expresia 5 astfel:
K A - d D
S
S
D
D
r = (1- t)(K + K d )
S
S
S
r = (1- t)
(6)
(7 )
rata impozitului t;
randamentul activelor K;
costul datoriilor d;
UDWDVWUXFWXULL/FDUHH[SULP
VWUXFWXUDGHILQDQ DUH
'LVFXWDUHD UHOD LHL SHUPLWH D VXEOLQLD LPSRUWDQ D GLIHUHQ HL . G vQ UHOD LD GLQWUH / L U 7U
ei cazuri
1)
K=d
r = (1- t)K
2)
K>d
DVXSUD UHQWDELOLW
LLFDSLWDOXULORUSURSULL
Q DFHVW DO GRLOHD FD] UHFXUJHUHD OD vPSUXPXWXUL SHUPLWH V VH RE LQ XQ EHQHILFLX DGL LRQDO SHQWUX
ILHFDUH VXP VXSOLPHQWDU vPSUX PXWDW &UHWHUHD UDWHL VWUXFWXULL / SHUPLWH V VH vPEXQ W
HDVF
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LLJOREDOH
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QFHOHGLQXUP DQDOL]DHIHFWXOXLVWUXFWXULLILQDQFLDUHSHUPLWHV VHVXEOLQLH]HF vQGDWRUDUHDSRDWH
V H[HUFLWH R LQIOXHQ
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%HQHILF GDF UDQGDPHQWXO DFWLYHORU HVWH VXILFLHQW vQGDWRUDUHD SRDWH GLQ FRQWU V VH GRYHGHDVF
GHIDYRUDELO vQFD]XOvQFDUHFRVWXOV XQXSRDWHILFRPSHQVDWGHSHUVSHFWLYHOHXQXLUDQGDPHQWVXILFLHQW
PDUFDQW DVXSUDUHQWDELOLW
LL
DGRX JUXSHGHFKHOWXLHOL
YkQ] UL
YkQ]
- cheltuieli totale =
UL- (cheltuieli fixe+cheltuieli variabile)
&KHOWXLHOLOH IL[H &) FRUHVSXQG FRQVXPXULORU D F URU P ULPH HVWH WRWDO LQGHSHQGHQW GH QLYHOXO
SURGXF LHL(OHvQJOREHD] FKHOWXLHOLGHDGPLQLVWUDUHFKHOWXLHOLFXDPRUWL]DUHDHWF
&KHOWXLHOLOHYDULDELOH&9FRUHVSXQGHOHPHQWHORUDOF URUFRQVXPYDULD] FXQLYHOXO4DOSURGXF LHL
FKHOWXLHOL FD VDODULLOH GLUHFWH PDWHULDOH IXUQLWXUL 'HL DFHVWH FKHOWXLHOL YDULD] VH YD SURSXQH R IRUPXODUH
VLPSOLILFDW GXS FDUHFKHOWXLHOLOHYDULDELOH&9VXQWVWULFWSURSRU LRQDOHFXFDQWLWDWHDGHSURGXVH
CV = v Q
QDFHVWHFRQGL LLFKHOWXLHOLOHWRWDOH&7SRWILH[SULPDWHDVWIHO
CT = CF + CV CT = CF + v Q
CA = p Q
LLGHSURGXVH4SUH]HQWDWHvQJUDILFXO
din fig.3.5.
vQWUHSULQGHUHDQXRE LQHQLFLFkWLJQLFLSLHUGHUH
DFHD
-XVWLILFDUHD SXQFWXOXL PRUW SRDWH IL FHUFHWDW SULQ OXDUHD vQ FDOFXO D FKHOWXLHOLORU IL[H L D HIHFWXOXL
lor. ntr-DGHY
'DF YROXPXO SURGXF LHL HVWH UHGXV FKHOWXLHOLOH IL[H VXQW UHSDUWL]DWH DVXSUD XQXL QXP U OLPLWDW GH
SURGXVHLSUHVHD] GHFLSXWHUQLFDVXSUDFRVWXOXLXQLWDUSHSURGXV
Q DFHVWH FRQGL LL PRGHOXO SXQFWXOXL PRUW vPEUDF R LPSRUWDQ
UHQWDELOLW
- LXQLORU GH LQYHVWL LL VDX D GHFL]LLORU WHKQLFH VDX FRPHUFLDOH VXVFHSWLELOH V
LQIOXHQ H]H DVXSUD QLYHOXOXL GH DFWLYLWDWH GLPHQVLXQHD LQVWDOD LLORU FDSDFLW
structura costurilor)
3HQWUXRSURGXF LHHJDO FXSUDJXOGHUHQWDELOLWDWHFLIUDGHDIDFHULHVWHHJDO FXFRVWXOWRWDODOSURGXF LHL
FDUHHVWHIRUPDWGLQFRVWXULIL[HLFRVWXULYDULDELOH
total
Beneficiu
Costuri variabile
Costuri fixe
Beneficiu
Costuri variabile
0DUM DVXSUD
cheltuielilor variabile
Cifra
de
afaceri
3HQWUXSUDJXOGHUHQWDELOLWDWHPDUMDDVXSUDFKHOWXLHOLORUYDULDELOHHVWHHJDO FXFRVWXULOHIL[H
3UDJXO GH UHQWDELOLWDWH DGLF DFHD SURGXF LH SHQWUX FDUH UH]XOWDWXO EHQHILFLXO HVWH QXO VH SRDW
e calcula
P=
CA CF
M
6HPQLILFD LDVLPEROXULORUIRORVLWHHVWH
- beneficiu
= 100 000 - 80 000 = 20 000
- costuri variabile
= 80 000 x 75% = 60 000
- costuri fixe
= 80 000 - 60 000 = 20 000
- marja asupra cheltuielilor variabile = 100 000 - 60 000 = 40 000
P=
100000 20000
= 50000
40000
Pragul de UHQWDELOLWDWHVHSRDWHFDOFXODLGXS
P=
UHOD LD
CF
20000
=
= 50000
M%
40%
M% -UHSUH]LQW
PDUMDDVXSUDFKHOWXLHOLORUYDULDELOHH[SULPDW SURFHQWXDO
5(=8/7$78/,)/8;85,/(3$75,021,$/(
PRG QHFHVDU D V U FL LDUDvQFDVDRVXP GHEDQL QXDUHVHQVXOQHDS UDWDGHYHQL PDL ERJDW&UHDUHD VDX
FRQVXPXO GH ERJ
LH VH HYLGHQ LD] vQ FRQWXO GH UH]XOWDWH HVWH VROGXO IOX[XULORU YHQLWXUL
cheltuieli) care
'LIHUHQ D GLQWUH YHQLWXULOH vQFDVDELOH GLQ H[SORDWDUH L FKHOWXLHOLOH SO WLELOH SHQWUX H[SORDWDUH
UHSUH]LQW H[FHGHQWXOEUXWGLQH[SORDWDUH(%(
FRQWXO GH UH]XOWDWH VH FRUHFWHD] QLYHOXO YHQLWXULORU GLQ H[SORDWDUH SULQ DG XJDUHD YDULD LHL VWRFXULORU GH
SURGXVH ILQLWH L SURGXF LH vQ FXUV L QLYHOXO FKHOWXLHOLORU GH H[SORDWDUH VH VFDG YDULD LLOH VWRFXULORU GH
PDWHULLSULPHLP UIXULvQFRQWXOGHUH]XOWDWHDSDUHGLIHUHQ DGLQWUHYkQ] ULLFRVWXOSURGXVHORUYkQGXWH
QLFLRGDW vQ FRQWXO GH UH]XOWDWH FL HOH PDMRUHD] YDORDUHD DFWLYHORU
5H]XOWDWXO GLQ H[SORDWDUH HVWH UH]XOWDWXO SURFHVHORU GH H[SORDWDUH L GH LQYHVWL LL GLQWU XQ H[HUFL LX
ILQDQFLDU (O UHSUH]LQW FRQFUHW UH]XOWDWXO JHQHUDW GH DSDUDWXO LQGXVWULDO L FRPHUFLDO DO vQ
treprinderii.
$FHVWDVHUHSDUWL]HD] vQWUH
- impozitul pe profit;
- rezultatul net care se dLVWULEXLHVXEIRUP
LH
LUHD VDX V U FLUHD vQWUHSULQGHULL vQ FXUVXO H[HUFL LXOXL FRQVLGHUDW (O
UHOHY XQ FRQFHSW SDWULPRQLDO L QX XQXO GH WUH]RUHULH vQ DFHDVW RSWLF VH LD vQ FDOFXO L FRQVXPXO GH
ERJ
vQWDEHOXOFHXUPHD]
Procesul de
exploatare
3URGXF LDVWRFDW
Procesul de
investire
LL
= REZULTATUL CURENT
5H]XOWDWXOH[FHS LRQDO
- Impozit pe profit
= REZULTATUL NET
- Dividende
= REZULTATUL NEDISTRIBUIT
Probleme rezolvate:
6RFLHWDWHDFRPHUFLDO /(;vLYDvQFHSHDFWLYLWDWHDODLDQXDULHDQXO1/DDFHDGDW VRFLHWDWHD
FRPHUFLDO WUHEXLH V FXPSHUH XQ XWLODM FDUH FRVW PLOLDUGH 80 ILQDQ DW SDU LDO SULQWU
Anul N
Iunie Dec
200
180
N+1
Iunie Dec
160
140
N+2
Iunie Dec
120
100
N+3
Iunie
Dec
80
60
N+4
Iunie Dec
40
20
Profitul este scutit de impozit. Cifra de afaceri va fi de 2,4 PLOLRDQH 80 SH OXQ
6H FRQVWLWXLH
$PRUWL]DUHD DQXDO OD VRFLHWDWHD FRPHUFLDO /(; YD IL GH PLOLDUGH XP 6 VH HODERUH]H FRQWXO GH
UH]XOWDWHSUHYL]LRQDOSHQWUXDQLL1L1
Rezolvare:
a) Ciclul de exploatare
9kQ] ULOH YRU IL GH PLOLDUGH XP SH OXQ vQFHSkQG FX OXQD IHEUXDULH DGLF PLOLRDQH
u.m. n anul N.
3URGXF LD GLQ SULPD OXQ YD VHUYL SHQWUX FRQVWLWXLUHD VWRFXULORU &RQVLGHU P VWRFXO HJDO FX 0
milioane u.m. (800 milioane u.m. materii prime +
1
cheltuieli de personal, n ipoteza cheltuielilor directe de
2
ULL ORU
SUHVXSXQHPF VHFRPSXQGLQPLOLRDQHXPFKHOWXLHOLGHSHUVRQDOPLOLRDQHXPFKHOWXLHOL
PLOLRDQHXP
6WRFLQL LDOGHPDWHULLSULPH
0
800 milioane u.m.
9600 milioane u.m.
Ciclul de investire
Amortizarea n anul N = 1200 milioane u.m.
F&LFOXOGHILQDQ DUH
- SI)
- Cheltuieli materiale
-&KHOWXLHOLFXOXFU ULVHUYLFLLH[HFXWDWHGHWHU L
- Cheltuieli cu personalul
= Excedentul brut din exploatare
milioane u.m.
N
N+1
26400
28800
1200
0
27600
28800
9600
9600
4800
4800
9600
9600
3600
4800
- Amortizare
= Rezultatul din exploatare (profit)
- Cheltuieli financiare
= Rezultatul curent (profit)
Rezultatul net
1200
3600
300
3300
3300
1200
2400
380
2020
2020
6RFLHWDWHD FRPHUFLDO $6 FX XQ FDSLWDO VRFLDO GH PLOLDUG OHL D IRVW FUHDW SHQWUX D ODQVD R
UHYLVW OXQDU QXPHUHSHDQ3HQWUXSULPXODQV
WRDUH
vQ SULPD OXQ VH YRU YLQGH H[HPSODUH vQ D GRXD OXQ H[HPSODUH LDU vQFHSkQG GLQ D
WUHLDOXQ H[HPSODUH
SUH XO XQHL UHYLVWH YD IL OHL OHL SUH XO GH YkQ]DUH FX DP QXQWXO GLQ FDUH OHL
revin distribuitorilor);
n luna iunie se vor contracta 50000 abonamente anuale, pentru perioada iulie anul curent iunie
DQXOXUP WRUSUH XOXQXLDERQDPHQWYDILOHL
miliarde lei, repartizate n mod egal n primele patru luni de activitate; plata se va efectua la 90 zile.
n cursul celui deal doilea an, o campanie de promovare a abonamentelor va duce la dublarea
DFHVWRUD FRQWUDFWDUHD VH IDFH vQ DFHHDL SHULRDG FD vQ SULPXO DQ GDU YD GHWHUPLQD UHGXFHUHD YkQ] ULORU
lunare ca 25000 exemplare. Pentru aceasta se vor efectua cheltuieli de 30 miliarde lei, repartizate n mod
egal pe primele patru luni ale anului al doilea; plata se va efectua la 90 zile. Restul datelor din primul an
U PkQYDODELOHLSHQWUXDOGRLOHD
DFWLYLWDWHvQXUP WRDUHOHLSRWH]H
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Cifra de afaceri
- FKHOWXLHOLGHWLS ULUH
- cheltuieli de redactare
- cheltuieli de publicitate
&KHOWXLHOLGHH[SORDWDUHSO WLELOH
Milioane lei
Anul 1
Anul 2
184500
218500
58500
76500
19500
25500
60000
30000
138000
132000
46500
86500
46500
86500
11625
21625
34875
64875
Cifra de afaceri
- FKHOWXLHOLGHWLS ULUH
- cheltuieli de redactare
- cheltuieli de publicitate
&KHOWXLHOLGHH[SORDWDUHSO WLELOH
Anul 1
184500
58500
19500
30000
108000
76500
10000
66500
16625
49875
Anul 2
218500
76500
25500
30000
132000
86500
10000
76500
19125
57375
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-un
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o
o
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&RVWXOGLIHULWHORUFRPSRQHQWHLVWRFXOODvQFHSXWXOLVIkULWXODQXOXL1VXQWSUHY ]XWHvQ
WDEHOXOXUP WRU
Componente
&DUFDV $7;
3ODF ED]
3UH XOGH
6WRFLQL LDO
FXPS UDUH
- buc. -
Stoc final
- buc. -
5
8
4
6
3
13
12
11
4
3
Tastatur
Mouse
450
120
360
1770
5100
3ODF VXQHW
3ODF YLGHR
1
5
8
8
6
13
12
2
2
4
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o
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