A I S T R AT E G Y

These frameworks and tools can be used to facilitate automation strategies for workforces and explore AI-
driven innovations for core business offerings. For more information, p[lease contact
hans.casteels@gmail.com
 SHIFT IN SKILLS DEMAND

Physical & Basic Cognitive Higher Cognitive Social & Emotional

Technological Skills
Manual Skills Skills Skills Skills

2016 203
115 120 119
73

97 113
2030 174 140 148

Changes in -14 -15

Hours Spent by
2030, % +8 +24 +55
 C O R P O R AT E U S E C A S E S

None High
Business Value Feasibility
Low Very High

Medium
Reporting/
Income/Cash Audit/ Technical Organizational
Efficiency Forecasting Data Feasibility
Improvement Compliance Feasibility Feasibility
Accuracy

Demand/Revenue Forecasting

Anomaly & Error Detection

Decision Support

POC Revenue Forecasting

Cash Collection
C O R P O R AT E U S E C A S E S
 USE CASES BY JOB FUNCTION

Reinforcement Learning

Feed forward networks

Tree-based Ensemble
Number of Use Cases

Conventional neural

Regression Analysis
General Adversarial

Statistical Inference

Other Optimization
Recruitment neural

Markov Processes
Dimensionality
Low High

Monte Carlo
Classifiers

Clustering
Reduction
networks

networks

networks

learning
Finance and IT

Human Resources

Marketing and sales

Other Operations

Product Development

Risk

Service Operations

Strategy & Corporate Finance

Supply-chain-management,
procurement, and manufacturing

FOCUS OF REPORT TRADITIONAL ANALYTICS TECHNIQUES

 A I VA L U E P O T E N T I A L
3.3-6.0
1.4-2.6
VALUE POTENTIAL
3.6-5.6
1.2-2.0 By all analytics (darker color)
$9.5 trillion – 15.4 trillion

By all analytics (darker color)

$9.5 trillion – 15.4 trillion

0.5-0.9
0.2 0.6 0.9-1.3

0.2 0.2-0.4
0.3 0.3 0.2 0.2
0.1 0.1 0.1 0.1

Marketing & Supply-Chain Risk Service Product Strategy & Finance & IT HR Other
Sales Management & Operations Development Corporate operations
Manufacturing Finance
 A U T O M AT I O N T E C H N I C A L P O T E N T I A L

3% 8% 12% 21% 14% 10% 31%

Managing Others Applying Stakeholder Unpredictable Data Collection Data Processing Predictable
Expertise Interactions Physical Work Physical Work

Department A

Department B

Department C

LESS AUTOMATABLE ACTIVITIES MORE AUTOMATABLE ACTIVITIES

Technical Feasibility: % of time spent on activities that can be automated by 0 50 100

adapting currently demonstrated technology
 U P S K I L L I N G O P P O RT U N I T I E S

Current Role Potential Future Roles

1. Laboratory Technician
Machine Operator
58% Labor Supply
Match
Job Demand
Automation Potential = 71%
Labor Supply

Job Demand
Identification of 2. Medical Technician
Automation Potential = 71%
potential roles to 53% Labor Supply
upskill into Match
Job Demand
Transferrable Skills Automation Potential = 71%

▷ Time Management ▷ Commitment

▷ Verbal Communication ▷ Responsibility 3. Solar Installer
▷ Equipment Maintenance ▷ Teamwork
▷ Documentation ▷ Communication 40% Labor Supply
▷ Safety ▷ Cleaning Match
Job Demand
▷ Adaptability
Automation Potential = 71%
 SKILLSET MIX

Data-Science Expertise Business Domain Knowledge

Data-Science Business Data

Data Preparation Modelling Evaluation Deployment
Workflow Understanding Understanding

Effort
Today

Heavily Affected By AutoML

Effort
Tomorrow
 I M PA C T O N W O R K F O R C E
AUTOMATION
TECHNICAL

POTENTIAL

Of current work activities are technically Current occupations have more than
~50% automatable by adapting currently demonstrated 6/10 30% of activities that are technically
technologies automatable

0% 15% 30%
Work potentially displaced by adoption of
IMPACT OF ADOPTION

automation, by adoption scenario.

Slowest Midpoint Fastest
% of workers (FTEs’)
(10 Million) (400 Million) (800 Million)
BY 2030

0% 3% 14%
Workforce that could need to change occupational
category, by adoption scenario.
Slowest Midpoint Fastest
% of workers (FTEs’)
(<10 Million) (75 Million) (375 Million)
 High Investment
Tasks Speed up by 200%

Person-hour per year

for task

1.2B $41.1B 7

INVESTMENTS POTENTIAL
HOURS FREED
& S AV I N G S
SAVINGS
2
3

96.7M $3.3B
Year 1 Year 2

Low Investment
Tasks Speed up by 20%
 Current Gains Near-term Potential Long-Term Potential

40

30

20

10

0
n ch n t e
tio sig ng en in
g
in
g
nu
ar ri m n ic e
ca se De tu e an Pr v
lo e ip ac cu
r l Re
Al R
Ch uf o sP nd g
ta
l a n Pr ti o n
e sa sin
pi M ra
l ea
Ca
pe Sa cr
O In
m
s& fr
o
le
Sa IT
EB
Resulting overall
28-32% 13-17% 10-14%
potential of
artificial Reduction in Sales,
Reduction in research Reduction of cost of goods sold,
intelligence general & admin
& design costs including depreciation
spending
 C O S T S AV I N G S

90000

CURRENT
Cost Saving (Conventional-AI) AI STAGE

Conventional

60000
COST

30000

YEAR
0
1 2 3 4 5 6 7 8 9 10
 B U S I N E S S VA L U E F O R E C A S T B Y A I T Y P E

$ Millions

2,500,000 44% Decision Support 19% Decision Automation

24% Agents 13% Smart Products

1,250,000

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9

 TOP BUSINESS DRIVERS

Today In 3 years

22% 46% 26% 47% 32% 53% 44% 68% 33% 49%

2.1x 1.8x 1.7x 1.6x 1.5x

Higher Accelerated Productive Better Customer Higher Competitiveness
Margins Innovation Employees Engagements
 B A R R I E R S TO A D O P T I O N

Skills of Staff 56%

Enterprise
Data Scope of Quality
Maturity
Gov. Issues or Concerns
Understanding AI Benefits & Uses
Fear of Security or Privacy Concerns
Unknown Measuring the Value
Risk or Liabilities
Finding Use Cases
34% KEY TAKEAWAYS
13% While it is undeniably important to
accelerate AI adoption in order to stay
competitive, we must acknowledge the
42% organizational challenges that might hinder
the progress. In summary, the biggest road
20%
blocks for our company to tackle are:
17%
employee skillsets, data quality, and a deep
6% understanding of AI use cases and
outcomes. Continuous education and
transparency on these topics will be crucial
26% for change.

Finding a
Defining the Strategy 25%
Starting Point
Finding Funding 12%
 ENTERPRISE ADOPTION ROADMAP

AI Technology Uses AI Solution Areas Enterprise Functions Outcomes

Prediction/Classification Virtual Assistants Customer Service Customer Satisfaction

Language Conversational Human Resources Cost Reduction,

Vision Automation Sales & Marketing Assets Optimization

Process & Operations Innovation/Products Competitive Advantage

AI Technology Uses Security Accurate, Faster decisions

Analytics Compliance, Fraud Risk Management

Data Science Strategic Differentiation

Deep Learning

Core AI Products and Objectives/Business

Applications Use Cases
Technologies Solutions Areas Outcomes
 C O M P E T I TO R A D O P T I O N

140
Now By 20XX Competitiveness
Front-Runner
120 Competitor A    (Absorbing within first 5-7
Competitor B    years)
100
Competitor C   
Competitor D   
% Change in Cash Flow

80
Competitor E   
60

40

20
Follower
0 (Absorbing by 20XX)

-20 Laggard
(Do not absorb by
-40
20XX)
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Year
 Leapfrog Candidates

Competitive Winners Lack of Competitive

Differentiation

New AI Baseline
Competitive Edge

Individual Players/Organizations Our Competitor Competitor

Company B A
 AI DEVELOPMENT HYPE CYCLE

Our Current Strategic Focus

Machine Learning
Decision Intelligence Competitor’s Current Focus

Natural Language

AI Governance
EXPECTATIONS

Automation Platform
Computer Vision

Innovation Peak to Inflated Through of Slope of Plateau of

Trigger Expectations Disillusionment Enlightenment Productivity

TIME
 A D O P T I O N M AT U R I T Y A S S E S S M E N T

Levels  1 2 3 4

Ambition

Use Cases

Data

Technology

Organization
Enablers

Ecosystem

Expertise

Culture

Execution

Industry Average Our Company Competitor A Competitor B

 3. Expand the Pie

2. Entice & Defend

1. Earn

A I - I N T E G R AT E D
4. Experiment
PRODUCT MIX
 BLUE OCEAN BUYER UTILITY MAP

Purchase Delivery Use Supplements Maintenance Disposal

Customer Productivity

Simplicity

Convenience

Risk

Fun and Image

Environmental Friendliness

 AI Integration

Current Industry Focus Blue Ocean Offering

 C H A N G I N G C O N S U M E R E X P E C TAT I O N

Satisfaction
AI-driven products or
features
(NOW) Delighters
Unspoken
CUSTOMER SATISFACTION

Satisfiers
Revealed

Not Implemented Fully Implemented

Must Be
Unspoken
AI-driven products or
features

Dissatisfaction
(BY 20XX)

FEATURE PRESENCE
 AI SOLUTIONS FOR PRODUCTS

NEED MATURITY

High
AI-Enabled IoT Product recommendations
CPG Products

Demand Forecasting

Quality Control Analysis Customer Lifetime

Value Modeling Product Development &
TECH MATURITY

Sourcing
Trend Prediction
Predictive Factory Maintenance
Manufacturing

Long-Term Immediate
Demand Planning, Inventory
Management & Order
Conversational Agents Fulfillment
Robotic Manufacturing
Micro-fulfillment Sales & Marketing

Ingredient Discovery DNA Sequencing

Product Customization Anti-Counterfeiting

Low
 AI-ENABLED CUSTOMER JOURNEY

22%
Real-time next best offers Personalized channel experiences

Personalized overall
Average Use, Planned Use Customer journeys
Predictive journeys and Projected Growth of AI
Use Cases
Dynamic landing

+257%
Pages and websites

Improved customer segmentation

2-year growth Offline/online data
Experience facilitation

Automated social and Programmatic advertising

Messenger app interaction And media buying
57%

Currently Use Plan to use within Two years

 I N T E L L I G E N T C U S TO M E R E N G A G E M E N T ( I C E )

TODAY FUTURE

5% Digital Assistant 30%

Typical Focus

10% Human Chat 20%

Big Gain Focus

25% IVR 20%

60% Call Center 30%

 E N D - TO - E N D A U T O M AT I O N C A PA B I L I T I E S

Predictive Engagement Employee Assist

Authentication Forecasting, Scheduling

Robotic
Process
Cognitive IVR Automation

Predictive Routing Bots Supervision

Omni Human
CUSTOMER Business Process
Channel SYSTEMS
Voice, chat, text, email, Automation
CX CRM, ERP, Billing,
web, mobile, social,
Machine HR Systems
assistant
Voice of the Customer Voice of the Employee
Triage,
Chatbots Case Mgmt

Recruiting,
Post Interaction Work training, Automatic Process Discovery
Predictive
Analytics retention
C U S TO M E R E X P E R I E N C E S Y S T E M S Y N C H R O N I Z AT I O N

Service Marketing Emotional Artificial Customer

CRM
Management Management Intelligence Intelligence Analytics

Knowledge Content Machine Workforce

BPM
Management Management Learning Optimization

SYSTEMS OF RECORDS SYSTEMS OF INTELLIGENCE

Journey Mapping, Next Best Actions Personalization, Robotic Process Automation (RPA)

CUSTOMER
EXPERIENCE
SYSTEMS OF ENGAGEMENT SYSTEMS OF THING
Customer 360 Service & marketing Analytics

BLE
Voice Chat Video Chat Raspberry Pie Beacon
Devices

Social SMS Email Wearables Cloud Mobile

 R E S U LT S U S I N G R E C O M M E N D AT I O N S A I

+400% +30% +2%

More Relevant Increase in Click Surge in Average Order

Recommendations Through Rate Value
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