CONVERSION FRAMEWORK

2018 EDITION

THE INBOUNDER

DATA & CONTEXT = INFORMATION THINK LEARN & DO

1 2 3 4 5 6 7 8 9 10 11 12

GOALS DATA RESEARCH ANALYZE HYPOTHESES SOLUTION DESIGN TEST COLLECT & LEARN PRODUCTION PERSONALIZATION EVALUATE RESTART

BASIC BASIC BASIC BASIC BASIC BASIC BASIC BASIC BASIC BASIC BASIC All this process is fully
oriented to give
Global income Default digital analytics Opinnion emails from Basic data segments: Data based guessing UX Basics Basic A/B testing: CTA, Basic variables Global change Standard navigation Time period comparing knowledge, feedback
clients countries, devices, traffic button shape & colour… paths and insights to any
Increase % in relevant Basic business data Traffic adquisition basics Standard Metrics digital business model in
sources…
metric Online reputation order to know how to
Last 24 month data at System error solving
feedback Basic business data improve profit and
Number of leads least
Social media feedback Basic system failure efficiency, based in
Last 24 months trend
analysis testing, personalization
and CRO tecniques.
MEDIUM MEDIUM MEDIUM MEDIUM MEDIUM MEDIUM MEDIUM MEDIUM MEDIUM MEDIUM MEDIUM
Once this process is
completed for the first
Business unit income Custom digital analytics Guerrilla user testing Advanced data segments: User interview based Technology changes Advanced A/B Testing: Advanced variables Segment changes Source navigation paths Behavior comparing cycle, restart with it from
Basic qualitative Online surveys logged vs no logged… Navigation context segments Custom Metrics Scientist method step 1. Reevaluate,
Business unit increase Behavior based
% in relevant metrics analytics tools Correlations changes MVT Test rethink and start again,
Guerrilla interviews 5 Why rule Patterns because optimization is
Business unit leads Remote user testing Competitive intelligence Interaction design Custom split testing doing lot of things a
Ishikawa diagram
data little bit better, not just a
Adquisition investment Like&Dislike test
Heuristic analysis "big thing".
Protopersonas

ADVANCED ADVANCED ADVANCED ADVANCED ADVANCED ADVANCED ADVANCED ADVANCED ADVANCED ADVANCED ADVANCED

Market potential Advanced qualitative User testing Cause-effect relations Brainstorming Factores exógenos JS Custom Insights Custom changes per Behaviour navigation Business goals
analytics tools Journey Mapping Third part data Covariation hypotheses Cambios negocio Custom digital segment paths comparing
Actions log Learnings
experiences Profit
Information about Data form logs Neurotesting Statistics Collaborative workshop Business metrics
competitors status Personas R language
Data visualization
framework Experience mapping Predictive analysis
Lifetime value
Data merging: business
intelligence

Third part data

CRM / ERP Data

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