Professional Documents
Culture Documents
CSR Activities
CSR Activities
It has been the constant endeavor at HCL Technologies to give back to the
society what HCL has received from it. They take pride in being a
company with a strong social conscience, and this ideology stems out of
the fact that they are closely linked to the communities they operate in.
They believe that every drop counts and every step aimed at helping the
community is an important step. Their commitment to make a positive
difference to the environment or the underprivileged is not about a one off
initiative but is a sustained effort to make a visible change to people's
lives.
HCL has a Community Service Council which is an effort to generate
awareness about the needs of the community and reorient their energies
towards those needs.
CSC at HCL says
A slum dwellers cries for dignity could be answered with the piece
of clothing lying unwanted in the dark corner of your wardrobe.
The residents of a flood-ravaged village could be struggling to keep
their children alive. Just a few packets of grain is all they need.
The environment is being plundered all around. Small measures like
switching off lights and driving less could give it the much needed
breather.
The lives of guards at HCL offices could be filled with hope and joy if
just a few hours are spent teaching them the basics of computers.
At CSC, they not only organize activities to create awareness and action
around such issues, but also actively raise funds for community welfare
and encourage NGOs to achieve their goals.
The result was that HCL's Global Customer Meet (GCM) 'UNSTRUCTURE',
organized in November 2008, was a carbon-neutral event as they
compensated for the emissions by purchasing carbon credits, which they
would split equally into carbon offsets of Reforestation, Energy Efficiency
and Renewable Energy.
Advancing further into their Go Green initiative, the event was taken as
an incentive to plant more than 650 oak trees in 2.8 acres of land in
Champawat district of Uttarakhand. The scarves presented to the guests
at the GCM were made from Peace silk, which is called so because it is
drawn only after the oak silk worm moth has emerged, with no harm
befalling the silk worm itself.
Their employees walk hand in hand with us in making the organization
green friendly by organizing plantation drives across the country, and
working with organizations like Green Peace to create awareness on green
issues. It is a conscious decision taken by the employees to reduce paper
usage, save energy and cost by switching off lights when not required and
Question 2
Does HCL encourage active employee participation in
CSR initiatives?
Reply
HCL believes that employees are the real value creators who can make a
difference not only to the organization but their collective effort can
change the society itself. The Community Service Council at HCL
Technologies (CSR) is an initiative driven entirely by employees and
completely supported by the management. With over 500 events
organized in the last one year, the council is by far the most active of
councils in the organization. The aim of the CSC council is to improve,
guide and inspire the underprivileged people, through various assistance
programs, and by working with many NGOs and charitable organization.
1. Child Rescue and Rehabilitation program: The
program is designed to provide voluntary help to rescue and
rehabilitate children who are affected by various forms of abuse
and are in need of rehabilitative support. In the Bangalore
initiative, for example, over 170 employees work closely with the
Ministry of women and child development, NGOs like BOSCO,
APSA & CHILD RIGHT TRUST and the Bangalore police to conduct
field visits and organize awareness programs. Till now over 60
children have been rehabilitated.
2. Blood donation camp at HCL: There is a Community
Service Council (CSC) in HCL which organizes blood donation at
least twice in a year. Employees participate enthusiastically to
give the greatest gift to humanity.
Question 3
Question 4
Does HCL tie-up with any NGO(s)?
Reply
HCL works with more than 10 NGOs and Self Help Groups like GOONJ (a resource
mobilization initiative for the underprivileged), SCOPE PLUS (working with
destitute women), SRIJAN (working for the welfare of the Tihar Jail inmates) and
PETALS (working with specially-abled people) to promote causes they strongly
believe in, and help these organizations raise funds by organizing bazaars and
collection drives at various HCL facilities. In the last one year, employees have
raised nearly Rs. 1.25 lakh to support these causes. HCL also works with NGOs
Udayan, cry for social upliftment of underprivileged children
Question 5
number of runaways
from neighboring towns and cities flock to Bangalore, but fall prey to
abuse, bonded labour and torture. Along with various NGOs that help
in child rescue and rehabilitation, HCL employees, under their
Community Service Council initiative, have decided to do their bit.
Shravan Charya, member of the core team, said HCL volunteers will
accompany the police and NGOs during child rescue missions.
The council has about 175 volunteers called Child Rescue Volunteers.
The company on organized a workshop on childrens rescue and
rehabilitation. The workshop sought to spread awareness and aimed
at conducting field visits with government departments and NGOs to
rescue destitute children.
b) Lighting up orphaned hearts At HCL, 30 software
professionals decided to do something different this Diwali. They
spent the entire day among kids at a shelter for under-privileged
children. Impromptu, they chose to spend the whole of Tuesday - their
companys holiday for the festival - with the kids of Sahasra Deepika
Institute for Education, located off Bannerghatta Road which provides
shelter and schooling for children from poor backgrounds.
c)
CSR at DELTA
Corporate Social Responsibility (CSR) covers the company's selfmanagement, its symbiotic relationship with stakeholders and caring
about the environment.
Since its inception, the mission of the foundation To provide
innovative, clean and efficient energy solutions for a better tomorrow
is to promote sustainable development of society.
The CSR Management Board currently oversees the Environmental
Protection Committee and the Health and Safety Committee. DELTA is
promotion
of
Environmental Education
In 2006, the Delta Electronics Foundation introduced the KEEP (K-12
Energy Education Program) to Taiwan and began combining it with the
elementary and junior high schools within the Taiwan Green school
network via translation and localization. When the documentary An
Inconvenient Truth produced by former U.S. vice president Al Gore as
premiered in Taiwan in 2006, the Delta Electronics Foundation held a
special screening. The Foundation donated 6000 movie ticket vouchers to
the general public to broaden the awareness of global warming issues and
how we must face climate challenges ahead and leave our future
generations with a habitable world.
Green Map and Training
Reference:
http://www.delta.com.tw/csr/greenmap.as
p
Employee Participation
DELTA will encourage or organize employees to take part in social welfare
activities in a more systematic manner, such as through volunteerism or
donations. We plan to work with Delta Electronics Foundation to provide
employees with advice and suggestions.
Green Operations
DELTA is planning a complete GHG emission inventory and its
prerequisite work within
Delta Group, such as training courses for
responsible staff. Statutory developments will
also be closely
monitored. They are planning pilot runs on energy monitoring at chosen
factory sites. If this proves to be successful, the scheme will be extended
to others. By providing best practices for factories to learn from, this
should improve results from energy-saving initiatives.
Environmental Education
The Delta Electronics Foundations translations of the KEEP (K-12 Energy
Education
Program) teaching materials will be experimentally taught,
and a whole school management method will be introduced. Students
not only learn about energy saving in class but also experience how it
works in practice for the schools. Six schools in northern, central and
southern Taiwan will be selected for the initial trial. Once the actual model
of operation is established, the program can be expanded in the future.
CSR at ITC
Going
forward,
the
roadmap includes plans to
integrate bulk storage,
handling & transportation
facilities
to
improve
logistics efficiencies.
As Indias kissan Company, ITC has taken care to
involve farmers in the designing and management of
the entire e-Choupal initiative. The active participation
of farmers in this rural initiative has created a sense of
ownership in the project among the farmers. They see
the e-Choupal as the new age cooperative for all
practical purposes.
This
enthusiastic
response
from
farmers
has
encouraged ITC to plan for the extension of the eChoupal initiative to altogether 15 states across India
over the next few years. On the anvil are plans to
channelize other services related to micro-credit, health
and
education
through
the
same
'e-Choupal'
infrastructure.
Another path-breaking initiative the Choupal
Pradarshan Khet, brings the benefits of agricultural
best practices to small and marginal farmers. Backed by
intensive research and knowledge, this initiative
provides Agri-extension services which are qualitatively
superior and involves pro-active handholding of farmers
to ensure productivity gains. The services are
customised to meet local conditions, ensure timely
availability of farm inputs including credit, and provide a
cluster of farmer schools for capturing indigenous
knowledge. This initiative, which has covered over
70,000 hectares, has a multiplier impact and reaches
out to over 1.6 million farmers.
sector.
The inaugural 'World Business Award', instituted
jointly by the International Chamber of Commerce
(ICC), the HRH Prince of Wales International
Business Leaders Forum (IBLF) and the United
Nations Development Programme (UNDP). This
award recognises companies who have made
significant efforts to create sustainable livelihood
opportunities and enduring wealth in developing
countries.
The Enterprise Business Transformation Award
for Asia Pacific (Apac), instituted by Infosys
Technologies and Wharton School of the
University of Pennsylvania.
PC Quests IT Implementation Award in the Best
Project category.
The Golden Peacock Innovation Award 2004.
The NASSCOM award for 'Best IT User in FMCG' in
2003. The Award is a recognition of ITC's successful
integration of its IT usage with its business processes.
The Seagate Intelligent Enterprise of the Year
2003 Award, for the most innovative usage of
Information Technology.
CSR at BHEL
From the Horses Mouth Hardihood at Haridwar
BHELS mission statement on C.S.R. reads - To Be a Committed Corporate
Citizen, alive towards its Corporate Social Responsibility. This underlying
sense of commitment came through very visibly during conversations with
the executives at BHEL Haridwar. We did not just allocate money and
invite tenders for the three new classrooms at the Junior High School in
H.E.E.P. We first spoke to the teachers and found out the real problems
they face. Then we arrived at the final design of a 7 by 4 room with an
attached Verandah. And only then did the process begin, says Mr.
K.K.Chauhan, Senior Manager HR at the Haridwar plant.
At Haridwar, BHEL plays another unique role. Every time the Kumbh Mela
takes place, BHEL acts as an able aide to the administrative authorities by
providing guest house facilities and vehicles to the Police and other
Government authorities. Apart from this, BHEL provides parking space,
allows free vehicular movement through its layout during the time of the
mega festival and also allocates land for temporary Police Stations and
Police Lines. This is what social responsibility is all about. To absorb the
pressure of an unbearably huge event in a not so big city like Haridwar
takes a lot of planning and uses up many resources which are otherwise
allocated for the normal work in the plant. At Haridwar, BHEL CONTROLS
CHAOS.
Like at its every other plant, in Haridwar too, BHEL adopts villages in and
around the city. Again, as the mission statement goes, these adoptions are
not about the monetary support provided. Instead they are about active
involvement of the employees and executives of the plant in bringing
about an overall improvement in the quality of life in these villages.
Rajeev Srivastava, A senior executive at BHEL, Haridwar says I have
personally been involved in many CSR activities at the villages near our
plant I was there when we distributed school bags to more than 2000
school students of the vicinity. The organization of the eleven medical
camps was also under my leadership. One more activity I fondly
remember is the new water tank that we placed at the primary school in
the village of Piran Kaliyar. Such is the involvement shown by most
employees of this huge organization, clearly establishing the difference
between charity and corporate social responsibility. Many other executives
were questioned further on whether the CSR initiatives have benefitted
their work through the network of CSR. Housewives living in the town now
consider it as a part of their life to put their foot forward whenever a
domestic CSR activity comes up. This keeps the workers also proud and
satisfied. The healthy motivational levels and interpersonal relationships
present now among employees owe it in many ways to the CSR initiatives.
Q3) How much and what kind of impact does the CSR activity have on the
market performance of the organization as a whole?
We as a company have not reached a position where we can evaluate on
paper the percentage contribution of CSR to our companys profits or
income. But we believe that in the long run these benefits will be
quantifiable. Right now the visible effects are a happy internal customer
who lives in and serves a happy township around him.
Q4) what is the role of a HR manager in initiating and organizing CSR
initiatives in a company as big as BHEL?
deemed necessary.
4. Education
Areas of activity shall be related to (a) Awards and sponsorships to
meritorious students of weaker sections of the society, (b) Support
to schools for physically/mentally challenged children (c) Adult
literacy classes near BHEL divisions/project sites (d) Supply of
books, stationary, uniforms and mid day meal to poor children of
schools near project sites/divisions (e) Promotion of rural talents in
collection
of
un-utilized/unexpired
medicines
from
employees.
6. Orphanages and Old-age Homes
Identifying and providing support to deserving orphanages and old
age homes near BHEL divisions, run by voluntary Groups and NGOs.
7. Infrastructure development
Assisting in construction of approach roads, street lighting, drainage
system, community toilets, community halls, additional class rooms
for village schools, repair and maintenance works, etc
8. Disaster/Calamity Management
Providing assistance during natural calamities and contribution to
PMs national relief funds, etc.
In the same document, BHEL goes on to list its target groups, the financial
and technical aspects of the scheme, the backward and forward linkages
involved, Training required , the long term sustainability and the
organizational
setup
required.
Finally
the
document
gives
details
connections, sump and syntax tanks. The drainage tanks next to the class
rooms will be covered.
In Trichy there is an attempt being made to create self employment
opportunities for women from downtrodden communities in the nearby
villages. 50 women from the community are being trained in stitching,
dressmaking for a specific period and are being provided one sewing
machine each.
In Aurangabad the Bal Kunj School and the Purva Madhyamik Vidayalaya
are being upgraded with construction of new classroom with better
ventilation and cleaner and more accessible toilet facilities.
At PS-NR, Potable water is being provided the village near the project site
at Chhabra, Rajasthan. 8 hand-pumps in the village, which are the major
source of water, are being upgraded and repaired. At Kodlam (HP),
Srinagar (Uttarakand), Chhabra (Rajasthan), Talwandi Sabo (Punjab) and
Paricha (UP), eye sight checkup, Cataract surgery (if required) and
spectacles to minimum 20 people in the identified villages in and around
BHEL sites are being conducted.
At Bhopal a composite project has been undertaken in the schools in four
adopted villages where work is in progress for construction of toilets
(especially for girls) and provisions for other water facilities. The Tube well
is being repaired at the Kajuri village school campus. The platform and
taps for drinking water at Padaria high school are being constructed and a
new drinking water facility at Kolua village school has been installed.
CSR at NTPC
Initiatives taken
To keep abreast of the international practices NTPC has become a
member of Global compact-a UN Initiative
Declared to adhere to its nine principles on CSR in the areas of
Labour, Human rights and environment
Community development activities for all villagers(CSR-CD)
In Sep 2003,Rs 17 Cr were earmarked for community development
at all NTPC plants
Socially Responsive Organization
First among the Power Utilities in India to Start EIA-Environment
impact Assessment
Periodic Environmental Audits and Reviews
Afforestation
Reclaim of abandoned Ash ponds
Awards received for Such Initiatives
TERIs CORE-BCSD CSR award for 2001-2002
Golden Peacock award for 2003 in association
Environment Foundation
with
World
R & R at NTPC
R&R PAPs
Effects of land acquisition for PAPs are as follows
1. Reduction in traditional source of income
2. Rise in cost of livelihood
3. Adjusting to new social setup
R&R is not mandatory but NTPC is the first PSU to adopt such a policy and
the framed guidelines are approved by World Bank and govt of India.
R & R Framework at NTPC
Resettlement
Provision for alternative free house plot
Free transportation facility for belongings and reusable material
Infrastructure facilities(Schools, dispensary, panchayat ghar etc)
Rehabilitation
Land for Land
Self employment
Shops
Jobs
Formulation of Rehabilitation Action Plan
Visit to the identified site by engineering and R&R dept of company
Minimum displacement of outsets
Socio economic survey (SES) conducted to find out number of PAPs
Primary data collected from PAPs , village pradhans and other
leading personalities of area
Vocational training provided to PAPs ( tailoring , carpentry )
Educational program given the highest priority
Public information centres (PICs) and village development advisory
committees ( VDACs) have been setup
New Policies
paid a visit to the child care center during his recent India visit. We also
shot a short video, encapsulating a day in the life of children at the center.
Ashapur, Bhuj
English-medium school for 350 children
affected by the January 2001 earthquake
in Bhuj, Gujarat. Mid-day meals are also
being served to the school children.
CSR at TCS
TCS Corporate Social Responsibilities Initiatives
To take Corporate Sustainability a step forward, TCS incepted an internal
function called, TCS Maitree, in 2002 which was formed by the first lady
of TCS, Mrs Mala Ramadorai. TCS Maitree is an internal voluntary function
of Tata Consultancy Services that cultivates and propagates meaningful
social activities for the TCS associates & their families. Maitree has two
distinct thrusts, to share information and interact directly with the TCS
employee community and to work for the betterment of society,
environment and less privileged.
Mrs Maladorai, who holds a Masters degree in Hindustani Classical Music
and also a Bachelors degree in Education, has spearheaded several
initiatives for women. She keeps the women associates at TCS as well as
women spouses of TCS male associates abreast of lifestyle related
developments and issues which they can deal with proactively. Hence we
can see that the social responsibility initiatives come right from the top
management, and everyone is encouraged to participate in meaningful
duties to help society in whichever way they can through Maitree.
Maitree focuses majorly on providing education/skill development- for the
rural community it is involved with science and literacy drives/urban
exposures and career counseling. For the urban youth it provides in
mentoring and adult literacy programmes. Maitree also is associated with
women empowerment & trainings for visually impaired as well as
employment of differently abled.
For rural women it holds workshops on self sustainability, skill
development programmes for income generation and platforms for
showing local handicrafts. Apart from this it provides initiatives for urban
women as well, some of which are:
Cancer Awareness
Stress Management
Advanced
impaired
Computer
Training
Centre
for
visually
TCS pioneered an Advanced Computer Training Center (the first of its kind
in India) for the visually impaired. This center, launched at the MN Banajee
Industrial Home for the Blind at Jogeshwari, Mumbai, offers courses that
are in sync with industry requirements, providing the visually-impaired
with life-affirming employment opportunities.
TCS-Maitree has pro-actively worked towards providing an inclusive
environment for the differently-abled. With the belief that people with
disabilities offer incredible reserves of untapped potential and an
alternative talent pool, TCS-Maitree has recruited more than 30 differentlyabled people in various branches of TCS. The following are some of the
roles in which the visually impaired persons are working in TCS:
Infrastructure Services Management
BPO processes
Learning & Development coordinator
Human Resource Manager
Global Helpdesk
Accessibility testing
Wazapur (Raigad district of Maharashtra) is a village just off the MumbaiPune highway, near Panvel. In spite of being so close to the city, the
village is devoid of even the most basic infrastructure and amenities. TCSMaitree has been working at the ground level over the last three years to
bring about development in the village. A sustainable model has been
built to improve education, healthcare, and the environment in the area.
What started off as a children's education program has today grown into
a larger movement with developmental activities in the areas of water
supply, illiteracy, and women empowerment in addition to the focal point
of education. Apart from setting up a primary and a secondary school,
some other highlights of the education initiative are:
Mid-day meal scheme for Balwadi kids
Computer literacy program
A state-of-the-art science lab
Thalassaemia Drive
TCS-Maitree is organizing lectures, poster displays, and voluntary blood
donation drives across TCS offices to support those who suffer from
Thalassaemia. In a partnership with Red Cross, TCS embarks on periodic
blood-donation drives towards the treatment of Thalassaemia.
and Awareness a few years ago. The focus of the initiative is to treat HIV
as a social issue, as against treating it as a solely medical prerogative.
Associates across the TCS are participating in TCS-Maitree's aim to spread
awareness
and
sensitize
people
about
HIV/AIDS.
The
InsighT: a 72 hour IT and soft skills camp for students of Class 11 and
students pursuing their pre-university course.
EMPI Indian Express Innovation Award Gold Trophy for TCS Literacy
Programme
Corporate Citizen Award from Rotary Club of Ambattur, Chennai
TCS listed in the 50 company Standard & Poors Environment,
Social and Governance (ESG) India Index (January 2008)
CSR at IOC
CSR: A Cornerstone of our Enduring Success"
At IndianOil, corporate social responsibility (CSR) has been the
cornerstone of success right from inception in the year 1964. The
Corporations objectives in this key performance area are enshrined in its
Mission statement: "to help enrich the quality of life of the community
and preserve ecological balance and heritage through a strong
environment
conscience."
Sharing Profits
Every year, IndianOil sets aside a fixed portion of its profits for spreading
smiles in millions of lives across the country through a comprehensive
community welfare and development programme. About one-fourth of the
community development funds are spent on the welfare of Scheduled
Caste and Scheduled Tribe beneficiaries.
IndianOil has a concerted social responsibility programme to partner
communities in health, family welfare, education, environment protection,
providing potable water, sanitation, and empowerment of women and
other marginalised groups. IndianOil has always been in the forefront in
times of national emergencies. IndianOil People have time and again
rallied to help victims of natural calamities, maintaining uninterrupted
CSR at BATA
Bata is one of the world's leading footwear retailers with consumers,
employees, business partners and shareholders in more than 70 countries.
In keeping with the responsibilities that a world-wide organization holds,
international and local social concerns are intrinsic parts of the Bata
culture. Our historical presence in many developing countries provides us
with a deep understanding of the local cultures and their needs and
enables us to tackle global concerns, with local initiatives in close
partnership with specialists in the field.
Children, their welfare and their future are a main focus of our work.
Following the belief that our business has a role to play in improving lives,
the Bata Childrens Program Foundation has been established with the
mission of creating a brighter future for the children of the communities in
which we operate.
Currently, there are more than 30 initiatives across the world. By
respecting the integrity of local cultures and refocusing all our initiatives
into one area: children, we can work in close collaboration with our local
sustainability teams to meet the needs of the communities in which we
work.
Batawa
Mrs. Sonja Bata has enlisted Carleton University students to transform the
Eastern Ontario village of Batawa, where the company made shoes for 60
years, into a showcase for design, life, culture and sustainable
development.
Lecture Series
The Bata Shoe Foundation established the Lecture Series on Responsible
Capitalism to commemorate the late Thomas J. Batas dedication to
responsible entrepreneurship and service. Mr. Bata saw business as a
vehicle for bringing economic growth and creating abundance to
contribute to human well-being internationally. The Lecture Series is
inspired by the belief of Mr. Bata and the Bata family that business is a
public trust which should contribute to the well-being of the communities
in which it operates.