CSRmedia Ro Ernst Young CSR Survey 2013 en

CSR trends and
realities in Romania
2013 Edition
About the survey

CSR trends and realities in Romania explores and analyzes the perception of executives and specialists in
CSR (corporate social responsibility); the survey is related to both initiated and ongoing projects during
2012, but also to the CSR perspectives in the next period.
The study was undertaken during 10 April 10 May 2013. The report analysis the answers of 77 top executives from
the local business segment and CSR specialists to 28 questions. The respondents are mainly companies already
involved in CSR activities; for this reason we believe the study is useful in offering answers to companies
thinking about the opportunity of starting CSR activities and want to understand their impact at a strategic level as
well as their benefits.
Objectives
What is the current situation of the Romanian

CSR sector?
What are the CSR trends in Romania?
What is the role of the CEO, CFO and other Csuites in developing CSR programs and why is it
important for the company to undertake CSR
initiatives?
What is the role of the CSR team in the strategic
positioning of the company through CSR efforts?
Approach
Quantitative and qualitative analysis of the

answers received from the respondents.
Global and European indicators of CSR trends for
a comparative data analysis.
CSR trends and realities in Romania Edition 2013
Romanian CSR/SR SWOT analysis

Source: National Strategy for promoting social responsibility 2011-2016, Ernst & Young
Strengths
The companies interest in CSR/SR and the relative novelty of this

concept for the Romanian public
Involvement of multinationals and other national companies in CSR

initiatives
The ongoing growth of the number of CSR/SR initiatives and best

practices in this field nationwide
The growing number of consumers interested in the products and

services produced by social responsible companies
Weaknesses
The concept of CSR is little known in the Romanian society
The absence of studies on the popularity and applicability of

CSR/SR initiatives in Romania
Some SMEs are not yet convinced of the relevance of CSR

initiatives
Target audiences do not have an appropriate understanding

regarding the capacity of CSR programs to represent and work in
their best interest
Opportunities
Threats
Dynamics of CSR/SR at an European and global level
Lack of coherent public policies promoting CSR/SR
Opportunity to learn, take on or adapt best practices from the

experience of more developed states
Lack of a coherent and consistent legal framework
Difficulties in applying the legislation
Increase in reputation for the companies involved in CSR efforts
EU financing opportunities for CSR initiatives
Risk of exclusion/restricted access of Romanian companies on

certain markets
Positive attitude of consumers towards companies involved in the

society/community
Insufficient support and involvement of public authorities in

promoting and applying CSR/SR
Lack of state budget funds dedicated for promoting CSR/SR

programs
Why do C-suits (CEOs, COOs, CFOs) need to involve in

CSR? What is the impact of CSR on revenues?
In just 10 years, CSR has entered the agenda of the C-suite, since investors and consumers, along side
activists, also started to take interest in CSR. Company executives and board members are directly involved
in structuring the companys CSR strategy, as the economic argument for CSR becomes stronger.
Therefore, the CSR activity has turned from a marketing function into one that is now put into practice by
the Administration Council and the C-suites.
1 Positive effect on Return

It is already accepted in western economies that
social, corporate governance and environmental programs
create value for shareholders.
Multiple CSR studies highlight the importance of CSR for
companies reputation. Pulse Survey Reputation Institute shows
that the CSR efforts are responsible for no less than 40% of a
companys reputation, having a significant effect on the
company's financial returns.
60% of the top executives and Administration Council members
that responded to the Global RepTrak 2013 survey had stated
this, while 79% consider that we are now in a reputation based
economy.
CSR reporting, from optional to vital
Companies understand the fact that CSR is no longer just a

footnote in the companys annual reports and thus, an increasing
number of companies report CSR related activities. If in 1999 only
639 companies reported CSR initiatives, in 2010 their number
exceeded 5.600, according to CorporateRegister.com.
At the same time, the European Commission had published in
April 2013 a legislative proposal that will compel companies with
more than 500 employees to annuallypublish information
regarding their social and environmental impact and employees
rights.
Global Reporting Initiatives Readers Choice study shows that
55% of CSR reports readers had used such reports in taking their
purchasing decisions, 45% in their investing decisions, 34% in
establishing partnerships and 32% in recruiting processes.
Why do C-suits (CEOs, COOs, CFOs) need to involve in

CSR? What is the impact of CSR on revenues?
3
Inclusion of CSR strategies in the companies business model is on a rise. After the full development of the companys CSR
strategy, the next natural step is to include it in the business model. In some countries, companies financial reports already require
CSR efforts.
Competitive advantage and differentiation: CSR increases the companys competitiveness, in an economy where consumers and
corporate clients take buying decisions based on how social responsible are the companies from which they purchase products or
services. 16% of American consumers are strongly inclined towards sustainability, while 66% have ecologist intentions (according to
OgilvyEarth). Surely, in the next years CSR will also increase its significance in the buying decisions of Romanian consumers.
Supply chain pressures: For many years, companies have been putting pressure on suppliers to deliver better and cheaper
products, but now it is also important how well they respect sustainability principles.
Retention and motivation of employees: With the increase of social involvement of companies, employees are more motivated.
According to Society for Human Resources Management, employees from companies with strong CSR campaigns are 55% more
motivated than the ones from companies with little CSR involvement, business processes are more efficient with 43%, public image
43% stronger, and employees commitment 38% higher.
High employment attractiveness: Last but not least, employees become increasingly more alert to social responsible efforts of their
employer. 88% of graduates and young professionals take into account the CSR position of the company, and 85% of these would
consider leaving the company drops its CSR position.
Responsibility towards the community : If a company abuses the resources and trust of a community, it is very likely that the
development rhythm of the community will decrease, having a negative impact over the financial results of the company.
Top 5 conclusions of the study
CSR increasingly shapes-up in Romania, already 78% of the respondents have stated that the company
they represent have a CSR strategy, while 67% of them believe that the CSR interest will increase in the
next 12 months.
On the other side, the average value of a project is yet small, 66% of the projects realized by
Romanian companies do not exceed EUR 10.000, these being equally divided between projects
lower than EUR 5.000 and over EUR 5.000, but under EUR 10.000.
Top 5
conclusions
At the same time, more than 3/4 of the Romanian companies have an annual budget dedicated to
CSR activities. Out of these, half consider that the budget has maintained its level in 2013
compared to 2012, while only 16% had noticed an increase between 5-10%.
An overwhelming proportion (92%) of the interviewed companies involve their employees in
CSR projects, which means that we have excellently acquired this CSR principle.
Most of the surveyed companies have defined CSR through actions with social/health/education
character (47%), less tangible actions that are a new focus in the western CSR, like business ethics and
corporate civic responsibility are placed on the next two positions (24% and 18%).
Even if CSR involvement was a practice initiated by

subsidiaries of multinational companies, as part of
their values, this is no longer an abstract concept for
Romanian companies. The next step now is that it
becomes a strategic area for as many Romanian
private companies and public institutions as possible.
The fact that 82% of the surveyed companies have
their leaders actively involved in CSR efforts, clearly
shows the importance they assign to corporate social
responsibility.
Bogdan Ion, Country Managing Partner

Ernst & Young Romania & Moldova
How did the interest for CSR evolved in the last 12 months?
(single answer)
Question 1
80%
70%
67%
60%
50%
40%
30%
30%
20%
3%
10%
0%
Grew
Stayed the same
Decreased
Total respondents: 60
(skipped this question: 17)
A significant part of respondents (67%), consider that the interest for CSR has increased in the last 12 months, while 30% consider
that it has remained the same. Just 3% see the interest for CSR as decreasing in this period.
Why get involved in CSR?

(multiple answer)
Question 2
Recognition and visibility
33
It's part of our strategy on public relations
31
Our shareholders request the involvement
11
We are obliged by company policy
It increases the financial value of the company
Promoting products and services
7
0
10
15
20
25
30
35
As reasons for CSR involvement, the majority has answered: recognition and visibility (33 companies) and because CSR initiatives
are part of the strategy on public relations (31). A lot of CSR tops, such as Pulse Survey of Reputation Institute, show that CSR
efforts are responsible for no less than 40% of the companys reputation, which represents a very powerful motivation for involving in
these type of projects and communicating them. In Global RepTrak 100 2013, 60% of top executives and board members who
responded to the survey think that reputation has a big impact on the companys financial results, while 79% say that we run in a
reputation based economy.
Which option do you consider is best suited to define social

responsibility?
(single answer)
Question 3
Support for social/environment/health/education initiatives
47%
Business ethics
24%
Form of corporate civic
18%
Way to create stable and profitable business relationships for

all involved parties
10%
Way to promote the company's image
1%
0%
5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Most companies (47%) define CSR as actions with social/environment/educational character, followed by business ethics with 24%
and corporate civic responsibility with 18%, the least of them defining it as a way of promoting the company's image.
10
CSR budget
11
Do you have a dedicated budget for CSR?

(single answer)
Question 4
No
24%
Yes
No
Yes
76%
76% of respondents affirmed that they have a dedicated budget for CSR, while 24% responded negatively at this question.
12
What is the evolution of CSR budgets in 2013 compared to

2012?
(single answer)
Question 5
60%
51%
50%
40%
30%
20%
16%
11%
10%
9%
7%
3%
3%
Decreases
between 5-10%
Decreases
between 10-20%
0%
0%
Increases
between 5-10%
Increases
Increases
Decreases
between 20-30% between 10-20% between 20-30%
For half of the companies there is a stagnation in CSR budgets in 2013 compared to 2012, while 36% of them dispose of increased
budgets, and 13% have reduced their budgets this year.
13

2012?
(single answer)
Question 5(a) Depending on revenues from the surveyed companies:

Increases between 2030%
67%
17%
25%
25%
Increases between 5-10%
25%
25%
0%
33%
50%
38%
17%
13%
46%
Decreases between 5-10%
50%
50%
Decreases between 1020%
50%
50%
25%
0%
10%
25%
20%
More than 100M EUR
30%
40%
50-100M EUR
17%
4%
50%
50%
10-50M EUR
60%
70%
1-10M EUR
80%
90%
100%
Less than 1M EUR
Results show that the highest increases in CSR budgets in 2013 compared to 2012 were for companies with revenues higher than
EUR 100mn, while the largest cuts in CSR budgets in 2013 were for companies with revenues of EUR 1-10mn.
14

2012?
(single answer)
Question 5(b) Depending on revenues from the surveyed companies:

25%
50%
60%
13%
0%
13%
11%

11%
20%
13%
11%
25%
11%
0.1
20%
25%
21%
5%
13%
21%
50%
50%
50%
50%
20%
0
25%
60%
0.2
0.3
Services
Energy and mining
The pharmaceutical industry and health
Telecom/IT/Media
0.4
0.5
Retail trade and en gros

The food industry
Producing industry
5%
5%
20%
0.6
0.7
0.8
0.9
Construction and real estate

Chemical Industry
Banking and financial services
As it can be observed, the largest increases of CSR budgets in 2013 compared to 2012 are for the Telecom/IT/Media companies,
while the largest cuts in CSR budgets in 2013 are made by energy and mining companies.
15
The role of top

management
and CSR strategy
16
Leaders of your organization are actively involved in

promoting CSR within and outside the company?
(single answer)
Question 6
No
18%
Yes
No
Yes
82%
To an impressively large extent (82% of respondents), leaders of organizations are actively involved in promoting CSR both within
and outside the company.
17
Is there a CSR committee at top management level?

(single answer)
Question 7
Yes
45%
No
No
55%
Yes
Regarding the involvement of top management in defining a CSR strategy and carrying-out the projects, 45% of the companies
already have a CSR committee involvement at top management level, while 55% responded negatively to this question.
18
Do you have a policy/strategy dedicated to corporate social

responsibility?
(single answer)
Question 8
No
22%
Yes
No
Yes
78%
The majority of companies (78%) already have a policy/strategy dedicated to CSR, while 22% do not have such a strategy. The
natural step after defining a strategy is aligning it with the company's business plan. 1/3 of U.S.A, companies with 100-5000
employees already have a fully-grown and integrated CSR strategy in the business model, according to Business4Better Survey
2013.
19
The CSR involvement of your company is a direct

consequence of the company's values and principles?
(single answer)
Question 9
No
10%
Yes
No
Yes
90%
For 90% of the respondents, involvement in CSR activities represents a direct consequence of the companys values and principles,
compared to 10% who responded negatively to this. In contrast, for 67% of the companies who responded at the Mercer Global
Survey on CSR 2013 CSR/sustainability is part of their base values.
20
Does your company measure the impact its involvement in community

has on the company and community?
(single answer)
Question 10
No
35%
Yes
No
Yes
65%
More than half of the respondents had stated the existence of indicators / KPIs that measure the effect their CSR projects have on
community.
21
Did your company communicated or published reports on

the activity and involvement in CSR?
(single answer)
Question 11
No
37%
Yes
No
Yes
63%
63% of the companies have published reports or press releases regarding activities and involvement in CSR, while 37% have
responded negatively to this. The most recent barometer published by Grayling PULSE shows that less than one third (28%) of
companies that have a CSR strategy have integrated it in the corporate communication strategy. This is in spite of the fact that the
same companies consider CSR projects to have the greatest impact on the reputation of the company (30% of the respondents),
followed at a great distance by the impact on relationships with employees (17,7%).
22
CSR Projects
2012
23
Is your company involved in corporate social responsibility

projects?
(single answer)
Question 12
No
14%
Yes
No
Yes
86%
86% of the respondent companies are involved in corporate social responsibility projects. This decision is also supported by the
Penn Schoen Berland report, consumers beginning to see CSR as a quality that adds to the value of their commercial products. This
survey indicates that 70% of the consumers are willing to pay more for products with social responsibility.
24
How many projects have you run in 2012?

(single answer)
Question 13
6,6
projects
In 2012, companies have developed in average 6,6 CSR projects, with a median of 5 projects. But there are companies who go
beyond the number of 10 projects, while most of the companies have developed 2 CSR projects in 2012.
25
What is the average value of a CSR project developed by

your company?
(single answer)
Question 14
until 5.000 EUR
34%
between 5.000-10.000 EUR
32%
between 10.000-50.000 EUR
20%
between100.000- 200.000 EUR
9%
between 50.000-100.000 EUR
3%
more than 500.000 EUR
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
86% of the companies have CSR projects who do not exceed a budget of EUR 50.000. 34% of the respondents state that the
average value of a project is no greater than EUR 5.000, 32% have projects between EUR 5.000-10.000, while only 2% said that
their average value exceeds EUR 500.000.
26
What sectors of the community do you target for intervention

and support?
(multiple answer)
Question15
30%
25%
25%
20%
18%
17%
Education
16%
Health
15%
Social
10%
10%
8%
Environment
5%
Sports
5%
1%
0%
Culture
Entrepreneurship
Other
Most companies focus their CSR projects (25%) on education. This is followed by a similar level of interest for health (18%), social
problems (17%) and the environment (16%). Compared to studies from Romania, the Business4Better 2013 survey shows an
interest of 60% of American companies with employers between 100-5.000 for the education sector.
27
At what level are or were your projects developed by your

company?
(multiple answer)
Question 16
National
34%
At the community level
21%
Local
21%
Regional
13%
In all the community in which we operate
11%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Companies have very ambitious CSR strategies, the largest number of CSR projects being focused at a national level (34%) and
less at a community or local level. This is contrary to the Business4Better survey, which shows that companies mostly invest in local
initiatives and are focused on communities.
28
Your company is contributing to community by:

(multiple answer)
Question 17
Donations in cash
28%
Volunteering
27%
Donations in kind (books, use of space, active loans)
26%
Socially responsible business practices
18%
In another way
1%
0%
5%
10%
15%
20%
25%
30%
The majority of companies offer support: in cash donations 28%, volunteering 27% and donations in kind 26%, less being focused in
socially responsible business practices 18%. In regard to volunteering, almost 40% of the companies surveyed by Business4Better
support this practice by offering free time to employers in change of volunteering. Also, more then 30% of these companies are
contributing to community by offering pro bono services.
29
What kind of institutions do you collaborate with to

implement CSR projects?
(multiple answer)
Question 18
60
54
50
40
35
30
20
10
No collaborations
Other
0
NGO
Authorities local/central
In terms of collaboration with different institutions 54% of the companies prefer NGOs, while 36% work with local/central authorities.
There are also companies (5%) that prefer to undertake projects independently.
30
CSR team
and the role of
employees
31
Do you have a person/team dedicated to CSR projects?

(single answer)
Question 19
No
29%
Yes
No
Yes
71%
71% of respondents have a person or a team dedicated to CSR projects, unlike 29% of the respondents who answered negatively to
this question. The same percent is reached by companies from the Business4Better survey, in which a third of the respondents have
a person responsible for CSR efforts in the marketing and HR department.
32
How many persons are part of your CSR team?

(single answer)
Question 20
2,6
persons
In regards to the number of persons involved in the CSR team, they are on average 2,6 per company (full time employees).
33
Do you organize internal trainings with topics covering

corporate social responsibility?
(single answer)
Question 21
Yes
30%
Yes
No
No
70%
70% of the respondents do not organize internal trainings with topics covering corporate social responsibility.
34
Do you have an internal process for identifying relevant CSR

themes for the company?
(single answer)
Question 22
No
40%
Yes
No
Yes
60%
In regards to the process of establishing a CSR strategy, most of the companies (60%) already have an internal process for
identifying relevant CSR themes, while 40% do not have such a process.
35
Do you involve employees in CSR activities undertaken by

the company?
(single answer)
Question 23
No
8%
Yes
No
Yes
92%
An overwhelming majority, 92% of the companies, involve their employees in CSR activities. This means that Romanians companies have
understood that their employees are more motivated if the company is actively involved in CSR projects. It is generally accepted that CSR projects
have a significant impact in motivation, development and the retention of the employees. In addition, the Society for Human Resources
Management has compared companies with strong sustainability programs to those with less relevant campaigns and found that employees of the
first type of companies have a 55% higher moral, the companys image is 43% better, and employees loyality is higher by 38% compared to
companies from the second category.
36
Demographics
The results of this study reflect the responses of
77 top executives and CSR professionals from
companies operating in Romania, received
between 10 April and 10 May 2013.
37
Demographics
The shareholding structure of companies :
Locations:
70%
64%
60%
25%
50%
40%
Bucharest/Ilfov
Other location
30%
25%
75%
20%
11%
10%
0%
Worldwide
Romanian
Mixed
38
Demographics
The industries in which the companies that
responded to the survey operate in:
Income distribution of the surveyed companies :

40%
Manufacturing industry
22%
Banking and financial services
35%
17%
The food industry
30%
15%
Other services
13%
Retail trade and en gros
36%
25%
10%
18%
20%
The pharmaceutical industry and
health
7%
15%
Telecom/media
5%
Construction and real estate
5%
Energy and mining
5%
Chemical Industry
9%
10%
5%
2%
2%
0%
50-100M EUR
0%
5%
10%
15%
20%
25%
10-50M EUR
1-10M EUR
Less than 1M
EUR
39
Demographics
Positions held in the company by people who responded to the survey:
Marketing Specialist
30%
Member of the Board's
28%
CSR Specialist
27%
CEO/President / Director General
13%
Human Resources Specialist
2%
0%
5%
10%
15%
20%
25%
30%
35%
40
Project team
41
Project team
Ernst & Young Romania
CSRMedia.ro
Elena Badea
Lacrmioara Botezatu
Head of Market Enablement

Project Manager
CSRMedia.ro
elena.badea@ro.ey.com
lacramioara@csrmedia.ro
Mihaela Matei
George Carpov
Special Projects
Communication Officer
Consultant
CSRMedia.ro
mihaela.matei@ro.ey.com
george@csrmedia.ro
42
Testimonials
43
Testimonials
Elena Badea
George Carpov
Head of Market Enablement

Consultant
CSRMedia.ro
Corporate responsibility is turning from a marginal

phenomenon into one that is mainstream. The
way companies respond to societys expectations
becomes more sophisticated, while on the market
thought agenda is entering a new generation of
CSR concepts (CSR 2.0). We expect corporate
responsibility to become a profession taught and
studied in schools and universities. Beyond these
trends, however, CSR remains primarily an
endeavor based on passion, that should be
included in the communication strategy and
current corporate communication, as well as in
the business strategy. Because the executives
and Board members are those who best
understand the context of the company, they are
the ones that greatly influence the launching and
implementation of CSR efforts.
This study comes in the benefit of all the

decision factors in companies, since Corporate
Social Responsibility is gradually becoming an
important component of the business strategy.
This is no longer strictly a matter for one person
(or department) but extends to leaders at all
levels, while increasing the importance of
dialogue with both internal and external
stakeholders of the company. We're basically
talking about companies adopting a socially
responsible business model both to its own
employees as well as to
partners, customers, authorities and
communities. We are witnessing a period in
which a company is not only measured by profits
but also by the ways in which a portion of this
returns to society, other than in the form of
taxes.
44
Testimonials
Ruxandra Vod
Corporate Affairs
Senior Manager
COSMOTE Romania
Adina Ionescu
PR & Brand Builder
MOL Romania
Social responsibility is an integral part of the business plan of many

companies operating in the Romanian market, some of these projects
becoming more and more frequent and involving more audiences.
Social responsibility initiatives have gained momentum over the years
and also the credibility of working for well defined causes, aspects that
influence the level of general involvement of society customers, partners, employees, etc.
Far from being a simple exercise to improve the image of a

company, corporate social responsibility programs are an
indispensable and efficient instrument. For a long term profitable
business, community involvement is required. Large corporations
operating in Romania are already running viable social responsibility
programs and understand the role of fiscal levers provided by
authorities in this regard. Still, there is one more step to take: profitable
small and midsize companies to follow the same model, strengthening
their business for the medium and long term. In addition, since the
philanthropic and emotional causes of NGOs are real and
important, they can be supported by the private sector not only by
financial resources but also by a quality transfer of knowledge.
45
Testimonials
Ctlin Creu
Director General
Visa Europe, Romania
Costinela Dragan
PR & CSR Coordinator
Rompetrol Group
Visa Europe runs CSR activities in most markets in Europe, together with
strategic partners, both international and local. For us, a relevant CSR
program is through strong partnerships with other players in the market, but
also with the authorities. A powerful CSR project is one that serves the
interests of all those involved in the project from the community to the
companies, from the environment to the authorities. They all must have the
same common vision to transform for the better and on the long term the
environment in which they coexist.
The study was necessary given that the market has a lot of
potential, and companies have understood the importance of investing
in the sustainability of the business and have begun integrating CSR
into their development strategy. Of course, I refer to CSR in all its forms
- substantial investments in environmental protection, human resource
development, human rights, anti-corruption policies, helping the local
communities. The analysis performed by EY offers, on the one
hand, an overview of projects and programs in Romania, but also an
useful tool for self-assessment and positioning for companies in
relation to other stakeholders.
46
We intend to conduct
this survey every year.
We hope for your
support!
47

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CSR trends and

About the survey

What is the current situation of the Romanian

Quantitative and qualitative analysis of the

CSR trends and realities in Romania Edition 2013

Romanian CSR/SR SWOT analysis

The companies interest in CSR/SR and the relative novelty of this

Involvement of multinationals and other national companies in CSR

The ongoing growth of the number of CSR/SR initiatives and best

The growing number of consumers interested in the products and

The concept of CSR is little known in the Romanian society

The absence of studies on the popularity and applicability of

Some SMEs are not yet convinced of the relevance of CSR

Target audiences do not have an appropriate understanding

Dynamics of CSR/SR at an European and global level

Lack of coherent public policies promoting CSR/SR

Opportunity to learn, take on or adapt best practices from the

Lack of a coherent and consistent legal framework

Difficulties in applying the legislation

Increase in reputation for the companies involved in CSR efforts

EU financing opportunities for CSR initiatives

Risk of exclusion/restricted access of Romanian companies on

Positive attitude of consumers towards companies involved in the

Insufficient support and involvement of public authorities in

Lack of state budget funds dedicated for promoting CSR/SR

CSR trends and realities in Romania Edition 2013

Why do C-suits (CEOs, COOs, CFOs) need to involve in

1 Positive effect on Return

CSR reporting, from optional to vital

Companies understand the fact that CSR is no longer just a

CSR trends and realities in Romania Edition 2013

Why do C-suits (CEOs, COOs, CFOs) need to involve in

CSR trends and realities in Romania Edition 2013

Top 5 conclusions of the study

CSR trends and realities in Romania Edition 2013

Even if CSR involvement was a practice initiated by

Bogdan Ion, Country Managing Partner

CSR trends and realities in Romania Edition 2013

Stayed the same

CSR trends and realities in Romania Edition 2013

Why get involved in CSR?

Recognition and visibility

It's part of our strategy on public relations

Our shareholders request the involvement

We are obliged by company policy

It increases the financial value of the company

Promoting products and services

CSR trends and realities in Romania Edition 2013

Which option do you consider is best suited to define social

Support for social/environment/health/education initiatives

Form of corporate civic

Way to create stable and profitable business relationships for

Way to promote the company's image

5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

CSR trends and realities in Romania Edition 2013

CSR trends and realities in Romania Edition 2013

Do you have a dedicated budget for CSR?

CSR trends and realities in Romania Edition 2013

What is the evolution of CSR budgets in 2013 compared to

CSR trends and realities in Romania Edition 2013

What is the evolution of CSR budgets in 2013 compared to

Question 5(a) Depending on revenues from the surveyed companies:

Increases between 1020%