Decision of my subgenre

Urban Music Hip hop, Dance, RnB, and Pop

The first non-photograph cover

of Vibe was an illustration of
late singer Aaliyah by wellknown artist/illustrator Alvaro;
this was Aaliyah's very first
appearance on the cover as well.
Other famous cover subjects are,
Trey Songz, Brandy, Snoop
Dogg, Mariah Carey, Beyonc,
Amerie, Jennifer Lopez, Keyshia
Cole, Janet Jackson, Lil Wayne,
The Fugees, Eminem, T.I., R.
Kelly, Michael Jackson, Ciara,
who also appeared on the cover
numerous times and rap legend
Tupac Shakur's famous cover
story in which he reveals
important details about his nonfatal 1994 NYC shooting (two
years before his death in Las
Vegas, Nevada).

Vibe is a music and entertainment magazine founded by

producer Quincy Jones. Quincy Jones launched Vibe in 1993,
in partnership with Time Inc.
Originally, the publication had been called Volume before cofounding editor, Scott Poulson-Bryant gave it the name Vibe.
The publication predominantly features R&B and hip-hop
music artists, actors and other entertainers. After shutting
down production in Summer 2009, Vibe was then purchased
by the private investment fund InterMedia Partners and is
now issued every-other month with double covers.
The magazine's target demographic is predominantly young,
urban followers of hip-hop culture.
However since the magazine had a larger online presence, in
2014, the magazine moved online-only

Vibe Music Magazine

Time Inc. (NYSE:TIME) is one of the world's leading media companies reaching more than 130
million consumers each month across multiple platforms.
Used to be part of the IPC (International Publishing Corporation.
Its influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern
Living, Entertainment Weekly, Travel + Leisure, Food & Wine and Fortune, as well as more than
50 diverse titles at Time Inc. UK such as Decanter and Horse & Hound.
Time Inc. brands attract young and affluent consumers; 2 out of 3 have incomes over $100,000+
and more than half are 18-34
Time Inc. UK is Britains leading publisher of print and digital magazine content.

I believe this publishing company will be very suitable for my music magazine because they not only publish a wide
range of magazines which might mean that readers outside my target audience could purchase my media product.
Plus Time Incs consumers are near the same age as my target audience which will broaden my magazines consumers
as well.
Finally, with Time Inc being online, my magazine will be advertised online to over 100 million viewers and visitors of
the Time Inc website.
However,
This publishers Target Audience has an income of over $100,000 annually, for my target audience when most of them
will be leaving education of starting University, I will need to choose an appropriate price to suit the publishers needs
and the target audiences.
Also, because there are so many brands linked with Time Inc, my music magazine will have to be something dynamic
in order to stand out from the rest and to grab my target audiences attention online and in the shops

Time Inc.: Publisher of Vibe