LESSON PLAN

SCHOOL OF
EDUCATION
Year Level: Year 8
Date: 23/02/15

Time: 1:30- 1:50

Learning Area:
English
Strand:
Language
Sub Strand:
Text Structure and
Organisation
Content Description: Advertisement
Code:
ACELA1543: Analyse
how the text
structures and language
features of persuasive texts,
including media texts, vary
according to the medium and
mode of communication

Students Prior Knowledge:

Identify advertising techniques
Explain how advertising techniques are
used to persuade a target audience by
evoking an emotional response
Use ICT to create, edit and publish
multimodal texts

ACELY1738: Use a range of

software, including word
processing programs, to
create, edit and publish texts
imaginatively
General Capabilities
Literacy
Numeracy

ICT
competen
ce

Critical
and
creative
thinking

Ethical
behaviour

Personal
and Social
competenc
e

Intercultural
understandi
ng

Cross-curriculum priorities
Aboriginal and Torres Strait
Asia and Australias
Sustainability
Islander histories and cultures
engagement with Asia
Lesson Objectives
As a result of this lesson, students will be able to:
1) Identify advertising techniques and explain how they are used to persuade and evoke an
emotional response
2) Create a Zimmer Twin movie using advertising techniques to inform and persuade a target
audience
Teachers Prior Preparation/Organisation:
Create online survey
Post important information and useful links
on Kid Blog
Check Zimmer Twins works on the iPad
Check iPad adaptor is working

Provision for students at educational

risk:
Low Achievers: provide extra
assistance when using ICT, working
with a partner to create a movie
High achievers: when giving an
answer, the teacher asks questions to
challenge their answer so that
students can provide further
justification

LESSON EVALUATION (to be completed AFTER the lesson)

Assessment of Lesson Objective and Suggestions for Improvement:
Did the students achieve the determined objectives?

Did the learning activities enable students to meet to objectives?

How effective were the assessment procedures in addressing the objectives?

Teacher self-reflection and self-evaluation:

Where the students interested and engaged in the lesson that you presented them
with?
What did I do that worked particularly well in that lesson?
What aspect of my teaching could be improved upon? How can I achieve this?
[OFFICIAL USE ONLY] Comments by classroom teacher, HOPP, supervisor:

Tim
e
2
mins

LESSON DELIVERY
Motivation and Introduction

Resources/
References

1) Revise prior/ assumed knowledge of advertising techniques

Purpose: persuade, inform, entertain
Target audience
Visual components: colour, images, photographs
Symbolism
Stereotyping
Language: slogans, descriptive (adjectives), technical
jargon, exaggeration, figurative (similes, metaphors etc)
Evidence and statistics, testimonials
Layout (size, form, space, perspective, framing,
juxtaposition)
Evoke an emotional response (positive/ negative)
Lesson Steps (Lesson content, structure, strategies & Key
Questions):

3
mins

2) Respond to iPad advertisement

o

10
mins

Key Questions:
What is the product?
Who is the target audience?
Comment on the use of colour/ space/ images.
Comment on the use of language.
What is the intended emotional response?
Why/ why not is it effective?

3) Watch Zimmer Twins How To video

4) Use Zimmer Twins to create an advertisement using advertising
techniques to inform and persuade a target audience

https://www.yo
utube.com/wat
ch?
v=vINuro58nng

http://www.zim
mertwins.com/
movie/howto

Video

Requirements:
30 seconds
Product
Target Audience
Storyline
Slogan

5) Preview students work using iPad adaptor

5
mins

Lesson Closure:(Review lesson objectives with students)

6) Survey
o
o

Students participate in an online survey

Answer questions about the effectiveness of Zimmer Twins
and how it could be used in the classroom

7) Questions and feedback

o

Give students the opportunity to provide feedback and ask

questions

Assessment: (Were the lesson objectives met? How will these be

judged?)
Informal assessment of students prior knowledge through
questioning
Students produce and present their Zimmer Twins movie

https://www.pol
leverywhere.co
m/survey/Dtfl7
nFS9