Q1.Where do you usually take inspiration for new purchases?

*For the Respondent - The different possible answer choices are presented in random order.
Friends
Family
Celebrities
People in my local area
Magazines
Fashion blogs
Styles in store
Other, please specify:
Q2.How often do you purchase a new item of clothing/accessory (bags etc)?
1 5 times per year
5 10 times per year
Once a month
2-3 times a month
4-7 times per month
8+ per month
Q3.What would be the period of the year you spend the most on clothing and accessories?
Spring
Summer
Autumn
Winter
I don't know
No difference between these periods
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Q4.How much would you usually spend per month on clothing and accessories?
Less than 10
11 - 30
31 - 50
50 - 70
70 - 90
90 - 120
120 - 150
150 - 200
200 +
Q5.What is the percentage of clothing and accessories purchases that you buy online?

0%, I never buy these items online

Less than 10%
From 11% to 30%
From 31% to 50%
From 51% to 70%
More than 70%
*Next step for the respondent : Next Page

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Q6.What are your 2 main criterias when purchasing clothing?
Select two
*For the Respondent - The different possible answer choices are presented in random order.
Quality
Price
Comfort
Style
Colour
Material
Organic/Fair trade
Brand
Q7.Are your purchases usually planned or spur of the moment?
Planned
Spur of the moment
Either
Q8.When purchasing a new item, do buy a matching outfit item? (shoes, hat, bag, coat)
No never
Not very often
Sometimes
Quite often
All the time
*Next step for the respondent : Next Page

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Q9.What percentage of the clothes you buy are bought when on sales?
Less than 10%
From 11% to 30%
From 31% to 50%
From 51% to 70%
More than 70%

Q10.Who do you mainly shop with?

Select two
*For the Respondent - The different possible answer choices are presented in random order.
Alone
Friends
Family
Partner
Colleagues
Flatmates
Q11.Are you interested by celebrities fashion labels?
Yes
Somewhat
No
*Next step for the respondent : Next Page

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Q12.When shopping for clothes, do you:
Always return to the same shops
Decide to go in due to the window display/adverts
Try new shops
Search before hand for information and then visit the right store for me
Go to shops where there are special offers
Other
Q13.What would encourage you to try out new fashion and style?
(Several answers possible)
*For the Respondent - The different possible answer choices are presented in random order.
Celebritys style
Friends suggestion
Family suggestion
Partner suggestion
A life changing event
Other, please specify: