NAME

OCCUPATION

GENDER

AGE

MONTHLY FAMILY INCOME

Rs.10000

Rs.10000-Rs.4000

Rs.40000-Rs.90000

Q1.Where do you shop from?

PANTALOON
BIG BAZAR
SHOPPERS STOP
WESTSIDE
LIFESTYLE
MEGAMART
CARRE FOUR
Q2. Where do you usually take inspiration for new purchases?
Friends
Family
Celebrities
People in my local area
Magazines
Fashion blogs
Styles in store
Other, please specify:
Q3.How often do you purchase a new item of clothing/accessory (bags etc)?
1 5 times per year
5 10 times per year
Once a month
2-3 times a month
4-7 times per month
8+ per month
Q4.What would be the period of the year you spend the most on clothing and accessories?
Spring
Summer
Autumn
Winter
I don't know
No difference between these periods

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Q5.How much would you usually spend per month on clothing and accessories?
Less than Rs.200
Rs.200-Rs.1000
Rs.1000-Rs.2500
Rs.2500-Rs.5000
Rs.5000-Rs.10000
Above Rs.10000

Above Rs.90000

Q6.What is the percentage of clothing and accessories purchases that you buy online?
0%, I never buy these items online
Less than 10%
From 11% to 30%
From 31% to 50%
From 51% to 70%
More than 70%

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Q7.What are your main criteria when purchasing clothing?
Quality
Price
Comfor
t
Style
Colour
Fits
Fabric
Brand
Q8.What percentage of the clothes you buy are bought when on sales?
Less than 10%
From 11% to
30%
From 31% to
50%
From 51% to
70%
More than 70%
Q9. How often do you visit a mall for shopping?
Once a week
Once a month
Occasionally
Twice a week
Twice a month
Never

Q10.When shopping for clothes, do you:

Always return to the same shops
Decide to go in due to the window display/adverts
Try new shops
Search before hand for information and then visit the right
store
Go to shops where there are special offers
Other