By: Dian Putri Hartanto

1. Introductory Information
2. Research & Situation Analysis
3. Strategy Development

4. Implementation
5. Evaluations

a) Approval & protocols

b) Title page/ front cover
c) Executive summary

d) Strategic context

 How the plan broadly supports the

organizations goals
What the plan is expected to achieve
(broad objectives)
How it will be implemented
How it will be evaluated
Budget

Strategic context outline the need for the

communication plan & include a bulletpoint list of major events from the
corporate calendar.
Briefly describe the business units goals
& objectives, plus the groups vision,
mission, goals, and values.

SWOT Analysis
to confirm general strength, weakness,
opportunity, and threats that could be
used as a guide when planning
communication strategies.

9 ways to identify possible strategic

communication programs:
a) Carefully review the organizations vision,

mission, and goals

b) Conduct a situation analysis to identified
strength, weakness, opportunity, and threat
c) Conduct some steps in a communication audit
to gain feedback from internal & external
stakeholders
d) Examine the business & marketing plans of all
the operational areas of the organization

e) Review current & previous programs to assess

f)
g)
h)

i)

their merit
Compare the communication programs with
other organizations
Use a practitioners previous experience as a
guide
Discuss the goals with senior manager
Prepare a matrix that identified the business
strategies , that have the greatest potential to
increase profitability & the one to be improved
through effective communication