Camera Angle: The trailer immediately

uses low angle shots on the main

characters- to show at this point they
hold
the power in the situation. The
Sound: The trailer begins with upbeat
trailer
then starts
to emphasised
power shift-by the
light hearted
musicemphasised
though
high angle
cameras
bright lighting
and colours,
making
the
shots
on the
characters.
Tracking
audience
feel
content at this
point. shots
Sound
is then
to create
it falls
are
usedused
to follow
the tension
events when
as they
to night
time, and
is silence
except
begin
to unfoldforthere
example
a tracking
the used
ambient
sound
of athe
chilling
breeze
shot
to pan
from
equilibrium
through the window. The use of nonand
comfort of their bed to the window,

diegetic sound is then used to heighten

the franticness of the trailer from this
moment onward- when a screeching sound
is used as a typical horror conventionallowing the audience to recognize these
sounds as something to be scared of. The
sound cuts become faster and louder as
the pace of the editing increases to
enhance the terror in the trailer.

Editing: This screenshot is taken from

the section where the editing begins to
pick up pace toward the end of the trailer
to create a frantic atmosphere.
Throughout the trailer between takes
there is a blackout to resemble a
tranquillity at the start, as if youre
sleeping. As the tension pick sup in the
trailer these black screens become more
frequent and slightly longer- which is
scarier for the audience- as if they are
Mise-En-Scene: There is repetitive use of
innocent objects such as a hanging mobile
above a crib, and a room filled with
childhood dolls- represented as beautiful.
When Annabelle the doll is introduced, the
colours in the trailer are vibrant, along with
the doll- who is wearing red lipstick..
Coding danger before the events have
unravelled. There is a clear use of blood
toward the end of this trailer- when a drop
falls from the possessed women, into the

Representation: This frame is taken from the beginning

of the trailer- it shows a clear power status of the human
characters over the doll at this point- as both characters
are looking down at the doll and she is picking the doll
up- showing clearly they have the strength over it at this
point. There is then a huge power struggle through the
trailer as the doll cant technically move itself, but has
the power over others to be moved and held as if it is
desired. There is a zoom toward the doll at the end of the
trailer- creating tension for the audience as they are
unaware as to whats going to happen, but it is clear the
doll holds all the power to make these events happen.

Camera Angle: The camera angles vary

throughout this trailer- and it is a very character
led trailer (majority of the trailer is people)
Sound:
The sound
varies throughout
the trailertherefore
the camera
angles represent
the the
non-diegetic
sound (music)
changes
depending
power struggle
throughout
and the
change on
the
the speed
ofbring
the editing
the trailer.The
At the
horrors
to the in
characters.
start of the
beginning
the trailerthere is noofmusic
as such,
trailerof
reveals
an equilibrium
Jessabelle
but abeginning
piecing eerie
noise that
matches
the
dark
to recover
at her
fatherstherefore
lighting
extreme
long
(cant see what
the
the and
camera
angles
of shot
the characters
are mostly
shot low
exactly
involves,
leavingshowing
you more
onhave
edge)

angle
or mid shotsthey
the
this immediately
the scary
scene
and leaves
the
power at thesets
beginning.
This
screenshot
is taken
audience
onthe
edge
asof
the
sound
to change
toward
end
the
trailerbegins
showing
the loss of
into a
simple
piano
tune. This
screenshot
the
power
and
increasing
vulnerability
of toward
Jessabelle.
end of
the trailer
shows
a flame
just before
There
are insert
close
up/reaction
shotsit is
blown
out by an the
unknown
after
this
the the
throughout
trailer cause
to portray
how
scared
speed
of the editing
slowly begins
to increase,
along
character
is allowing
the audience
to relate
with and
the sound.
The trailer
features
one are
beatused
toward
feel scared
too. Tracking
shots
to
the end,
similar
to a thumping
noisefollow
the characters
through
thewhich
scary events.
increases in speed and volume- this adds tension.
The diegetic sound also becomes louder in the
trailer- allowing the whole scary atmosphere to be
extremely heightened at the end.

Mise-En-Scene: This shot toward the beginning of

the trailer sets the scene for the trailer. The mise-enscene shows us the isolation of the house- adding
tension knowing they are alone and vulnerablesuggesting its easier for bad things to happen as
there is little help around. They're also located by
water, which is feared by a lot of people- immediately
setting the audience on edge as it is another way you
could be killed- which is the main fear in Horror
trailers the purpose is to leave the audience
wondering will they or wont they die. The rooms
inside the house are also filled with eerie objects and
the dark lighting adds to the fear. A coin falls off the
wall and rolls under the bed when she enters her
clutter filled room- this is a typical convention of
horror trailers and through the use of props they have
created fear from the audience as you follow the path
of that coin- and more objects are discovered- that
lead to unveil the curse.

Editing: Part of the trailer involves clips

from tapes- this adds a constant story line
and keeps referring back to this sort of
parallel story line- gives the trailer structure
and is makes the audience want to know the
result in this small tape story as well as the
whole trailers ending. The editing becomes
faster at the end of the trailer adding tension
and a frantic atmosphere- relaying the
emotion of the character/s. There are also
blackouts between each take that represent
blinking- making the audience feel empathy
as they believe they are there watching it
happen alongside the characters. The
blinking becomes faster also- as if the
audience is trying to shut their eyes to hide
from the horror.

Representation: At the beginning of the trailer, After the vulnerability of

being in the hospital, the trailer begins to represent Jessabelle as
becoming stronger and independent as she explores what was once her
mothers room- this screenshot emphasises this through the use of a low
angle and empowering camera angle. As bad things begin to happen in
the trailer there is a shift in the way she is represented. She becomes
increasingly vulnerable as she is confined to a wheelchair- and unable to
run away from problems- she is trapped, portraying her increasing
weakness in her situation. Representing Jessabelle as trapped increases
the fear of the audience as it is a relatable and common fear to haveespecially when trying to escape someone/something. The trailer
represents men as the strong manly characters in this circumstance, as
Jessabelles friend (a man) is the one to take her out on the boat and take
lead in finding the mysterious grave stone, and is not afraid to challenge
it and disturb the ground below it by digging it up- whilst Jessabelle- the