Typography: They have used synergy with the subtitle on this

magazine- the font for the Joker is instantly recognizable as batman

has a huge inherited audience. The masthead is in very large bright
red writing- Empire do many horror/dark film issues and are a stand
out/gutsy magazine. This is emphasised by the red typography- it
can be seen as danger to the audience, making the magazine more
risky and interesting to read. It also codes horror conventions of
using red typography to code blood and danger.

Colours: The
magazine firstly
attracts the reader with
the prominent feature
of read in the
masthead- this codes
danger making the
reader feel more
daring. The other
colours used are
mainly purple, white,
green along with redthese are conventions
of the jokers typical
outfit- using synergy to
attract an audience.
The magazine has used
a typical horror genre
magazine genre of
black creeping in as a
background colour- this
suggests the film is
dark and scary- also
that the character is a
villain- surrounded by
black/darkness.

Pug: The pug

stands out on the
page- as it links with
the synergy of red
green and purple
on the page- and
from the jokers
typical known
colours. They have
also used a larger
cross or plus sign by
a title they want to
attract the audience
with. The banner
across the top of the
magazine features
synergy and cross
media convergence
from the film
batman- the logo is
instantly
recognisable and
will attract the
inherited audience
to buy the horror
magazine.

Main image: The main image of the Joker uses direct gaze toward
the audience- this is intimidating and adds fear to the audience- as
this character is made to look like a villain as his eyes are surrounded
by black- direct gaze makes a personal connection to the audiencewhich is this case will make the reader feel uneasy and somewhat
frightened. His body language suggests he is extremely confident as
it is a very open and out there pose- directed straight at the
audience- as if the character has no fear- this intimidates the reader.