Athlete Letter

Dear Hy-Vee Triathlete,

We want you to be among the first to know that Hy-Vee is discontinuing the Hy-Vee
Triathlon events in 2015. The decision to discontinue these events was difficult
because they have become premiere events for athletes and an important part of
our companys history. We want to thank each of you who have helped to make the
Hy-Vee Triathlon a success.
As our companys health and wellness priorities continue to evolve, we are
constantly evaluating our offerings to ensure that we are engaging customers of all
interests, fitness levels and abilities. This process led us to the difficult decision to
discontinue these events and begin exploring new avenues.
We are planning to create a new event series for kids and families. Details on this
new series are still pending, but we can share with you that it will be aimed at
engaging children of all fitness levels and abilities. It will focus on participation and
fundraising instead of competition.
We look forward to continuing to be your partner in promoting health and wellness.
We recognize the initial exit from the triathlon may be difficult; however, there are
other opportunities to be involved in health and wellness events throughout our
eight states and through the triathlon community.
Thank you again for your participation, your dedication to the sport of triathlon and
your understanding. We look forward to sharing information on the new event series
by mid-March.
Sincerely,
Hy-Vee, Inc.