Conducting Survey

Research Skills
Daniela Popescu

CONTENTS

1.

2.
3.
4.

The aim of survey

Methods and techniques used
Types of questions
The Questionnaire

DANIELA POPESCU

The aim of survey

To find out the perception of
people about the advantages
and risks of Social Media

DANIELA POPESCU

Methods and techniques used

This survey was conducted as a descriptive
research in order to determine respondents'
perception on social media, using a Likert
Scale for each question of the questionnaire.

DANIELA POPESCU

Methods and techniques used

Responses collected will be pooled and
analysed using a Qualitative method.
It will also use a Quantitative analysis to
express more clearly the results.
Questionnaire method was used because it
is easy to manage and the data obtained are
reliable as respondents have more response
options.

DANIELA POPESCU

Types of questions

Questions
emphasize
the
role
and
main
characteristics that respondents assign to social
networks.

Questionnaires are distributed directly and then

collected. Respondents will complete questionnaires
individually, anonymously and without direct
supervision.

The analysis will show what respondents think about

social media, if they understand the benefits and
but also the risks they are exposed.

DANIELA POPESCU

Questionnaire

DANIELA POPESCU

DANIELA POPESCU

DANIELA POPESCU

DANIELA POPESCU

DANIELA POPESCU

Power Point Presentations available at:

Survey

http://www.slideshare.net/DanaPopescu/survey-32847934

Research Proposal
http://www.slideshare.net/DanaPopescu/research-proposal-32845073

DANIELA POPESCU

Descriptive research
-

Describe situations

Do not make accurate predictions

Do not determine cause-effect

Types
1. Observational methods
-. Animal and human behaviour observed
a) Naturalistic observation
b) Laboratory observation
1. Case-study methods
-. In-depth study of an individual or group of individuals
-. Limited use for accurate prediction
-. Not used for cause-effect

DANIELA POPESCU

Types

Survey methods

Participants answer questions administered through interviews and

questionnaires
For reliable and valid results the questionnaire should contain good
questions

Open-ended

Greater variety of

Difficult to analyse

answers
Closed-ended

Limit responses

Easy to analyse

Rating scale (Likert

Very easy to analyse

scale)

DANIELA POPESCU

statistical

In addition to the methods may include also qualitative and

quantitative methods as distinct methods.

The qualitative part is exploratory and generates the hypotheses

and theory, which could be verified later on in a quantitative
(confirmatory) part.
The quantitative could be used for generalisation of qualitative
findings.

DANIELA POPESCU

References
1. HALE, J. (2011) The 3 Basic Types of Descriptive Research Methods.
[Online] Available from:
http://psychcentral.com/blog/archives/2011/09/27/the-3-basic-types-ofdescriptive-research-methods/ [Accessed: 14.02.2014]
2. JACKSON, S.L. (2009). Research Methods and Statistics: A Critical Thinking
Approach 3rd edition. Belmont, CA: Wadsworth.
3. LSE Media and Communication (2010) Qualitative and quantitative data
together. [Online] Available from:
http://www.lse.ac.uk/media@lse/research/EUKidsOnline/BestPracticeGuide/F
AQ33.aspx [Accessed: 14.02.2014]

DANIELA POPESCU